Quolum

Quolum is on a mission to save companies BILLIONS of dollars in unused SaaS applications.

Quolum is a full-stack SaaS Procurement product. We have created something out of thin air that sits at the intersection of Finance + IT + Procurement. 

To achieve responsible SaaS buying, we:

* Track feature-level utilization of SaaS apps
* Tame long tail spend via our own SaaS Card and accounting systems integrations
* Reduce FinOps drudgery by aggregating contracts and invoices
* Apply AI, Fintech, and IT workflow to reduce organizational friction.

VP of Sales

Mailshake

-Started as an individual contributor & am thankful for the opportunity to have built and scaled the sales team from the ground up. 

We now have 4 Growth Units:

Inbound Sales, Revenue Expansion, Outbound Sales, & Managed Services

-Grew the product-led sales org from 0-5mil+ ARR 
-Recruited, hired, onboarded & trained our Inbound sales team (fully remote)
-Drove 100% YoY growth in sales 
-Increased Net Retention Rate by 108% with annual sales 
-Developed a culture of coaching with daily call reviews & implemented a call coaching software
-Hired a Sales Operations & Sales Training Coaches & increased our team close rate by 73%
-Led the initiative in hiring in LATAM increasing sales efficiency by 80% 
-Organized international team meetups in Medellin to develop culture

Head of Sales

-Managed both the CS & Inbound Sales Team with 7 direct reports 
- Ran L10 EOS meetings & managed a team of 7 members of the Sales & CS team 
-Created the processes and hired for all Sales & Customer Success roles 
-Increase LTV by 50% with upgrades in CS & annuals in sales

Head of Sales & Customer Success

-First CS hire at Mailshake
-Implemented an onboarding process & weekly live trainings
-Hacked Pipedrive (our CRM) to track upgrade Revenue & attribute ROI to CS 
-Hired & worked directly with a VP of success to level up our CS team
-Managed Weekly L10 CS meetings with the (EOS) system
-Recruited, Hired & Onboarded 4 Customer Success Managers

Head of Customer Success

eCommerce Cosmos

Since launching in 2013, eCommerce Cosmos has helped 30+ eTailers generate more revenue from their websites with email marketing, SEO, and Conversion Rate Optimization. We are looking for 2-3 retailers with 7 figure stores that want to grow 2x this year. 

Softwares of choice:

-Shopify Plus
-Klaviyo
-Mailchimp
-Optimizely
-Google Optimize

Owner

Optimizely

Conversion Rate Optimization as a service. Since discovering that most of the top performing clients have services attached to their contract Optimizely hired me as an Optimization Manager to help clients 10x their testing velocity. As the Optimization Manager it was my job to help clients dreams become a reality, often times they would have an idea and I would help refine their hypothesis, then communicate with our designers and developers to get an A/B test out the door in 2 weeks rather than 2 months it would take them internally. 

I helped lead the testing programs at 
- Whole Foods Market while they tested and learned how to integrate with Amazon
- Sage a SaaS software dominating the European market and competing with Quickbooks. 
- DailySale a large eCommerce website
- theChivery a large eCommerce website 
- Aceable a virtual learning platform

Conversion Rate Optimization Manager 

Experiment Engine

I joined Experiment Engine in 2015 [Acquired by Optimizely in 2017] and moved to Austin Texas after working remotely for them for 6 months as a Conversion Rate Optimization Expert on their network. 

While at Experiment Engine I helped grow their network of Conversion Rate Optimization Experts from 5 to over 30 experts. These experts lead testing programs at AMEX, WiderFunnel, InVision, Quickbooks.

My job as Customer Success Manager included managing 50k in MRR for some of the best customers in the world. 

• Insightly, a CRM where we focused on increasing conversions and also LTV 
• theCHIVE, one of the top content sites online where we focused on increasing average session duration and pages per visit to drive up advertising revenue
• theChivery, a huge eCommerce site where we helped drive hundreds of thousands of dollars a year in additional revenue
• UnderArmor, we managed their Map My Fitness app to drive downloads and increase Revenue Per Visitor
• Ticket City, a large eCommerce site competing with Ticket Master
• Pixi, a large eCommerce Beauty Site

And several other clients under NDAs that I can't mention. What I can mention is that they were some of the top sites online running 20+ experiments a month and we helped them double that, leading to revenue increases of $100k+ a month.

