© Richard van der Blom

Just Connecting B.V. - LinkedIn & Social Selling Training

Providing our clients with new insights, strategy and processes to effectively implement Social Selling in their Sales processes. We strongly believe that sales is changing rapidly and requires a different approach. 

With our B.E.S.T. Social Selling method we teach sales representatives how to easily and quickly identify potential clients and how to generate more leads and business.

Recent research shows the following statistics:
95% of Decision Making Unit (DMU), that includes Buyers, do not respond to cold calling anymore
75% of DMU says content is of decisive importance in buying process
70% of Buyers are looking for valuable insights and vision from their suppliers
60% of Buying process is over before first sales contact
Satisfied clients provide you with more leads than cold calling.

✔️Social Selling Board Member sessions
✔️Social Selling training sessions
✔️Sales Navigator Training
✔️Social Selling (Skype) Coaching

Nr. 1 European LinkedIn Trainer / Social Selling Trainer & Expert

Providing international keynotes during conferences and seminars on the following topics:

✔️LinkedIn (all aspects)
✔️Social Selling
✔️Digital Transformation
✔️Creating a winning Sales Strategy

Keynotes can be held in English or Dutch.

Keynote Speaker Social & Virtual Selling / Hybrid & Remote Sales

We provide LinkedIn Training aimed at optimizing the Recruitment and Employer Branding strategy and activities. Do you manage to attract the best talent for your organization? No or not even close? Then let us inspire you to get the most out of LinkedIn to boost your human capital.

✔️LinkedIn Recruitment Training
✔️LinkedIn Recruiter Lite Session
✔️LinkedIn Recruiter Seat Session
✔️LinkedIn Employer Branding Training
✔️LinkedIn "How to make my Employees my Best Ambassador" Session

LinkedIn Recruitment Trainer & Expert

Just Connecting (founded in 2009) is a leading Social Selling and LinkedIn training and consultancy hub in the Netherlands. We strongly believe that sales, marketing and recruitment are changing rapidly and require different approaches.

We work with the best trainers and experts to guarantee our clients valuable training sessions with great insights and results. Our trainers are experienced international operating experts with broad knowledge of Social Selling as well as all the aspects of LinkedIn.

We provide custom made training and awareness sessions on:
✔️Linkedin & Social Selling
✔️Sales Navigator
✔️LinkedIn and Employer Branding
✔️LinkedIn and Recruitment
✔️LinkedIn Marketing
✔️LinkedIn for Consultants
✔️LinkedIn Personal & Corporate Branding

Founder / CEO

The TRIBE

The TRIBE is an online community dedicated to helping our members harness, leverage, and maximize the power and potential of LinkedIn and Social Selling to help scale their business.

If you’re trying to:
gain more visibility on LinkedIn
enhance brand awareness
generate more qualified leads for your business
or earn more money through more effective networking

Or if you’ve had difficulty:
finding the right business strategy to leverage the power of LinkedIn
seeing conversions coming from your endless efforts
keeping up with all the new features and rapid changes that LinkedIn offers
implementing previous learnings or trainings into profitable actions

The TRIBE is the right place for you.

Founder / TRIBE Leader to facilitate you with ongoing LinkedIn Training

BlissPoint Consulting

Providing both strategical and operational advice as well as training on LinkedIn Social Selling & Sales Navigator. Implementing Virtual & Social Selling in the DNA of our international clients.

International Partner - LinkedIn Social Selling & Sales Navigator

VirtualBadge

✔️ Create online certificates that will spark pride and engagement!
✔️ Leverage your customer satisfaction to generate organic reach
✔️ Automize authentic recommendations for an effective social proof
✔️ Be ahead of the highly competitive market
✔️ Start free and set-up your first virtual badge in as little as 5 min

Virtualbadge.io is a campaign-builder for viral certificates, participation-, and appreciation tokens.

Strategic Advisor / Partner

Odyssee Training & Advies

Based on my vision on Social Selling responsible for:

- actively promote Odyssee as a professional partner and training institute in the field of "Pensioen In Zicht" and "Vitaliteit en Arbeidsmotivatie"
- generating new business and leads at existing and potential clients and organisations
- executing both sales and marketing activities
- creating support and commitment among the colleagues to share and communicate easily with modern technologies (eg. social media) and to take on their role as (online) ambassador.

