Richard van der Blom's Linkedin Analytics

Organic reach is in freefall—and nobody’s coming to save you. This Monday we will drop our entire 250-Page report, but here are already some free insights.... Over the last 15 years, I’ve helped over 1,000 companies and trained 300,000+ professionals on how to master LinkedIn™. Every year I share what actually works, not what feels good. And here’s what we’ve just uncovered after analyzing 1.8 million posts: • Engagement dropped by 25% in 2024 • Organic reach declined by 48% • Follower growth slowed by 41% If you’re still using 2022 tactics, you’re invisible in 2025. More insights: • Your content’s fate is now decided in seconds • Reposts and suggested posts are reshaping the feed • 72% of users are on mobile—with 12-second sessions • Your feed evolves in real time—every click rewrites the algorithm But why do 5% of creators still see all numbers go up? Read this and more in our full report! ↳ +250 pages of verified stats, expert tips, tested strategies ↳ Based on 5 years of research and 1.8M posts ↳ Updated regularly with algorithm changes ↳ Includes explainer videos, checklists, and more The best thing? 👉 Pay once, get all updates forever 👉 Get your personal affiliate link (15% commission) Grab the full version now: https://lnkd.in/evibBF9U What’s your take—has your content seen a drop lately? Be honest. My numbers: Reach: down 60% Engagement: same level (no significant drop) Follower growth: slowly (playing a fair game)

Your content deserves more reach. This chapter shows you how to get it. Chapter 2 of the Algorithm Insights Report is finally here—and it has some stunning insights. 9 out of 55 (!) pages dropped today All the LinkedIn™ formats, fully decoded Stats, strategies, and expert hacks you won’t find anywhere else This isn’t just theory. This is your format playbook for 2025. Inside you'll find: • How to make each format work 𝘸𝘪𝘵𝘩 the algorithm—not against it • What’s killing your reach (and how to fix it) • Which content pillars convert best per format • How often to post (without hurting your results) • The 𝘢𝘯𝘢𝘵𝘰𝘮𝘺 of a high-performing post • Expert breakdowns from creators who walk the talk And you know what? Formats don’t perform equally. And they never did. Video? Up +23%. Polls? Down -28%. External links? Still punished—but there’s a workaround. If you want to stop guessing what to post—and start scaling your visibility—Chapter 2 is 𝘵𝘩𝘦 𝘰𝘯𝘦. Next chapter drops Monday. Or... skip the line and grab the full report (and all future updates) now Because great content deserves great results. This chapter shows you how to earn them. We have Jasmin Alić  on his successful Text + Image posts, Darren McKee on how to master Text Only posts. Interested in adding Polls to your strategy? Check out LIAM DARMODY's tips, and want to leverage video then check out Danny DelVecchio ✌️ and Lindsay Rosenthal. And I myself, will share my best practice on how to use Document (aka Carousel) posts. Want to get the full +250 pages report 𝗮𝗻𝗱 get all future updates (2 or 3 a year) for free? For € 150 you'll be updated very single time on changes and the impact they might have on your content performance. Grab your copy here: https://lnkd.in/eZMq8w_F Or, you wait till next Monday, May 12th when we drop a free shortened chapter on Content Pillars & Employee Advocacy - what drives the best engagement. Questions? Please tell! PS: Vertical designed PDF's get +56% more reach than landscape.

