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Andrew Capland

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I run a coaching and advising practice called Delivering Value. I help heads of growth accelerate their careers and I help early-stage PLG SaaS products scale. I’ve spent the last 15 years working at B2B SaaS startups. My work has been featured on Growth Hackers, Productled.com, and the Product-led Growth Collective. My journey includes high-volume businesses like HubSpot, Wistia, & Postscript (a YC company) as well as some lesser-known startups that didn’t make it. Along the way, I’ve started & scaled growth teams, run hundreds of experiments across every area of the funnel, and made a million mistakes along the way. I find the process of growing a company is incredibly fulfilling. From learning about the levers and channels, understanding the customers and their jobs-to-be-done, delivering value in creative ways, and removing friction points along the journey. My core-competencies include analyzing funnel data, running a/b tests, solving user acquisition challenges, new user onboarding, and managing high-volume product-led growth businesses. But my real passion is helping people around me get better. I get incredible fulfillment teaching systems and frameworks to help others succeed in growth. I can honestly say I get more joy from helping someone else win l than when I do. That’s why I started Delivering Value. To focus more on helping the growth community.

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