Amanda Natividad's Linkedin Analytics

All of our feeds: "AI is killing Google Search!" But what does the actual data show? Our new research reveals: → Google Search grew 21.64% in 2024 → Google receives ~373x more searches than ChatGPT → Even if you combined ALL AI tools, they'd represent < 2% of the search market Here's what a lot of marketers get wrong about AI hype: We confuse our tech-forward bubble with mainstream behavior. Those 20 people in your Twitter feed who "never use Google anymore"? They're not representative of the 14 billion searches happening on Google every day. But here's what a lot of us REALLY get wrong: We can't hold the tension of 2 competing truths in our mind. Because our new research doesn't mean you should ignore AI tools. If your audience is early-adopting and tech-forward, being visible on platforms like ChatGPT makes perfect sense. But for most brands? Your audience is still primarily using traditional search. Smart marketers follow their audience data, not media headlines. Full research on the SparkToro blog, with all the math showing exactly how we calculated these comparisons. Link below in the comments (and hopefully, soon, in the AI Overview 😏).