Aditya Singh Suri's Linkedin Analytics

After spending ₹30 Cr+ on ads across 100+ niches... I can confidently say this: → Marketing isn’t about features. It’s about perception. That’s it. That’s the tweet. And it’s the reason most coaches and consultants are stuck undercharging. Take this classic bias: Anchoring. If your offer looks like ₹10K… It won’t matter how good your funnel is — no one will believe it’s worth ₹1.5L. But if your first impression screams premium, Even a ₹99 webinar can plant the seed for a ₹3L consulting gig. Because here’s the truth: 💡 People don’t buy based on logic. They buy based on contrast. Want to sell high-ticket? → Anchor high — not humble → Show transformation, not just deliverables → Price your free offers like paid ones → Design your brand like your dream client’s trust depends on it (because it does) → Use content to shift belief, not just share tips This is exactly how we build client-getting machines at Pennovate — for coaches who want to stop sounding like “just another expert” and start being paid like one. Because the first number they see? That sets the whole tone. Perception = Pricing Power. ♻️ Repost if you’re done being undervalued. 🔥 Follow me – Aditya, for battle-tested strategies that turn your expertise into high-ticket authority.

94% of people on LinkedIn are told to “build a personal brand” — but nobody tells them why it actually matters. Just watched this 🔥 episode of The Barbershop with Shantanu — and here’s what stood out. ▶️ 2 CEOs vs 2 Gen Zs | The Bridge S1E2: Is Personal Branding Really Necessary? It’s not just a debate on personal branding. It’s a clash of perspectives: legacy vs leverage, product vs persona. Here’s what you’ll find inside the episode: Why Gen Zs are treating LinkedIn like TikTok — and what older founders think about it The thin line between authenticity and overexposure Whether brand > founder or founder > brand The brutal truth about attention: you earn it, or you pay for it Real stories from CEOs who scaled without “building in public” My take? The truth sits somewhere in the middle. You don’t need to go viral. You don’t need a daily content calendar. But in today’s noisy market — attention is the new trust. And if you’re not telling your story, someone else will tell it for you… or worse, ignore you entirely. For founders, consultants, and coaches — personal branding isn’t ego. It’s digital proof of work. It’s reputation at scale. It’s the fastest way to turn credibility into conversion. Would love to hear your views if you’ve seen it. What’s your stance on personal branding in 2025? ♻️ Repost if you believe your work deserves visibility. 📌 Follow me – Aditya, for hard truths about branding, positioning, and growing in the age of algorithms.

I recently read 6 books on “greatness”… all recommended by some of LinkedIn’s best minds. I expected strategies. Tactics. Maybe some high-performance hacks. But what I found instead… Was something deeper. Across all six books, different voices kept pointing back to the same truth: Greatness isn’t what we think it is. It’s not loud. It’s not a viral moment. It’s not a 7-figure screenshot or a standing ovation. It’s quiet. It’s subtle. And most importantly — it’s daily. Greatness is... — Saying no to distraction when no one will notice — Writing the post when you’re not “feeling inspired” — Choosing the high road when the low one feels easier — Showing up when you could justify staying down — Putting in 10 reps of thought when 2 would’ve “looked fine” We glorify the win, but overlook the discipline behind it. We admire the result, but forget the restraint it takes to get there. Greatness isn’t about doing great things. It’s about making better decisions in small moments — consistently. That’s the shift I didn’t expect… but needed most. If you’re someone who’s ready to stop chasing hype and start living with intention... Comment “greatness” below — I’ll DM you the 6 books that shaped this perspective for me. They won’t just inspire you. They’ll rewire how you think about discipline, focus, and long-term success.

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In 2019, I was told: “Your offer sounds too vague… coaches won’t pay this much.” I had pitched a ₹1.5L system to a consultant I really wanted to work with. She laughed and said: “You think coaches will pay more than 50K? You’re dreaming.” That one line stuck with me. Back then, I didn’t have fancy proof. No big client logos. No viral case studies. Just a belief: That coaches deserve to charge more And they don’t need overcomplicated funnels or months of “nurturing” to do it. But banks don’t fund belief. Friends don’t always understand your vision. And clients don’t sign up until the value is visible. So I started small. → Created systems manually → Wrote every ad script myself → Took small projects just to stay afloat No investors. No agency backing. No online fame. Just one client at a time. One result at a time. Today, after 5+ years: ✅ That ₹50K project became a ₹2.5L+ standard ✅ That one funnel turned into 200+ profitable builds ✅ That solo dream became Pennovate — a team helping coaches charge what they’re truly worth And it’s still 100% bootstrapped. Still built on results, not noise. You never lose until you quit. If you're a coach stuck in the same loop of low-paying gigs, Just remember: your turning point may not look like fireworks. Sometimes it looks like a ₹99 workshop Or one brave pitch that finally lands Or finally deciding you're done undercharging your magic ♻️ If this gave you goosebumps, repost it — someone needs to hear it 🔥 Follow me – Aditya, for behind-the-scenes lessons on building a premium coaching brand from scratch

8 out of 10 people I speak to feel exhausted. Not because they’re doing too much — But because their attention is everywhere, and their energy is nowhere. Energy flows where attention goes. It sounds simple. But it’s one of the most misunderstood truths of modern life. We live in a world where: → Every notification steals your peace → Every scroll fractures your focus → Every comparison clouds your clarity And yet we wonder why we feel burnt out, anxious, or stuck. What changed my life wasn’t a new planner or productivity hack. It was this: Choose what matters. And give it everything. Whether it’s your health, your relationships, your business, or your inner work — you only grow what you consistently focus on. → Focus creates momentum. → Momentum builds identity. → Identity shapes reality. You don’t need more tactics. You need fewer tabs open — mentally, emotionally, spiritually. Because where your focus goes, your future grows. And sometimes, peace isn’t about doing more. It’s about letting go of what doesn’t matter anymore. Ask yourself today: What has your energy right now that no longer deserves it?

“I spent ₹16.5 lakhs… and made just ₹70K in return.” Sounds like a nightmare, right? But no — that’s not what happened. In fact, the exact opposite is true for one of our clients. Because in just 60 days, with a ₹70K ad budget and a clear, outcome-driven offer... They made ₹16.5 lakhs by enrolling 25 students into their premium program. No big personal brand. No webinar funnel drama. No begging in DMs. Just a simple, powerful system that did exactly what it was designed to do: Turn strangers into buyers. Predictably. Here’s what made the difference: One clear, premium offer — no 5 products, no confusion Laser-targeted audience — no likes, just leads High-converting landing page with the right script — not fluff 5 tested ad creatives — engineered to convert, not just entertain Nurture + follow-up system — because leads don’t close themselves Most coaches and consultants don’t fail because they lack skill. They fail because they’re missing structure. This client didn’t need a bigger budget. They needed a system that worked. And when that clicks? Even ₹70K can unlock ₹16.5L in 60 days. If you’re ready to stop guessing and start scaling... Comment “SYSTEM” below or DM me — I’ll break down exactly what we did, step by step. You don’t need to spend more. You just need to stop spending wrong. Let’s fix that.