Benjamin Watkins's Linkedin Analytics

More people are writing about their raw experiences and showing their true authenticity on LinkedIn. And I love it. Frameworks are powerful. But writing with pure passion about what you want to talk about is even more powerful. Never underestimate what you have to say. People follow people.

It's come to my attention that people think I'm a world-renowned coffee drinker and copywriter. Let me put all of your minds at rest. This is true.

You know you have an amazing spouse when you're able to tell her all the things you do in B2B healthcare, copywriting, persona research, and customer data. And then she tells me every single day: "I have no idea what you're talking about." That's love.

Just had a 1:1 with the legendary Darren McKee. Last year, I took his LinkedIn cohort and the stuff I learned in that cohort made my business revenue double. Today, I had a 1:1 with him (and in person) to get even more wisdom into everything he knows about sales and LinkedIn. He seriously knows so much. The stuff he showed me made my brain explode. From strategy to LinkedIn outbound, he's the best at this stuff. And there's nobody better. Sign up for his cohort, get a 1:1, or just follow him, especially if you're serious about getting better at LinkedIn. Plus he's genuine, kind, and an awesome human being. P.S. Forgot to get a picture with him. That only means I need to sign up for another 1:1.

I don't write AI comments... But sometimes it's 6:52 am, I'm still drinking my first cup of coffee, my kids are creating chaos, and I write a LinkedIn comment that says, "cool beans."

Most folks know me as a copywriter with a dry sense of humor, but thought I'd get more into the weeds of what I do. List of projects I've done so far in 2025: - Copywriting website project for a B2B healthcare company - Paid landing pages for a B2B healthcare company - Sales enablement / email strategy workshop - Demo follow up sequences for a B2B healthcare company - Nurture campaigns for a B2B healthcare company - Website audit for a startup - 1:1 consulting for a startup - Paid landing pages in partnership with an agency - Webinar emails for a B2B healthcare company - Webinar landing page for B2B healthcare company - Tradeshow booth backdrop messaging for a B2B healthcare company - 1:1 consulting for a startup Been a fun year and just getting started. Onward and forward!

Most B2B email teams struggle to write conversational emails that actually feel like they're coming from a human being. Sure, B2B emails are complex. They have lots of audiences. There's a nuance to them. But at the end of the day, it should feel like you're building a relationship. I've been working with marketing and sales teams in healthcare organizations on email campaigns that get more engagement and booked deals. The strategy is more than conversational. It's doing these things: - How often are you sending your emails? - What does the email flowchart look like? - How are marketing and sales communicating on these emails? - What tags and triggers are in place? - What emails perform the best? You need a system for evaluating your emails at a deeper level, from welcome to onboarding to demo follow-ups. Healthcare and SaaS emails are only as complicated as you make them. So make it feel like a real relationship.

Talking about your job or AI is fine and all on LinkedIn. But can we actually start talking about really important stuff, like the show, Severance. And how it's blowing my mind. This is priority.

The why behind my content is because of my kiddos (three more not pictured) They inspire me to wake up early. Show up every day. Write content that solves problems or entertains people. They inspire me to do more, be better, and always smile. Everything changes when you find your why.

The key to quitting your 9-5 is to start showing up one hour less each week. Week One: 9-4 Week Two: 9-3 Week Three: 9-2 Week Four: Bye week to avoid suspicion Week Five: 9-1 Week Six: 9-12 Week Seven: 9-11 Week Eight: 9-10 Week Nine: Unemployed Congrats! You made it. You're officially unemployed. P.S. Follow me for more 9-5 advice.

Heinz created an anonymous social experiment. People were asked to draw ketchup. And 97% of them drew Heinz Ketchup. That's the power of good marketing. People don't just remember ketchup, they remember Heinz. Heinz is ketchup.

Decided to do the impossible. Add a dog to our family. Why? Because dogs apparently improve happiness (I wasn't included in that study). We actually love this golden doodle. All I can say is that I'll add more coffee to my daily intake. P.S. Check out www.raleighdoodles.com. They have the best puppies and still have some available!

New copywriters: "I didn't have to go to school to become a copywriter!" Also new copywriters: "I'm quitting copywriting because AI is taking over my job"

Just laid off my entire team today because they weren't meeting quota. Goodbye to these fine folks: Ben W - Head of Marketing Ben W - VP of Sales Ben W - Chief Revenue Officer Ben W - Chief Copywriter The good news is I've already found new talent that can start for me on Monday. Say hello to: Ben W - Head of Marketing Ben W - VP of Sales Ben W - Chief Revenue Officer Ben W - Chief Copywriter Excited for this new team!

One of the best (and easiest) copywriting tips is to make your copy scannable. - Break up large paragraphs - Make it scannable - Give it a format This is especially true in email marketing. Make your emails easy to read. Your readers will thank you.

I remember telling my mom and dad when I was 4 years old that I wanted to be a B2B healthcare copywriter when I grow up. Crazy how life turns out.

As an email copywriter connoisseur, research is 80% of my process. This is what people typically think research looks like: - Look at ten customer reviews - Maybe watch a demo video - Glance at past emails and brand guide This is what my copywriting research process looks like: - Analyze thousands of reviews from competitors and the brand I'm working with - Review mine in Reddit and other forums that may provide insight into customer data - Check for existing surveys that the brand may have used - Check for heatmap on existing landing page or website - Watch and rewatch as many demo recordings as possible - Interview the founder, sales team, and marketing team - Audit past email content to see what's performed the best - Cross-analyze best-performing blog content, landing page, and social content - Evaluate the stage of awareness of the audience from best-performing content - Analyze email data based on seasonality and segmentation - Analyze what has the highest CTR for different emails - Identify what copywriting framework to use and why - Analyze brand voice, value props, features, and listed outcomes - Analyze the ICP of the brand and common objections - Analyze the voice of the customer based on data This is just the research part. The actual writing part is a whole nother level. But I take pride in my research process. Because it's exhaustive. And I'm determined to find information and know WHY I'm writing it. It's why health tech and SaaS brands love working with me. They aren't just getting good copywriting from me that sounds good. They are getting deep-researched, data-driven copywriting that is built to convert.

This is how much LinkedIn pays me to be a creator. First, these are my creator numbers for the past few years on this platform: - 900+ posts - 10 million+ impressions - 10k eyeballs on my posts every week Just crunched the math: 900 + 10,000,000 + 10,000 = $0 creator income Not sure what I'll spend it on.

The worst thing about being funny on social media is that people think I'm funny in real life. I'm actually a decaf-drinking stoic who loves eating plain cold toast and yells, "Look! My mom's calling," whenever a stranger makes eye contact with me and wants to chat.

Copywriting is magic. When I told my 4-year-old son, "Ice cream time!" his face lit up like a Christmas tree. I don't think his reaction would have been the same if I'd said, "Cream, milk, vanilla, and eggs time!" Saying the right words to the right people at the right moment has a magical and enchanting effect. Copywriting is about finding the perfect words for the perfect person. Data is important. Features are important. But don't forget about the magical outcome that people want. 4-year-olds don't want to know how ice cream is made. They want to eat it. They want to taste it. Great copywriting is magic because it expresses a feeling. It's magic to the right person.