Jairo David Guerrero Vasquez's Linkedin Analytics

Old SEO vs. New SEO in 2025 Prepare for change... Biggest changes: 1 - AI Agents Old SEO ↳ Manual keyword research ↳ Manual content upgrades ↳ Manual link building New SEO ↳ AI automations & workflows to automate 90% of SEO execution 2 - LLM visibility Old SEO ↳ “I want to rank high on Google” New SEO You have to be on ↳ Search GPT ↳ Perplexity ↳ Google ↳ Claude etc. And do not forget about: 3 - Technical SEO 4 - Different User behaviour 5 - Expert-Led Content 6 - Social Media Impact 7 - Brand Strength Are you changing your SEO strategy already? 🔄 Repost if you like SEO

Old SEO: Ranking high on Google New SEO: Ranking high on Google, Search GPT, Perplexity, Gemini... LLMs are a marketing channel Remember that... Here is how you can get mentioned in all search engines: Is Your Content ⇢ Informational beyond the “obvious” ⇢ Well-produced with a lot of care ⇢ Spelling and stylistic clean ⇢ Likely downloadable ⇢ Likely shareable ⇢ Non copycat Does Your Content Have... ⇢ Non-exaggerated hooks ⇢ “Extra-mile” original value ⇢ Reports, research, or analysis ⇢ Clear & descriptive heading/titles ⇢ Complete description of the topic Is Your Content Process clear? ⇢ Inform readers about the process ⇢ Help readers regardless the process Does Your Website Have/Is... ⇢ Schema snippets (JSON-LD is best) ⇢ Organization, Author, Person, etc ⇢ Fast response ⇢ Mobile friendly ⇢ Easy navigation ⇢ “Fast” experience ⇢ Low data consumption ⇢ None or little intrusions/ads Stop using LLMs to create content: Use them as a marketing channel instead... Are LLMs a marketing channel for you? 🔁 Repost and you will have a great day.

16 HTTP Status Codes And Why They Are Important For SEO ___ 2xx - Cool ___ 200 OK ↳ Content can be indexed by search engines. 201 Created ↳ New content acknowledged, similar to 200. 202 Accepted ↳ Processing incomplete; may delay content updates. 204 No Content ↳ Treated as a soft 404; can harm SEO if expected content is missing. ___ 3xx – Redirection ___ 301 Moved Permanently ↳ Passes authority to new URL; good for SEO 302 Moved Temporarily ↳ Temporary redirect; prolonged use can dilute authority 304 Not Modified ↳ Helps caching; no content indexing impact 307 Temporary Redirect ↳ Like 302; consolidates to the original URL 308 Permanent Redirect ↳ Similar to 301; retains request method. ___ 4xx – Client Errors ___ 400 Bad Request ↳ Content inaccessible; prevents indexing 401 Unauthorized ↳ Requires authentication; blocks crawling 403 Forbidden ↳ Access denied; content not indexed 404 Not Found ↳ Content not found; drops from index 410 Gone ↳ Similar to 404; drops from index faster 418 ↳ TEA POT 429 Too Many Requests ↳ Rate-limiting; can slow crawling ___ 5xx – Server Errors ___ 500 Internal Server Error ↳ Stops crawling; may lead to de-indexing 502 Bad Gateway ↳ Temporary issue; stops crawling briefly 503 Service Unavailable ↳ Temporary halt; persistent issues can de-index 504 Gateway Timeout ↳ Stops crawling; may cause de-indexing 520 Unknown Error ↳ Like other 5xx; slows crawling Taking care of technical SEO will ensure your results from SEO actually happen. I have seen many websites sink because the technical foundations were not set right. No matter how good your content and product is. Technical is the based of all of it. Do not sleep on your technical SEO. Are you taking care of your technical SEO? 🔁 Reshare and you won't have 404s this week

LLM Optimization is not SEO Here are 5 reasons why 1. LLMs do not search There are LLMs that literally did not touch the internet Now, some LLMs use the internet as training data SEO is purely based on the internet LLMs are not 2. User behavior SEO relies on user experience LLMs prioritize well-structured, clear, and context-rich content (not necessarily what ranks in Google's top results) 3. Low orverlap in results Ranking high on with SEO might not translate on mentions on LLMs If SEO and LLMs were the same, citations and rankings will be 99% similar They aren't 4. Content Preference LLM prefer editorial, in-depth guides, and "how-to" content In SEO you win with brand-heavy content 5. Design vs Content With SEO you better have a great design to enhance content engagement LLMs are fine with a well structured markdown text and context-rich content 6. Ads-revenue Focus SEO is Google, Google is an ads company LLMs make money with subscriptions Results will be different just because their business model 7. Visibility in Different Funnels Google’s SERP is still critical ChatGPT is now a major player in the discovery process 8. Opportunity for Smaller Brands On SEO big brands with high domain authority will always win LLMs give a chance to smaller brands with detailed, clear content that can be cited more frequently, even if they lack Google's authority rankings LLMs to me means more opportunities An actual chance to take down Google's monopoly LLM optimization is kind of "SEO against the machine" The machine being Google Not that I am changing my strategies that much But these are my thoughts What do you think? Are LLM optimization and SEO different?