Social Selling Manager a.i.

Marketingfacts

Blog about Linkedin, Social Media and everything else I care about enough to write.

Blogger

Biomimicry Centre Nederland

Responsible for marketing & communication within the Biomimicry cooperation, such as website, newsletter, social media and event marketing.

Business Change Manager - Member of the Board

Pragmatics

Developing E-Recruitment for Finance professionals and delivering training on Online Recruitment & Employer Branding

E-Recruiter Finance

Programmabureau Maastricht-Bereikbaar

Tijdens dit project de volgende zaken gerealiseerd
- Social media strategie opgezet voor Maastricht-Bereikbaar en specifiek KomOp! campagne;
- Contentstrategie aangepast van zenden naar dialoog
- Creëren en uitbreiden van een Community platform waarin de doelgroepen zich aangemoedigd voelen om actief te participeren (na 4 maanden > 1.000 leden)
- Zorgen voor interactie waarbij deelnemers zelf content leveren, delen, leuk vinden en erop reageren; (verhoging van 5% naar 25% van posts met input door deelnemers)
- Stijging in posts met 250% gedurende de pilotperiode
- Stijging van engagement met 80% gedurende pilotperiode
- Reactietijd van webcare verlaagd van 48 uur naar 8 uur (binnen werktijd)
- Monitoring en evaluatie van de community, aantonen wat de toegevoegde waarde is van de
community;

Community & Social Media Manager a.i. (via Just Connecting BV)

Hogeschool Zuyd

Give lessons and training to students on the topics of Social & New Media Marketing.

Teacher Marketing & New Media

Are you struggling to strengthen your brand or generate leads in today’s modern selling environment? It’s challenging to network with others on LinkedIn effectively, but doing it well is mission-critical if you’re trying to convert your audience into loyal customers. Not sure where to start? That’s where I come in. 👇

𝗪𝗵𝗼 𝗮𝗺 𝗜?
Born in 🇳🇱, living in 🇪🇸 , in a relationship with Evelina 🇦🇷 and my doodle 🐶 Siena 🇩🇪.
Addicted to international cooking, traveling and Pearl Jam, loving a Gin-Tonic (in that order). 
Used to be a technical skilled footballer, now barely keeping up with the local Veteran team.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘀𝗲
I help individuals, teams, and businesses of all sizes leverage modern Virtual Selling approaches on LinkedIn to create genuine, authentic, and meaningful relationships with their networks. But how? 🤔
Since 2009, I’ve trained or consulted with 𝗼𝘃𝗲𝗿 𝟮𝟱𝟬,𝟬𝟬𝟬 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 to teach them how to:

👂 Actively listen, identify and discover pain, and respond with empathy 
✔️ Bring a value-first attitude toward their content creation
👋 Engage with the right people at the right time
 
In order to:

👉 Become recognizable thought leaders within their networks or industries
📈 Increase profile engagement, follow requests, messages, and lead generation
🤝 Develop long-lasting relationships that lead to new business and referrals

If you’re considering taking the next step in your LinkedIn and online sales journey, reach out. 

𝗛𝗼𝘄 𝗖𝗮𝗻 𝘄𝗲 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

✅ Just Connecting 
I founded Just Connecting in 2009 to support organizations and professionals with dynamic LinkedIn social selling training to accelerate engagement, growth, and lead generation online. Our team has trained +850 clients in 7 different languages across +40 different countries. 

✅ The TRIBE
An online community dedicated to helping our +160 members leverage social selling to maximize their online presence through ongoing training, community events, masterclasses, etc. Learn from the best in the industry and become a part of the best online ongoing training community today.

✅ Keynote Speaking
I also offer live or virtual keynotes for events and have been rated the Best Keynote Speaker (on LinkedIn, Social Selling) at over 80% of the events I've attended. Contact me to deliver insights that 99.9% of other LinkedIn experts can not provide.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱? 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗠𝗲!
 
📞 Call me +𝟯𝟭 𝟲 𝟱𝟱𝟭𝟭 𝟳𝟮𝟴𝟮 
✉ Send me a message 𝗿𝗶𝗰𝗵𝗮𝗿𝗱𝘃𝗮𝗻𝗱𝗲𝗿𝗯𝗹𝗼𝗺@𝗷𝘂𝘀𝘁𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴.𝗻𝗹

It's Sunday, time to highlight one of the best Posts I saved this week.
Here’s a wheel chart with 150+ emotion-triggering words you can use in your copy.
Shared a few days ago by Chase Dimond here on LinkedIn.

Save it
Examine it
Bookmark it

PS: March 21st I will launch my e-mail Newsletter, to share insights and tips, new research, and proven strategies on LinkedIn, every 2 weeks. Sign up in the pinned comment to not miss any gems 💎 

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#SocialSelling #LinkedIn #contentmarketing


Richard van der Blom

Don't let these 𝗷𝗮𝘄-𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 efforts! Below find some slides on "𝗧𝗵𝗲 𝗧𝗼𝗽 𝟭𝟬 𝗢𝘂𝘁𝗿𝗮𝗴𝗲𝗼𝘂𝘀 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗕𝗹𝘂𝗻𝗱𝗲𝗿𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗚𝗮𝗺𝗲," and discover how to avoid these pitfalls for unstoppable success 👇👇

 1. Half-baked profiles
 2. Cookie-cutter messages
 3. Audience? What audience?
 4. Posting fluff
 5. Connection hoarders
 6. Follow-up? Nah, I'm good
 7. Group spamming
 8. Metrics? Never heard of them
 9. Hiding your victories
10. LinkedIn Paid Services? Pfft...

To many of us these might seem obvious, but to get them all 10 right is not a walk in the park. 

Keep an eye for one of my next posts about a "LinkedIn Lead Generation Checklist".

PS: Join +900 subscribers of my personal newsletter on LinkedIn and Lead Generation. Free and packed with value. 1st edition this week. 
[ Link in the comments ]

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💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing

Matching your Business with the Right Audience and Social Media Platform. Next to LinkedIn I use Twitter and an e-mail newsletter. What are your preferred channels? 

PS: Want to receive my LinkedIn & Social Selling Tips directly in your e-mail?
Join + 1.000 and sign up for my e-mail newsletter: https://lnkd.in/dunTi4KC

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

Liked this post? Want to see more?
🔔 Ring it on my Profile
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#SocialSelling #LinkedIn #contentmarketing


Today another Couch Talk with Richard #CTR. Let's discuss the LinkedIn About section and how to build trust and spark interest there.
We all have 2 target audiences for our LinkedIn profile! Right?

𝗛𝘂𝗺𝗮𝗻𝘀 𝘃𝘀. 𝗠𝗮𝗰𝗵𝗶𝗻𝗲𝘀

People don't like to read much text anymore, at least not on Social Media including LinkedIn. The majority of potential clients will quickly screen your profile to see if they see enough touching points to connect or reach out. 
Don't write for them...

Machines, like LinkedIn Algorithm, indexation and Google read word for word. Based on relevance, keywords and optimization of your profile including your text they will rank you higher or lower.
Write for them....

𝗪𝗵𝘆?
Because if you don't know how to influence the internal SEO (indexation / search rankings) on LinkedIn, potential clients will never stumble upon your profile. 

𝗧𝗵𝗲 𝗮𝗻𝗮𝘁𝗼𝗺𝘆 𝗼𝗳 𝗮 𝗴𝗼𝗼𝗱 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻:

1️⃣ a Trigger in the first 3 or 4 lines
LinkedIn will place ".... see more" after your trigger, which 97% will not click (again, people don't like to read, they screen first). Make sure you address your target audience there. Ask questions!

