Richard van der Blom's Linkedin Analytics

Your content deserves more reach. This chapter shows you how to get it. Chapter 2 of the Algorithm Insights Report is finally here—and it has some stunning insights. 9 out of 55 (!) pages dropped today All the LinkedIn™ formats, fully decoded Stats, strategies, and expert hacks you won’t find anywhere else This isn’t just theory. This is your format playbook for 2025. Inside you'll find: • How to make each format work 𝘸𝘪𝘵𝘩 the algorithm—not against it • What’s killing your reach (and how to fix it) • Which content pillars convert best per format • How often to post (without hurting your results) • The 𝘢𝘯𝘢𝘵𝘰𝘮𝘺 of a high-performing post • Expert breakdowns from creators who walk the talk And you know what? Formats don’t perform equally. And they never did. Video? Up +23%. Polls? Down -28%. External links? Still punished—but there’s a workaround. If you want to stop guessing what to post—and start scaling your visibility—Chapter 2 is 𝘵𝘩𝘦 𝘰𝘯𝘦. Next chapter drops Monday. Or... skip the line and grab the full report (and all future updates) now Because great content deserves great results. This chapter shows you how to earn them. We have Jasmin Alić  on his successful Text + Image posts, Darren McKee on how to master Text Only posts. Interested in adding Polls to your strategy? Check out LIAM DARMODY's tips, and want to leverage video then check out Danny DelVecchio ✌️ and Lindsay Rosenthal. And I myself, will share my best practice on how to use Document (aka Carousel) posts. Want to get the full +250 pages report 𝗮𝗻𝗱 get all future updates (2 or 3 a year) for free? For € 150 you'll be updated very single time on changes and the impact they might have on your content performance. Grab your copy here: https://lnkd.in/eZMq8w_F Or, you wait till next Monday, May 12th when we drop a free shortened chapter on Content Pillars & Employee Advocacy - what drives the best engagement. Questions? Please tell! PS: Vertical designed PDF's get +56% more reach than landscape.

Nailed it! A summary of the latest algorithm changes. Repost ♻️ to make this available to your network.

Writing a post? Or hoping for a miracle? 94% of all creators are not satisfied with the performance of their content. Se here it is, chapter 4 of the Algorithm Insights Report "How to write the Perfect LinkedIn post"... To be honest - and please don't blame me. The Perfect LinkedIn post doesn't exist, there are +70 different elements that can make or break your post. But we'll help you to get as close as possible. Because in 2025, structure 𝘪𝘴 performance. Chapter 4 of the Algorithm Insights Report is now live — and this one is all about crafting posts that actually 𝘸𝘰𝘳𝘬. We’re not talking fluff. We’re talking formulas. The anatomy of a LinkedIn™ post that converts, engages, and grows — backed by data from 1.8 million posts. In these few slides you’ll get: • How to deal with reposts and tags • 5 post structures proven to outperform • How to blend story, insight, and CTE like a pro • What kills your post before it even has a chance • The impact and growth factor of each engagement • The “see more” threshold and how to stop people from scrolling • A cheat sheet of algorithm triggers, writing tips, and design hacks • Understanding the 4 moments that LinkedIn analyses your content Even better: we rewrote the same post in 5 formats so you can see the difference with your own eyes. Want reach? Follow structure. Want credibility? Add story. Want conversion? Master your CTA. You don’t need to post more. You need to post better. This is just 9 of 45 slides from Chapter 4. The full report includes: • 250 pages • 1,000+ stats • Expert insights • Templates, walkthroughs, and lifetime updates — for €150 once. "Richard, your report is amazing, so many easy to implement tactics and strategies. And the best thing? I didn't realize I get all future updates for free, including the 2026 report. Just wow"  - Christine 👉 Grab the full version: https://lnkd.in/eZMq8w_F Or wait until 𝘔𝘰𝘯𝘥𝘢𝘺, 𝘔𝘢𝘺 16𝘵𝘩 for the next free preview. Either way, your next post doesn’t need inspiration. It needs a blueprint. Let me know your favourite insight from the carousel — or drop a comment on your own experience

Another Monday. Another week of free algorithm insights. Today I am dropping chapter 5, which has rather unique information on LinkedIn™ and AI, B2B Influencer Marketing, and everything on LinkedIn Ads. Check it out! 3 Tips to Boost your LinkedIn™ Ads: 1. Don’t rely solely on LinkedIn for all your demand generation. Combine it with platforms like Google Ads, Facebook, or email nurtures, then retarget on LinkedIn to make the most of your budget and funnel flows. 2. Warm up your audience with engaging, insightful content before presenting a lead form or sales pitch. This can include short, educational videos, polls, or personal story- driven posts by leadership. 3. Identify industry personalities who align with your values and audience. Set clear guidelines on the topic/tone but allow them to speak authentically (i.e., in their own voice). Thanks to Justin Rowe for collaborating with us on this The fake growth formula: Natural Growth Rate is: New Followers Gained / Starting Followers x 100 Natural growth: 0 < 2% Exceptional growth: 2 < 5% Likely Manipulated growth: > 5% For the record, I'm on 0,35% each week Check out an in-depth Influencer Marketing strategy - interesting for both creators and brands And everything there is on AI and LinkedIn, in the last year, now and what is going to come to the platform. Spoiler: People who use AI have better performing content. We reveal why and how you can benefit from this without losing your authenticity! This is just 9 of 32 slides from Chapter 5. The full report includes: • 250 pages • 1,000+ stats • Expert insights • Templates, walkthroughs, and lifetime updates — for €150 once. 👉 Grab the full version: https://lnkd.in/eZMq8w_F Or wait until next Monday, June 2nd when we drop our final chapter on Company Pages, LinkedIn Sales, Job Seekers and much more.

