Thijs Kraan's Linkedin Analytics

Design is in a weak position. Because we fail to articulate the value of design: - ±90% of organizations don’t maximize their full design potential - ±67% of executives aren’t confident in what Heads of Design do - ±10% of CEOs say designers play a meaningful strategic role As a result, there are: - Massive layoffs - Lower ceilings - Budget cuts We need to help executives understand design. Where we share our expertise in public by: - Showing how design contributes to business goals - Evangelizing the value of a good design process - Articulating the true (business) value of design With high-quality content, you publish online. One post at a time. And with every post: → You’ll compound opportunities Network opportunities Project opportunities Client opportunities Job opportunities All while you strengthen design’s position. Design leaders have high leverage here: They have decade-long track records They manage stakeholders the best They are closest to design’s ceiling That's why I focus on design leaders. They can share expertise while they: 1. Grow recognition for their design expertise 2. Build a strong, organic LinkedIn presence 3. Get inbound leads & generate demand A win-win. If you want to start sharing expertise: Go to valuepositioner.com