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I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services. As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.
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Today I was in line for a coffee at Starbucks and noticed a young woman looking at the ceiling, lost in thought, and then she’d type a sentence or two into a Word doc. I could see her screen clearly. 💻 She kept doing it—getting lost in thought, typing a few words, tapping a pencil with a far off look in her eyes, typing a few more words, the whole time I was in line. She wasn’t using ChatGPT. She wasn’t using Perplexity or Claude or any generative AI tools whatsoever. She was just sitting there, thinking and writing. Like a total psycho. This is the way ✊ #teampsycho
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