Arnaud Belinga 🧊🔨

Breakcold

Xavier closed 6 deals in 14 days with his free trial, you can sign up here: https://www.breakcold.com/pricing

With my co-founder Matteo, we'd like to spend the next 10 year on this so check it out, it will improve a lot over time ;)

Co-Founder

Kirkland & Ellis

It was a fun period, waking up at 5.30AM to run at 6AM with my co-fouder before going to the office from 9AM to 8-11PM then working till midnight/1AM to work on our 1st failed project (an account software for Lawyer). Exhausting period ☠️

Kirkland is the #1 law firm in the world by revenue ($6 billion). 

Eventually, I refused a life at +120K€/year at 25 to live on a €575/mo budget for +1 year. Hard decision to take when you don't come from money but it was worth it a 💯%. Taking risks when you're young is underrated.

PS: 2 months before beginning this work experience, I did my first $10K month (which were key savings to self-fund/bootstrap Breakcold) with internet so I wasn't motivated like the others 😅

Trainee lawyer (stage final)

Linklaters

Not that much work during that summer - so I spent a good part of my time learning about startups 🤓

It was actually a waste of time, because what matters is doing things.

Tax intern

Hogan Lovells

During that period, a friend and I launched a book with Amazon KDP. 

Spoiler: we made 0 sales.

Was also doing burgers every week-end on top of the internship to fund my studies at Oxford. My job was super precise: adding mayonnaise/ketchup + the cheese slices on the buns, that's it!

PwC Société d'Avocats

I discovered the word "open space" in the context of working at a Big 4.

M&A Tax intern

Co-Founder @Breakcold | The sales CRM to build B2B relationships in 2023, not in 2010.

Read my profile if you want some funny insights 😄

👉 Breakold's mission: bringing some fresh air to the Sales CRM market and helping digital SMBs thrive.

TL;DR
- I studied 7 years to become a M&A Tax Lawyer but my sickness for entrepreneurship took over 
- 1st month of Breakcold, we did $20k (not MRR) with a 2 weeks MVP
- the month after we did 1st place on Product Hunt then $2K MRR
- the month after we pivoted entirely because we were just good at marketing but product was "meh"
- we re-coded from 0 the software and almost lost it all = new start of Breakcold, CRM angle
- after +567 problems, we're starting to have some PMF :)

The product today: https://www.youtube.com/watch?v=K8DlkhoadBk

Also active on Twitter sometimes: @ArnaudBelingaCX 

Our FB group where +1000 SMBs share tips and learnings: https://www.facebook.com/groups/298365015683028

I talk about startups, marketing, growth and sales. 

Love skateboarding 🛹🇲🇫🥖

Engage and contact prospects with LinkedIn, Twitter & Email, in one place. Breakcold is your social selling and Sales CRM software, all in one.

Full showcase here: https://www.youtube.com/watch?v=kCnHtMH17ms

www.breakcold.com

30 days in isolation starts now ⚔️
With my co-founder, we have 30 days to...

... step-up our game to take Breakcold to a whole new level distribution and product-wise!

The AirBnB we got is perfect, no excuses.

◉ Why these 30 days are much needed?

Lately, I've been too chill compared to my co-founder who was pushing like crazy with our new tech hire, Illias! 🏎️

I also got overwhelmed, when you're building and growing software, bootsrapped, you definitely wears to many hats in the beginning!

Fortunately, we kept growing in March but not enough, we can do so much better! 

I need to fix that.

Obviously 30 days are not enough to change a business trajectory, but 30 days are definitely enough to fix ops, conversion workflows, some SEO inconsistencies & much more!


◉ What is already happening on day 2?

↳ by 1PM today, we already have +$600 in new subscriptions 🤯 (people going crazy when coming back from easter break?)

↳ new main feature released (announcement on Thursday)

-----

Question❓
↳ have you ever isolated yourself for a few days to grow your business faster?

PS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

PPS: Serbia was amazing but now I need to catch up on y'all

Yesterday, I receive an email from Capterra/GetApp.
This is where they placed Breakcold 👇

It's a new benchmark of CRMs they did.

It reminds me when you build a business plan or a pitch deck and that you put yourself at the very top right!

