Jack Nguyen's Linkedin Analytics

The Real Value Behind a Winning UA Strategy: (It’s Not Just About CPI) When people ask me about running UA campaigns, the first question is usually: “What’s the average CPI you target?” And yes, CPI matters. But it’s far from the whole picture. Some of the best-performing campaigns we’ve seen didn’t start with perfect numbers. They started with: strong insights + clear strategy. Here’s what we actually look at at SocialPeta: 1. Creative Trends = Early Growth Signal A high-performing ad can change the game. We track ad creatives across millions of campaigns (~1.6+ data points, updated daily with 6M+ new entries - enough for you?) When we see a format or style trending in a specific genre or region, it often leads the market shift. 2. Competitor Insights = Smarter Budgeting Many marketers overspend because they guess. But you know, the world always changes. We prefer data-backed decisions. By seeing where and how top competitors spend their budgets, we help teams avoid wasted spend and focus on winning placements. I says, not only the benmark, now aslo the single camp they are running to help you estimate/plan your resource. 3. Market Intelligence = Faster Testing UA is about testing fast and failing smart. With our tools, you don’t waste time trying random ideas. You build from proven concepts already working in the market. How about some trending style available filters, you only click to show the top list: - Live-action - Weapon - Wings - Human-carton - And more 4. Creative Fatigue Tracking = Long-Term Success Even great ads burn out. We help you track when performance drops and what’s replacing it in the market with high-level 12+ charts. → You’ll always be a step ahead in refreshing your creatives. So how do we win in UA? It’s not just low CPI × high ROAS. We succeed with: - Winning creatives - Smart, data-backed decisions - Fast testing cycles - Long-term creative refresh plans Don’t guess. Let the data speak for itself. P.S.: Need the best ad ideas for mobile games? My team helped a billion-dollar company succeed. Spending $50K+ on ads each month and want to reach the next level?

Curious about the Latin America creatives? Check it with Live-action forms as below. P.S.: Need the best ad ideas for mobile games? My team helped a billion-dollar company succeed. Spending $50K+ on ads each month and want to reach the next level?

It's worth to review this report. #CreativeStrategy #UAMarketing #AdTech

Not sure why your ads aren’t scaling? It’s not your product. It's not your budget. → It’s your guesswork. With SocialPeta, you can spy on winning ad creatives, track top-performing formats, and see what your competitors are running in real-time. - Find ad ideas that already work - Save $$$ on testing random creatives - Works for Meta, TikTok, Google & more Do you want to try? P.S: Connect if you love talking about Growth.

Here are 7 simple ideas I learned from "Good to Great" Then using to do better work and build real client trust: 1. Be Humble, Stay Strong Don’t try to be the hero. Focus on helping clients win with clear data and real support. 2. Pick the Right People First Work with the right decision-makers, then build plans that fit their real problems. 3. Face the Truth Early If something’s not working, I say it. Then offer better ideas using real data. 4. Do What You’re Best At Break down ad data into - Clear insights + Great visual. 5. Be Consistent Show up every week with useful updates No hype. Just solid value. 6. Use Tools the Smart Way Don’t just show dashboards. Explain what to do next and where to go. 7. Keep the Momentum It’s not about one big win. It’s about steady, helpful actions that build trust over time. Mindset comes first. Success follows.

Bad reviews aren’t always a crisis. They can be a creative opportunity. If you get too many: - Low star ratings - High refund volume - Critical user feedback You’ve got a product issue. Fix it, before scaling spend. But the occasional negative review? Leverage it. Here’s how I’ve seen top teams use them: 1. Turn brutal reviews into TikTok-style meme ads. 2. Highlight the problem, then show how to fix it indeed. 3. Feature raw feedback in UGC-style content, it boosts CTR. 4. Build narrative arcs: “Before/After” feedback evolution stories. When done right, this builds trust and can even improve performance. P.S: Connect if you are love talking about Coding & UA marketing.

I choose the long game to play - Health - Knowledge - Relationships - Income Even 0.1% progress a day is enough. What matters is consistency, not perfection. Look inward, grow patiently, and keep showing up. Fall 7times, stand up 8th Keep believing in yourself. #atomichabits

Informative Podcast #Insight #AdIntelligence #AI

Excited to join Grow with Unity 2025 I'm a big fan of Unity. Both the engine and the people behind it. Today's topic was all about Growth. - Growth in UA - Growth in Monetization - Growth in Global both Product & Community And you know, growth takes time, patience, and a lot of effort. P.S: Connect if you love talking about Growth.

UA isn’t just about chasing installs or dropping CPI. It’s about understanding real players, testing with purpose, and scaling what clicks. Trends change. Channels shift. But smart strategy and sharp creatives? That’s what builds long-term growth. Keep learning. Keep optimizing. Fail fast to win later. The game never stops. But hey, that’s what makes it fun. P.S: Connect if you are love talking about Coding & UA marketing.

I helped a non-gaming mobile app scale to 1M+ installs and break into $10K/day revenue. All while keeping CPIs low and ROAS high using real-time insights. And I did it without: • Burning budget on the wrong channels • Blindly testing 100+ creatives • Or relying on outdated trends Most app marketers fail to scale (not because of lack of effort) But because they lack AI-powered, real-time market intelligence. That’s why I teamed up with SocialPeta to offer a 3-day hands-on learning demo. Over virtual coffee ☕ with our expert team. We're giving away: 🎁 A Free Full-Access Trial Voucher to SocialPeta 📊 A UA Marketing Report: AI Trends for Non-Gaming Apps 📚 A quick-start guide to ad creative trends, CPI benchmarks, and AI-enhanced UA strategies 💡 Live sessions to help you spot high-converting creative formats & regional opportunities Whether you're scaling a health, finance, AI productivity, or lifestyle app. This is your chance to level up with real insights, not guesswork. Want in? ✅ Like this post ✅ Comment “Coffee Demo” ✅ Or DM me “Non-Gaming UA” to get your trial voucher + Trends Report Let’s turn your data into growth. ☕📈 PS – No prior SocialPeta experience required. Just curiosity and a growth mindset.

Join our AI app insights panel. 🔗 Save your spot here: https://lnkd.in/gsAawGR5

Top 3 new Ad Creative Videos trending in 7 days (Puzzle Game - May 06, 2025) 1. Happy Color® Colour by Numbers Country: Global Impression: 21K 2. Triple Tile: Match Puzzle Game Country: Hong Kong, Taiwan, Macau Impression: 123K Size : 1280 x 720 3. Brain Test: Tricky Puzzles Country: T3 Impression: 220K Size : 720 x 1280 Any industry to check? P.S.: Need the best ad ideas for mobile games? My team helped a billion-dollar company succeed. Spending $50K+ on ads each month and want to reach the next level?

OMG, I still can’t believe it. We can now check Ad Cost / Ad Spend directly in single Camp. Today, we’ve launched a new feature on SocialPeta that many of you have been asking for: Ad Spend / Ad Cost across the entire Meta ecosystem (Facebook, Instagram, Messenger, etc.). This isn’t just basic data like Country/Impressions/Category as before. It’s a massive upgrade that (IMO) is worth 10 minutes of your time to try out. Here’s a quick preview: 1. Tailored Ad Search - Search by keyword - Filter by estimated spend: (0~100,101~1000, >1000) - Zero in on high-performing ads fast 2. Competitor Strategy Insights - See estimated spend on top Meta ads - Learn what’s working (and what to avoid) - Make smarter, data-backed budget decisions 3. Test and Scale Across Platforms Success on Meta = High potential on other channels too Why not give it a try right now?

Disney Solitaire topped the U.S. charts with over 1M downloads in its first month — all without using TikTok or Facebook!" 🎯📈 A) I don’t think marketers are paying enough attention to non-traditional UA channels like Disney just did B) If you need to convince your team to test new ad strategies, I’ve got a breakdown that might help 😉👇

Gaming on TikTok Choose a long game to play. It's called a successful game. P.S: Connect if you are love talking about Coding & UA marketing.

Big shoutout to VGDA and all the C-levels for putting on such a banging, heartfelt tournament. #pickleball #tournement #2025

Respect to every UA marketer starting from zero. - No big budgets - No insider network - No agency support - No shortcuts Just data, hustle, testing, iteration, and the hunger to scale. P.S: Connect if you love talking about Growth.

Welcome to Vietnam, big team Tapnation. I could truly feel your passion and energy during today’s workshop. We hope you could also feel the same from us, bros. Invest in relationships that fit your vision. #inspiration #gaming #DevNation

Love to connect with people who are: - Open - Curious - Generous Even more important ↓ They love to share and grow together. P.S: Connect if you are love talking about Coding & UA marketing.