Brian Feroldi

Long Term Mindset

We teach stock pickers how to analyze businesses so they can manage their own money. Join 100,000+ investors who read our Wednesday newsletter. It's read by people who work at Andreessen Horowitz, Google, Microsoft, Morningstar, and more.

Founder

The Motley Fool

Helping the world invest. Better.

Covering the healthcare & technology industries for Fool.com.

Contract Writer & Contributor

Insulet Corporation

Growing sales, servicing existing accounts and expanding business relationships

Territory Manager

Creating and launching the website, creating and launching the trade show booth, controlling the labeling and documentation that supports the product

Product Manager

I demystify the stock market | Author, Speaker, Creator | 90,000+ investors read my free newsletter (see link)

Are you an investor?

Imagine if you could...

🔎 Find great businesses
🎯 Analyze them like Warren Buffett
⚖️ Value them to know if they are a "buy" or "sell"

If you could do this, then you could:

✅ Build a rock-solid portfolio
✅ Skyrocket your net worth
✅ Invest with confidence

The only problem: learning how to invest well can be incredibly confusing!

I should know. I've investing in individual stocks for 20+ years. 

I've made just about every investing mistake you can make.

Here are *some* of the challenges I faced along the way (can you relate?).

❌ Learning how to analyze financial statements
❌ Figuring out if a business was good, great, or gruesome
❌ Valuing a business to know if it is a buy or a sell

If you're facing these same challenges, I can help.

I teach investors just like you how to analyze businesses so you can invest with confidence.

I can say this with conviction because this is exactly what I've done for myself over the last 20 years.

I've built a market-beating portfolio from scratch, which has skyrocketed my net worth.

Now, I help other investors how to do the same thing by showing them how to analyze businesses like a pro.

Here's how I can help you:

🔎 ACCOUNTING: Find, read, and analyze a company's financial statements, fast
🧮 QUALITY: Use a simple checklist to tell if a business is good, great, or gruesome 
⚖️ VALUATION: Calculate the price of a business to know if it is a buy, sell, or hold
🧑‍🤝‍🧑 COMMUNITY: Connect with other investors to share ideas, lessons, and stories

Whether you’re just starting out on your investing journey or want to bring your skills to a new level, I’m here to help. 

Begin your investing journey today: longtermmindset.co

To get started, download my FREE accounting infographic ebook:
🔗 longtermmindset.co/fssebook/

-----------------------

FREE RESOURCES:

🎥 Youtube Videos: youtube.com/c/brianferoldiyt
📖 Accounting eBook: longtermmindset.co/fssebook/
✅ Investing Checklist: ngtermmindset.co/checklist/
--------------------

Questions? Comments?

Email: brian@longtermmindset.co

Revenue and Income are NOT the same things!
 
Costs and Expenses are NOT the same things!
 
Net Income and Free Cash Flow are NOT the same things
 
Confused? Let me break it down for you:

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💵 Sales and revenue mean the same things.

Both are the money that comes in from customer payments.

They both refer to the “top line” of the income statement.

💳 Orders and sales are NOT the same things.

Orders are when a customer places a request for the future delivery of a product or service.

Orders become sales when the product is actually shipped, or the service is performed.

💳 Costs are different from expenses.

Costs are money spent on making a product or delivering a service (hence "cost of goods sold")

Expenses are money spent on developing, selling, accounting for, and managing the product or service.

Costs and expenses both become expenditures when money is actually sent to the vendors to pay the bills.

💵 Profits, earnings, and net income all mean the same thing.

They are the “bottom line” of the income statement

They all represent what is left over after all of the costs & expenses are subtracted from the revenue

💵 Net income and free cash flow are NOT the same things!

Net income measures profitability on the income statement using accrual accounting.

Free cash flow measures cash flow that is available to shareholders on the cash flow statement using cash accounting.

🧮 Accrual accounting and cash accounting are not the same things

Accrual accounting: revenue or expenses are recorded when they occur, not when payment is received or made

Cash accounting: transactions are recorded only when money goes in or out of an account

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Revenue vs Net Income - Feroldi

How to analyze Financial Statements, fast:

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Every company has three financial statements.

