Sam Miller

TopBillers Toolkit

A podcast dedicated to interviewing Topbillers around the globe and unlocking the secrets to their success!

Founder and Podcast Host

Take_Two_Brothers

We Help Recruiters Become Top Billers By Growing And Monetising Their LinkedIn Presence. | £4M Generated For Clients

Director

GCS Recruitment Specialists

Consultant in the Finance sector specialising in Compliance.

Recruitment Specialist - Finance Sector 

Short Form Film Company

Video Editor for a Start-up film company based in Faringdon.

Video Editor

We help Recruiters Build their brand and get more Clients and Candidates Approaching Them. 👉 New Training: The Inbound Academy - Message me for more details 🚀 £3.5 Million Generated for Clients 🚀

Recruiters Business Owners 
If you have 5000+ connections on LinkedIn
You could be winning IMMEDIATE business




A lot of recruiters don't think twice about their connections on LinkedIn

But the truth is your connections arn't just a number

They’re filled with dormant business relationships waiting to be rekindled.

Think about it...

Those hundreds of coffee meetings you've had over the years? They're still connected to you.

The clients you worked with 2-3 years ago? They're still following your updates.

Those fantastic candidates who weren't quite ready to move? They're still watching your content.

The problem is, that most recruiters aren't leveraging this effectively.

They're posting sporadically, with no real strategy or purpose.

I'm here to change that

If you're ready to start utilising your network on LinkedIn 

Then come and try out our free trial...

We’ll write you two world-class pieces of content designed to get maximum engagement in your niche 

Here are some results recruiters have had on our free trial: 

- Won $30K worth of business (Money in the bank 2 months later) 
- Hundreds of thousands of impressions 
- More warm conversations with decision-makers and candidates 

Just from TWO posts. 

Oh and let me say this again….It's FREE! 

Interested? 

Send me a DM on LinkedIn

▶︎HERE'S WHAT WE DO: I help Companies Struggling to Stand Out In A Competitive Market By helping them To Be Seen by More Customers And Speak to More Decision Makers



Important message for any Men 
Who are about to become new dads...



It gets hard 
Then it gets easier 
Then it gets harder 
Then a bit easier 
Then it gets harder 
And then easier 

My daughter is only 2 years old 

So I'm guessing it pretty much follows this pattern until they leave the nest 😅

But you know what hasn't faded even for a second 

How much Life, purpose, and gratitude this little bean gives me every single day.

We Interview the top 1% of recruiters and share their PROVEN strategies to Win More Placements. 100+ episodes with top billers: from $500k to $2.5 Million producers.

“Who you marry will influence your happiness more than where you live, what you earn, or the title on your business card. 

Choose the one who makes ordinary days feel extraordinary.”

Spoke to a recruiter billing £600k the other day 
Every Friday she does a final BD activity to end the week
And its helped her consistently win more deals




"Every Friday, I do one thing:

I send 3 check-in messages to clients who haven’t hired in months.

No pitch. No pressure. Just:

“Hey, how’s the team doing?”

Or

"Hey, how's your week been?" 

Sometimes they reply. Sometimes they don’t.

But I've picked up multiple roles from just consistently checking in and staying front of mind. 

BD isn’t just about chasing new leads
It’s about staying present with your current network"

Just Woke up to 2.5K Subs on our Podcast! 
Thanks to everyone who tunes in
We've got big plans for the next 6+ months



- More Value 
- More Guests 
- More actionable Tips 

We're aiming to bring everything to the next level. 

If you've ever watched Topbillers Toolkit, give this post a like :) 
And if you haven't, go check it out! 
We've interviewed DOZENS of topbillers 
And the free value they share is INSANE

LINK TO PODCAST: https://lnkd.in/eNtFe4DF

I interviewed a recruiter doing $1.5M in new business
His cold calls worked in the UK, But FLOPPED in the US. 
Because of this ONE detail...



Tone. 

Yep. 

When he was cold-calling in the UK, his tone was abrupt, to the point, and quite serious. 

But when he tried to do the exact same thing in the US, it flopped. 

After months of testing and even hiring an American sales coach, he realised it was his tone. 

He kept the entire sales script EXACTLY THE SAME 

But instead, he tried to sound more upbeat and happy when calling American prospects 

This ONE subtle change started landing him deals in the US 

And he's now bringing in $1.5 to $2 million worth of new business every single year (All through cold calls)

Great reminder for recruiters, when changing sectors or markets, small nuances in BD can make the world of difference. 

FULL PODCAST BELOW

I interviewed a Recruiter Billing $2 Million 
He's a MASTER at winning Private Equity Clients 
Here's one BD method he AVOIDS at all costs






"CEO's of Billion Dollar Companies never answer cold calls.

When I finally got someone on the phone, here's how they would respond...

"Paul, this could have been an email. I'm in back-to-back meetings all day. Unless the building's on fire, don't disrupt my schedule with a sales call."

