Lindsay Rosenthal

Cred.Marketing

Founder

HiveGPT

Senior Director of Marketing

ChatAI

Bringing together diverse thought leaders to discuss cutting-edge AI developments across industries. Hosted right here, on LinkedIn. Enjoy!

Podcast Host

1 call to get 1 month of video | Learn about video marketing + AI | AI Speaker

# 1 most underpriced attention across socials:

Video on LinkedIn.

1 billion LinkedIn users.
1% is posting consistently.
1% of that is posting video.

There is a mega audience.
No one talking to them.

But YOU can.

#1 way to increase leads, easily, in 2024.

Because:

1. It's your 24/7 sales associate.

You sleep, eat, hang, build.
Your video builds trust, leads, authenticity.

2. Increases your surface area of luck

Luck = Doing + Telling

You do the 'doing.'
Your video does the 'telling.'

1 video: Thousands of impressions (lots of telling)
1 call: 1 impression (not lots of telling)

3. Linkedin Led Growth

Product-led growth has been the rage.
The hot thing in 2024? Linkedin-led growth.
(Yes, I created this term.)


Want to get started but are saying:

“Video takes too much time!”
“I don’t know what to say!”
“I don’t have the tools!”

DM me!

1 month of video, 1 call.
Coach through best practices.
I give everything you need to say.

1 month of content in 1 hour

The easiest AI hack that you NEED to know:

(the fastest way to access powerful AI)

Everyone's downloading countless AI apps.
Opening new tabs. Installing extensions.

But the smartest Chrome users?
They know this simple trick:

Type "@Gemini" in your Chrome search bar.

That's it. You're instantly connected to AI.
No new tabs. No extra clicks.

Why this matters? Gemini isn't just another AI.

It's Google's powerhouse, connected to your:
Calendar. Gmail. Drive. YouTube. And more!

Those winning at productivity?
They're using AI where they already work.
Not adding more tools. Just smarter shortcuts.

P.S. "@" to access your bookmarks, tabs, and history as well!

2025 B2B influencer marketing predictions you can't miss:

(from Head of Influencer Marketing at Wix, Sarah Adam)

2023 B2B influence = Barely emerging
2024 B2B influence = Becoming a big deal
2025 B2B influence = Will absolutely dominate

But the playbook is completely different from B2C.

Here's exactly what's changing:

1. Small engaged audiences beat huge followings: 
A CMO with 2K followers drives more impact than big influencers.

2. Professional credibility matters most: 
Your job title and expertise are your biggest assets.

3. Quality over quantity wins (always!): 
Real engagement from decision-makers beats vanity metrics.

The opportunity window? Wide open (for now).
Those who take the jump will soar next year.
Start building to start leading in 2025.

Click here for the rest of our 2025 B2B influence predictions: https://lnkd.in/gqFWEJ58

Marketing has changed. Alot. Do this to win:

(a conversation you cannot miss)

2024 marketing = social media

Yes other forms exist. But think:

Daily social media usage = +5 hours
Daily billboard (etc.) viewing = 5 mins

Amount of attention on socials is MASSIVE.

The success of your company rests upon capturing it.

How to do so? Personal branding (not company brand).

People buy from people, not companies.

Gary Vee, Codie Sanchez, Alex Hormozi.
Whatever they touch turns to gold.
Why is this the case?

- You know them
- You trust them

How did they make this happen?

- Tapped into video content
- Which built relationships at scale
- To drive attention to their companies 

Post video + build trust = scale companies

Want to build out a similar content engine?

Reach out. This is 2024!

The secret hack top B2B marketers are using to win in 2025:

(a must-read for marketing success next year!)

B2B marketing typically lags behind B2C trends.
But the gap between the 2 playbooks is THE opportunity.
Because B2B marketing trends usually mirror last year in B2C.

Sure you are targeting businesses but those signing the contracts are people.

(Marketing that wins always puts people/psychology first.)

What I anticipate for 2025?

- B2B’s version of brand trips at conferences
- Influencer partnerships with decision-makers
- Video content domination (especially on LinkedIn)

Stop treating B2B marketing like it's 2020.
Start treating your audience like humans.

Learn from those killing it in B2C. 
Put a B2B spin on it. 
Rise above.

P.S. Tag someone you think will lead B2B marketing in 2025.

I'm convinced I've found the BEST LinkedIn strategy for 2025. 

Here's the exact 3-step process that's crushing it:

1. Create consistent video content

↳ LinkedIn has the LOWEST competition of any platform
↳ Show your work, solutions, and authentic personality

(Remember: People hire PEOPLE, not faceless brands)

2. Strategic connection building

↳ Max out your weekly connection requests with your ICP
↳ These limits exist because each connection is golden

(Your network = your net worth!!)