They each answer a unique question:

• Balance Sheet: What’s your net worth?
• Income Statement: Are you profitable?
• Cash Flow Statement: Are you generating cash?

Each views a company’s financials from a different angle.

When combined, they provide a more complete view of a company’s financial position.

1: Balance Sheet

This tells you a company’s net worth at a specific point in time.

Layout:

What I focus on first:

1: Cash & Equivalents: How Much?
2: Debt: How much vs. cash?
3: Goodwill: How much?
4: Retained Earnings (+T.S): Positive?
5: Receivables & Inventory: How Much?

Best Possible Answers:

1: Cash & Equivalents: More than debt.
2: Debt: None.
3: Goodwill: Zero.
4: Retained Earnings (+T.S): Positive & Growing
5: Receivables & Inventory: None.

2: Income Statement

This tells you if a company is “profitable” or not over a specific period of time.

Layout:

What I focus on first:

1: Revenue: Up or down?
2: Gross Profit: Up or down?
3: Earnings Per Share: Up or down? Positive or negative?
4: Shares Outstanding: Up or down?
5: Operating Expenses: Up or down?

Best Possible Answers:

1: Revenue: Up 30%+
2: Gross Profit: Up 30%+
3: Earnings Per Share: Positive and up 30%+
4: Shares Outstanding: Down 4%+
5: Operating Expenses: Stable

3: Cash Flow Statement

This tells you how cash moves in and out of a business over a specific period of time.

Layout:
What I focus on first:

1: OCF: Positive or negative?
2: CapEx: More or less than OCF?
3: NCC: Any big numbers? Stock-based compensation?
4: Stock: Issuing or buybacks?
5: Debt: Borrow or repay?
Best Possible Answers:

1: OCF: Positive and Growing
2: CapEx: Much less than OCF
3: NCC: Nothing noteworthy + Low S.B.C.
4: Stock: Buybacks
5: Debt: Nothing to repay
I’d never make an investment decision without much more analysis than this.

Accounting (and investing) is filled with nuance

Still, with <1 minute of analysis per financial statement, you can quickly identify a company’s strengths & weaknesses.

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5 Minutes Financials -  Feroldi LinkedIn

WACC Cheat Sheet

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What is the Weighted Average Cost of Capital (WACC)?

WACC is the average after-tax expense of capital for a company from all of its various sources. This includes common stock, preferred stock, bonds, and other hybrid debt & equity instruments.

WACC is the mean rate a company pays to fund its operations.

⚖️ FORMULA

WACC = [(E/V) x Re] + [(D/V) x Rd x (1 - Tc)]

E = Market value of the firm’s equity
D = Market value of the firm’s debt
V = E + D
Re = Cost of equity
Rd = Cost of debt
Tc = Corporate tax rate
​
WACC is computed by multiplying the cost of each capital source (debt and equity) by its respective weight and summing the products together.

WACC serves as a benchmark for evaluating both projects & acquisitions for both companies and investors.

WACC also functions as the discount rate for future cash flows when performing a discounted cash flow analysis.

Projects or acquisitions should only proceed when the expected return is greater than WACC.

Example:

E = $750 MM
D = $250 MM
V = $1,000 MM
Re = 12%
Rd = 8%
Tc = 25%

WACC = [$750/$1,000) x 12%] + [($250/ $1,000) x 8% x (1 - 25%)] = 10.5%

Do you use WACC analysis? Let me know below!

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Every investor must know how to analyze a balance sheet.

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This post is a "cheat sheet" on how to read a Balance Sheet, fast:

• What does the Balance Sheet tell you?
• What are the key Balance Sheet metrics?
• How do you analyze a Balance Sheet?

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Balance Sheet in 2 Minutes - Feroldi

What is CAPEX?

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CAPEX is short for "Capital Expenditures."

