Herman-Scheer

Chief Creative Officer

Herman-Scheer is a branding agency in Venice, CA that helps entrepreneurs come to market.

Co-Founder

AIGA Los Angeles

Advisory Board Member

Member

The University of Arizona

Graphic Designer

Point to Point, Inc.

- Creating and developing case studies for their finished B2B projects.
- Sitting in on creative briefs for new projects
- Participate in brainstorming sessions with copy and creative director.

Intern

Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

You know the feeling...
Something’s off.

You Google it. You spiral.
You wait weeks for an appointment that lasts ten minutes.
Or you walk into urgent care and leave with more questions than answers.

That’s healthcare today... reactive, rushed, and disconnected.
The science is strong, but the system is broken.
Patients are left to manage it all alone.

We track our own labs and results.
We juggle logins and portals.
We get tired. We give up.

But what if your doctor actually knew you?
Not just your symptoms, but your story.
What if care could learn, listen, and remember?

That’s Counsel Health.

A new model of primary care. Private, personal, infinitely patient.
Where AI builds the memory, and your doctor brings the meaning.
Continuous. Conversational. Completely yours.

Meet Counsel. Your doctor for life.

Proud to have partnered with the Counsel Health team to bring this new positioning and identity to life with them in the wake of their exciting raise!

👏 
Muthu Alagappan, MD
Abby Muir
Akansha Kukreja
Jessica Huang
Michael Robinson
Derek Flanzraich
Kate Marshall

John Scheer

Counsel Health

Founder & CEO of Counsel Health | Physician & AI Researcher

Consultant & Creative Director

Independent Direction & Design New York, Australia, Mumbai

Director of Strategy & Insights | Ex-CPG Founder

Brand Building @ Herman-Scheer | 15+ Years Leading in Fitness & Wellness

Builder & Health Founder | CEO, Healthyish Content | Writes 5HT weekly | Advisor to brands making health more accessible

Independent Senior Copywriter & inclusivity advocate

Building and transforming the brands that make generations healthier.

Kate Marshall

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