B Branded

Founder

Copy Freedom School

You’ll learn all the ins and outs of copywriting and what it takes to be a successful copywriter.

You’ll master and understand freelancing, build your online presence and create credibility and authority in your niche.

You’ll learn and master sales and outreach so you can find and start closing your first clients.

We’ll take you from “what’s copywriting?” to “I closed my first client!”

Founder & CEO 

Helping founders and consultants build, grow and monetise their personal brand on LinkedIn.

Today, people buy people. 
Not company logos.

We follow founders more than companies. 
We want a voice, a story, a point of view. 

That’s how trust is built. 
And trust is the currency now.

Building founder-led brands that attract the right clients.

You’ve got a solid business.
But your brand identity is unclear.

Your audience doesn’t know you.
And if they don’t know you they most likely won’t listen to you.

Fonder visibility is your business superpower.

The brands winning today are the ones where the founder’s values, story, and presence lead the way.

People don’t connect with logos. 
They connect with humans.

They want to hear your take. 
See your process. 
Know your values.

To know the business and your why inside out.

If you’re not visible, someone louder gets the attention, the trust, and the sale.
Not because they’re better, but because they showed up.

Build a founder-led brand.
Put your story and POV at the front.

Show up weekly with simple, useful content.
Teach, don’t just pitch.

Make your offers through your voice.
That’s how you earn attention, trust, and buyers.

I did this myself from zero in 2 years:

- 0 → 58,000 followers in 24 months
- 6-figure revenue from inbound clients
- Podcast invites from shows I listened to
- International speaking gigs on founder branding
- Brand deals with biggest SaaS names

I didn’t do it with hacks.
I did it by showing up as the founder: sharing insights, and lessons — every week.

Warm leads came in. 
Better clients said yes. 
Sales got simple.


What you get-

1) Positioning that makes you the only choice
 Simple niche, clear promise, bold POV → higher prices, faster yes, fewer sales calls.

2) A content system for founders who don’t have time
45 minutes a week. 3 post types. 
Reuse what works → steady inbound, no burnout, no guessing.

3) Authority that compounds
 Weekly insights + client wins → steady DMs and speaking gigs.

The result?

Building founder-led brands that drive sales through story.

From a good product no one sees → a trusted founder whose content brings the right buyers.

DM me “FOUNDER BRAND” to find out how we can work together.

Founder-led growth is challenging.

You thought about it.
You heard about it.
You’ve even tried it.

In fact, you do know you need it.

Your personal brand is no longer just “nice to have” 
Neither a trend to follow.

It’s a necessary asset.
And you know it can help you scale your business 
and build credibility online.

But, let’s face it…

Spending hours and hours on creating a post
And thinking about what and how to write

It isn’t easy.

2 hours to write one single post...

6 likes.
2 comments.
0 DMs.

I understand you feel like giving up in that case.

But before you do...

Hear me out-

What if strategy and direction are all you need to get you going?

What if you could attract more opportunities in your inbox?
And establish yourself as the authority figure you truly are.

Investing less than 3-4 hours per week in your content?

As we speak...

I’m helping founders and industry experts like you build bigger and better brands and recognition through their LinkedIn content.

So far, I’ve helped people like:

• 8-fig founders to build their brand on LinkedIn
• consultants get more leads through content
• CEOs to build thought leadership

Will you be the next key person of influence in your space? 👀

DM me “BRAND,” and I’ll tell you the details on how we can work together.

Beatrice  Vladut

Talks about #persuasion, #copywriting, and #personalbranding

Building founder-led brands that attract the right clients and inbound sales.

10 months ago, I got this random DM:

“Hey Bea, I’ve built a content creation app for LinkedIn.
You can white-label it—we could partner. Let’s chat.”

I almost ignored it.

I get messages like this daily.
But something made me say yes to the call.

That’s when I met David.
And he showed me FlowOS .

Now...

I’ve seen a lot of demos.
Most of them are weak
Just ChatGPT wrapped in a shiny UI with a logo on.

But this?
It was different.

It wasn’t a tool.
It was a real system.

And the wild part?

We had the same vision.

It looked exactly like the system I had been trying to build in Notion for my clients.

(Except I don’t code. I was just duct-taping things together to offer a solution.)

So I told David:

Stop trying to white-label this.
You’ll lose the most important thing—

The brand.

