Decision makers from over 59 million companies use LinkedIn
So, you’re missing out on huge visibility, laser-targeted outreach, and qualified leads for your startup if you’re not using LinkedIn. With an effective LinkedIn content strategy, you can reach those who matter the most to your startup.
Let’s show you how to use LinkedIn for your startup’s content marketing and lead generation.
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Set Up Personal Profiles
Even though you should set up a LinkedIn business page for your startup to improve SEO and showcase your products or services, you’ll also need to set up a personal profile. Your personal profile is more effective for marketing than your company profile, as the latter has limitations.
Can’t connect with your prospects
Can’t send them private messages
Difficult to create a human connection
Encourage your employees to create LinkedIn profiles to make the most of your LinkedIn content marketing. This way, you boost your startup’s organic reach since each user becomes a brand ambassador.
Optimize Your Profile
After creating your personal profile, the next step is to fine-tune it for your target audience. An optimized profile not only helps you attract prospects but also helps turn those prospects into leads, who can also become customers.
As a bare minimum, your LinkedIn profile should have these:
Compelling headline that boosts profile views and organic search rankings
Attractive banner that promotes your startup and drives curiosity
Industry-specific keywords to improve visibility through organic search
LinkedIn Content Marketing for Startups
As the name implies, LinkedIn content marketing is a marketing strategy that relies on LinkedIn content creation. In this case, you create and share valuable content on LinkedIn that attracts and engages your target audience to get leads.
Start by creating organic content, as there’s no limit to LinkedIn’s organic reach. To understand the fundamentals of organic content creation, check out our comprehensive guides on organic lead generation and lead automation.
For your LinkedIn content marketing to yield results, your content must be
Consistent: The only way to make your brand stick in the minds of your prospects is by showing up every day. So, post content at least once a day. Initially, you may not get as much engagement as you desire. But that doesn’t mean you should stop posting content. The more you show up, the greater your visibility and engagement.
Relevant: Your content must be relevant to your target audience. If you want to target car owners, then you must post about cars. If you create irrelevant content, you will attract the wrong audience.
Authentic: Create content that’s reliable and helpful to your target audience. This helps to build trust and position you as an expert in your niche. Your audience will turn to your ambassadors when they see that your content is accurate and solves their problems.
LinkedIn Ads for Startups
LinkedIn ads are paid advertisements on LinkedIn that you can use to promote your content. They complement your organic lead generation by expanding your reach and allowing you to target a more specific audience.
One effective type of LinkedIn ad to consider for your startup is a LinkedIn form ad, also known as a LinkedIn Lead Gen Form. If implemented properly, LinkedIn form ads are super effective for generating leads.
With LinkedIn form ads, you can capture leads directly on LinkedIn. If you have a lead magnet, you can turn it into gated information so users can only access it after providing their contact info. For example, you must provide your email address to download the report in the ad shown above.
The image below shows you how the LinkedIn form ad collects your contact info once you click on it.
How to Create a LinkedIn Outreach Campaign
As a startup, you can’t rely only on inbound content marketing. You must reach out to as many prospects as possible to accelerate your lead generation.
This is how you can reach out to prospects on LinkedIn: