Charlie Riley's Linkedin Analytics

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix. I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes. I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.