BANG! Here it is! After 6 months of hard work. 6 months of building. The Algorithm InSights Report 2025 is finally here — and if you think you know it all, here are +1,000 stats and insights to check... We did an amazing job! 1.8 million posts (*) +20 people involved Every myth tested. Starting today, we release the first free chapter. 8 pages, 5 hard truths, no excuses. 5 brutal realities from Chapter 1: The State of LinkedIn™ in 2025: 1. Organic reach slashed by almost 50%. Only those who adapt will stay visible.    The rest are talking to echo chambers     2. Mobile takes over at 72%. Shorter sessions, faster swipes.    You have 1.3 seconds to win or lose your audience.     3. Company Pages: organic reach barely surviving. If you’re still relying on organic alone, you’re already a step behind.     4. Feed cleaned up: fewer posts from the same creators. Less noise, more first impressions. But if you don't hit hard enough, you're invisible.     5. Saved posts now drive future reach. A like means little. A save means everything. Build content worth keeping. Next week's release: LinkedIn™ Post Formats: What Really Works — and What Fails in 2025. If you’re still guessing which format to use, prepare for a wake-up call. Tired of waiting? Serious about growth? Get the full +250 Page Content & Algorithm Playbook 2025 today. Included are topics like: • Performance and trends of all LinkedIn Formats • Best Performing Content Pillars • the State of Employee Advocacy • 10 Expert breakdowns • Everything (+20 Pages) on Company Pages • AI & Innovation • Specific chapter for Job Seekers • Stats and facts on LinkedIn for sales and lead generation • How to write the Perfect LinkedIn Post • Trends and impact on every single engagement action and so much more..... One-time purchase. Lifetime updates. Actionable from page 1. Get your copy here: https://lnkd.in/eZMq8w_F Want to earn with us? Become an affiliate and get 15% commission and full access to marketing materials. A special thanks to our sponsors: AuthoredUp (research partner), Limelight, Narify, Sales Automation Labs and BlissPoint Consulting Bottom line: You can watch others sprint ahead. Or you can arm yourself today — and lead the race. PS: How cool is this on a scale from 0 to 10? (*) each research into the LinkedIn algorithm comes with challenges to avoid biases. That's why we work with data from multiple platforms, have included used sources and 3 pages on our methodology in our full report. Use the information wisely, as a guideline, not as something that is 100% guaranteed.

20 LinkedIn™ Facts That Will Redefine Your Strategy (If you’re serious about growth, don’t skip Tip 2, 6, and 8.) Why are some people dominating LinkedIn while others stay invisible? Because they know what you don’t — yet. These facts will expose everything you’ve been doing wrong. Ready to stop wasting time and start playing to win? Let’s go: My Profile? Built on real experience, no fluff. Content? Straight from the heart (and a lot of hard work). Network? Powered by real conversations and connections. Here’s the truth — intuition isn’t enough. Cold, hard research wins. After 14 years in corporate sales and LinkedIn™ training, I’ve built strategies that deliver measurable results: ⚡ +300,000 professionals transformed ⚡ +1,000 companies redefined their LinkedIn strategy ⚡ +600 B2B sales teams leveled up You’re one smart move away from a different reality. 📥 Save this now 💬 Drop a LinkedIn tip in the comments ♻️ Repost and raise your game PS: Which fact surprised you the most. Give me a number!

The first of many algorithm knowledge bombs is here! How to control 70% of your LinkedIn™ feed. And yes… these hidden settings really give you the power back Over the past year, we’ve analysed 1.8 million+ posts and uncovered 𝘩𝘰𝘸 𝘦𝘷𝘦𝘳𝘺 𝘤𝘭𝘪𝘤𝘬, 𝘴𝘢𝘷𝘦, 𝘤𝘰𝘮𝘮𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘴𝘪𝘭𝘦𝘯𝘵 𝘴𝘤𝘳𝘰𝘭𝘭 trains your LinkedIn™ feed. Next Monday our Content & Algorithm Playbook becomes available. Join +800 people who already bought their copy and get instant access to: ✔️ +250 pages (yes, for real) ✔️ +1,000 stats ✔️ +270 insights ✔️ +120 visuals ✔️ 10 expert contributions ✔️ Video walkthroughs ✔️ Lifetime access ✔️ Content checklists ✔️ Affiliate option (earn 15%) Link on top of my profile and in my Featured section (because links in post reduce reach, and links in comments are actively being hidden by LinkedIn) 😉 This first infographic gives you a sneak peek into some of the most surprising insights, including: 1. Save = Super Signal → Hit "Save" and LinkedIn™ thinks you're obsessed. You’ll see more from that creator — 80% 𝘮𝘰𝘳𝘦, 𝘵𝘰 𝘣𝘦 𝘱𝘳𝘦𝘤𝘪𝘴𝘦. 2. 120-Minute Superfan Window → React or comment in the first 2 hours? You’re marked as a 𝘵𝘰𝘱 𝘦𝘯𝘨𝘢𝘨𝘦𝘳. Expect 3x more content from that person next week. 3. Silent clicks = loud signals → Clicking a link or viewing a profile—even without liking—tells LinkedIn™ you're curious. And curiosity rewires your feed. Not ready to invest? Don't worry! Every Monday for 6 weeks, we’ll publish a shortened version of one chapter (30% of insights) — right here on LinkedIn™ So know you know! 📥 save to collect all the value and a 80% chance to see my next post 💬 comment and again a 80% chance for my next post to show up ♻️ repost for a 45% chance or just give me a like and play a bit of roulette!