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A believer in the power of brands to influence sustainable lifestyle choices, I love scaling brands from 1 to 10 rapidly. -------- Current Role:---------- I am building Kind Kones, a plant based ice cream brand with no palm oil or negative additives. Whether it's door to door selling to presenting in board rooms, I don every hat with humility. I am helping a team of 40+ people towards the goal of being the best ice cream brand in APAC in the next 7 years. Before that, I expanded Dole's business through in India, Singapore, Malaysia, Mongolia and Brunei. I also led Dole juices launch in Jollibee, Fairprice and 2600 7-Eleven stores, apart from regular retail listings and marketing. Previously, I was leading marketing and BD for India business where I helped Dole reach $1M + revenue in Year 1, including co-branded partnership with McDonald’s in 150 stores. I also love to distill interesting marketing and startup concepts to help young folks grow. Hence, I write on LinkedIn. -------- Japan experience:---------- Previously, I was the youngest Project Lead in Japan in Energy sector but soon realised my heart was in marketing. To confirm that my heart's voice isn't a quarter life crisis, I conducted food tours in Tokyo, dabbled in own sandwich business and consulted in food industry. The love for marketing was confirmed! The issue of sustainability is also close to my heart. -------- Student life:---------- So, prior to FMCG life, I published research papers in the field of Sustainable resources and technologies like Bio-fuels, Bio-Lubricants, Gas Emission control and also filed a patent related to Fuel Oil Storage. I have also developed a sub-$100 Solar Dryer for rural community which can work beyond sunset. My outdoor interests range from Copy Writing, Geo-politics, Snowboarding, Mountain Trekking. Food-trotting in groups and other times I can be found writing and creating food recipes.
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