Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

What if you could spend 30 seconds and in the end have a better performing PDP?

Well today is your lucky day.

Here is a 30 second BFCM CRO Tip.

The best part is… you won’t be adding anything to your site you’ll just be removing something.

The truth is… Most PDPs are overcrowded.

That cluttering causes key information to get lost in the sauce (as they say).

The truth is for most products 
there are really only a few things 
that actually matter to your customer.

And oftentimes those things get buried 
with all the extra fluff and specs
 that get thrown on PDPs.

Here is the step-by-step approach:

1. Open your heatmap tool

Microsoft Clarity, heatmap, Hotjar | by Contentsquare, etc.

2. Find your most trafficked PDP

Zero in on your hero products, or ones that you are looking to do the heavy lifting throughout BFCM.

3. Look on mobile for any prominent, clickable elements that get minimal interaction

Mobile real estate is gold.

If there is anything within the first two swipes on your phone that is clickable, but users are not clicking on it, that’s your jackpot.

You can quickly test removing that element, letting key information breathe, and analyze your performance with time to adapt before BFCM.

Let me be crystal clear when I say test... I mean AB Test it. 

Don't just remove it... especially something 
in prime real estate on mobile.
__________________________________

Nothing is 100% in this space and 
if anyone is telling you otherwise… 
you’d better run.

But these are the sorts of wins that are available to brands over the next few weeks before code gets frozen and promos start flying.

Curious for more great tips? 
Sign up to our newsletter 📧 Link in my bio.

P.S. Last night I made spicy orange beef. Notice I said beef… not chicken. It was actually really good and definitely the first time I’ve had it with beef. It’s fun to experiment and try new things in the kitchen. 

Anything fun you’ve made recently? Let me know in the comments.

Anthony Morgan

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

JSESSIONID

li_at

linkedin.com

Talks about #shopifyplus, #digitalamarketing, #ecommercestrategy, #customerexperience, and #conversionrateoptimization

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

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