Jack Nguyen's Linkedin Analytics

UA Can’t Save a Bad Game 🎮 As a UA marketer, you’ve probably seen this before: - Big talk, no game. - Fancy office, no gameplay. - Funding hype, no player value. - Ads launch, no user engagement. Here’s the truth: 1. If the game isn’t fun, UA won’t fix it. 2. If the game doesn’t keep players, ads won’t help. 3. If Day 1/Day 7 retention is weak, don’t waste budget. 4. If the MVP isn’t ready, don’t run campaigns. UA only works when the product works. Our job is not just to bring installs. It’s to bring high-quality users. → Stay. Pay. Come back. UA's Formular: Real success = a strong game + smart targeting + good creatives. Build the game first. Then scale, mate. ✌️

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Insight Report for Playable Creatives. #PlayableAds #MobileGames #UA #SocialPeta

Bad reviews aren’t always a crisis. They can be a creative opportunity. If you get too many: - Low star ratings - High refund volume - Critical user feedback You’ve got a product issue. Fix it, before scaling spend. But the occasional negative review? Leverage it. Here’s how I’ve seen top teams use them: 1. Turn brutal reviews into TikTok-style meme ads. 2. Highlight the problem, then show how to fix it indeed. 3. Feature raw feedback in UGC-style content, it boosts CTR. 4. Build narrative arcs: “Before/After” feedback evolution stories. When done right, this builds trust and can even improve performance. P.S: Connect if you are love talking about Coding & UA marketing.

Why are sort games blowing up in 2025? Because they: - Easy to learn, hard to master - Perfect bite-sized gameplay for on-the-go fun - Viral potential with shareable, snackable content - Strong upgrade and progression systems keep players hooked Here are some quick notes to boost downloads. ✌️ P.S: Connect if you love talking about Growth.

Here are 7 simple ideas I learned from "Good to Great" Then using to do better work and build real client trust: 1. Be Humble, Stay Strong Don’t try to be the hero. Focus on helping clients win with clear data and real support. 2. Pick the Right People First Work with the right decision-makers, then build plans that fit their real problems. 3. Face the Truth Early If something’s not working, I say it. Then offer better ideas using real data. 4. Do What You’re Best At Break down ad data into - Clear insights + Great visual. 5. Be Consistent Show up every week with useful updates No hype. Just solid value. 6. Use Tools the Smart Way Don’t just show dashboards. Explain what to do next and where to go. 7. Keep the Momentum It’s not about one big win. It’s about steady, helpful actions that build trust over time. Mindset comes first. Success follows.

UA Manager: "Our ads aren’t converting. It must be the creatives." Me: "Maybe. But it could be one of these 4 problems:" 1. Yes, your creatives might need work. Bad hooks, weak CTAs, or confusing visuals can kill performance. 2. But it could be unclear messaging. Are you selling features, or feelings? Gamers don’t click for bullet points. 3. Maybe your offer (value prop) is weak. Low CPI isn’t enough. Is your game solving a desire? A fantasy? A boredom? 4. Or… you’re targeting the wrong players. The best creative won’t work on the wrong audience. → Truth is: creative isn’t the only lever. If the game’s positioning, onboarding, or market appeal is off. Here’s the hard truth in UA: - A fancy video won’t make a game sticky. - Retargeting won’t help if no one cares. - More spend won’t save a weak offer. CEO: "So what do we fix first? We need installs NOW!" Me: "Take a deep breath, then answer these 7 UA questions:" 1. What player fantasy or desire does your game satisfy? 2. Who is your real gamer persona? 3. What’s the core emotional hook of your game? 4. Is your creative strategy aligned with your gameplay? 5. How clear is your value prop in the first 3 seconds? 6. What sets you apart from 100 similar games? 7. Are you testing systematically, or just guessing? → Solve the strategy first. Then let creatives carry it to scale. Growth = Message x Audience x Creative x UX. Not just “better ads.” ✌️