20 LinkedIn™ Facts That Will Redefine Your Strategy (If you’re serious about growth, don’t skip Tip 2, 6, and 8.) Why are some people dominating LinkedIn while others stay invisible? Because they know what you don’t — yet. These facts will expose everything you’ve been doing wrong. Ready to stop wasting time and start playing to win? Let’s go: My Profile? Built on real experience, no fluff. Content? Straight from the heart (and a lot of hard work). Network? Powered by real conversations and connections. Here’s the truth — intuition isn’t enough. Cold, hard research wins. After 14 years in corporate sales and LinkedIn™ training, I’ve built strategies that deliver measurable results: ⚡ +300,000 professionals transformed ⚡ +1,000 companies redefined their LinkedIn strategy ⚡ +600 B2B sales teams leveled up You’re one smart move away from a different reality. 📥 Save this now 💬 Drop a LinkedIn tip in the comments ♻️ Repost and raise your game PS: Which fact surprised you the most. Give me a number!

Stop messing up your external links on LinkedIn™. Most people butcher their reach, engagement, and conversion because they don’t understand how links 𝘳𝘦𝘢𝘭𝘭𝘺 work on LinkedIn™. So allow me to provide clarity here: Do posts with external links perform worse? YES — and here’s why: 1️⃣ People don’t want to leave the platform (scroll, scroll, scroll). 2️⃣ Link-heavy posts get fewer comments (and comments fuel reach). 3️⃣ LinkedIn™ wants to keep you here — period. BUT… ✅ You CAN make external links work for you — if you know how to play it smart. Here’s the #1 question: What’s your goal? If you want CONVERSION (sign-ups, downloads, sales): ✔ Put the link directly IN the post. ✔ Accept lower reach — you’re aiming for clicks, not visibility. If you want REACH (visibility, awareness, engagement): ✔ Don’t include a link. ✔ Focus on sparking comments and shares — not pulling people away. Things you should STOP doing (today!): 1️⃣ Dropping the link in the comments — LinkedIn™ now hides them under multiple clicks once your post gets traction. 2️⃣ Editing your post later to add a link — this freezes your reach and kills the momentum. PRO TIP: Want to drop multiple links? Go for it! Multiple-link posts often perform BETTER than single-link posts — LinkedIn™ sees them as richer, more authoritative content, and they get saved more (which the algorithm loves). If you’re still treating external links like it’s 2023, you’re losing ground. The 2025 Algorithm Insights Report breaks it ALL down: +250 pages +1,000 stats +50 best tactics Grab your copy now: https://lnkd.in/eZMq8w_F OR Wait until next Monday when we drop the a shortened and free version of chapter 3! What are your experiences with external links in your posts? PS: Want to earn some additional morning cappuccino's from my Algorithm Insights Report? Sign up for an affiliate link here (we'll send you some materials to share as well): https://lnkd.in/esk8Tg55 PS2: Yep, that's 2 external links, now you know why!

+100 Insights on LinkedIn formats! Sharing links in comments? Posting horizontal video? You're not being shadowbanned. You're just ignoring the data. And LinkedIn’s algorithm has no sympathy. As one of the most downloaded visuals of last year’s edition, this updated chart reveals what actually works (and fails) across LinkedIn™ formats—backed by 1.8M posts and 5 years of research. Here’s what you're looking at: • Reach Amplifier: A multiplier based on median post reach compared to the baseline • Yearly Change (%): How that multiplier evolved compared to last year • What Works / What to Avoid: Based on engagement ratios, dwell time, saves, shares, and conversions • Content Pillar Fit: Not every format fits every message • What’s Important: Tiny changes = huge results My conclusions? Video: vertical, short and snackable still has great reach and the best engagement Polls: underrated, great multiplier, and ideal for content series Document: Still my favourite for Thought Leadership, 8 - 12 slides, 1st slide makes or breaks Text+Image: Almost 60% of all posts, infographics are booming, great for storytelling Text Only: Complicated to use, all focus on writing (hook, structure, ending) skills External links: Goal is reach? Avoid them. Goal is conversion? In the Post. Not in the comments! This graphic is just one of the +250 (!) charts in our newly released Algorithm Insights Report 2025. Chapter 1 dropped this Monday—100% free on my profile. Chapter 2 will drop next Monday and so one for all 6 chapters. What’s inside Chapter 2? • What’s the best format to use in Q2? • Should you focus on LinkedIn Newsletters? • Which mistakes kill document posts? • Why do polls have the worst engagement decline (-28%)? • What’s the #1 most underused content type on Company Pages? • Why is your text post ignored (spoiler: <100 words = -50% reach)? • The Life Span of all Posts and formats? • Which pillar dominates with 8–12 slides? and 6 amazing experts sharing their best tips on each Format! Missed it? Don’t worry. The full report (+250 pages) is available here: https://lnkd.in/eZMq8w_F Pay once, get lifetime updates. Includes stats, best practices, swipe files, content blueprints, AND explanation videos. If you’re tired of guessing, this report removes the guesswork. I want to hear you! What’s your most used format? For me Document Posts! And which one are you now rethinking? Definitely my video strategy!