This Post Will Save You 475 USD If you sign up now Best Content Optimization 2025 Course Alert The Biggest Issue in SEO is… Lack of knowledge… Not having the right knowledge leads to: - No Content Refresh Roadmap  - Misaligned Content Strategy  - Poor On-Page Optimization - Thin or Duplicate Content - Ignoring Search Intent - Team Misalignment The best solution: Expert-led SEO Content course by Surfer Designed for: - Business Owners - Marketing Leaders - Content Specialists The price? Completely free until March 23rd (!) After that, the price jumps to $475 for a lifetime access (including future updates). Here’s why you should get it asap: - 18 SEO Lessons - +2 hours of videos - Dozens of quizzes - Expert community access - Official Surfer certification available You’ll master: - On-page SEO best practices (in the AI era) - Advanced unique strategies - Content optimization tips - Strategic frameworks And for SEO managers, it includes: - How to organize the team for success - How to measure ROI You can start for free today here: https://lnkd.in/ep3fU3UP

LLMs are a marketing channel Here is how to get high on LLMs I was messaging old clients Just to catch up and see how things are going I opened LinkedIn messages Started typing... I did a few check if they still appear on AI search engines Checked Perplexity and Search GPT. Perplexity usually gives the results more close to Google. Search GPT still handles search slightly different. But I found my old clients still there, in both search engines. I did not even check Google. I send the screenshots to them. They reply something like: "Yes, we noticed months ago." "We even got some leads from it" Check the image. There are 2 methods that will get your brand mentioned on LLMs: 1 - Quality content We did focused on creating informational content. Helpful content. Things that you read and say: "damn, this is good". 2 - Brand strength We built links and brand mentions. Proper ones, like in newspapers. PR. With or without links, brand mentions help to create authority. LLMs will take both: 1 - LLMs will learn from your qualitative content 2 - LLMs will quote you as a source of information 'cause your brand strength Frame the content correctly towards business goals... And that is how you get leads. If you want me to help you got here https://lnkd.in/eHXgFiDe

To rank #1 on Google you only have to... [SEO Event Alert] Build AI SEO Agents for automation Do this 1 - Automate keyword ideation Team meeting ↳ AI recording ↳ AI transcript Feed that transcript to an AI Ask to return keyword ideas Create a workflow that does it automatically AI-agent tool tip: Gumloop ⇢ AI Output: accurate topic ideas Tool Tip: tl;dv - AI Meeting Assistant 2 - Automate topic research Get those keyword ideas Connect to a SEO tool API Get: ↳ Related terms ↳ Matching terms ↳ Search suggestions Set filters based on your goals Let AI pick the keywords ⇢ AI Output: 1000s of topics on autopilot Tool Tip: Ahrefs Create a workflow that does it automatically AI-agent tool tip: n8n ↳ Cluster your topics with AI ↳ Prepare a content briefs with AI ↳ Hire writers with a good online footprint ↳ Publish content consistently for 6 months You see 90% of SEO is analysis Analysis can be automated Decision making too So to stay ahead of the curve: - Automate - Create quality content - Grow your brand Join me and the SEO giants: - Wouter De Bruycker - Mathias Noyez - Andor Palau Here more: https://lnkd.in/er-usWfs

99% Of Websites Have This Issue How to spot and fix 404s Are you taking care of your 404s?

20 Topic Framework Ideas To Get +10k Email Subscribers [And reduce acquisition costs] You won't get a customer from the first visit Neither the 10th That is why you need to transform your SEO traffic into email subscribers (newsletter) Then you will have direct access to your audience Reducing acquisition costs (CAC) Here 20 keyword frameworks you can use to transform your traffic into email subscribers: 1. [Topic] Template Example: Email Marketing Template Pain Points: No time, uncertainty Journey Stage: Consideration ↳ CTA: Subscribe for weekly [Topic] templates 2. [Topic] Examples Example: Resume Examples Pain Points: Uncertainty, Lack of inspiration Journey Stage: Awareness to Consideration ↳ CTA: Signup for weekly [Topic] examples 3. [Topic] PDF Example: Workout Plan PDF Pain Points: Need for offline resources Journey Stage: Consideration to Decision ↳ CTA: Download all our [Topic] resources 4. [Topic] Checklist Example: SEO Checklist Pain Points: Needs clarity, step-by-step list Journey Stage: Decision ↳ CTA: Get weekly [Topic] guides in your inbox 5. [Topic] Guide Example: Beginner's Guide to Investing Pain Points: Needs easy-to-follow learning path Journey Stage: Awareness to Consideration ↳ CTA: Subscribe for weekly [Topic] Examples 6. [Topic] Plan Example: Business Growth Plan Pain Points: Lack of direction, uncertainty Journey Stage: Decision ↳ CTA: Join our biweekly [Topic] newsletter 7. [Topic] Formula Example: Content Writing Formula Pain Points: Need for a repeatable process Journey Stage: Consideration ↳ CTA: Subscribe for weekly [Topic] Examples 8. [Topic] Toolkit Example: Social Media Marketing Toolkit Pain Points: No time, uncertainty Journey Stage: Consideration ↳ CTA: Subscribe for weekly [Topic] Examples Rely on traffic only is outdated SEO + Email is the best strategy to lower CAC Do this: 1 - Target these frameworks with your content 2 - Gate extra valuable content (ask for an email) 3 - Keep providing content directly via a newsletter 4 - Place your product/service in each email 5 - Run exclusive offers/content via email 6 - See your revenue grow Comment "email keywords" to get the 20 frameworks Do you get subscribers from your SEO? 🔁 Re-share and I will find you and I will rank you