Let’s build this together.
And that’s what we did.

Since then, we’ve spent 10 months rebuilding and improving FlowOS from the inside out.

And I am excited to say this finally:

We’ve built the only content system made for creators, founders, freelancers, and coaches—designed specifically for LinkedIn.

After helping 100+ people build their brand...
After seeing too many drop off because they didn’t have a system...

We created the thing that everyone’s been missing.

With FlowOS you can:

• Capture every idea in one place
• Get feedback and guidance from the Flow AI agent
• Brainstorm and get post advice instantly
• Build your brand voice and write like you
• Turn rough drafts into scroll-stopping posts
• Schedule directly to LinkedIn
• Stay consistent with a workflow that actually works

We’ve pulled all-nighters, redesigned everything, and obsessed over every detail.

And now it’s LIVE.

You can try it for free today → https://www.flowos.ai/

We offer something special for the first 200 people who join.

—
PS: That’s David and me finally meeting in London after working together every day online.

Felt like we’d known each other forever.

There’s something I wish I had learned sooner.

I kept posting “helpful tips.”
I got likes.

But I didn’t get clients.

Then I realised...

People don’t buy tips.
Tips are available everywhere.

They buy trust.

And trust isn’t a vibe.
It’s built on 3 simple things:

→ A clear category
→ A sharp claim
→ Proof

Most creators skip this.
They post “how-to” without a point of view.
That's not enough anymore to cut through the noise.

Here’s what changed for me.

I picked a category I’m willing to own.

Not “marketing.”
“Brand and content that lead to clients.”

Then I made a sharp claim.
“Clarity beats volume.”

Then I showed proof.
Screenshots.
Client stories.
Before/after lines.

Now every post has a job:

– Category: remind people what I’m known for
– Claim: make them think “I’ve never heard it said like that”
– Proof: de-risk the buy

This is how your message gets sharp.
This is how your positioning gets clear.
This is how your ideas lead, not please.

I built Simply Branding because I was done watching smart people stay invisible.
I didn’t want another noisy “content club.” 

Inside Simply Branding, we do this on repeat:
Position → Communicate → Convert.

Why this loop? 

Because it solves the three real blockers:

Position = you stop guessing your niche and claim a space you can win. 
Result: people finally “get” you in one swipe.

Communicate = you turn one core belief into clear posts, case lines, and profiles. Result: authority grows, DMs shift from “how much?” to “when can we start?”

Convert = you show proof, and the easy next step. 
Result: leads close faster, with better fit and better fees.

What you get, weekly:

– Short sprints to sharpen your message 
– Live feedback so you don’t stall 
– Real examples and lines you can ship the same day 
– A simple plan for posts, profile, and offers that stack

That’s the work we do every week.

Clearer.
So the right people come to you.

Join & grow your brand: https://lnkd.in/gYeYbXnJ

In 2021, I was completely lost.

No direction. 
No plan. 
No clue what I wanted to do with my life.

Today, I designed my ideal career from scratch.

Here's what I did--
I mapped out these 3 things:

• What I'm naturally good at 
• What I actually enjoy doing 
• What solves real problems for people

Then I built a business around that overlap.

The result? 

I travel freely.
Set my own schedule.
Work with amazing people.
Built financial independence.
Work that never feels like work.

But here's the reality:

I failed 4 times before this worked. 
Went broke twice. 
Took risks that scared me.

And that's exactly my point.

If you want something different, you can create it.

Your mind is powerful enough to design your ideal life.

I'm by no means more special. 
I didn't have perfect conditions.
Just insane motivation to make it happen.

And if I could do it...
You can do it too.

PS: If you want to turn your skills and interests into a brand that pays you

Join Simply Branding here:
https://lnkd.in/gYeYbXnJ

3 big realisations from just 2 days at Spotlight 

1. Nothing beats real connection.

In-person conversations hit different.

Spending time with people in the same arena:
(peers, clients, friends and my business partner David)

It reminded me how much deeper we connect when we’re in the room.

Hosting my mastermind live—

It unlocked a whole new level of trust, ideas, and momentum.

Zoom is great.
But face-to-face? 
It’s 10x more powerful.

2. I don’t believe in competition.

Technically, Diandra and I do the same thing.
We serve the same audience. 
We offer similar services.