2️⃣ Introduce yourself with a P.P.I.
A Professional Personal Introduction tells something about you, the person behind the professional. This is where people connect with you as a person, where they can read mutualities or things that resonate with them. Compare it with the chit-chat in the first 3 minutes of an offline network event

3️⃣ Expertise and Knowledge
All clients prefer to discuss their challenges and needs with someone who understands their business and industry. That's why you should never call yourself "junior accountmanager" if you are going to reach out to new clients via LinkedIn. Demonstrate (years of) experience, knowledge and added value

4️⃣ Position your company, your solutions (services and products). 
How can you support your potential clients? What challenges do you help them to overcome. Add some Social Proof (names of clients, referrals, awards etc)

5️⃣ Call-To-Action
What do you want people to do at the end of your About Section? 
Connect or follow you?
Call or e-mail you?
Book a call?
Provide them with the options as different clients prefer different ways.

🔺🔻🔺🔻🔺🔻🔺🔻🔺🔻

Are you satisfied with your About Section?
When was the last time that you changed it?
Do you write for people or for machines?

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing

Last night, I crossed the magical threshold of 100,000 LinkedIn followers❗️
That's a Wembley ⚽️  stadium sold out with 10.000 people waiting outside...
Here are some hard lessons I've learned:

🔸 Likes and views might give you a daily dopamine hit, but they won't buy you a lunch. The owner of my favorite bar in Valencia kindly told me to f**k off when I tried to pay with 1.000 followers.

🔸 Authenticity is key. If you're afraid of stepping on people's toes, you'll never stand out. LinkedIn is full of bland people-pleasers without any reach. The only way to differentiate yourself is to follow your own path and enjoy the journey.

🔸 Even if 99 people tell you that you're doing great, that one a**hole's nasty comment will stick with you. The best way to deal with this is to realize that the man probably has issues and prefers trolling others over commitment to make the world a better place himself.

🔸 People are afraid to become too personal on LinkedIn. Everyone sticks to a safe and corporate way of communicating because they think it's professional. But in reality, it's just boring. And I can tell, I have seen the change since 2005 on this wonderful platform. The biggest cornerstone for my success is that I try to communicate in a semi-professional, loose, and sometimes funny way. And when I want to insert an emoticon, I will ✌️🎉

🔸 You can't please everyone, and you shouldn't even try. Even if you say that grass is green, someone will argue with you. If not on the content, then on the form. Particularly, individuals who dare to speak up and bring new insights are easy targets for keyboard warriors. They sit in their pyjamas, eating microwave meals, thinking they can easily debunk your post without any facts or hard work.

𝗕𝘂𝘁 𝘄𝗮𝗶𝘁, 𝗶𝘁'𝘀 𝗻𝗼𝘁 𝗮𝘁 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗥𝗶𝗰𝗵𝗮𝗿𝗱!
🙏 You know what they say: "fake it 'til you make it"! And let me tell you, in just 20 months, I went from a cool 25,000 to a whopping 100,000 followers on LinkedIn. That just proves I'm on the right track, and people truly appreciate my content and insights. So, excuse me while I go take some shameless selfies and hashtag every single word in my next post. Who knows? Maybe I'll hit a million followers and become the next big LinkedIn influencer! 😉

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💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing


#Infographic Saturday! All 9 LinkedIn communities in one overview. Now start growing and managing them for business growth.

#socialselling #linkedin #communitymanagement 

Wow! This morning I created this Post and for some reason it has been taken down! A shame, because many members took great value from it on how to improve their invites and network on LinkedIn. LinkedIn Help could you please let me know why you have taken the post down without letting me know?

It clearly does not violate any of your terms.
And I am guttered as this to me is censorship!

6 Tips on How to Improve Acceptance Rate on your Invites

From being too busy, neglecting all body signals, not being able to say "no" to toxic people, feeling like crap and burned-out in 2022, to a more healthy lifestyle 

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗜 𝘀𝘁𝗮𝗿𝘁 𝗺𝘆 𝗱𝗮𝘆:

✅ Drinking a glass of water first thing you wake up: It helps to hydrate your body and flush out toxins.

✅ Sitting outside for 10 minutes to start breathing correctly: It helps to reduce stress and increase focus.

✅ Exercising/stretching for 20 minutes to wake up the body: It boosts your metabolism and helps to reduce stiffness.

✅ Walking the dog: It helps to increase your mood and reduce stress levels.