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PS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

Breakcold's sales CRM LinkedIn Inbox is out! 🔥
This is GAME-CHANGER, here's why:

◉ TL;DW of the use cases

↳ Focus only on your leads instead of navigating through all your LinkedIn conversations

↳ Manage LinkedIn DMs of different team members, of your clients or your VA does it on your behalf

↳ Productivity gains for sales teams with collaborative notes & more

↳ Quickly manage where you leads are in the sales pipeline from the inbox


◉ 1°) Focus only on your leads OR on all your conversations

↳ Perfect to focus only on the leads you have in Breakcold sales CRM


◉ 2°) 1 click lead creation in sales CRM

↳ You can use the inbox to import leads directly inside Breakcold. The data imported will include:
- first and last name
- LinkedIn URL
- company roles
- sync in activities of LinkedIn conversations


◉ 3°) 1 click follow up

↳ When you create a task from the inbox, the task will be linked to the conversation so when you click on it you go directly to the last messages shared.


◉ 4°) Templates (macros)

↳ When you write a message, you can save it as a template and use it later in just a few clicks.


◉ 5°) Manage multiple LinkedIn accounts

↳ By default, you see all the different conversations of your team and you can engage on their behalf. But you can also filter by team member.


◉ 6°) Collaborative notes

↳ Like the email inbox, you can create notes between LinkedIn messages and assign it to team members.


◉ What's next related to the LinkedIn inbox?

↳ we're already working on upgrades to build AMAZING CRM workflows 🏎️

Thx Alex & Adam for your cameos :)

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Question❓
↳ what do you think about it? 

If you want to help me spread the word, PLEASE tag anyone who needs to discover this! 🙏

PS: official release in the software on April 18th!

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.


This is my SEO competition 😅
This is why we'll beat them though:

◉ 1°) We have better content than them

↳ on this picture, you can see that Pipedrive has the 1st spot and that Hubspot is 3rd so we already managed to beat Hubspot, how?

↳ it's simple: even though we have less backlinks than them, we have a way better watch time/less bouncing rate, people actually LOVE our content, we're winning long-term


◉ 2°) They go after broad keywords, we niche down

↳ they're currently aiming for +$300M ARR to +$5B ARR, they need to appeal to many people

↳ I'm fine with creating a business that goes to $1M ARR and then going up, we're not playing the same game


◉ 3°) They're slowing down and not are hungry anymore

↳ for example, Pipedrive has been acquired for +$1.5 billion in 2020, since the PE firm that bought them optimized costs, cut innovation and is slowly going up market

↳ when the initial founders are no longer running the ship, this can be an opportunity (not the case with Hubspot though but they're not our competitor really)


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Question❓
↳ are you using SEO to grow your business, how do you stand out against big players?

PS: don't look at us on Ahref etc, their data on us is SO wrong lol

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

Breakcold's sales CRM Unified Inbox V2 is out! 🔥
26+ features in 1, here's how it works:

◉ TL;DW of the use cases

↳ Day-to-day CRM email inbox to focus on your leads and work on them as a team (using collaborative notes, tasks and more).

↳ CRM unified email inbox to manage positive replies from cold emailing (eg. once you mark lead as interested in Smartlead/Instantly, it goes to Breakcold and you focus there to close deals with your sales CRM).


◉ TL;DW of the V2 re-work (read below to see how it works)
- 3x more features, but a lighter & cleaner interface (thing I'm the most proud of)
- Collaborative notes between email threads
- View inside the inbox ALL emails or ONLY the emails of your CRM leads
- Email templates (think of it as macros)
- Inbox, sent box & archive sections
- Schedule replies
- Search by name, email or subject line
- Mark emails as read/unread
- Attachments
- Open and link tracking


◉ 1°) Collaborative Notes

↳ Between emails, you can write notes, edit and reply to them! Perfect to work as a team and to tag them (they'll be notified by email and inside Breakcold).


◉ 2°) All emails view vs only your leads view

↳ This feature helps you to avoid missing precious replies from your prospects; for example when they forward your email to another team member and they don't reply under the original email thread (the cold emailers pros know this problem).


◉ 3°) Schedule replies

↳ If you want to work on your emails at night or in batch, you can schedule your replies.

Xavier Caffrey - you'll like this one, it's also available in emails sent from a lead ;)


◉ 4°) Email templates (macros)

↳ Create, edit and use your email templates to reply faster to your leads for all the scenarios you need.


◉ 5°) Open and link tracking on manual emails

↳ You can now track the opens and link clicks of your manual emails.


◉ What's next related to the inbox?

↳ Minor improvements with the feedback that we'll receive along the way (eg. more filters and actionable workflows for solopreneurs and teams).

L I N K E D I N 🤫 

Jérôme + Eddy;)

when? sooner than you might think, we're talking about less than 10 days here (normally!)

-----

Question❓
↳ what do you think about it? Tag someone who needs to discover this!

PS: you can connect UNLIMITED email accounts to this CRM unified inbox!

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

Steal my Breakcold workflow that helped me close $14K in 2 weeks 

Step 1: Clearly Identify your ICP ( that means understand all the problems they go through) 

Step 2: Pick one problem and solve it. 

Step 3: Choose a way to show that off. For me, I've been loving Gamma so I put together a guide on why it's important to set up DNS records, buying domains for cold outreach, and setting up inboxes. 

Step 4: Record your screen scrolling through the guide and share it on Linkedin. 

Step 5: Generate demand and create a networking effect by asking viewers to comment on your post in exchange to get their hands on the guide. 

Step 6: Send the guide to everyone 

Step 7: Look at the profiles of the commentators and see which ones fit your ICP. If they do, ask for a meeting. Use humour when you pitch, don't be cringe. 

Step 8: Add the leads in Breakcold with a reminder to follow-up in 2 days if they don't reply. 

Step 9: Follow-up 3 times. each time add some sort of value ( I will make a post about this another time) 

Step 10: Close clients and start getting them results 

Step 11: Repeat again in 2 weeks. 



Any questions? s

Video shot last week, during my Serbia trip, for fun 🎥
Here's how I'll use that footage:

◉ Testing ads

↳ I think the first 5 seconds are a good scroll stopper.

↳ I mean, do you see many people talking about sales CRMs in front of a Tank everyday?

↳ It's not the only format, I also have a 9:16 one for short form content and a studio version one (that was planned unlike this spontaneous video during my trip).

Ads are definitely not the path to take when you're bootstrapped like us but we always do some tests; so that when we truly have the budget to hire someone for it, we already have data to save time/money.

We did that for SEO, it worked great.

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Question❓
↳ what do you think about such move: is ridiculous or is it worth a try?

PS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

6 deals in 2 weeks, my pricing page DOESN'T lie.
At least a x206 ROI for a $29/mo sub but:

↳ the truth is: this legend closed deals with his team during Breakcold's 14-day free trial so the ROI is equal to ∞ (or not, I'm bad at maths but you get it right?)

↳ I don't know how much Xavier charges but if I'm VERY conservative it's at least $6K in the bag, recurring? idk

↳ so what's next? 🤔

◉ 1°) I need to keep spreading the word

↳ Breakcold works, it will take on the decades-old sales CRMs, I just gotta be patient and be more agressive about distribution

↳ I have more and more budget to buy people's time. NO, I won't pay LinkedIn B2B influencers like the 367 tools you know, it'll be better but I'd never share what I have in mind 🤐


◉ 2°) I need to build a Breakcold framework to close deals

↳ let's be honest, not everyone is as talented as Xavier

↳ most of our users/customers need some guidance, last year I've done a pretty good job at helping them but we're in 2024 now and Breakcold evolved a lot, I have new strategies to share.

↳ expect this to be released during early April for Breakcold customers + signups and later on LinkedIn


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Question❓
↳ how many deals have you closed in the last 2 weeks? 

PS: my pricing page title says "Close deals in the next 2 weeks"

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

We just went from an ugly CRM unified email inbox to this Inbox V2 💎  - here's how:


◉ I sent +3000 cold emails

But don't you have customers already Arnaud?

↳ Yes, but we want to penetrate a new audience and become the de-facto sales CRM for cold emailers as well and they're the pros when it comes to using a unified inbox.

↳ I learned a tons, basically they were all fans of Front but Front recently said goodbye to cold emailers at scale.


◉ I collected feedback from customers for +5months

↳ we stored every feedback in Github so that we knew what was recurring or not.

↳ we waited for months instead of rushing it.

↳ there's more than 26 features in 1, but it's simple interface.


◉ We analyzed our data using PostHog + did UI/UX research

↳ it helped us know what people cared about the most

↳ building an email inbox is very complex because people have habits, we used the codes from the big guys like Gmail or Apple so that people don't have a steep learning curve


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Question ❓
↳ what do you think about this new look? Please share your thoughts!

PS: official announcement video coming tomorrow

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

Last week, I announced our CRM Unified Inbox V2.
New & old customers loved it but...

TOMORROW, I'll announce something even bigger ⚔️

So stay tuned.


◉ We've been shipping a lot in the last 15 days

We booked an AirBnB with my co-founder to smart and hard work for 30 days.

So far, revenue grew 43% this month, We'll try to double MRR but it's unlikely as every action we take is reflected 14 days later with our free-trial.

We haven't started to get back to cold emailing yet, so I'm pretty excited.


