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You worry that the messages you share are not connecting. Competitors seem to have better ads, better digital experiences, and better everything. Your engagement rates have flattened, and maybe are falling. Your sales department complains the lead quality is bad. It doesn’t make sense because your product or service is really good. You may have tried to retool your brand experience and wasted countless hours trying to gain traction. It even makes you question your work and, perhaps, your ability to lead. …and now you're questioning everything. Don’t. As a marketing leader, you're expected to spend much of your time on daily and weekly tactical work, to generate awareness, drive leads, and keep the brand on track. With a finite number of hours in a week, it’s no surprise you may feel like rebuilding or refreshing your brand is a task too large or complex. You may have quietly come to the conclusion that you need someone on the outside who can not only measure the brand’s existing value but retool the brand experience to reconnect with your audiences, amplify awareness, convert more engagement, and drive higher quality leads. Want to know what your customers care about? Need to know how to speak to your customers about their problems more effectively? Want to retool your brand experience to speak real value to your audience? Want your audience to engage faster and in a more meaningful way? I have been rebuilding brands for 10+ years. I work every day to help marketing leaders create better brand experiences. Our corporate clients globally know that when they engage with us they are able to tie our rebuilt brand experiences to better financial outcomes and faster revenue growth. If you want to about your brand, and how to retool or refresh, send me a DM.
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