Ian Block's Linkedin Analytics

How I'm using AI daily in my marketing workflows. 1. Landing page copy help I start with intention and my own copy. Have it iterate on what I say. Then finalize. Test. Iterate. 2. Build campaign briefs Leverage campaign templates, give goals, etc. Have it start. Iterate. Finalize. 3. List building Title bucketing tool. Thanks Rich McVey. Titles are scattered and all over the place. This buckets them accordingly. 4. Funnel tweaking Not hitting a target. Ask for possible solutions, tweaks in messaging, tweaks in channels. Spitball strategy. Iterate. Go. What ways are you leveraging?

Gartner just hit me with the "I hope this email finds you well..." Uh oh.

I vetted 5+ agencies to help with SEO for Firstbase, and this is what I learned.... There are three angles folks take - a. Update/fix existing content b. create new targeted content c. a mix of both Here’s what separates them - >Strategy Depth - not just suggesting “write more blogs”. Reverse engineering search intent, mapping content to different funnel stages, and prioritizing impact over output. >Collaboration Style: Balancing their expertise with the client's. I plan to generate traffic outside of branded search over the next quarter (starting from none). I'm bullish on the strategy at this stage for the company.

I’m happy to share that I’ve obtained a new certification: Revenue Operations from HubSpot Academy!

Driving traffic from ChatGPT... I'll take it!