Erika Villarreal's Linkedin Analytics

I did not choose Customer Success. Customer Success chose me. Dedicated the last 6 years of my professional experience growing a Fintech Startup in Mexico that offers payroll advance as a service in a B2B2C business model. As a Co-founder of ePesos, I had the opportunity to build the Customer Success team from the ground up. Led the Sales team that was able to prove product-market-fit, and allowed the company to raise our Series A in 2017. My engineering background explains why I’m such a process addict. I have a passion to improve processes and increase efficiencies. I’m curious and data driven. I enjoy analyzing numbers because of the stories they tell. For me, the strongest asset of a company is their people and their DATA. If you’re not able to track the correct information, improving KPIs will be hard. I’m the happiest when I can find red flags and come up with a strategy on how to turn red numbers into green. Working in a startup environment taught me to push boundaries, have the capability of learning from trial and error, quickly adjusting the strategy to achieve the desired results. I’ve had the opportunity to work in different departments and have a complete view of how business works. Some say being a wearer of many hats is not necessarily an advantage, I tend to disagree. Having performed sales, marketing, collection, product and customer success roles has given me the ability to really understand a business operation and has helped me better advice my customers when needed. I found my passion in Customer Success. Seeing customer achieve their desired outcomes gives you an incredible feeling of satisfaction that I have not seen in any other role before. Talking to customers, learning from their struggles and being able to provide a solution tailored to their needs is what drives me every day to work. Apart from my work life, I’m a traveler. Have visited over 20 different countries and I’m always looking forward to my next trip. Which is my favorite country? Japan.