✅ Starting with fruit or juice (instead of a coffee): It helps to provide a natural energy boost without the caffeine crash.

𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸 𝗱𝗮𝘆𝘀, 𝗜'𝘃𝗲 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘁𝗼 𝗺𝘆 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲:

✅ Water instead of soda: Soda can cause dehydration and lead to sugar crashes

✅ At least one day without meat/fish: It helps to reduce inflammation and improve digestion

✅ Drink 1.5 liters of water: It helps to keep your body hydrated and flush out toxins

✅ Take breaks after 2 hours of consecutive work: It helps to reduce eye strain and improve focus

✅ Block time for work and for leisure: Don't work non-stop, give your brain time to rest and recharge

✅ Put a limit to work in evening hours: It helps to reduce stress levels and improve sleep quality

✅ Switch off all connected devices at 9.00pm night: It helps to reduce blue light exposure, leading to a better sleep routine.

Implementing these changes has made me feel more balanced, healthy, and happier. I have more energy throughout the day, feel less stressed, and am more productive.

However, there are some pitfalls that you might encounter. 

For example, it can be challenging to stick to a new routine or resist temptation when it comes to junk food or keep working because of a deadline

My advice is to start small and make gradual changes to your lifestyle. Celebrate your successes and forgive yourself for your slip-ups. Remember, it's about progress, not perfection.

In this fast, demanding and hectic era, how do you stay healthy and balanced?
How do you stick with your own values and guard your boundaries?
Let me know in the comments!

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Have you heard of the relation between a duck, the sun and successful social selling?




No?

Not strange cause there is none.

Here the power of a so called hook on Social Media (LinkedIn)

Why do you need it?

👉 average scroll session down from 16 to 12 points
👉 up to 35% of Ads and Promoted Posts that don't trigger people
👉 readers decide in 0.9 sec if they are going to read your post by clicking "see more"

Without a good hook, your post will not get the views it probably deserves

Few rules though

❎ don't use it as click bait, make sure you deliver
❎ don't use the same type of hooks in all your posts
❎ don't exaggerate 

Instead

✅ use humor and curiosity
✅ give your hook some extra attention (it can make or break your post)
✅ re-use hooks that perform well but change them a bit

BTW

I live in 𝘀𝘂𝗻𝗻𝘆 Spain, I have 𝗱𝘂𝗰𝗸𝘀 and preach 𝘀𝗼𝗰𝗶𝗮𝗹 𝘀𝗲𝗹𝗹𝗶𝗻𝗴.
So I guess, I am the connection 😉

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💥 I am Richard. I like coffee
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing


Yo yo yo, check it out! 𝗨𝗽𝗱𝗮𝘁𝗲 𝗼𝗻 𝗺𝘆 #LinkedIn 𝗕𝗼𝗼𝗸𝘀𝗵𝗲𝗹𝗳 with another addition
to this dope collection of books from my first-degree connections on LinkedIn. The local post office loves me 'cause while these authors hook me up with signed copies for free, the Spanish post office be trippin' and trying to charge me a total of €140 for this selection.

But that's just a minor inconvenience, 'cause the most important thing is that I'm now the proud owner of 12 fresh new books, all written by my LinkedIn connections. In total I have +80 books now from my network, and my goal is to build my own private library of +200 books in the near future.

So what books make the cut? All of 'em, actually! I love delving into new topics and learning about your expertise, so bring it on.

And who's the crew that came through with the sick recs in my new collection? My first-degree connections on LinkedIn, of course! And I prefer them signed, 'cause that feeds my ego a bit, haha.

So without further ado, here's the cream of the crop from my latest haul

📖 LinkedIn Para Empresas by Pedro Caramez, if you are a Portuguese native this could easily be seen as the LinkedIn Bible for LinkedIn success

📖 LinkedIn for Personal Branding by Sandra Long who provides us with excellent insights and "an ultimate Guide" on how to brand yourself using LinkedIn

📖 Growth Hacking LinkedIn by Björn Radde, who is one of my favorite Social Selling experts from DACH region, and who is on my bucket list to meet in 2023

📖 Not Another Piano Book by Mark Deeks, which is very appreciated by my girlfriend Evelina Moreno who is a piano and music teacher. Awesome!

