Peter Caputa

Databox

At Databox, I am currently 100% focused on helping marketing agencies automate their reporting. But, thousands of companies have figured out how to use our software on their own. They use it to set numeric marketing and sales goals, auto-track progress by pulling performance data from 100s of other software systems and visualizing it on any device.  The mobile app is slick and we even have a free version that allows you to track performance from up to 3 different apps. www.databox.com

Stay tuned...

Collaborative Growth Network

Helping various SaaS and marketplace software startups with strategic direction. Focused around sales, marketing and channel strategy. Mostly martech and salestech. Special focus on helping companies build channel strategies where marketing agencies are the channel.

Advisor to Startups (Drift, Insycle, Pandadoc, Pantheon, PartnerStack)

I run a mastermind group of marketing agency owners who meet weekly to share and learn from each other and select guests. 

If you're interested in joining us, contact me. We add one or two members per quarter.

Founder

HubSpot

Manage 130 person sales team. Mid-Market, SMB. Direct sales, Channel (sales to and through agencies), Verticals (NP/EDU, Ecomm, Media). Inside sales, both quota carrying/closing roles as well as appointment setting team. Work closely with marketing and services to achieve new and net revenue targets.

VP Sales

Built channel sales from 6 to 24 salespeople, while consistently exceeding monthly customer acquisition and retention goals. Direct a team of cross functional managers including sales, services and marketing. Team signed up 1,000+ marketing agencies as partners and helped them sign up 1,000s of clients on retainer.

Director, Channel Sales & Marketing

Built and run the reseller sales channel at HubSpot, a 3 year old direct sales driven organization. Manage and do all marketing and sales activities involved with creating a value added reseller sales channel for selling SaaS marketing software through marketing agencies. Responsibilities include marketing through content/webinars, reseller account management, reseller training and communications, assisting resellers in their sales processes, managing a full time marketing person and projects, reporting quarterly results and plan to senior management, building processes for administering program with finance and operations. Built team from me and one marketing person to a team of 6 salespeople. 

Demonstrated how channel can acquire customers at a higher rate with lower cost of customer acquisition and higher customer retention.

HubSpot Partner Program, Sales & Marketing Manager

Consistently exceeded monthly targets for acquisition of new customers via direct sales and referrals. Achieved highest customer retention rate among 40 salesperson team. Became an expert practitioner of inbound marketing, advising prospects and customers of best practices.

Inbound Marketing Software, Sales

WhizSpark Corporation

President of WhizSpark. Offering event planning software and access to an event promotional network.

Owner

Root Markets

Blogger

Saint-Gobain Abrasives

Product Sales Engineer

I help the leaders of professional services firms leverage data to get the respect, power and money they deserve -- in that order. (Sorry Lil' Kim, you had it backwards.) 

I have been building systems that help professional services firms get to the next level for nearly 20 years now. As the founder and 9-year leader of the HubSpot Solutions partner program, I helped thousands of marketing agencies increase recurring revenue and margins by teaching them how to sell and deliver a measurable and compounding ROI -- helping many go from their dining room table to multi-million dollar exits. 

As CEO of Databox, my team & I have established a system (software, training, support) that actively helps 1200+ professional services firms use data to acquire, retain and expand their client engagements.

I believe in giving value first. 

So, if you're a leader at a professional services firm, you can start by 

1️⃣ Leveraging us to get the RESPECT you deserve by taking 5 minutes to contribute a quote for some of our upcoming research articles (https://databox.com/become-a-contributor) or inquire with my team about our other free co-marketing programs, 
2️⃣ Leveraging us to get the POWER you deserve by taking our free course on how to leverage benchmark data in your marketing, sales and client services processes, or
3️⃣ Leveraging us to get the MONEY you deserve by taking our free course on how to leverage data to predictably improve your (and your clients') performance. 

Both free courses are here --> https://academy.databox.com/

Of course, if you're ready to explore how we can help you the most, start a trial of our analytics software. More than 1200 professional services firms use us to efficiently monitor, manage, report, benchmark and forecast performance for their clients -->  https://databox.com/analytics-software/agencies

I also write and network a lot on Linkedin. While my inbox is usually overflowing, don't be afraid to ask me for help.

Yesterday's content marketers aren't equipped to do the content marketing work that's required today. 

For the last 15+ years, content marketing was largely an introvert's job. 

Until recently, content marketers have been mostly focused on writing content for search engines, which required very little interaction with others. The job was just to rank for a keyword by writing a better version of an article already written by someone else, a competitor usually. Plus, when they published content, they could publish it almost anonymously with just a small byline on their blog. Ranking in google & being published on a company's domain name was what gave it credibility. 

It wasn't always this way. In the beginning, blogging was actually a social thing.  Popular blog posts had 100s of comments. One blogger would read a post from another & immediately write a post that linked to it, add their perspective, etc. Bloggers used to subscribe to and comment on other blogs regularly. 

It was social. 

Then, as business blogging for SEO purposes became big (& conversations moved to social media & Google killed RSS feeds), blogging became almost anti-social. 

At some point (I don't remember exactly when), the HubSpot blog team turned off comment capabilities on the HubSpot blog, deciding it was more hassle than it was worth. 

I know a handful of great SEO writers who even removed themselves from social media because they deemed it an unnecessary distraction from their work. 

Content marketing became an introvert's game. 

Today, with SEO getting harder; social, audio and video becoming critical, content marketers need to think & act very differently. 

How? 

1️⃣  Research is social: 

Keyword & competitive research aren't nearly as important when publishing to social platforms. Research is critical, though, in order to write content that resonates on social. But, this type of research is social: market research, internal research & customer research. 

2️⃣ Stories & perspective: 

Content marketing today is less about being factual & authoritative & more about telling the story and perspectives of your customers and prospects. So, writers have to be able to create content WITH their audience. That starts with interviews and surveys. 

3️⃣ Personality-driven: 

Content marketing today needs to come from a person. Brands can't really have personalities; readers want to connect with other humans. So, content marketers need to put themselves front & center as podcast hosts, video talent, newsletter authors & of course on social. 

These activities are more natural for an extrovert. 

Of course, anyone can learn anything. I'm not saying someone's personality precludes them from a job. 

But, being a successful content marketer today requires a different approach than it did just a few years ago; one that may not be in the nature of many of yesterday's content marketers.

PS. We're looking for a director of content marketing at Databox. https://lnkd.in/dYqgHZSA

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