Pete Lorenco's Linkedin Analytics

My first job was working for my dad’s restaurant where I learned that the overall experience you deliver to customers is what matters (and gets them coming back). My tools may be marketing-related now but the philosophy is the same: ⇨⇨⇨ Deliver stand-out experiences I focus on capturing customer feedback, plus data, and understanding the nuances of how to interpret it. This, plus the challenge of experimenting and pushing status quo, is how I go to work optimizing marketing to deliver experiences that generate pipeline, increase customer retention, and grow organizations. And I’ve done this for Enterprise, as well as, startups across a variety of different industries. Most recently led the revenue marketing team at HYCU, delivering experiences to customers that were personal, relevant, and thoughtful. This resulted in more marketing sourced pipeline in the first 3 quarters of 2023 than all of 2022, as well as, reducing the demand gen cost to source a marketing opp by 48% YOY. Formally led the marketing team at Alyce, where we sourced 70% of total new logo pipeline & revenue. And I’ve previously held marketing roles at Avid Technology, Iron Mountain, Demandware (Acquired by Salesforce), and EMC (Acquired by Dell). Contact: lorenco.pete@gmail.com