📖 Unlocking Innovation Productivity by Mike Dalton who provides business and R&D leaders with an easy-to-implement roadmap to successful innovations

📖 The 9 Secrets of Marine Corps Leadership... by Wally Adamchik CMC, CSP, MBA, who has the most frightening cover picture since I don't like being yelled at, but has some astonishing insights on leadership

📖 Zo bedenk je de perfecte LinkedIn post by Ina Boer for my Dutch network, a book with great tips, ideas and examples (also based on our algorithm research) to make sure you know how to play the content game

📖 The end of Technophobia by Tracy Sheen, which I am currently reading as it offers proven strategies and paths to digitise your business and be ready for 2030.

Let me know if you have sent me a book that is not here, and I will visit my friends from the post office again. 
And of course I am open for new signed copies of your books!

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

Liked this post? Want to see more?
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#SocialSelling #LinkedIn #contentmarketing


𝟱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗚𝗲𝘁 𝟰𝘅 𝗺𝗼𝗿𝗲 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗰𝗰𝗲𝗽𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻𝘃𝗶𝘁𝗲.
And how to follow up, without making people delete the connection instantly!

Fact! 88% of all invitations are sent without a personal message!

𝗠𝗼𝗿𝗲 𝗳𝗮𝗰𝘁𝘀
average acceptance rate of unpersonalized invites 𝟳𝟬%
average acceptance rate of personalized invites 𝟱𝟮%

This can't be right, no?
Unfortunately it is, because over 90% of all personalized invites:

👎 are sales pitches
👎 only speak about themselves
👎 show no genuine interest in the other person
👎 are generated with automation tool

"𝘚𝘪𝘯𝘤𝘦 𝘸𝘦 𝘢𝘳𝘦 𝘣𝘰𝘵𝘩 𝘢𝘤𝘵𝘪𝘷𝘦 𝘪𝘯 𝘵𝘩𝘦 [ 𝘪𝘯𝘴𝘦𝘳𝘵𝘦𝘥 𝘸𝘳𝘰𝘯𝘨 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 ] 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘮𝘶𝘵𝘶𝘢𝘭 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴"

The above will not to the job anymore in 2023!

𝗛𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗷𝘂𝗱𝗴𝗲 𝘆𝗼𝘂𝗿 𝗶𝗻𝘃𝗶𝘁𝗲?

1️⃣ First they think! ... do I know this person, have we met?
not sure yet?

2️⃣ Then they feel! ... do I feel the added value, do I expect a pitch?
not sure?

3️⃣ Next they scan! ... your headline and visuals
still not sure?

4️⃣ They will now research your profile! ... Featured, Activity, About section
and then...

5️⃣ They judge!


𝟱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀!

1. do your research, and mention a post, an update or something that stood out
2. don't pitch or try to sell in your invitation
3. don't try to put a complete story in 300 characters, keep it short
4. don't ask for time to watch your video, demo or make an appointment
5. forget about Automation tools, less is more!

The only conversion you are looking for here is 𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡 𝗧𝗢 𝗔 𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗜𝗢𝗡

🔺 Are you accepting unpersonalized invitations?
🔺 Do you sometimes send default ones?

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing

𝟲 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝘁𝗼 𝗧𝗿𝗶𝗽𝗹𝗲 𝘁𝗵𝗲 𝗔𝗰𝗰𝗲𝗽𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗜𝗻𝘃𝗶𝘁𝗲𝘀 𝘁𝗼 (𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹) 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 and how to deal with LinkedIn saturation! 
Overall acceptance of invitations, InMails from C-level are down! Hyper-personalisation is key and here are 6 Sources that lead to success 👇👇

𝗙𝗼𝗿𝗴𝗲𝘁 𝗮𝗯𝗼𝘂𝘁

❎ Since we are working in the same industry...
❎ Since we have some mutual connections...
❎ I have noticed that you are working as X in company X and ... [ pitch slap ]