Customer Success Manager

Rack Simply

Rack Simply partnered with eCommerce Cosmos and we were instantly invested in the project. Redefining the way IT hardware and services are sold online Rack Simply is a model eCommerce store ahead of the B2B buying shift.

We helped Rack Simply:

• Execute a content marketing strategy running their IT Blog
• Automate Email Marketing with Mailchimp, crafting Cart Abandonment Emails, Product Review Emails, Welcome Series Automation 
• Coordinate Google Adwords Campaign 
• Increase Conversion Rates through User Research with HotJar and A/B testing with Google Optimize.

Head Of Ecommerce

Hammock Town

I built Hammock Town as a side project to show clients what they could be doing with their eCommerce sites.

Since it's launch in 2014 Hammock Town has seen over 150,000 unique visits, and delivered hammocks to thousands of happy homes. 

From 2015-2016 some accomplishments I'm proud of:

✓ Grew organic traffic and organic conversions by 30% 
✓ Grew our opt in email database by 200% with an average open of 15% and click thru of 2%
✓ Increased our conversion rate by 40%
✓ Implemented Successful Google Shopping (PLAs)
✓ Grew our Facebook, Instagram, Pinterest, Twitter and Tumblr followings by 90%
✓ Partnered with 20 new manufacturers increasing our product line by 400%

VP of eCommerce

Evok Advertising

Evok Advertising contracted me to lead and implement an SEO strategy for over a dozen clients. I worked closely with their internal team teaching them new SEO strategies. 

Including: 

• On Page SEO (Proper Title Tags, Meta Descriptions, URL Structure, Interlinking, Outer-linking)
• Off Page SEO (Citations, Link Building, Web 2.0 Properties) 
• Content Strategy (Content was based on keywords ranked by monthly search volume and competition)

During my time there each client saw at least a 50% increase in organic traffic. Sites included eCommerce and local business. 

-Phil Kean Design Group
-DogiPot
-NMEDA
-Pro Pet Distributers

SEO Consultant [Contract]

Elite Strategies

Elite Strategies is one of the most well known SEO companies in the State of Florida, and is rapidly gaining national and international exposure, with over 200 customers served.

Our focus is to help businesses add value to their customers by utilizing their websites as a malleable  tool that can interact with customers to deliver them relevant information. 

Services include SEO, content marketing, social media management, reputation management, website design, PPC, branding and more.

SEO Analyst & Account Manager [Contract]

Catalogs.com

Catalogs.com represents more than 775 retailers on its PC, iPad and smartphone platforms, with more than 1,000,000 website visitors per month, and a staff of 25 specializing in marketing, web development, SEO, customer support and public relations.

Catalogs.com platforms provide shoppers unique, interactive shopping experiences across 35 product categories from clothing to crafts to gifts. Catalogs.com attracts its shoppers with newsletters, Facebook, Pinterest and Twitter platforms, fashion and marketing blogs, and an exclusive informative library of over 4,000 topical articles ranging from shopping, how-to’s, lifestyle, fashion, and Top-10s.

The company’s newly launched Dynalog - Dynamic Catalog is built on a patent pending product feed based platform and creates a totally green and fun way to shop thousands of products by catalog, both from the PC and iPad, soon to smartphones and Smart TVs.

Senior Director of Business Development

I am a VP of Sales at Quolum, a full-stack SaaS Procurement product that helps companies save billions of dollars in unused SaaS applications. I have over 10 years of experience in SaaS sales, sales leadership, and new business development, with a passion for helping CFOs optimize their software expenses and prioritize compliance.

Before joining Quolum, I led and grew the customer success and sales team at Mailshake, a product-led sales org that achieved over 100% YoY growth and 5+ million ARR. I also have a background in e-commerce growth, conversion rate optimization, SEO, and behavioral email marketing, having worked with 30+ eTailers and leading CRO programs for Optimizely's enterprise clients. I am a T-shaped marketer with a proven track record of driving revenue, retention, and efficiency.

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