Here's what I've learned after placing executives earning $1M+ annually:

> Email is their preferred channel - they live in their inbox
> Keep messages short and direct - no 10-minute reads
> Lead with value, not your credentials

The CEO of Walmart isn't checking LinkedIn DMs and he doesn't want to be disrupted by a cold call. 

Also, most senior executives have assistants filtering their communications.

When I reach out via email, my approach is simple. I focus on what they gain, not what I need. 

Something like: "I have a CTO who scaled three companies from $100M to $1B. Worth a 15-minute conversation?"

Quality beats quantity at this level. These people can smell generic outreach from miles away.

If you're trying to reach executives who actually move the needle in business, respect their time and communication preferences" 


-------------

FULL PODCAST EPISODE BELOW
Paul Press

I interviewed a recruiter who's billed £8M over 10 years 
Here's one simple strategy he uses to win new business 
(It's so simple, but it works so well) 




After every successful placement with a Hiring Manager

He makes it a habit to ask one simple question...

"Hi Sarah, if any of your colleagues are looking for assistance, would it be alright if I referred them to you as a point of reference for the work I’ve done?"

If you've done a great job, the likelihood that they will say yes is very high

Now you have a powerful internal reference to use when approaching other hiring managers in the business. 

Fantastic way to 'Land and expand' 

FULL PODCAST BELOW

This Recruiter Billed $8,000,000 over a 10 year period 
He's given up on blindly cold-calling decision makers 
Now he ALWAYS gathers intelligence first



Here's his exact strategy: 

𝗦𝘁𝗲𝗽 𝟭: Decide which decision maker/company you want to penetrate

𝗦𝘁𝗲𝗽 𝟮: Start calling candidates. Here's how you get them to talk to you:
Instead of pitching jobs, say this: "I've got a client doing something similar to your GSK project. Can you help me understand what you did there? Because you might be a good fit for them." 

𝗦𝘁𝗲𝗽 𝟯: Dig deeper 
What was the project timeline? 
How big was the team? 
What technology did you implement? 
What problems were you solving? 
When did it start and end? 
What was the budget range?

𝗦𝘁𝗲𝗽 𝟰: Transform intelligence into credibility
Now call the hiring manager. 
But instead of "Hi, I'm a recruiter, do you have any jobs?" you lead with:
"I understand you just completed Project Phoenix - started in January, rolled out to 5 countries, team of 12, using Azure migration to solve your legacy system issues..."
Their response? "How the hell do you know all this?"
That's when you have their attention. Not because you interrupted their day with another cold call. 
But because you demonstrated you understand their world.

(FULL PODCAST BELOW)
Gulshan Boodhooa

I spoke to a recruiter billing $1.5 Million 
Guess how many times she follows up with each prospect?
7 times......





Yep 

Not once 
Not twice 
Seven times 

Let that sink in. 

If you're doing BD and just sending one message to each prospect and expecting results 

Then I'm afriad you're not going to win

The money is in the follow-up
The money is in the follow-up
The money is in the follow-up

(FULL PODCAST BELOW)

𝗧𝗵𝗶𝘀 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿 𝗱𝗼𝗲𝘀 $𝟭.𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗼𝗳 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗲𝗮𝗰𝗵 𝗬𝗲𝗮𝗿
𝗛𝗶𝘀 𝗴𝗼-𝘁𝗼 𝗺𝗲𝘁𝗵𝗼𝗱? 𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴
𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝗵𝗶𝘀 𝗰𝗮𝗹𝗹𝘀...




"Most cold calls fail because people skip the crucial middle steps.

I was reviewing call recordings with one of my team members who was struggling to book meetings. 

He'd identify a problem, get excited when the prospect acknowledged it, then immediately jump to "let's meet to discuss this."

Sound familiar?

Here's the framework that's helped us achieve 10% call-to-meeting conversion rates:

 - Problem Menu: Present three specific problems your ICP faces, ask which causes the most headaches

- Problem Expansion: Get specific about what they mean, how long it's been happening, and what exactly is involved

- Impact Expansion: Dig into the real business consequences - costs, team burnout, customer service issues

Then comes the critical part most people miss: 

"You've told me this problem is causing X, Y, and Z impacts. Is that something worth fixing?"

When they say yes (which they will if you've done the previous steps correctly), that's when you suggest a meeting.

The mistake? Jumping straight from problem identification to meeting request. 

You need them to verbalize the pain and consciously acknowledge it's worth solving. Without that emotional investment, they won't show up.

FULL PODCAST BELOW:
Adam Tiberius

We've posted 8 times for a recruitment business owner
He's racked up 2.1 Million Impressions 
And he's won a new client



Here are the REAL numbers from each post...


Post 01 - 299,023 
Post 02 - 52,415 
Post 03 - 5,466
Post 04 - 551,833
Post 05 - 540,421
Post 06 - 281,198
Post 07 - 401,020
Post 08 - 2,465 

And guess what? 

