Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Most brands we talk to get stuck looking at on-site performance through Shopify's purchase journey report. 

It doesn't tell you much...

If you really want to understand where your on-site performance is sabotaging growth you need to look a little deeper. 

And trust me... if you don't think it's sabotaging growth it is.

That is why at Enavi we developed the Intra-site funnel approach. It's the only way to truly understand on-site performance and turn it into a growth lever.

In the screenshot this beauty brand has been struggling to understand why performance has been in shambles since February. By using the ISF approach we were able to see that:

1. Paid social from Meta is actually performing better YoY with more traffic and more conversions.

But there are definitely some opportunities to improve performance especially considering it's 48% below the target add to cart rate.

2. The biggest issue is users land on the PDP and aren't advancing to checkout at the target rate. 

Low add to cart rate and high cart abandonment are not a recipe for success.

3. Paid TikTok traffic is way up, but performs terribly. 

Does this mean they should stop spending on TikTok? 

Probably not, but they definitely need to rethink the post click experience, because dropping them on a generic PDP or collection page is not doing the trick for this user group.

4. Direct traffic and Organic is way down.

After some additional digging one of the biggest reasons they're struggling is they have less and less virality from their organic social which has led to a significant decrease in traffic.

Viewing performance through this lense has now given some clear priorities and focus:

1. Product pages need to be improved to better increase motivation and reduce friction.

2. Custom landing pages for TikTok need to be tested immediately.

3. Getting back to creating more virality on organic social across both Instagram and TikTok needs to be an important part of the marketing mix moving forward.

When you look at your data do you get clear priorities and focus like this? 

Or just a bunch of data that only leads to more questions and confusion.

Interested in seeing how your brand stacks up and where you can make quick improvements just in time before BFCM. 

We've gotta limited time offer to help you make the most of BFCM. Just shoot me a DM and I'll share with you some more info.

Anthony Morgan

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

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