◉ Legends mentioned in the picture:

Mohan ‎Muthoo 💬 🇬🇧 🌍 (he joined last week 🙏)
Jérôme Rossat 
Adam Judeh 🛠️ 
Jonathan G. 

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Question❓
↳ what do you think I will announce tomorrow on Breakcold?

PS1: all these guys have excellent service offers btw, check them out to step-up your business!

PS3: Adam closed $60K in Q1 using Breakcold 🤯

PS2: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

PS4: I'm currently on hold but I need to finish God of War Ragnarök


Yesterday, we've done one of our best $ day ever 🤯

I wasn't working that day, so how?


◉ 1°) I have processes in place

↳ I recently started to automate things that I was doing manually for months. The good thing about this is that I iterated heavily manually first to figure out what works and what doesn't to turn sign ups into subscriptions for Breakcold. 

↳ I automated and optimized many things (email onboarding flows, upsells, live-chat, etc) and also have processes for the things I still manually do too.

↳ ops are everything, check-out Adam Judeh 🛠️ for content on this but also Ken Yarmosh if you have a service business, he shared posts with his numbers on this 👀


◉ 2°) Churn rate is decreasing and subs are piling up

↳ this is the magic of B2B SaaS, as you grow and mature you're likely to make less and less efforts to acquire new subscriptions.

↳ is it a reason for slowing down? No, I'm isolating myself for 30 days after this trip in Serbia to take Breakcold to the next level.


--

Question❓
↳ are you able to remove yourself from your business a little bit - what your best advices?

PS: I'm currently travelling to Serbia with my childhood best friend, access to WIFI is very limited when outside (my operator would charge me €18/mo lol). So apologies if I'm not replying rapidly to your DMs - expect me to be less active this week 🙏

Our pricing page doesn't lie 🎯
In just 14 days, with a FREE-TRIAL, Xavier closed 6 deals for his agency.

If you read Xavier's post (link below), you'll notice that the strategy sounds simple. 

But here's the thing:

↳ very few people actually take the time to do the steps given diligently.

↳ they want to automate, ASAP, without knowing if doing it manually works yet.


◉ This is my tweak to Xavier's post

↳ between steps 8 and 9, track the leads inside Breakcold to aggregate their LinkedIn posts inside the sales CRM.

↳ between each follow-up, like and comment 1 to 2 LinkedIn posts of your prospects to stay top of mind and avoid being ghosted

↳ if your lead doesn't post a lot on LinkedIn, it's fine; you can like and comment posts up to 1 year ago max (I don't have time to explain it here, but for many reasons this works well to engage older posts).


◉ Xavier's post:

If you want to check the workflow that Xavier shared, here you go: https://lnkd.in/exfUWq7P

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Question:
↳ how many deals have you closed in the past 14 days with your sales CRM?

PS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

PPS: Xavier is now a Breakcold customer 🔒

The 2 things I love the most about yesterday's feature.
Actually, I'm lying because:

◉ We already pushed upgrades 🏎️

↳ at the time of the recording, I thought they were my favorite things but it isn't now

↳ as I mentioned yesterday, this was just the beginning, we already have improved both the email and LinkedIn inbox 

↳ I can't tell right now what we did 🤐, don't want to give away everything in 1 go

↳ I'm currently building workflows around these new upgrades, more on that soon 

-----

Question❓
↳ should I remove subtitles on future videos or not?

PS: official release of the LinkedIn inbox in the software on April 18th!

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

8 days into our 30 days AirBnB isolation 💰
Here's my plan to grow 200% this month:

◉ Week 1 was about warming up

↳ with my co-founder, we just worked but didn't planned anything, I got crazy sick (was under strong corticoid for the 1st time ever to recover) 

↳ it took us 5 days to get into the rhythm

↳ we go to the gym every single day from 6PM to 7.30PM to stay in shape

↳ on Sunday 7th, we spent 5 hours straight planning JUST week 2


◉ Week 2 is about optimizations

↳ we were sleeping on months of feedback and now are taking actions on it

↳ we're pushing many UI/UX improvements & micro-features to make Breakcold better

↳ goal is to improve activation of new users, reduce churn which IMO is more important then acquiring new customers in our business, to truly grow faster.

↳ we're also improving the landing page, a new help doc, conversions funnels, SEO, etc.

↳ every waking hour is dedicated to work except the gym

Week 3 is not planned yet


◉ Week 3 is about creating value content (+ big feature release)

↳ By week 3, I should FINALLY have time to create a proper Sales CRM masterclass for our customers/sign ups first and make modules with sales & ops experts like Xavier, Adam & many more

↳ No BS, real value.

