Dr. Else van der Berg's Linkedin Analytics

Read my Idea Discovery & Validation guide here: https://eu1.hubs.ly/H0dfJkm0 What I do I help your B2B SaaS product team move from a feature-driven to an outcome-driven way of working. I do this by: 1. Creating (leadership) alignment on your #1 ICP 2. Creating alignment on business and product goals 2. Setting up/bolstering discovery and validation processes (evidence-based ways of working, product analytics). Who I’m not I’m not a feature shipping machine. I’m not the voice of the stakeholder/customer (they say ‘jump’, I ask ‘how high’). I don’t code. What I believe Good products put the (niche) target audience first (leadership alignment on #1 ICP) Good products are built by continuous discovery and rapid validation Good product teams drive product and business outcomes Background I spent 10+ years working for startups and scale-ups in Berlin, Germany (in a mix of Product & Strategic roles). I saw successes, but also many failures. I definitely drank the startup-life Kool-Aid. Work with me You can hire me for coaching, advising, or as an interim product lead. Read more of my work on elsevanderberg.substack.com. I’m excited about both short- and long-term projects.