The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

I’ll start my health (or lack thereof) storybook about 15 years ago. Back then, my wife and I were living on a small Texas ranch, and my job was to handle the non-animal chores like mowing, fence repair, etc., while my wife tended to the horses, cats, etc.

Once in a while I would notice itchy, scaley sores on my arms, legs, back and neck and wrote them off to bug bites or plants with all sorts of natural defenses. This is what you deal with on a ranch after all.

My father, being an MD, would happily oblige my requests for treatment by sending me prescriptions for a steroidal cream that he used for his own sores.

Wait a minute. My Dad didn’t live on a farm, and he had the same kind of chronic sores?

A bunch of research into autoimmune diseases and genetics led me to an unfortunate conclusion. I had psoriasis. And so did my Dad.

Big deal, right? The heartbreak of psoriasis? Well, yeah. 

At one point probably 70% of my body was covered in the itchy sores. Misery.

I went to see several dermatologists, and it was only when I saw the third one that I found out it was indeed psoriasis, and that there was no cure, just a variety of treatments. I tried several, and finally I was prescribed an immunotherapy treatment called Otezla. It worked, but at a cost. Chronic diarrhea. Oh man!

Long story short, I did a lot more research and determined that I needed to change my diet to a zero-inflammatory, autoimmune-paleo approach. Yep, no more fast food, sugar, dairy, and a lot less alcohol… 

Well, it worked.

I got off Otezla for good and kept the psoriasis at bay, by simply going with a healthy diet, so far for 15 years. Unfortunately, the damage was already done. The psoriasis led to psoriatic arthritis, which got worse and worse and eventually claimed my right hip last year. Yep, I had my hip replaced, but the good news is I’m back to walking 5-6 miles a day now.

What did I learn from this long trial?

1. Don’t ever assume anything. 

2. There are hereditary chronic diseases, like psoriasis, out there that can elude even your MD father.

3. Even dermatologists are at a loss sometimes, and prescriptions aren’t always the answer. Do your homework!

4. When is the right time to get your diet and exercise program together? Yesterday.

5. Things like this happen to everybody. Don’t ever assume your own invulnerability. It ain’t happening.

6. Keep your chin up. There will be brighter days ahead if you work hard to get there.

Tomorrow? Don’t ever assume, Chapter 2.

John McTigue

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. Despite my retirement, I'm still active and looking for assignments and projects. My strengths lie in communicating with Senior Managers and C-suite executives, writing relevant content for them, and advising companies on B2B marketing strategy. I can serve as an Advisor, Consultant, or Freelance Writer across a multitude of industries that I supported during my agency and pre-agency days.

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