But she’s not a competitor — she’s a friend.

We get each other.
We share the same challenges.
We’ve built a space to bounce ideas and grow together.

Because even if we do what looks the same…
How we do it is completely different.

No one can replicate your energy, your voice, or the way your clients feel after working with you.

3. Personal branding is still the #1 growth lever.

I spoke to founders, agency owners, and CEOs.

All of them said some version of:

→ “We need more visibility.”
→ “I want to grow my brand.”
→ “We know we should be doing more online.”

No matter how big the company or experienced the team.

The need for a strong personal brand isn’t going away. 
It’s growing.

And honestly?

These past few days reminded me how much I love what I do.

I could talk about marketing, strategy, and brand building for hours.

This work lights me up.
And seeing it light up others is the best part of all.

PS: Loved to connect with everyone and meet IRL creators I keep seeing smashing it on my feed like Noor, Shoaib, Jeremy Boissinot and AJ Eckstein 🧩

5 reasons your personal brand isn’t landing on LinkedIn 

(and how we fix each one)

1) You don’t know how to present yourself well on LinkedIn.

Most founders aren’t sure:

• What profile photo or header image to use
• How to write a clear, compelling bio
• How to include a strong CTA
• How to pin their best content
  
How we solve that →

We do a full profile audit for our clients and optimise every part to demand authority, clarity, and credibility.

2) You overlook your positioning.

Most people aren’t clear on:

• What category or niche they belong to
• Who their target reader is
• How to call out their audience
• How to reflect that clarity in their bio

How we solve that →

We build your complete Brand DNA — defining your positioning, messaging, and brand voice across your content, profile, and entire online presence.

3) You don’t have a content strategy.

Most people don’t know what content topics they should focus on.
They lack clarity around the 3–5 core areas that speak directly to their audience.

How we solve that →

We run a 30-minute, interview-style onboarding call to understand your background, expertise, and preferred topics. 

From there, we define 3 core content buckets to drive reach, resonance, and authority.

4) You don’t know how to produce high-quality content.

Most founders don’t know how to use short-form content to validate their ideas, attract the right audience, and become a key person of influence.

How we solve that →

We leverage templates that have generated hundreds of thousands of views and tailor them to your niche and ideal audience.

5) You don’t understand how to write effective hooks.

Writing good content and formatting are one thing.

But knowing how to hook attention and get people to actually read? 

That’s a different skill.

How we solve that →

We pull weekly frameworks from our library of proven headlines to help you consistently write content that resonates with more high-quality readers.

Most people don’t have a content problem.
They have a clarity, positioning, and visibility problem.

And that’s exactly what we solve.

🚨 If you’re a founder or expert who wants to drive founder-led growth and build a premium personal brand

But don't have time or skill to do it alone...

DM me “founder growth” and I’ll send over the details of our premium brand growth services.

The economy has shifted.

You don't need fancy marketing campaigns to succeed.

And the reality is...

You cannot live in a past era and expect success now or later.

Your success, today and tomorrow, hinges on being of the time we’re in now.

And in the times we live in-> 
trust = currency

People buy from people they trust.

And trust comes from seeing the real person behind the business.

Every market is crowded.
And you can're reinvent the wheel.

Your competitors can copy your product.
Your messaging.
Your pricing.

But they can't copy YOU.

That’s why founder-led marketing works:

• More trust: People trust info from other people. 
  Not company pages. 
  Insights. Stories. 
  
  That’s how they relate. 
  That’s how you earn credibility.
  
• Differentiation: Even in a crowded market, no one can compete with you at being you. 
  
  Your point of view and your insights make you different. 
  That’s how you stand out.
  
• Authenticity & Authority: The internet is full of marketing gimmicks. 
  
  Founder-led brands cut through because the message isn’t scripted— it’s real.

Here's the shift that changes everything:
Showing up as the founder.

Share your lessons. 
Your perspective. 
The mistakes that taught you.

Because when you do this consistently:

• Prospects choose you before they see your pitch
• Pricing conversations get easier (trust reduces friction)
• The right opportunities find you first
• Your expertise becomes visible daily

Your audience becomes an asset that pays you.

Not just in likes or comments.
In real revenue.

I help founders turn their expertise into demand through strategic personal branding.

If you want to become the go-to name in your market, DM me "FOUNDER."

