Crackle PR

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

New PR client: “Can we read the reporter’s article *before* it goes live?” 🤷‍♂️

PR firm: “Unfortunately, no.”

PR client: “But what happens if there are mistakes?”

PR firm: “Fair question. Reporters are usually happy to fix any *factual* errors.”

PR client: “But what if—”

PR firm: “Still no.”

PR client: “Not even if —“

PR firm: “It’s not happening, and if we asked to read the piece before it’s published we’d burn that bridge.”

PR client: 🤨

PR firm: 😐

PR client: 🤨

PR firm: 🫤

PR client: “Understood, I just like to have editorial control.”

PR firm: “Us too. But that’s not how *earned media* works. You’ve got to trust the process.”

PR client: “Can you at least make sure they include a link to our webs—“

PR firm: “Let it go. Deep breaths.”

PR client: 🧘‍♂️

PR firm: 🙂

This is the way ✊

#publicrelations 
#mediarelations
#b2btech

Parry Headrick

Amy Baldwin George, APR

Last week Taylor Swift endorsed Kamala Harris for President 🇺🇸

Trump can’t seem to Shake it Off.

Look what she made him do👇

If his strategy is to alienate—and activate—millions and millions of young voters by attacking the biggest star in the world…

… then Mission Accomplished 🫡

This is the way ✊

Taplio

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