Ian Block's Linkedin Analytics

Attended an Apple partner event yesterday, which reminded me why Apple is where they are today. They are a product company. They ruthlessly innovate and make good products. Not just in what they sell, but in how they think. Simplicity, consistency, and obsession with the end user. There’s a lot we can all learn from that mindset. One message. One CTA. One 'next step' in the journey. Simple is hard.

Yes, marketing is changing before our eyes... and it's not just the em dash. AI, lower budgets, fewer people buying, and more constraints. So, how do you win? 1. Partnering closely with sales > What accounts are the best fit for us? Who are the top 10 customers in your territory that we should target? Be like a sniper instead of a fart gun. 2. Make meaningful content > Make content you would read. Something useful. Something impactful. 3. Find a low-cost distribution channel > Thought leadership. Influencer. Whatever it is. Humanize it and use it! Thoughts?

How I'm using AI daily in my marketing workflows. 1. Landing page copy help I start with intention and my own copy. Have it iterate on what I say. Then finalize. Test. Iterate. 2. Build campaign briefs Leverage campaign templates, give goals, etc. Have it start. Iterate. Finalize. 3. List building Title bucketing tool. Thanks Rich McVey. Titles are scattered and all over the place. This buckets them accordingly. 4. Funnel tweaking Not hitting a target. Ask for possible solutions, tweaks in messaging, tweaks in channels. Spitball strategy. Iterate. Go. What ways are you leveraging?