Alessandra Colaci 👥➕🤖's Linkedin Analytics

Influencing customer conversions at the right time with the right message is what I do best. My product marketing efforts impact the full-funnel, from acquisition to retention. 15 years of digital marketing experience spanning B2B SaaS to B2C eCommerce, both as an individual contributor and managing marketing teams up to 20. Analytics are #1. I believe data is 🔑 to optimizing every part of the customer journey. I have more than once excitedly uttered the words, “Ooh, I’ll make a spreadsheet for this.” Looking to connect with a product marketer that’s equal parts data nerd and creative? Let’s chat. ————— ❓❓❓FAQ’s❓❓❓ WHAT KIND OF RESULTS HAVE YOU HAD? 🚀 Here are a few: •Managed budgets from $1 to $10 million yearly. •Pricing A/B split testing that led to a 20% increase in signups. •Campaign that resulted in an additional $200,000 in revenue in 2 months. •Affiliate program’s monthly revenue increased by over 300% in 1 month. •Increased email click-through rate by 118%, and delivery from 50% to 95%. •Boosted awareness of brand, leading to a 40% increase in new customer acquisition. ARE YOU REALLY A FULL STACK/FULL FUNNEL MARKETER? Yes, really. I can dive deep on any of the following methods: ✅ Personas/Segmentation ✅ Market research ✅ Competitive Analysis ✅ SEO ✅ SEM/Google AdWords ✅ Display & Retargeting Ads ✅ Paid Social Ads ✅ Email Marketing ✅ Product Marketing ✅ Analytics/Data ✅ Content Development ✅ Conversion Rate Optimization (CRO) WHAT PARTS OF CUSTOMER LIFECYCLE MARKETING HAVE YOU WORKED ON? 🧐 Brand Awareness 🙂 Customer Acquisition/Conversion 🤑 Retention 🤩 Affiliate/Advocacy WHICH METRICS DO YOU TRACK? The following, depending on the business KPI’s: 📊 Customer Acquisition Cost (CAC) 📊 Lifetime Value (LTV) 📊 Return on Ad Spend (ROAS) 📊 Site and Page Bounce Rate 📊 Page Conversion Rate 📊 Checkout or Signup Conversion