𝗜𝗻 𝘀𝘁𝗲𝗮𝗱 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗛𝗼𝗼𝗸𝘀

1️⃣ Check the status activity for recent Posts of your client. Anything you can relate to, you can give a compliment, add an insight? Use this information in the first line of your invite

2️⃣ Featured Section! People normally highlight achievements, things they are proud of or media that's about them. Referring to any content you have find here is almost a guarantee for success

3️⃣ Strong Profile Mutualities, preferably multiple ones. Check the entire profile (About section, work descriptions, educations, achievements etc.) and refer to valuable milestones

𝗖𝗮𝗻'𝘁 𝗳𝗶𝗻𝗱 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲? 𝗡𝗼 𝘄𝗼𝗿𝗿𝗶𝗲𝘀, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗺𝗼𝗿𝗲

4️⃣ Look for the Company Page. Normally a MarCom team will make sure they publish content here. Look for relevant and recent updates and use them in your personal invite, it shows an effort to research, read and understand your client's current situation

5️⃣ Look for Champions with #SalesNavigator Spotlights. Select your Account (Company) and use Spotlight filter "Published content in the last 30 days". Look for valuable and relevant content there, and use it in your invite. (see slide 17 for a best practice)

6️⃣ Check the website, look for pages like News, Media or Blog and select an article that resonates with you or provides you with the right hook to reach out. Again, it demonstrates you have done your homework.

𝗕𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀

In the slide you can find best practices on page 9, 11, 13, 15, 17 and 19.
All come from my own database of sent invitations, and all were accepted by C-level decision makers I didn't know before.

Next step follow up...

Any questions?
Any best practices to add?
Increase your visibility and that of this post by leaving a powerful comment!


----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing

Have you ever heard of the "𝟯-𝗶𝘀-𝗴𝗼𝗹𝗱 𝗿𝘂𝗹𝗲"?
It's mission critical if you want to convert leads to new business 👇

Many people struggle in recognizing the right moment to convert a lead to an initial (online) meeting.

Too eager? 
The client feels pressured and pulls back

Too slow?
You didn't seize the opportunity and the client moves to someone else

𝗛𝗲𝗿𝗲 𝘀𝗼𝗺𝗲 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝘁𝗵𝗮𝘁 𝗺𝗶𝗴𝗵𝘁 𝗵𝗲𝗹𝗽:

They are asking detailed questions: If a potential client is asking detailed questions about your services or products, it could be a sign that they are interested in learning more and are considering working with you.

They are responding quickly: If your potential client is responding to your messages or emails quickly and with enthusiasm, it could be a sign that they are eager to move forward with the conversation and potentially convert into a meeting.

They are sharing personal details: If a potential client is sharing personal details about themselves or their business (like their email address), it could be a sign that they are comfortable with you and are willing to open up about their needs and goals.

They are showing interest in your expertise: If a potential client is showing interest in your expertise or experience, it could be a sign that they are considering working with you and want to know more about your capabilities.


𝗜𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗵𝗲 𝟯-𝗶𝘀-𝗴𝗼𝗹𝗱-𝗿𝘂𝗹𝗲 𝘄𝗼𝗿𝗸𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀...

1️⃣ Connection Request
> They accept

2️⃣ Your Follow Up message
> They respond positively

3️⃣ Your Second Follow Up message
> They respond again

Now you have a 90% chance to convert to a first initial meeting.

✅ Bonus Tip: Schedule your first meeting for 15 minutes, no more.

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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Are you looking to expand your knowledge about LinkedIn and stay ahead in your professional journey? Whether you're a seasoned user or just getting started, there's always something new to learn about this powerful networking platform.

To help you choose the best way to acquire LinkedIn knowledge, we've put together a poll that offers three distinct options: online live sessions, pre-recorded e-learning, or a combination of both. Each option has its own advantages and disadvantages, so it's important to carefully consider which one would work best for you.

Online live sessions provide an interactive learning experience with real-time feedback and opportunities to ask questions. On the other hand, pre-recorded e-learning offers the flexibility to learn at your own pace and on your own schedule. And, of course, a combination of both could provide the best of both worlds.

So, which method do you prefer? Cast your vote now and let's find out what the community thinks!

