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Design is in a weak position. Because we fail to articulate the value of design: - ±90% of organizations don’t maximize their full design potential - ±67% of executives aren’t confident in what Heads of Design do - ±10% of CEOs say designers play a meaningful strategic role As a result, there are: - Massive layoffs - Lower ceilings - Budget cuts We need to help executives understand design. Where we share our expertise in public by: - Showing how design contributes to business goals - Evangelizing the value of a good design process - Articulating the true (business) value of design With high-quality content, you publish online. One post at a time. And with every post: → You’ll compound opportunities Network opportunities Project opportunities Client opportunities Job opportunities All while you strengthen design’s position. Design leaders have high leverage here: They have decade-long track records They manage stakeholders the best They are closest to design’s ceiling That's why I focus on design leaders. They can share expertise while they: 1. Grow recognition for their design expertise 2. Build a strong, organic LinkedIn presence 3. Get inbound leads & generate demand A win-win. If you want to start sharing expertise: Go to valuepositioner.com
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Stop selling design services on Upwork, Toptal, Dribbble, or Fiver. +95% competes on price on these platforms – a red ocean: → Endless competition at low prices Instead, start promoting yourself on LinkedIn: - Turn yourself into a client acquisition platform - Build authority around your personal brand - Start getting inbound leads (on auto-pilot) Here are 15 action steps for you to get started: 1. Choose your target market category niche 2. Specify your ideal customer (profile) 3. Position your differentiated value 4. Agree with the “no-pivot” rule for at least 6 months 5. Set a 6-month outcome-based goal for LinkedIn 6. Reverse engineer your 6-month outcome goal 7. Ship your content when it's “good enough” 8. Commit yourself to a 30-day challenge 9. Build a content system for consistency 10. Create a valuable, free resource for your audience 11. Turn your LinkedIn profile into a landing page 12. Optimize your conversion mechanism 13. Habitualize conversations with your audience 14. Systematize your outreach efforts 15. Master the art of following up All these steps helped me win 88% of my clients through LinkedIn. If you want to dig further into the what, why, and how of all steps Take my free 5-day LinkedIn Growth Strategy email course. Here are the mistakes I'll help you overcome in 5 days: - Mistake #1: Trying to appeal to everyone - Mistake #2: Pivoting direction way too soon - Mistake #3: Waiting until content is “perfect” before posting - Mistake #4: Sharing expertise without a conversion mechanism - Mistake #5: Ignoring the hand-raisers right in front of you By the end of these 5 days, you’ll know how to avoid these mistakes and turn your LinkedIn into a revenue channel. And when you apply what you learn, you’ll be able to: - Build an audience that future-proofs your career - Stand out from the millions of other designers - Get inbound leads for new clients or projects - Position yourself as a design thought leader - Charge premiums for your unique expertise Design your LinkedIn Growth Strategy in 5 days. Claim for free: https://dub.sh/FZIJFDT
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