🔹 CAPEX refers to investments in assets with a useful life of more than 1 year.
🔹 It's money spent on acquiring or upgrading long-term fixed assets, which will either boost business capacity or efficiency.

CAPEX SYNONYMS:
- Plant, Property, and Equipment (PP&E)
- Capital Investments
- Fixed Assets
- Infrastructure Spending
- Facilities Capital

CAPEX SPENDING CATEGORIES:
🏢 Property: Office buildings, land, retail stores.
🏭 Plant: Manufacturing facility, equipment.
💻 Equipment: Vehicles, computers, technology.

ACCOUNTING:
📈 CAPEX is capitalized, meaning it is depreciated over the asset's life.
💼 CAPEX accumulates on the Balance Sheet as Fixed Assets.
💰 Depreciation is expensed on the income statement.

ANALYZING CAPEX:
📊 High CAPEX signals expansion or modernization.
📉 Low CAPEX suggests optimization for cash flow.

FUNDING SOURCES:
💵 Cash reserves
💼 Raising capital (debt or equity)
💸 Reinvesting earnings

CASH FLOW IMPACT:
💡 Large CAPEX spending can lead to significant cash outflows, impacting free cash flow.

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20 Most Confusing Finance Terms - Explained 💡

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FIXED COSTS VS. VARIABLE COSTS
• Fixed Costs: Costs that do not change with production or sales volume (e.g., rent).
• Variable Costs: Costs that vary with production or sales volume (e.g., materials, direct labor).

EBITDA VS. NET INCOME
• EBITDA: Earnings before interest, taxes, depreciation, and amortization.
• Net Income: Total profit after all expenses, including interest, taxes, depreciation, and amortization.

PROFIT VS. REVENUE
• Profit: Net earnings after deducting all expenses. 
• Revenue: Total Income generated from sales or services before deducting expenses.

CAPEX VS. OPEX
• CapEx: Funds used by a company to acquire, upgrade, and maintain physical assets (PPE, buildings, or intangibles)
• OpEx: Day-to-day expenses to run the business (e.g., rent, utilities).

ACCRUAL VS. CASH ACCOUNTING
• Accrual Accounting: Recording revenues and expenses when they are incurred, regardless of when cash is exchanged.
• Cash Accounting: Recording revenues and expenses only when cash is exchanged.

MARKET CAP VS. ENTERPRISE VALUE
• Market Cap: Total value of a company's outstanding shares.
• Enterprise Value: Total value of a company, including debt and excluding cash
  
Is anything still confusing? Let me know in the comments below!

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Warren Buffett calls accounting "The language of business."

But he admits that it's confusing and filled with jargon.

Here are eight confusing terms explained in plain English:

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1: Depreciation
2: Amortization
3: Capital Expenditures
4: Deferred Revenue
5: Goodwill
6: Marketable Securities
7: Operating Lease Liabilities
8: Retained Earnings

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SLIDESHOW_ 8 Accounting Terms In Plain English - Feroldi

The Cash Flow Statement is my favorite financial statement.

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This post is a "cheat sheet" on how to read a Cash Flow Statement, fast:

• What does the Cash Flow Statement tell you?
• What is the structure of the Cash Flow Statement?
• What are the key metrics?
• How do you analyze a Cash Flow Statement?

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Cash Flow in 2 Minutes - Feroldi

Charlie Munger HATES it. John Malone LOVES it. 

Most people have NO CLUE what it means.

What is EBITDA? Why is it important?

Here's everything you need to know about this controversial accounting term:

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• What EBITDA is
• How it came to be
• Pros
• Cons
• And more

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_SLIDESHOW_ EBITDA - Feroldi 

What is EBITDA?

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EBITDA is an acronym for Earnings Before Interest, Taxes, Depreciation & Amortization.

EBITDA is a major financial indicator used to evaluate companies' profitability with different capital structures.

EBITDA is a rough guide to show how much cash a business generates.

Calculating EBITDA requires information from the company's Income Statement and Cash Flow Statement.