3. Master the art of DM conversations

↳ Focus on conversations first not just sales
↳ Always try to give before you ask for something

(DMs help them to find your content easier too!) 

Here's why this works:

It takes 9-12 touchpoints before someone buys from you.
(Especially in high ticket, high trust B2B sales!)

The secret sauce?

Your conversations plant the seeds.
Your content does the heavy lifting.

Use this to build consistently, authentically, and PROFITABLY.

P.S. Do you exhaust your LinkedIn connections weekly?

I am saving +10 hours each week using this 1 AI tool.

Sneak peek into my process that you can easily tap into:

My AI-powered second brain: Anthropic's Claude Projects.
It's become my go-to for content, planning, and innovation.

Here's how I'm integrating the tool into my daily workflows:

1. Creating custom knowledge bases:

I set up separate projects for different aspects of my biz.
(It's like having a genius assistant for each department)

2. Dumping in loads of information:

Hundreds of pages? No problem. It digests it all.
I can chat with my data and get instant insights.

3. Having ongoing, context-aware conversations:

I add relevant content as our chat progresses.
It's like brainstorming with someone who never forgets.

This tool has seriously cut down my research and planning time.
It's like having a customized AI for every corner of my business.

Leaders of tomorrow are harnessing AI everywhere today.
Deeply tap into the GREATEST tech. Continue to rise and win!

I asked top experts their biggest LinkedIn 2025 predictions.

Here's exactly what's to come that you can't miss:

LinkedIn's evolving faster than we've ever seen.
New algorithms. Wider reach. Fresh opportunities.

Here's what the experts predict:

1. Jérémy: Video on LinkedIn is here.

We're just scratching the surface of video potential.
Smart creators mix video with proven content types.
Results vary widely as LinkedIn tests new video features.

2. Audrey: Content strategy needs balance.

Carousels remain the safest bet for consistent reach.
PDF uploads significantly outperform image carousels.
But testing different formats is always a good way to go.

3. Lindsay: Algo undergoes massive shift.

New video tab creates unprecedented reach potential.
Normal algo: Only followers (mostly) saw your content.
New algo: Videos reach the entire platform (like TikTok).

The big shift for 2025?

Major brands and campaigns are coming to LinkedIn. 
Early adopters are already seeing massive results.
Expect mainstream brand adoption to explode.

The opportunity? Bigger than ever.
The time? Before brands flood in.
The platform? Primed for the now.

P.S. What content format is working best for you?

LinkedIn's biggest opportunity in 2025? Video content.

Here's why early movers are winning big already:

Every platform has short-form video now.

But LinkedIn? Lowest competition, highest ROI.

B2B business success rides upon built trust.
And the BEST way to build trust at scale is video.
Plus the right folks are scrolling right here on LinkedIn.

The opportunity is massive right now:

Most execs still hesitate with video.
That means more visibility for those who start.
Impact at scale, without the crazy 1-on-1 grind.

And it’s never been easier thanks to tools like Submagic. 

- Drop in your raw video footage
- Clip, edit, remove filler words and silences. 
- Add cool captions and b-roll footage in clicks

Pro-level videos, zero editing experience needed.

Start now, start simple.

The algorithm favors video.
Your audience wants to see you.
And your future self will thank you.

Remember: Perfect is the enemy of done.

How I sell successfully in 2024:

(and how you can, easily, too)

Cold selling is tough (to say the least). 

Doing it feels like hitting your head against the wall.
Receiving it feels spammy and like an immediate delete. 

The solution? Sales lead through your brand and content. 

Strong brand and content act as 24/7 sales (and marketing).
Building your overall trust, awareness, familiarity, cool factor.
Making closing and conversation a breeze (esp as you grow).

"You sell when you don’t know how to build a brand" - Gary Vee 

The opportunity for the taking for you/your business?

Linkedin is a goldmine of opportunities to snag up.
Time to establish you as a leading industry voice.
Before the platform becomes saturated (it will).

(once it does, you'll be ahead of the curve)

Easiest way to establish leadership fast? 
Video content. And I can help you here.

Modern selling is content. Be modern!

P.S. Do you answer cold messages?

P.P.S. Linkedin profile creation date?

Want to 10x your productivity with custom AI agents?

(my secret weapon for getting more done, faster)

Everyone's juggling multiple AI tools.
Those crushing it in 2024 (and in 2025)?
They're centralizing their AI on one platform.

Here's my game-changer: You.com.

1. One platform, all the AI power:

Access every top model instantly.
No more tab switching between tools.
ChatGPT, Claude, Llama - you name it.

2. Custom AI agents, your way:

Click 'Add New', pick your model.
Explain to it exactly what you need.
Idea to working agent in 60 seconds!!