Post 01 and 02 were completely free :) 

Why? Because we wanted to show him that we could get results (Before he spent a penny) 

He was so blown away by the outcome, he's now a paying client 

If you're a recruitment business owner reading this now 

And you want to see results like this

Check out this video and we'll write you 2 posts for free :) 

VIDEO: https://lnkd.in/eWBwCqEM 

See you on the other side!

This Recruiter struggled to earn more than $5-7K a week 
Now He's billing $958,000
Here's what happened...




"You'll never be a top performer, Ever"

That's what a managing director told a recruiter I know.

He was sitting on a balcony in Prague after hitting a holiday incentive. 

Should've been celebrating. Instead, his boss looked him dead in the eyes and crushed him.

The worst part?

He was probably right.

For 11 years, this guy was the definition of average. 

Making £5-7K a week max. 

Living for Friday nights. 

Coasting through Monday to Thursday just to afford the weekend.

Then something shifted.

He moved to America. No safety net. No friends. Mountains of debt.

And he had a choice:

Keep being mediocre or burn the boats.
So he went all in.

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝟴 𝗺𝗼𝗻𝘁𝗵𝘀 𝗹𝗼𝗼𝗸𝗲𝗱 𝗶𝗻𝘀𝗮𝗻𝗲:
• Worked every single day (except Christmas)
• 8am to 7pm on weekends
• Zero days off
• Relationship on the rocks
• Living like a machine

The result? £958,000 billed in 9 months.

From ranking 50,000th out of 100,000 recruiters to the top 0.1%.

Here's what actually changed:

𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗺𝗮𝗴𝗶𝗰𝗮𝗹 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱.

He didn't suddenly become a sales genius. 
Didn't discover some secret formula. 
Didn't get a personality transplant.

He just stopped accepting average.

He proved that decade-old labels don't define your potential.

That boss who said he'd never be top? He sent him a photo of his #1 biller award.

The response: "At least my reverse psychology worked."

Your past performance isn't your permanent ceiling.
11 years of mediocrity can flip in 8 months.
But only if you're willing to become unrecognisable to your former self.

FULL PODCAST BELOW

We've had a last-minute cancellation! 
So we need a Podcast guest (Tomorrow)




Unfortunately, we had a last-minute cancellation.

This means we need a podcast guest for tomorrow! Yikes!

We're looking for:

- A Top Biller
- Someone who's passionate about recruitment
- A high performer who's willing to share their secrets

Here's what's in it for you:

- A ton of free marketing (Our promo posts reach tens of thousands of people)
- You will get hundreds (if not thousands) of profile views on your brand
- Your inbox will blow up 
- You could win business (it’s happened before, multiple times) 
- You will forever be on our Top Billers Toolkit Wall of Fame, alongside some of the best recruiters in the world

DM if you’re interested and FREE tomorrow.

This recruiter generated $1.5M in new business 
by focusing on the most "boring" niche imaginable
Field service engineers....




While other agencies chase tech startups and Fortune 500 companies, Adam built his entire business around people who fix medical equipment.

Here's why this "unsexy" niche works:

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗱𝗲𝗺𝗮𝗻𝗱. Field service companies with 40-person teams lose 10-20% of their workforce annually. They need 4-8 replacements every year, consistently.

𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀. They need people willing to travel, who won't be late (fixed-price contracts), and who can ramp up quickly when equipment breaks.

𝗨𝗻𝗱𝗲𝗿𝘀𝗲𝗿𝘃𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁. Most recruiters don't find "field service engineer for medical devices" exciting, so there's minimal competition.

𝗗𝗶𝗿𝗲𝗰𝘁 𝗮𝗰𝗰𝗲𝘀𝘀. You're speaking with business owners, not procurement departments.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 10% conversion from cold calls to meetings. 40-50% meeting-to-client conversion rate.

Success often comes from dominating an unglamorous niche rather than competing in an exciting one.

FULL PODCAST BELOW

Recruitment Business owners 
Here are 3 INSANELY powerful BD tools on LinkedIn 
That you know about (but probably don't use)

Recruitment Business Owners 
Here are 4 things that are stopping you from making money on LinkedIn...

Recruiters, if you could choose one superpower, what would it be?

Recruitment business owners
Here's how to use podcasts and high-value guests 
To completely transform your positioning

Recruitment Business owners 
Please stop spending THOUSANDS on marketing up front 
And instead, come through our free trial 




What's our free trial? 

We'll work for you FOR FREE 

For 2 weeks 

And we'll write you 2 posts 

- Some recruiters have won 30K worth of business 
- Some recruiters have won high-value candidates 
- Some recruiters have generated HUNDREDS of thousands of impressions

You won't find an offer like this ANYWHERE on the market 

Because we're one of the only marketing agencies that's willing to put our money where our mouth is

So before you get sucked into another shitty marketing programme 

Where they pitch the crap out of you 
Ask for your 16-digit card number 
And you drop 5K upfront 

I recommend you let us (Two lovable bald twins) show you brilliant results.....for free

Interested? 

Click this Link to find out more: https://bit.ly/4lI174p

Taplio

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