Yesterday I got a DM from a total stranger.

“Do you want to be a speaker on our panel about the future of entertainment? "

"We'd love to have a brand expert.”

“Oh — and it's TONIGHT.”

At first, I wanted to say no.
It felt too last-minute.

But earlier this year, I made myself a promise:
Say yes to every speaking opportunity.

So I said: hell yes.

Then I saw the panel questions — all about the film industry.
The imposter syndrome kicked in.

I thought:
"I'm not a filmmaker… do I even belong here?"

But I reminded myself:

I know storytelling. 
I know audience psychology. 
I know branding.

That’s the common ground.

I focused on themes like:

• Authenticity in a world of AI
• The power of narrative
• Short vs. long-form content

When I showed up, the panel was packed with experts:

Film directors. 
AI researchers. 
Production specialists.

People from Oracle, Pepsi, and more.
About 50 people joined us live.

Here are a few key takeaways:

1) AI in the Creative Process

AI is becoming the co-writer, not the storyteller.
It helps with structure, edits, and ideas.
But it doesn’t birth the kind of voice people actually follow.

In branding, we use AI to:

– Write hooks
– Repurpose posts
– Test formats

In entertainment, the same applies.
But the ones who’ll win aren’t the ones who use AI the best.
They’re the ones who stay human while using it.

2) Authenticity > Perfection

People don’t connect with polish.
They connect with personality.

What can’t be automated?

– Your POV
– Your lived experience
– Your taste

That applies in film, branding, and social media.

If everyone has the same tools,
what separates you is who you are and how you think.

3) The Role of Human Talent

A digital double might look like you.
A synthetic voice might sound like you.

But your choices still matter.

In a world of AI-generated content,
the real advantage will be human taste.

Future talent won’t just be trained in performance.

They’ll be trained in differentiation, storytelling, and building community.

Yesterday reminded me of two things:

• The power of LinkedIn — when you show up consistently, opportunities show up in unexpected ways.

• The speed of AI — it’s not coming. It’s already here. 
  So, learn to master it, rather than fear it.

Big thanks to Daniel Gordon for the invite.

PS: What part of the creative process do YOU think should always stay human?

👇 Let me know in the comments.

There’s one thing every founder wants.

More warm, organic traffic.
A strong brand people remember.
Authority and trust, at scale.

All of that comes from creating content online.

Every successful founder I speak to says the same:

“I want to stay top of mind for the right people, nurture leads, and convert.”

So why don’t most do it?

Because as a founder, you wear every hat.
You know showing up online matters.
But you don’t have the:

* time to write
* know-how on what works
* mental bandwidth to stay consistent

This is where I come in.

Over the last 3 years, I’ve helped 100+ founders, agency owners, and investors:

→ build their personal brands
→ attract the right audience
→ become a key person of influence in their space.

The restults?

• one M&A brought $50k+ in one week from contet
  
• one agency owner grew to 28k followers and is now booked out
  
• one 7-figure AI founder doubled their traffic and inbound leads

It always comes down to 3 simple things:

1. Positioning so people get who you help and why you’re the expert.

2. Strategic posts in your voice—consistent and authority-building.

3. A simple system so you stay visible without burning time.

All done for you.

If you’re a founder who wants more warm leads, trust, and recognition—
but you don’t have the time or the know-how—

Send me a DM saying “The Founder Brand Engine.”
I’ll show you how I can take this off your plate and make you the name people think of first.

This is one of those full-circle moments.

Last year, I was in the crowd at Spotlight 

Jasmin Alić had invited me, and I remember walking into that room thinking:

"Wow! These are the people I admire most in the industry."

I watched the speakers on stage — confident, clear, magnetic.

And I told myself:

Next year, I’ll be a speaker!!

Exactly 12 months later…

✅ Hosting a sold-out mastermind in Amsterdam on Authority & Positioning

✅ At the very conference I once attended as an audience member

✅ Now inviting leaders ready to build undeniable authority and become key people of influence in their industry

Yeah… pinch me.

If you’ve been waiting for a sign to build your brand, elevate your positioning, and finally be seen for what you actually bring to the table…

This is it.

📍Spotlight Conference 2025, 29th of OCT

Use my code "BEAVLADUTCONF" for 10% off your standard pass: https://lnkd.in/g8WyNqKt

Want the VIP experience instead? 

