FlyTech

Head of Outbound & ABS Strategy

Vice Software, LLC

Fractional CRO

Luminary Solutions

GTM Strategy Consultant

The Socratic Experience

Marketing & Demand Generation Consultant

Legal Karma

Legal Karma was named top 5 most innovative legal technology companies by the ABA TECHSHOW, voted on by thousands of investors, legal professionals, and techies. Legal Karma began with the intention of democratizing the law for under-served communities. Legal Karma is working with dozens of law firms to help them improve their client experience and increase revenue through productized services.

Strategic Sales Advisor

CIENCE

●	Owned all aspects go to market focused sales development campaign launches for new clients including ICP creation, strategic sales research, campaign design, SDR call scripting, LinkedIn social selling strategy, and landing page & PPC ad campaigns.

●	Managed a team of 60 including SDR Team Leads, SDR Callers, Email Messaging Specialists, Web landing page and ad designers, and Email Copywriters.

●	Implemented a new client journey and campaign launch process which resulted in a 38% decrease pilot program client churn in the first 90 days.  

●	Provided strategic sales consulting to customer executives focused on optimizing their outbound communications for prospect market fit.

Director - Sales Development Strategy

Council Vision

●	Created a LinkedIn focused social selling campaign strategy which has aided in advancing sales opportunities and opened new analyst & sourcing advisor relationships within ISG, Avasant, and HFS.

●	Developed a social media content calendar designed to build brand awareness with C-suite stakeholders and industry influencers while providing pipeline touchpoints for the sales team.

●	Planned, scripted, recorded, and edited a series of video podcasts for LinkedIn, designed to create social engagement around Analyst Relations and Advisor Relations services.

●	Built a topical authority SEO campaign using Blog posts focused on ROI centric Analyst Relations strategies.

●	Executed a full Hubspot implementation including sales and marketing workflows, lead scoring, and deal tracking

●	Built a database of 391 C suite contacts at 179 qualified prospect companies.

●	Wrote presentation decks, SOW’s, and invoices for the analyst relations consulting service.

Head of Marketing Communications & Demand Generation 

GasPedal

●	Created and maintained a calendar of webinar events along with corresponding email marketing campaigns from Q4 2019 to Q3 2020 which increased SDR meetings by 41% (27.8 to 39.4 per month).

●	Rebuilt the SDR and Sales Research teams creating two 5 member teams which worked together using a highly targeted account-based outreach strategy.

●	Reduced average new SDR ramp time by 50% (from 3 months to 1.5 months) and increased the average number of booked meetings during ramp from 7 to 25.

●	Wrote and deployed cold email sequences in Outreach.io which achieved an average 22% open rate and 11% reply rate, which increased meetings by 17% (23 to 27.8 per month).

Sales Development Manager

SocialMedia.org

●	As an individual contributor I generated 963 sales meetings with VP and C suite executives at F1000 brands and major hospital systems while maintaining a 92.5% meeting hold rate.

●	Qualified sales opportunities I generated resulted in a 13% close rate (116 closed won deals) against the SDR team’s average of 9% close rate. 

●	Personally closed deals with Workday, Xerox, Sam's Club, and InterContinental Hotels via email alone.

●	Helped the sales team close sales opportunities with social media executives at:
Duke University Health System, Memorial Hospital of Gulfport, Methodist Health System, Nationwide Children's Hospital Nemours Children's Health System, Seattle Children's, and UCSF Health.

Senior Community Builder

Socialmatters.ai

Wrote LinkedIn social selling sequences for B2B cold outreach.
Conducted demo's with prospect executives.
Managed content marketing cadence.
Researched and created prospect lists.

LinkedIn Campaign Manager

B2B sales has gotten a lot harder.  Sure ... there are more tools, agencies, gurus, and tactics than ever.
But there's also a lot less clarity about what works, and a lot more barriers to entering the market.
I can help with that.

Taplio

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