3. See it in action - My biz news agent:

Scans the web for business updates.
Delivers perfect bullet-point summaries.
Adds deep-dive links for more context.

(watch video to be blown away by this one)

Endless impact, possibilities, and productivity. 

Build your AI agent team to build your success!

Try You.com for free here: https://lnkd.in/gdif3tTG

Want to 10x your marketing impact in 2025?

The strategy smart brands are using (+ 1 epic tool):

Video isn't just trending - it's dominating.

Why? Simple psychology:

A face beats text, every single time.

Three massive benefits happening right now:

1. Recognition that builds loyalty
2. Instant scroll-stopping power
3. Trust that converts to sales

LinkedIn's going all-in on short video.

Just like TikTok, Instagram, YouTube did.

But here's the golden opportunity:
Competition is still surprisingly low.

"But creating video is hard, right?"

Not anymore. Enter Shuffll:

The fastest path to pro video:

1. Log in once.
Your website info auto-imports.
Branding, content, style - all done.

2. Type your video topic.
AI creates your full storyboard.
Complete script, ready to film.

3. Add your personality.
Record with the ready-made script.
Let your authentic self shine.

4. Polish and publish.
Easy to use editing tools.
Share instantly across platforms.

Educational content: easy.
Company updates: automatic.
Professional quality: built-in.

2025's winners are creating video now.

Start today. Scale tomorrow.

P.S. Have your 2025 marketing plan ready to go??

#1 underrated part about LinkedIn you need to tap into: 

(I've used this to grow my business FAST)

LinkedIn isn't just a resume site. It's your living, breathing portfolio.

Here's how to leverage it for massive growth:

Think of LinkedIn as your 24/7 public showcase.
Your experience, hard work, brain? On display.

It's like selling YOU (or your product) at scale, non-stop.

How I've tapped into this goldmine:

1. Consistent content creation
 
Every post = A mini case study of your expertise.
Showcase your thoughts, processes, and results.

2. Video content is king 

Don't just tell people what you can do. SHOW them. 
I've landed clients who've never even spoken to me.
(and made amazing friends along the way here!)

3. Engage authentically 

Your comments and reactions? Part of your portfolio.
Show your personality and build relationships publicly.

4. Document your journey 

Share wins, losses, and lessons learned. 
People come for the content and stick around for YOU.

The result?

- Clients reaching out to ME
- Trust built before the first meeting
- Easier sales convos (they've seen my work)

Old way: "Here's my resume." 
LinkedIn way: "Here's proof of what I can do for you."

Navigate wisely. Grow fast.

If you want to focus on 1 thing in 2025, make it this:

(it's the secret to both career and life success)

Invest in your community and your people.
Because you can’t truly be great alone.
And everything's more fun together!

Like our little Linkedin “gameshow” below.
Different views, strategies, approaches.
But all making each other better.

The real competitive advantage?

Not your strategy or skills.
But the people in your corner.
Supporting your journey daily.

What actually matters:

1. Sharing what you learn
2. Growing through debate
3. Celebrating others' wins
4. Building real connections

Some post once daily, others three times. 
Some love voice DMs, others prefer video. 

But here's what we all agree on: 

Community beats competition every time.

Find your people. Invest in ‘em. Reach the skies.

P.S. Tag a person who makes you better daily! 

I’ll go first, hiii Audrey, Beatrice, Jérémy, Cory, Charlie!!

Video content is changing education forever.

How YOU can use this shift for huge business success:

I call it the Thought Leader Education Revolution. Why?

Anyone can learn from anyone, anywhere.
Everyone can easily become an educator.
AI makes this content creation a breeze.

4 reasons CEOs and execs are the educators of tomorrow:

1. You've got the cutting-edge knowledge.
Your pulse on the market? That's gold for learners.

2. AI is your new content team.
From ideation to creation, AI makes sharing possible.

3. Education is the new marketing.
Teach, don't sell. Build trust, authority, and a loyal following.

4. You're shaping the future workforce.
Inspire current and future employees. Set industry standards. 

This isn't just a trend. It's the future of professional development.

Start creating ASAP to lead the way for future of learning and biz.

Become THE thought leader everyone comes to to learn and grow.

P.S. Thanks for the awesome question Katie Wrathall!

I've built an audience and biz FAST at only 23.

The biggest growth hack that has gotten me here:

Understanding where attention is (and where it's going).

Here's the scoop on winning the attention game:

A brand built through content is the way to WIN today.

My journey? Started as a college kid with zero connections.
Now? Part of LinkedIn's exclusive top video creator community.

The secret sauce to my rapid growth and grabbing attention:

1. Spot attention trends before they explode.

As Gen Z, I've have social media in my DNA!
Helped to see the shifting of attention to LinkedIn. 