Use "BEAVLADUTVIP10" for 10% off here: https://lnkd.in/g3DKMsJK

PS: Big love to Marina for pulling this off flawlessly.

See you in Amsterdam! 

PSS: Attending last year didn't come only with knowledge, but I got to make amazing friends like Diandra, Oana and Nicole. 💗

You never know who you'll meet! A business partner or a friend

Spotlight

Trained 56,289 people how to use LinkedIn for business

Head of Brand Management at Semrush | All things brand | Digital, PR, Global Brand

Building content machines | Founder, Distinctiva.io - Organic Content Production House | Content Strategist | Speaker

Founder & Editor-in-Chief at unmtchd. | Brand Strategy (→) Media • Advisory • Membership

B2B Influencer Marketing but make it SaaS-y | Influencer Marketing Team Lead @ Semrush | Influencer Marketing Consultant | Speaker | Event Activations

I analysed 100 founder profiles. 
Here’s why 97 sound exactly the same.

Last month I went down a rabbit hole:
100 founder profiles in one sitting. 

By the end, I could’ve copy-pasted most of them into one doc and nobody would notice. .

What I kept seeing (and feeling):

1) No positioning.

Familiar and forgettable headlines.
No diffrenetiator. 
No point of view.

Try this instead: say the problem you solve, then make one promise others aren’t making—and give it a name, so people remember.

2) Announcing company milestones. 

“We hit 10k users!” 

Good for you!
But, why should your buyer care?

Try this: turn milestones into something helpful for your readers.

“10k users → Here’s the 3-step flow we’ll keep using—and you can, too.”

3) ChatGPT content. 

Look, AI is a powerful tool. 
In the right hands, it streamlines A LOT.

But if you don’t know what “good” looks like, and you feed it weak inputs, the output will sound like 99% of people.

Try this: set the bar first (who it’s for, what they need, what “win” looks like). 

Then give the model earned specifics: your ICP, POV, examples to mimic, constraints, voice notes, and raw materials (metrics, screenshots, stories). 

3) Borrowed authority. 

Endless breakdowns of famous people. 

Your audience learn about them—not you.

Try this: use one example to teach, then pivot to your data, your process, your receipts.

4) Pretty posts, zero proof.

Spending time and $$ on cute designs.

Try this: show tangible wins—before/after numbers, screenshots, short timelines. Proof beats polish.

5) Calendars instead of strategy. 

“Educate Monday, inspire Wednesday” isn’t a plan.

Try this: mix expert posts with personal stories, and vary depth—broad → narrow → niche—so the right buyers resonate.

What the 3% did differently:

• A sharp hook, one clear point, and a simple next step.
• Consistency inside their brand.
• Insights only they could write—how they do it, not how “people should.”
  
They repeated their difference until others could repeat it back.

If you are a founder and  want to be in the 3%, but don't know where to start or have the time to do it yourself

Send me a DM saying "STAND OUT" and I'll share how I can help.

I missed a $5,000 opportunity…
Because LinkedIn DMs are a black hole.

Here’s what happened:

A year ago a brand reached out:
“We’d love to pay you $5,000 for a partnership.”

I never replied.

Not because I didn’t want to.
Because I never saw it.

No follow-up. 
No reminder. 

I only found it by accident, a year later, while searching for something else.

LinkedIn inboxes weren’t built to manage leads.
They’re messy.

By the time I saw the message, it was too late.
The deal was long gone.

And here’s how I fixed it:

I met Mitchell Tan 📮 .

He introduced me to Kondo: Superhuman for LinkedIn DMs— his tool that turns your DMs into a revenue pipeline.

My inbox went from chaos to clarity.

Now I can-

✅ Send personalised starter DMs in one click

Pre-written, tailored messages I can send instantly,  saving time daily.

✅ Label conversations based on interest level

Every lead is tracked by stage. I know who’s cold, warm, or ready to buy.

✅ Set follow-up reminders

I get nudges to re-engage exactly when it matters. 
No more dropped leads.

✅ Track every opportunity

I have visibility into who I’ve spoken to and where they are in my pipeline.

✅ Search my inbox like a CRM

Filter by label, date, or deal stage. 
Fast replies. Nothing forgotten.

I reply faster.
I forget less.
I feel in control.

That’s an hour saved per day,  just on outreach.