101 Keyword Frameworks To Reach 1M/mo Traffic i. Product-Specific 1. [Product Category] Under [Price Range] → Filter page 2. [Product Brand] [Model/Style/Size] → Product page 3. Buy [Product Category] Online → Collection page ↳ Example: escooter under 150 ii. Category-Focused 4. [Season/Year] [Category] Trends → Blog article 5. Best [Category] for [Audience] → Expert guide 6. [Category] Buying Guide → Blog article ↳ Example: best crm for small business iii. Promotional / Seasonal 7. [Event] Sale on [Category] → Landing page 8. Holiday Deals on [Product Category] → Landing page 9. Black Friday/Cyber Monday [Category] Offers → Blog article ↳ Example: cyber monday laptop deals iv. Comparison Keywords 10. Top Rated [Category] in [Year] → Blog article 11. [Product A] vs. [Product B] → Expert review 12 Is [Brand/Product] Worth It? → Expert guide ↳ Example: tumbler vs water bottle v. Long-Tail, Specific Attributes 13. Eco-friendly [Category] for [Audience] → Collection page 14. Custom [Category] for [Occasion] → Collection page 15. Organic [Material] [Product] → Collection page ↳ Example: bio shampoo vi. Problem-Specific / Pain Points 16. How to Fix [Common Issue] → Expert guide  17. [Service] for [Specific Need/Urgent Pain] → Landing page 18. [Emergency/Urgent] [Service] in [Location] → Landing page ↳ Example: how to warm up email domain Comment "101 frameworks" and I will send you the full sheet 🔁 Re-share and you will have a great day

90% Of SEO Will Be Automated Here is how I am doing it A big (the biggest) part of SEO is analysis (perfect for automation) - KPIs - ICP pains - Seed topics - Search results - Search volume - Keyword patterns The analysis output can also be automated - Keyword clustering - Keyword lists - Focus topics In short: documents and sheets Those can be created automatically Most people are using AI to generate content But not many are automating the whole process before you get to write How are we doing it: - Using No-code tools for first tests - Coding custom integrations with APIs - Creating multiple-step processes - Standardizing all our data input - Crafting powerful prompts We are doing the manual work AND the automated work in parallel to compare outputs and improve quality We are not there yet but we'll be soon My main goal: - Auto-pilot strategy so I can focus on: - Getting the best authors for the content - Build brand signals via social media & PR - Rank my clients on all search engines A lot to build  A lot of fun You want access to my core automation map? - give this post some love - comment "automation" And my AI agent (Jay) will send it to you. 🔁 Reshare and you will get automated

6 Easy-To-Automate Ideas For SEO You did not think about #4, I promise 1. Automate Keyword Ideation → Team call about ICP. Record it. Get the AI transcript. → Feed the AI transcript in pieces to an LLM. → Tool tip: tl;dv - AI Meeting Assistant ↳ Automated: Accurate topic ideas in seconds. 2. Automate Topic Research → Connect to an SEO tool API (i.e. Ahrefs). → Inject the topic ideas from point 1. → Retrieve as many keywords as needed from the API connection. ↳ Automated: Related terms, Matching terms, Search suggestions. 3. Automate Keyword Clustering → Connect to an keyword clustering tool API (i.e. Keyword Insights). → Inject the keywords from point 2. ↳ Automated: All your keywords sorted by intent group. 4. Automate Trends Forecasting → Connect to a trending data tool (i.e. Exploding Topics). → Inject the core topic categories you want to forecast ↳ Automated: Trendy topics discovery. Pro tip: re-inject those future trendy topics back to point 2. 5. Automate Content Planning → Get your topic clusters list from point 3. → Feed them to an LLM (i.e. Writesonic). → Ask to choose the best topics for a 6-month plan. ↳ Automated: Accurate ICP & business-focused SEO content plan. 6. Automate Content Execution → Feed the plan into an AI writer tool (i.e. Surfer). → Get the content outline & AI writing assistance. ↳ Automated: Faster & accurate content execution. Are you automating with SEO with AI? 🔁 Repost if you like automation