Georgie Carter's Linkedin Analytics

✨ Taking a Little Pause ✨ From next week I’ll be stepping back for a short while to welcome baby number two 👶🏼💛 Running a business while growing a family is a wild, wonderful juggle—and I’m incredibly grateful to be able to take some time out for maternity leave. Things at Pepped will carry on as normal while I’m away. I’m so proud of the brilliant team I’ve built—they’re thoughtful, strategic, and genuinely care about the work we do for our clients. Whether you’re a long-standing partner or someone new to our world, you’ll be in great hands. If you’re a founder or marketer thinking about your CRM or email strategy for the rest of the year, we’re still here, still delivering, and we’d love to chat 💬 And if you’ve done the “new baby meets business” dance and have any tips, I’m all ears 👀 #MaternityLeave #BusinessAsUsual #EmailMarketing #TeamPepped #FounderLife #CRM

🌿 Signing Off for a Little While 🌿 That’s me officially logging off for maternity leave! 🍼✨ It’s a strange feeling stepping away from something you’ve built from the ground up—but also a really special one. I feel incredibly lucky to be taking this time out to focus on family, knowing that Pepped is in such capable hands. The team will be running the show while I’m off, continuing to support our amazing clients and do what we do best—smart, strategic email marketing that delivers. We’re still very much open for business and taking on new clients, so if CRM is on your radar for the months ahead, now’s a great time to get in touch. The team would love to hear from you. Huge thanks to everyone who’s sent kind words, advice, or just general good vibes—it means the world. I’ll be back towards the end of the summer (probably slightly sleep-deprived and definitely fuelled by biscuits), but in the meantime, it’s full trust in the dream team. See you on the other side 💛 #MaternityLeave #OutOfOffice #FounderLife #TeamPepped #EmailMarketing #CRM #NewClientsWelcome

Your wellness subscription numbers aren't what they could be... Here's why 👀 Ever notice how easy it is to get that first subscription sign-up, but keeping them? That's where things get interesting 🤔 In the wellness space, we're not just selling a recurring product. We're asking customers to commit to a journey. And that changes everything. Here's what the most successful wellness subscriptions understand: 1) Flexibility is non-negotiable 🌱 - Skip a month? Of course - Pause subscription? Absolutely - Change delivery dates? Any time Because life happens, and rigid subscriptions break. 2) Value needs to evolve ✨ Month 1: They're excited about the product Month 3: They need to see progress Month 6: They want to feel part of something bigger Your subscription model needs to grow with them. 3) Community changes everything 🤝 When customers connect with others on the same journey: - Retention doubles - Engagement soars - Brand loyalty deepens 4) Surprise and delight isn't optional 🎁 - Unexpected samples - Early access to new products - Exclusive content - Special community events Make them feel like VIPs. 5) The unboxing experience matters 📦 Each delivery is a chance to: - Reinforce their decision - Celebrate their journey - Share something unexpected - Deepen the connection But here's the real secret... The best subscription models aren't focused on the product at all. They're focused on the transformation. What their customers are becoming. How they're changing. Where they're heading. The product? That's just the vehicle. What's your take? 💭 What makes you stick with a subscription? #DTC #subscription #ecommerce #emailmarketing

There’s a gender health gap, and it’s big… $1t to be precise. It’s not just a health issue — it’s an economic one. An issue with a $1 trillion opportunity tucked inside. Why? Because women’s health affects economic growth in ways we’re only beginning to understand. Here’s what we know: 💔 Unique health challenges require unique solutions. 💔 Disparities in outcomes are holding us back. 💔 Economic potential is being stifled. How do we fix this? 1️⃣ Inclusion: More women in health and wellness. 2️⃣ Innovation: Solutions tailored to women’s health. 3️⃣ Investment: Resources for women’s health research. By prioritising women’s health, we can drive economic growth… AND create a more equitable world! Is that not a win — win — win?? #DTC #healthgap #ecommerce

➡️ Pepped Periodical #64