↳ I'll also have time to go after distributors and everyone who wanted to do something with us

Week 4 is not planned yet.


◉ Week 4 is about sales & marketing

↳ By week 4, my sole purpose should be to spend my days driving conversations with sign ups, customers, partnerships, to accelerate everything.

↳ I need to be everywhere, active in communities, sharing value FIRST, helping each customer crushing their goal - their success need to be my obsession.

↳ Vaibhav shared an excellent post about how active he is in Slack groups and more, I do 0 of that, I need to step up my game!

↳ On my co-founder's end, it'll be time to start on the LAST big part of Breakcold to become the de-facto sales CRM for sales teams.


◉ We might not reach 200%

Because for every action we take, we see the results 14 days later as this is the duration of our free trial. But at least we're putting the foundations to do that number each month after that (hopefully).

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Question❓
↳ how far ahead do you plan your weeks to reach your business goals?

PS: we're above 60% now - screenshot is from 2 days ago ;)

PS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

Goal is to 10x that number EOY ⚔️
SEO is my favorite acquisition channel but:

↳ we're competing against gigantic CRMs like Pipedrive, Hubspot and Salesforce on the top keywords

↳ we're a bootsrtrapped with a small team so it's not easy to dedicate my time full-time to SEO

Nevertheless, we keep growing this channel pretty easily since November, I came up with creative strategies (white-hat SEO only) to rank with almost 0 budget.

I'm pretty sure if I could land a SEO job at this point 😂

----

Question❓
↳ is SEO part of your strategy to grow your business while you're sleeping?

PS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.

"It was like Breakcold* was sent from god" 🔥
This is why he probably said that:

◉ 1°) Breakcold is a lightweight sales CRM

↳ Husbpot is designed for much bigger companies, when you're an SMB - you need something that is less overkill

↳ Without using 3rd-party paid integrations like it's the case on Hubspot and others, you can manage Breakcold from LinkedIn super rapidly with 1 click. Huge time saver.


◉ 2°) We respond pretty fast in the live-chat

↳ we try to reply within 12 hours there, usually in way less than that. 

↳ we don't use AI, we don't block you to try to reach out to us with 3742 steps.

↳ The technical team is managing the live-chat, not me anymore so that technical issues (eg. minor bugs, micro feature requests) are handled within a couple of hours once spotted/requested

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Question❓
↳ when you're using a software, what is the most important to you? Navigability, good customer support, other? Please share!

PPS: I'm currently travelling to Serbia with my childhood best friend, access to WIFI is very limited when outside (my operator would charge me €18/mo lol). So apologies if I'm not replying rapidly to your DMs - expect me to be less active this week 🙏

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.


I was wrong in my SEO Linkedin post yesterday ❌
This is why:

◉ 1°) This new paid customer just churned from Hubspot

↳ I said yesterday in my post that we were not competing with Hubspot. Yet I received this lovely message yesterday from our new customer with a great mini-bug report (we're on it!) 😬

↳ this made me realize that although we're in completely different leagues, we can get them some customers.

↳ ok, we're not competing against a +2$ billion company technically but still, we can do some stuffs around here.


◉ 2°) Small businesses need a lightweight sales CRM

↳ Husbpot is FANTASTIC, for some companies though.

↳ Breakcold is FANTASTIC, for some companies though.

People just need to find what they need.

-----

Question❓
↳ anyone unhappy with Hubspot because it's too complicated for your business here?

PS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 201

Our CRM Unified LinkedIn inbox is out today 🎉
We decided to raise prices, here's why:

◉  Why raise prices?  🏎️

This new feature is in the Breakcold+ plan that went from $49/mo to $59/mo.

Current customers are not affected by the increase obviously.

As your product gets more valuable, I think it makes sense to reflect that value otherwise people think you're a cheap/weak product - it's weird but that's just facts.

Even with that pricing, we're still MEGA affordable for a sales CRM that starts to rival and beat all the other ones.

We don't plan to touch the starter plan which is a bargain by nature.


◉ 4 days left to secure the current price at -40%

You have 4 days left to get it at the former annual price AND at -40%.

Long story short:
↳ Breakcold+ plan = $29,4/mo instead of $59/mo = $353
↳ Use the code LINKEDIN at checkout on the yearly plan.

Filipa - here you go, cf our email conversation.

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Question❓
↳ do you think it was a good idea to raise the price of this plan?

PS: we won't do exceptions after this delay.

PPS: activate the 🔔 to follow my Breakcold's journey, my goal is to build the best alternative to the decades-old sales CRM to close deals in 2024, not 2010.


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