Here's one way to do it:

Net Income
+ Interest Expense (Income Statement)
+ Taxes (Income Statement)
+ Depreciation (Cash Flow Statement)
+ Amortization (Cash Flow Statement)

Some investors love EBITDA. Others despise it.

EBITDA does not consider all business activities, so it might overstate cash flow.

Charlie Munger calls EBITDA "Bullsh*t Earnings"

Why? Because it ignores depreciation as an expense.

Depreciation is when a tangible asset's value is gradually reduced over time to account for wear and tear.

The equipment will eventually be replaced, so depreciation is an actual expense. This is why ignoring it when calculating profits can be a big mistake.

Buffett & Munger prefer to look at EBT -- Earnings Before Taxes. 

This allows them to compare the earnings yield on a business to the earnings yield on bonds (which is also a pre-tax number).

Do you use EBITDA? Let me know in the comments below!

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How to explain EBITDA to a non-accountant...

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REVENUE 💰 💰 💰 💰 💰 💰 💰 💰 💰 💰 

Picture a field of spinach ready to be harvested.

This is the total 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 profit your company can have before subtracting costs.

ADJUSTED EBITDA 💰 💰 💰 💰 💰 

Picture the spinach after it's been cleaned and sorted on a pan but BEFORE it is fried.

This is the 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 profit your company could show after subtracting just the cost of harvesting the spinach.

EBITDA 💰 💰 💰 💰 

What’s left on the pan AFTER you’ve fried the spinach.

This is the 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 profit that remains after you’ve subtracted other costs like operating expenses and salaries.

NET INCOME 💰 

The spinach you can actually eat AFTER cooking it and sharing with your family.

This is the 𝗮𝗰𝘁𝘂𝗮𝗹 profit that remains after ALL costs are subtracted from revenue.

The difference between all of these terms is simply what costs you include!

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I teach investors how to analyze businesses so they can invest with confidence. Follow me for posts about accounting & investing. Grab my free accounting eBook (See Link) ⬇️

ROIC Masterclass

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A fantastic paper by Michael Mauboussin

Here are 10 key takeaways:

1. 𝗩𝗮𝗹𝘂𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: A company creates value when the present value of cash flows from its investments exceeds the cost of those investments
2. 
3. 𝗥𝗢𝗜𝗖 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻: Net Operating Profit After Taxes (NOPAT) / Invested Capital (IC)
4. 
5. 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗶𝗻𝗴 𝗡𝗢𝗣𝗔𝗧: Operating income (EBIT) adjusted for cash taxes, amortization of acquired intangibles, and interest on operating leases
6. 
7. 𝗜𝗻𝘃𝗲𝘀𝘁𝗲𝗱 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀: Net working capital, property, plant & equipment (PP&E), acquired intangibles, goodwill, and other long-term assets
8. 
9. 𝗘𝗺𝗽𝗶𝗿𝗶𝗰𝗮𝗹 𝗗𝗮𝘁𝗮: ROIC has increased from 7.6% to 11.4% over the past 30 years, due to improvements in overall economic conditions and industry cycles.
10. 
11. 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗙𝗿𝗲𝗲 𝗖𝗮𝘀𝗵 𝗙𝗹𝗼𝘄 (𝗙𝗖𝗙): ROIC is connected to firm valuation through free cash flow (FCF), calculated as NOPAT minus the investment in future growth.
12. 
13. 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗣𝗿𝗼𝗳𝗶𝘁: A measure of residual income: (ROIC – WACC) x Invested Capital or NOPAT – (Invested Capital x WACC).
14. 
15. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: ROIC determines the maximum sustainable growth rate of a business excluding external financing: Growth = ROIC x (1 – payout ratio)
16. 
17. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Calculating ROIC requires addressing issues like excess cash, restructuring charges, write-offs, minority interests, and share buybacks to ensure accuracy
18. 
19. 𝗜𝗻𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Companies making substantial intangible investments may have understated NOPAT and invested capital, requiring adjustments for accurate ROIC estimation.

