Carina Farrell 🌻

LeverBrands

As a Brand Manager, I leverage my extensive expertise in personal brand management to oversee and enhance all aspects of our client's brand development and strategy, including but not limited to:

- Cultivating and nurturing client relationships, serving as a trusted advisor and primary point of contact.
- Leading weekly ideation and strategy meetings, driving innovative concepts and securing necessary approvals.
- Spearheading the account setup process, ensuring a seamless and efficient onboarding experience.
- Monitoring client accounts for potential leads, proactively identifying opportunities for brand growth.

Brand Manager

Kurogo

- Conduct in-depth research on clients' industries for comprehensive understanding
- Develop robust brand strategies to position clients as thought leaders
- Leverage brand strategy, social media, and PR for clients' benefit
- Supervisor role to the Content Writer and Social Community Executive.
- Run video shoots in collaboration with the team to enhance clients' brand presence

Account Manager

-Creation of positioning strategies for clients to align with their personal brand and business goals
-Create LinkedIn content to align with clients' positioning strategies.
-Maintain strong communications with clients, building relationships and keeping them informed of campaign progress
-Community management of client accounts to ensure high-quality engagement across client accounts
-Track client analytics and share monthly reports to review campaign performance

Personal Brand Manager

Stadt Erlangen

- Translated press releases regarding Coronavirus updates from the City Council and appointment letters to English, ensuring effective communication and citizen awareness during challenging times.
- Provided translation services for mayoral election materials.

Mayor and Press Office Erlangen - Translator

Dialogue Language Services International Ltd

- Managed accounts including quoting, placing jobs, text analysis, invoicing, and handling queries, and complaints.
- Conducted detailed QA checks and formatted translated files (Word, Excel, InDesign).
- Developed client leads and recruited new linguists and VO artists.
- Produced blog content for social media and conducted competitor analysis.

Translation Project Manager & Account Manager

Third Bridge Group Limited

- Managed approximately 3-4 due diligence (DD) projects on a fortnightly basis for a consulting firm in the top 5.
- Supported clients in the DACH market directly on their investment research projects across a wide range of industries, setting up meetings with world-leading industry experts.
- Built up a rapport with over 500+ leading industry experts and conducted custom recruiting.
- Worked and collaborated locally and internationally in a fast-paced environment, handling multiple requests with tight timelines across various industries and time zones.

Key Achievement⭐:
Helped set project flow records by attracting more transaction cases than ever with DACH clients.

Client Manager- European Consulting DACH 

- Built up a rapport with over 500+ leading industry experts
- Working and collaborating locally and internationally, in a fast-paced environment, working on multiple requests on any given day, all with tight timelines, and spanning a wide variety of industries across multiple geographies and time zones.

Key Achievement⭐
I received praise in weekly vertical meetings from the VP for our team and my individual performance in exceeding targets, often working at 200% of my run rate.

Associate - European Consulting

- Translated international project proposals into English.
- Secured and coordinated appointments for international guests with high-end companies to build strong international partnerships.
- Strengthened international relations by interpreting on behalf of guests and companies to ensure clear communication.
- Designed the end-of-year international presentation.

Key Achievement⭐:
Helped to rebuild the twinning relationship between Erlangen and Stoke.

Mayor and Press Office of the City of Erlangen Internship

British Council

- Enhanced foreign language learning of pupils aged 10-18.
- Supported the running of international projects and activities.
- Added value to the school curriculum by designing lessons and resources on UK contemporary culture tailored to class needs.

Key Achievement⭐:
Significantly improved pupils' confidence in speaking English in the classroom.

English Language Assistant

Bell Tent Boutique

- Expanded clientele reach by translating the company's website into German
- Boosted company’s marketing strategy by creating a blog post on German campsites for their customers
- Gained Commercial Awareness in the sector- a strong focus on their social media usage.

Marketing Intern

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hi there, I'm Carina!👋 

I’m passionate about amplifying the voices of employees on LinkedIn, cutting through the founder-dominated noise. 

My expertise in driving brand growth has helped founders of 6-7-figure businesses boost revenue, improve community growth, and unlock PR opportunities. 

With a strong global following and recognition as one of Girls in Marketing's Top 24 Marketers to follow, I’m here to help you grow and monetise your LinkedIn presence.

Let's Collaborate:

🌐 Brand Partnerships: Want to connect your brand with a diverse audience? Let's work together to share your story and make an impact.

🗣️ Speaking Engagements: From virtual events to conferences and workshops, I bring fresh, engaging perspectives that captivate audiences and enrich discussions on personal branding.

Get in Touch my DMs are always open!

Bilingual 🇩🇪 | Travel Enthusiast ✈️ | Volunteer Girl Guide Leader 🌟

Your job should challenge you, not break you.

No job is worth losing sleep over.  

I’ve been there. Working a job that drained me, wrecked my sleep, and made me question everything.  

Here’s how I got my peace back and how you can too:

🌻 Figure out what’s draining you  
↳ Is it the people? The workload? The vibes?  
↳ If you don’t know what’s wrong, you can’t fix it.  

🌻 Set your "I’m not available" hours  
↳ Stop answering emails at 10 PM. You’re not on call.  
↳ If they don’t respect your time, that’s not your problem.  

🌻 Put yourself first  
↳ Get sleep. Get sunlight. Get out of the "grind" mentality.  
↳ A job is what you do, not who you are.  

🌻 Have a backup plan  
↳ Keep your CV fresh. Keep your options open.  
↳ Staying in a bad job because you’re scared of change? Not acceptable.

Remember, you are not your job  

Work should fit into your life, not take over it.  

If your job is stealing your peace, it’s stealing too much. 

Time to do something about it.  

What was your biggest work red flag when you knew it was time to move on?

🌻 Repost with your network and follow Carina Farrell to help them out!

Carina Farrell

Brand Manager at Lever Brands | I help CEOs and Founders grow and monetise their LinkedIn audience.

7 ways to improve your LinkedIn posts in under 7 minutes...

🟢 Easy

1. Add a number to the hook e.g. a date, timeline, age.

2. Add a photo if you're describing a situation e.g. your office, holiday, or memory.

3. Ask your audience a question or add a PS to help encourage comments.

🟠 Medium

4. Cut those chunky paragraphs into 1-2 sentences together max.

5. Play
around with
structure such as
the length of each line
from shortest to longest.

🔴 Hard

6. Challenge yourself to be on video.

7. Find a carousel template, add in your brand colours and copy and paste your post over.

What simple tips do you have for others wishing to improve their content?
---
Hi, I'm Carina Farrell and I post weekly about ways to build your brand, whilst also spotlighting the voice of employees. Feel free to follow me if you're building your personal brand.

AI Won’t Sell For You

But It Can Make You More Effective  

AI is everywhere in sales.  

Automated outreach, AI-written emails and predictive analytics promise faster results.  

But the truth is, that automation alone does not build trust.  

How many AI-generated messages land in your inbox every day?  
How many do you actually respond to?  

Sales has always been about people.

And people buy from those who understand them, not just those who reach them.

The best sellers use AI to work smarter without losing the human touch with Bounti.ai.

Instead of relying on automation to sell, it gives sales teams real-time insights into their prospects.

So when you reach out, it’s not a cold pitch. It’s a conversation that matters.

Don’t let AI sell for you. 

Let AI do the research so you can focus on what you do best: closing deals.

How are you balancing AI with real connections in sales?

🌻 Repost with your network and follow Carina Farrell to help them out!

#SalesSuccess #ad  #conversion

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