Xero

Helping drive a new strategy as part of the Web Experience division, building out a new set of capabilities.

Product Manager (Homepage + Global Search)

Helped the team design a strategy post-modernisation, focused on customer interviews, competitor and user data analysis, setting up a framework of input metrics to focus on in FY25+. Shepherded a feature through release that started to move those metrics.

Product Manager (Global Search)

Driving the design system's strategy with a team of talented designers, engineers & product people.

2021: Focus on increasing system coverage and new version go-to-market plans, reducing technical debt, developing new opportunities for new design patterns.
2022: Focus on unlocking contribution, improving adopter experience, improving discovery processes, developing onboarding & education initiatives.

Our team contributes to the design ops and platform engineering strategy.

Product Manager (UX, Design Systems)

prodmgmt.world

Know When To Use the Right Product Frameworks and Techniques. Apply Them Well.

prodmgmt.world is a database that lets you match product frameworks and techniques to development stage and risk, use them well and helps you figure out how to prioritise your roadmap, and more.

Founder

COLAB

Mentor & Community Lead

realestate.co.nz

Responsible for driving value through the systems that power the new reincarnation of realestate.co.nz

Focus on API strategy, integrations & data initiatives.

API Product Manager

Online Republic

Online Republic is an OTA in the APAC region. It runs 3 products: Airport Rentals, Motorhome Republic & Cruise Sale Finder.

- Responsible for improving conversion rate through research.
- Establishing better ways to do lean UX research & experimentation and running hundreds of experiments, usability tests and prototype validation sessions.
- Defining the functionality that allowed users to find the right options faster. Refining roadmaps through an experimentation plan. 
- Delivery management of key changes to the search discovery & booking flows to reduce friction.
- Working with senior stakeholders on priorities. Reporting into the CTO, CEO, CMO at various stages of the tenure.
- Creating alignment with GM's of the product by understanding where the market is moving and what changes and experiments need to run to achieve the goals of the org.

I was on a team of 14 engineers, UX designers & QA.

Key achievements:

— Owned and led the redesign of Cruise Sale Finder's outdated search, product & transactional steps. Users gained clarity around key T&Cs, pricing & availability, deals, ship info & cruise dates itinerary.  Identified different usage patterns on mobile and led the restructuring of the advanced discovery feature that was key in driving conversions. Did UX research & product analysis, but also defined the user stories and worked with engineers on how to split them, how to implement the experiment and collect the right data. We ran upwards of 30+ experiments ranging from a few days to a few weeks in length. We were successful at remodelling the homepage to help users complete one of the key jobs they had (find the latest cruise deals). Moving on, we improved long clicks to transaction stages (search to transaction) by as much as 55%, especially on mobile devices that were overtaking in traffic.

Growth Product Manager

Driving Force Incentives Limited

I use my analytical skills to extract insights from data and help solve real-world problems for various stakeholders. I deliver data products and solutions that enhance the value and usability of our data assets. I also build new data capabilities and promote a culture of data-driven decision making. I enjoy applying my expertise in data science to understand complex business problems and provide the best data-driven solutions.

Key Responsibilities

⚡️Develop and deploy data products, solutions and models
⚡️Support existing data pipelines, platforms and systems

Achievements

⚡️Improved data quality and reliability by conducting data audits, implementing data cleansing processes, adopting a BI tool and advancing the data governance framework;
⚡️Optimized key data processes to reduce manual work, increase automation, increase insight generation capability;
⚡️Led several email marketing campaigns by segmenting customers based on their behavior and preferences and designing personalized offers that increased engagement - 30% increase in revenue YoY;
⚡️Built several predictive models and reusable frameworks to assist in budgeting and planning;

Data Scientist

Tourism Enterprises Ltd

A revenue-driven role with key involvement in pricing & revenue management. In this role I provide meaningful analysis and actionable insights to the business using data mining and statistical analysis. I am the key contact for internal and external stakeholders and primarily responsible for delivering insights to facilitate decisions and solve complex business problems. I work closely with all areas of the business, in cross-functional project teams or on an ad hoc basis. My key success differentiator is the incessant drive towards increased automation delivering relevant recommendations & analysis.

In my line of work I achieve the following:

Increased Base Product Revenue Per Transaction (Average Order Value before ancillary revenue) using price analytics

Developed data mining models to understand customer profiles, develop new promotional products and increase ancillary revenue

Drove innovation & delivered new tech products through facilitating analysis of requirements, data-driven decision making, customer research and product management.

Pricing & Revenue Analyst

Zintel Communications

•	Undertake extensive analysis projects requiring full product knowledge, interpretation and optimization of the final solutions proposed to the customers across the whole product mix; margin analysis and monitoring across products through various scenarios
•	Make recommendations on the product base from the marketing/pricing, billing & provisioning perspectives
•	Assist with the implementation of the marketing strategy, advising on the most effective and financially sound options to the Sales Team; working together to accommodate the requirements of the end customer & the ever-changing needs of the business. 
•	Assisted the Sales in acquiring/re-signing 100+ customers to the total value of 500k+ annually. Leading back-office support of the newly acquired business from the moment of initial proposal to end billing.
•	Provide ground-up support & maintenance of the billing system, data integrity monitoring; ad-hoc to long-term solutions of billing issues.
•	Assisted with the development of complex pricing tools, further high-level maintenance of said tools; create manuals for products & in-house development projects (either created by myself or those lacking process documentation at conception)

Pricing Analyst

Senior Product Manager / Principal Product Manager

I have always had to adapt very fast. 
I just figure out what needs to be solved in what order, build relationships and get to work.

• 7 years as an Analyst (revenue, pricing, data science).
• 6 years in Product (travel ecommerce, media, b2b saas).
• Worked in growth, platform & core product roles.
• Came up in optimisation, but have been building new things since 2020.

If you need product advice or someone with builder DNA, email me: george.nuri@gmail.com

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