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Mauboussin - ROIC Masterclass

FREE Accounting Course

Accounting for Investors

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Slideshow by the incredible Aswath Damodaran 

What is accounting?
Accounting is the language of business and investing. 

Without it, assessing the health of a company would be hard. 

Whether you're reading: 
→ financial ratios 
→ balance sheets 
→ income statements
→ cash-flow statements 

Solid accounting knowledge is your sure-fire key to viable investments.

What will you learn? 

→ Introduction to financial statements 
→ Income Statements - Measuring Profits
→ Examination of balance sheets
→ Cashflow Statements
→ Accounting Inconsistencies 
→ Practical use of Financial Ratios 

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Aswath Damodaran - Accounting For Finance

How to analyze an Income Statement, fast:

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This post is a "cheat sheet" on how to read an Income Statement in 2 minutes:

• What does the income statement tell you?
• What is the structure of the income statement?
• What are Revenues?
• What are Expenses?
• What are the key metrics?
• How do you analyze an income statement?

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SLIDESHOW_ Income Statement in 2 minutes - Feroldi

Accounting can be a confusing subject...

Here are 8 of the most confusing terms explained simply.

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Including:
• Depreciation
• Amortization
• Capital Expenditures
• Deferred Revenue
• Goodwill
• Marketable Securities
• Operating Lease Liabilities
• Retained Earnings

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8 Accounting Terms In Plain English - Feroldi (1)

If you invest, you MUST know how to identify a moat.

Here are eight financial “rules of thumb” that Warren Buffett uses to tell if a company has one:

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• Gross margin
• SG&A expenses
• Depreciation expense
• Interest expense
• Profit margin
• Capex margin
• Liabilities to Equity
• Return on equity

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Warren Buffett's 8 Financial Rules of Thumb - Feroldi

Accounting and Finance and not the same....

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Original slideshow by Oana Labes, MBA, CPA -- follow her for more!

Here's the post:

They define value differently.
They have different objectives.
They have different perspectives.
They require different technical skills.

➡️ Knowing how they differ will help you appreciate how each of them ads value.

➡️ Knowing how they work together will help advance your career.

Here's what you need to know:

⚫ Accounting

🎯 The Accounting approach is backward looking and concerned with compliance against accounting principles and reporting obligations.

🎯 It focuses on smoothing out the results of economic activity over time to match revenues and expenses.

🎯 It's also conservative in the recording and reporting of the results of economic activity.

⚫ Finance

🎯 The Finance approach is forward looking.

🎯 It has evolved in response to Accounting's accrual framework to uncover the true measure of profitability for a business.

🎯 It prioritizes cash and focuses on value creation through capital allocation.

➡️ Remember that despite their differences, Finance and Accounting are complementary, and you need both to drive profitability and growth in your business.

What would you add?

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Oana Labes - Accounting is not finance

Accrual Accounting vs. Cash Accounting

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If you invest, you MUST understand the difference:

ACCRUAL ACCOUNTING 📜 

WHAT IT FOCUSES ON:
→Income Earned vs Expenses Incurrend

PROS:
→ GAAP Compliant
→ Provides a smoothed-out view of expenses & profits

USED ON:
→ Income Statement
→ Balance Sheet

CONS:
→ Might not accurately show the cash flow of a business
→ More time-consuming to create
→ Understates revenue of businesses that charge upfront

POPULAR WITH:
→ Large Businesses
→ Venture-Backed Companies

CASH ACCOUNTING 📜 

WHAT IT FOCUSES ON:
→Cash Inflow vs Cash Outflow

USED ON:
→ Cash Flow Statement

PROS:
→ Easy to create
→ More natural type of accounting

CONS:
→ Results can be lumpy
→ Readers may not grasp the full picture of what is happening in the business
→ Not compliant with GAAP Accounting

POPULAR WITH:
→ Small Businesses

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Finance and Investing Cheat Sheet

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This excellent resource will teach you the ratios used in:

• Equity
• Debt
• Capital structure
• Markets
• Options 
• Formulas
• Risk management

And more!

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