If your DMs are chaos too, seriously...

Give Kondo a try → https://lnkd.in/gY47ptaD

👉Use my link and get 1 month FREE.

This is how you build a system that sells —
without letting conversations slip through the cracks.

How I fixed my messy inbox

I was on the same podcast as one of the people I admire most in business.

Still feels like a pinch me moment.

A few months ago I flew to London to meet Danilo McGarry and be a guest on his podcast. 

We talked about why having a personal brand is the one way to drive founder-led growth.

The episode got 150k+ views.

(I'll link the episode in the comments)

Last week on that same podcast? 
Daniel Priestley was a guest.

I love his content, work and thinking on anything business and marketing related.

Thinking we were on the same podcast feels surreal.

Most founders dismiss personal branding as pure ego.

They're overlooking their most powerful growth engine.

Here's the issue:

They think personal branding is ego.
They think it's for influencers.
They think their work should speak for itself.

Meanwhile, opportunities flow to the founders who show up.

The reality is this:

Your network can't recommend you if they can't remember you.
Investors can't find you if you're invisible online.

The best talent follows leaders they actually know about.

All of this came from showing up consistently.

From making myself visible to be in rooms with people I look up to.

From building a brand that sets me apart and makes me a key person of influence.

The founders who get this right don't just build businesses.

They attract the right people.
They get invited to conversations that matter.

If you're still sitting on it, this is your sign to start showing up.

Your expertise deserves an audience.
Your insights deserve a platform.

Your business deserves the growth that comes with being known.

The vanity argument falls apart when you see the results.

If you're still thinking about it, this is your sign to start.§

Great products used to win on their own.
Now great stories do...

Not because story is fluff.
Because story is how people make sense of risk.

A strong story says:

Here’s who I am.
Here’s what I believe.
Here’s what I’ve done—with proof.
Here’s the problem I can solve for you.

This isn’t spin.
It’s lived experience.

You’re telling what you tried, what broke, what worked, and what you’re betting on next.

There’s risk, receipts, and your name on the line.

Understanding and building your-

IP (yes, your personal brand)
Media (yes, social media)
Data (yes, AI)

This is the foundation of the digital economy.

Many people are struggling—entrepreneurs, founders, creators—
because their business is missing one or more of these.

Here’s why it matters:

-> IP is your story and point of view.
It’s how people know you, remember you, and trust you.

-> Media is where that story shows up daily.
Posts, short videos, emails—where your buyers already look.

-> Data is your feedback loop.
Client results, audience signals, and AI to learn faster and improve.

Miss one piece and things break:

Meanwhile, weaker products with stronger stories win the deals.

Harsh truth:
If the market can’t see your expertise, it can’t value it.

Your price stalls.
Top talent follows stronger brands.
Opportunities pass you by.

It’s about being findable, clear, and trusted.

Simple rules:

• Be specific — names, numbers, before/after.
• Be consistent — daily beats “viral.”
• Be brave — say what you stand for.
• Be useful — teach the thing you sell.

In 2–3 years, this won’t be optional.

The best story, told with proof, will set the price.

Build yours now—
while you still have room to think.

Write the first line today.
Show your work tomorrow.
Make the offer after that.

Great products still matter.
Great stories make them matter to someone.

Need help with building a brand that attracts the right audinece?
DM me "START" to find out how I can help.

The game has changed.

Buyers research you online before they ever talk to you.

They scroll, they search, they compare.
If they don’t see something different, they move on.

Attention is scarce.
Trust is the filter.

And distribution is your content.

Founder-led marketing gives you all three:

• proof from your work
• a face people remember
• and a steady pipeline from audience to offer.

Here are a few examples:

1. Ali Abdaal — net worth ~$3.7M.
   
Does ~$4M/year by making content and showing his process.
You learn. He earns.
Brand: doctor turned YouTuber who built through consistent content.
That’s the model.

2. Jay Shetty — net worth ~$30M 

Built it by sharing “monk wisdom for the modern world” across videos, a podcast, books, and talks.
Brand: monk turned creator, selling simple, helpful ideas at scale.

3. Hailey Bieber — built Rhode up to $1B.
Grew a beauty brand by being the face, sharing routines, and leading community content.
Brand: model turned founder who turns audience into customers.

So as a founder, your job is simple:
make the market know who you are and what you do.