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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Would you rather like to know 90% of let's say 10 topics?
Or would you prefer to know 100% of just 1 topic?
Let me tell you this! 𝗔𝗹𝘄𝗮𝘆𝘀 𝗴𝗼 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗮𝘁𝘁𝗲𝗿...

Although everyone likes to have Generalists in their teams or network, people pay to work with Specialists.

I couldn't scale my companies over € 15.000,- monthly revenue when we provided trainings on almost all Social Media platforms, SEO and websites.

Why? We were not seen as experts!

This changed drastically when we stated to focus 100% on LinkedIn training and consultancy back in 2015. 

Now we were seen as the experts to go to! The Specialists!

Good to see that this was (again) confirmed yesterday during our The TRIBE session with Chase Dimond, who literally said: "Pick your Niche"

What is your niche?
Have you narrowed your services down enough to be seen as a Specialist?

PS: Join 773 subscribers to my biweekly Newsletter (launch next week) on successful LinkedIn & Social Selling Growth strategies (link in the comments)

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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"Do X for 3 weeks on LinkedIn to get 7 times more Y"
But what if I don't like doing X? What if I don't want getting more Y? 
Continue reading, to learn that One Size Fits All on LinkedIn is a myth.

It's all about asking yourself the right Questions.

It's all about drafting a successful Strategy and Routine based on the Answers

Don't follow Others, as they might aim for different Results.

See the Slides for some Questions and Tips!

And let me know, which Tip do you want to Add?
How did you craft your own Successful LinkedIn Strategy?

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing

Are you shifting manual on LinkedIn or driving on Auto Pilot?
Which gear do you find yourself in? Check the slides below to find out!

And let me know in the comments in which gear you are?

P.S. Don't miss out on the latest LinkedIn news, social selling tips, and a handpicked selection of insightful posts and advice! Subscribe to my biweekly newsletter and stay ahead of the curve [ link in the pinned comment ]


----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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The LinkedIn game has changed.

That's why I'm joining forces with Mellonie Francis , the Freya of the LinkedIn Hemisphere to bring you an exclusive live masterclass on:

"𝗛𝗼𝘄 𝘁𝗼 𝗗𝗿𝗶𝘃𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗼𝗻 LinkedIn 𝗶𝗻 𝟮𝟬𝟮𝟯"

29 March | 6 PM AEST | 9 AM CET (!)

We'll be sharing our content strategies and social selling techniques, and letting you know what works in 2023 and what doesn’t!

For those of you who wants to up their LinkedIn game or understand how to play in 2023:

Register here: https://lnkd.in/d6f44Ks8

P.S. Don't miss out on the latest LinkedIn news, social selling tips, and a handpicked selection of insightful posts and advice! Subscribe to my biweekly newsletter and stay ahead of the curve [ link in the pinned comment ]

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

Liked this post? Want to see more?
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The road to success (on and off LinkedIn) is littered withe mental landmines that distract you from working efficiently and with good vibes. Learn how to dodge these common pitfalls for remarkable growth! 💼🚀

My personal pitfalls?
Slide 7, 10 and 13.

Special attention to slide 14!
People who (openly) attack you for celebrating success are nothing but toxic. 
It's your, nothing but your call to celebrate achievements you consider a landmark. 

Celebrating small successes helps every entrepreneur to stay motivated, boosts your confidence, and keeps you focused on your goals. It reinforces positive behaviors and creates a sense of accomplishment, making it easier to maintain a positive outlook on the journey to success. Give yourself a small pat on the back every now and then.

Let me know your mental landmine in the comments.
Happy Saturday 🎉🥂

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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This might be the most valuable post I have shared in a while. 
10 Ideas to strengthen Sales and Marketing alignment in modern B2B Companies.


Created together with Eduardo Laseca and based on our experiences in working with many sales and marketing teams. 

Let me know your thoughts.
And please tag your sales or marketing colleagues to spark a conversation.

----------------------
💥 I am Richard.
🔺Supporting you leveraging LinkedIn for sales and marketing success.
🔺Providing training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues

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#SocialSelling #LinkedIn #contentmarketing


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