2. Recognize video as the attention magnet.

It's not just content, it's an attention goldmine.
Builds trust and connection like nothing else.

3. Learn, adapt, and double down on success.

Track what resonates, ditch what doesn't. 
When you find a winning formula, lean into it! 

Modern biz success is about attention. Navigate wisely!
(video is your fastest ticket to becoming unforgettable.)

P.S. Let me know if you or your org needs help creating video!

This is social media's biggest opportunity:

(the #1 reason I've scaled my biz so fast)

Short video content on LinkedIn.

Why video works so well?

1. Social media algorithms love it

Viewers spend more time on your posts.
In turn, they stay longer on socials. 
And platforms can make more $. 

LinkedIn saw this formula and is tapping in. 

2. Insane purchasing influence 

Want higher conversions and trust?
Video content will that that for you.

Don't you trust folks on video more?
Versus though hiding behind screens.

3. Captures attention like no other

Attention spans are at an all-time low.
Plus everyone is just scrolling aimlessly.
Video content is #1 way to grab attention.

(Key is to optimize for mobile/silent viewing) 

Algo help + influence + attention = win

Time for video content here is now.

P.S. Need help here? Reach out!

I am reaching over a million each week using LinkedIn video.

Here's exactly how you can do the same (easily):

I call it the LinkedIn Video Advantage. Why?

The highest quality audience is on LinkedIn.
The most underutilized attention is on LinkedIn.
The newest creator economy is forming on LinkedIn. 

And we are at a tipping point with the algo LOVING video.

My clients and I are riding this new wave heavily.

How you can easily start doing the same:

1. Start posting videos consistently
The algo will start pushing you out in new video feed.

(you'll start building trust with your audience like crazy)

2. All-in on video best practices
Go vertical, use good lighting, keep content impactful and concise.

3. Craft an eye-catching hook 
No millennial pause! Grab attention in the first 3 seconds.

Want to captured this opportunity for you and your organization?

Reach out! We make creation easy so you can focus on your biz!

Want to know the REAL secret to LinkedIn success?

(Hint: It's not about overnight viral posts)

What I've learned building a thriving biz using LinkedIn:
It's a long game, but oh boy, is it exciting! 

It's like rolling a snowball down a hill.
At first? It's small. Almost unnoticeable.
But keep pushing, and magic happens.

Week 1: The "Hey, you exist!" phase:

- Old connections pop up.
- "What are you up to now?" messages flood in.
- Your network wakes up.

Month 1: Your content becomes your portfolio:

- Every post showcases your expertise.
- New connections see your thought leadership.
- Your profile becomes a 24/7 sales pitch.

6 Months: The snowball gains serious momentum:

- Inbound leads start trickling in.
- People seek YOU out for solutions.
- Your reputation precedes you.

1 Year+: Avalanche of opportunities:

- Magical inbound leads = the norm
- Your business grows on autopilot
- New doors open you never imagined

Consistency + patience = unstoppable growth

Many quit before the magic. Don't be one of them.

P.S. Reach out if you want to start (easily) creating!

My exact framework I've used to build my businesses:

(a roadmap you can plug and play easily today)

I've been building side gigs and businesses since 8.

From taking care of 15-20 houses at once with my sis.
To building out an e-commerce store/brand online.
And now running tech, agency, and media biz's.

I have learned a lot over the past 15 years!!

The secret? Personal growth at every stage.

I often started by offering free services to learn! 
Deeply figure out landscape and started charging.
Gradually increased rates as I provided more value.

For if YOU are growing fast, your customers benefit!

Lastly, never be afraid to pivot along the way. Part of biz!

Your # 1 roadmap: Fail fast. Learn faster. Succeed fastest.

The 1 simple change I made to 100x growth:

(that you can easily implement as well)

I went from consuming to creating.

 #1 business growth tool? Social media.

But only when you are a part of the convo. 

Creating. Building. Engaging. 

Not simply scrolling.

After graduating last year, I leaned into creating.

Results: 

Mid 2023: 90% outbound sales.
Mid 2024: 90% inbound sales.

Thanks to building trust, familiarity, and momentum. 

You can do the same. Here's the blueprint:

1. Build an audience (content + engagement)
2. Solve problems (post about it + land clients)
3. Deliver stellar service (keep + extend contracts) 

(I dive more into my story behind this in video below) 

P.S. Person you've learned the most from across social media?

Taplio

Lindsay Rosenthal's Linkedin Analytics

What is Lindsay talking about?

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lindsay Rosenthal's Linkedin Analytics

What is Lindsay talking about?

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Lindsay Rosenthal's Linkedin Analytics

's Best Posts (last 30 days)