Get visible.
Get known.
Create excitement.
Create desire.

That’s founder-led growth.

And in 2–3 years, competition will be even higher.
Founder-led brands will sit at the top.

Do you agree?

PS: I built Simply branding to help as many new entrepreneurs and creators to build and monetise their personal brand online. 

Doors are open now: https://lnkd.in/gYeYbXnJ

She had zero inbound.
Nine months later: fully booked from LinkedIn.

Last year, my client was invisible.
Great founder. 
Real credentials.

But for teh right people, she was invisible.

Her plan was “grow fast = clients.”
It didn’t work.

Because reach didn’t move her revenue.
Authority did.

Here’s what we changed (and what you can steal):

1) Position (who, problem, promise—one swipe)

We cut the fluff until her profile answered, in one glance:

Who she serves. 
What problem she solves. 
What promise she keeps.

So when the right buyer landed, they thought: “This is for me.”

Litmus test: 
If a stranger can’t say “who/what/why you” in 5 seconds, you’re leaking buyers.

2) Communicate (POV + proof, not tips)

We killed generic “inspo” and wrote from experience:

A point-of-view that made her ideal clients stop scrolling: “X is overrated. Here’s the system we actually use.”

Posts that paired perspective with proof (before/after snapshots, client quotes, process peeks).

Hooks that were specific, not fluffy—so the first two lines earned the click.

People don’t follow you for inspiration. They buy you for expertise.

3) Convert (make saying “yes” feel natural)

We added a credibility stack to every touchpoint—clear offer, social proof, consistent visuals, and a clean CTA that matched intent (comment, DM, or book). That’s how attention became appointments.

Result?

From unknown to 27,000 people who know her name—
and a calendar booked off LinkedIn alone.

This is the shift we build inside Simply Branding:
Position → Communicate → Convert.

How to steal it this week:

Rewrite your headline + about to pass the one-swipe test (who / what / why you).

Ship 3 posts that mix proof + perspective (screenshots, timelines, “how I” breakdowns).

Add a credibility layer to every post (mini-case, namedropping once when relevant, clear CTA).

Who this is for:

Founders, freelancers, consultants, creators, agency owners—
skilled, quiet, and done being “helpful but hidden.”

Inside Simply Branding, you’ll get:

– A niche + message that sticks
– A content system that keeps you consistent
– Posts that build trust (not noise)
– Positioning that turns visibility into revenue, referrals, and invites

Authority beats follower count.
Don’t be the “later” person.
Be the one who did it.

Doors to 𝗦𝗶𝗺𝗽𝗹𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 are open. 

If you want your profile + content rebuilt with me, join here:

https://lnkd.in/gYeYbXnJ

Touched down in Amsterdam!

12 months ago, I was here attending one of the biggest Marketing Conferences in Europe.

Today, I'm hosting not one...
 But TWO masterminds on Brand Positioning and Authority.

Two things I am helping clients with every day and could yap about for hours.

Best part?

I get to meet the best minds in the space and connect with awesome marketing friends I made on LinkedIn, clients and partners 

Diandra, Oana, Jo, AJ are just a few!

Best BEST part?

The stoopwaffles.

How many do you think I can eat before I get sick? 

Anyway, if you're joining Spotlight, come say hi!!

Would love to meet as many of you!

Ciao x

Brand Consultant + (TEDx) Speaker 🎤 | I help founders & creatives own their unique brand story | Ex-Gymshark

Founder @ Creator Match 🧩 Scaling Creator Marketing for B2B, SaaS, & AI Brands | Fast Company Journalist | LinkedIn Learning Instructor (150K+ students) | TEDx & Keynote Speaker

Most people start creating content strong.

They post twice a week.
They're feeling good.

Then life happens.

Can't find the time.
Don't know what to say.
The momentum dies.

And the thing is...
Momentum is what creates growth.

That's why I created something to fix this exact problem.

A free 7-day content challenge.

15 minutes a day.
One week total.

Here's what you'll have by day 7:

• 7 posts live on your profile
• 20+ content ideas banked
• One clean offer line
• Comments that start real conversations
• A weekly system that runs itself

Most people wait for inspiration.
Smart people build systems.


If you want to get seen on LinkedIn and stay consistent...

Join for free: https://lnkd.in/gakS8ajx

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