Crackle PR

Crackle Communications is a public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

PR pro tip: It’s *not always smart* to announce your news at the big industry trade show. 😮

See, that’s what *everyone else is doing*

And if everyone else is doing it, that necessarily means less mindshare for you. 

Be different. 

Be first. 

Pre-empt the show by launching a week or two beforehand — while everyone else is caught flat-footed planning for the event. 🤭

That usually means more thorough media coverage for you, and you slide into your booth with a bit of a halo effect on your brand 😇

Are there times when it makes sense to announce at the show? 

Of course. 

Especially if you’re the one putting on the show (think Apple, Dreamforce, etc). 

But if you’re just one of many attendees/exhibitors orbiting a giant star, you need a different playbook to stand out. 

When everyone is zigging? 

Yeah, it’s time to zag ⚡️

This is the way ✊

#publicrelations 
#techpr

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