I helped a non-gaming mobile app scale to 1M+ installs and break into $10K/day revenue. All while keeping CPIs low and ROAS high using real-time insights. And I did it without: • Burning budget on the wrong channels • Blindly testing 100+ creatives • Or relying on outdated trends Most app marketers fail to scale (not because of lack of effort) But because they lack AI-powered, real-time market intelligence. That’s why I teamed up with SocialPeta to offer a 3-day hands-on learning demo. Over virtual coffee ☕ with our expert team. We're giving away: 🎁 A Free Full-Access Trial Voucher to SocialPeta 📊 A UA Marketing Report: AI Trends for Non-Gaming Apps 📚 A quick-start guide to ad creative trends, CPI benchmarks, and AI-enhanced UA strategies 💡 Live sessions to help you spot high-converting creative formats & regional opportunities Whether you're scaling a health, finance, AI productivity, or lifestyle app. This is your chance to level up with real insights, not guesswork. Want in? ✅ Like this post ✅ Comment “Coffee Demo” ✅ Or DM me “Non-Gaming UA” to get your trial voucher + Trends Report Let’s turn your data into growth. ☕📈 PS – No prior SocialPeta experience required. Just curiosity and a growth mindset.

Excited to join Grow with Unity 2025 I'm a big fan of Unity. Both the engine and the people behind it. Today's topic was all about Growth. - Growth in UA - Growth in Monetization - Growth in Global both Product & Community And you know, growth takes time, patience, and a lot of effort. P.S: Connect if you love talking about Growth.

Not sure why your ads aren’t scaling? It’s not your product. It's not your budget. → It’s your guesswork. With SocialPeta, you can spy on winning ad creatives, track top-performing formats, and see what your competitors are running in real-time. - Find ad ideas that already work - Save $$$ on testing random creatives - Works for Meta, TikTok, Google & more Do you want to try? P.S: Connect if you love talking about Growth.

OMG, I still can’t believe it. We can now check Ad Cost / Ad Spend directly in single Camp. Today, we’ve launched a new feature on SocialPeta that many of you have been asking for: Ad Spend / Ad Cost across the entire Meta ecosystem (Facebook, Instagram, Messenger, etc.). This isn’t just basic data like Country/Impressions/Category as before. It’s a massive upgrade that (IMO) is worth 10 minutes of your time to try out. Here’s a quick preview: 1. Tailored Ad Search - Search by keyword - Filter by estimated spend: (0~100,101~1000, >1000) - Zero in on high-performing ads fast 2. Competitor Strategy Insights - See estimated spend on top Meta ads - Learn what’s working (and what to avoid) - Make smarter, data-backed budget decisions 3. Test and Scale Across Platforms Success on Meta = High potential on other channels too Why not give it a try right now?

Disney Solitaire topped the U.S. charts with over 1M downloads in its first month — all without using TikTok or Facebook!" 🎯📈 A) I don’t think marketers are paying enough attention to non-traditional UA channels like Disney just did B) If you need to convince your team to test new ad strategies, I’ve got a breakdown that might help 😉👇

The Real Value Behind a Winning UA Strategy: (It’s Not Just About CPI) When people ask me about running UA campaigns, the first question is usually: “What’s the average CPI you target?” And yes, CPI matters. But it’s far from the whole picture. Some of the best-performing campaigns we’ve seen didn’t start with perfect numbers. They started with: strong insights + clear strategy. Here’s what we actually look at at SocialPeta: 1. Creative Trends = Early Growth Signal A high-performing ad can change the game. We track ad creatives across millions of campaigns (~1.6+ data points, updated daily with 6M+ new entries - enough for you?) When we see a format or style trending in a specific genre or region, it often leads the market shift. 2. Competitor Insights = Smarter Budgeting Many marketers overspend because they guess. But you know, the world always changes. We prefer data-backed decisions. By seeing where and how top competitors spend their budgets, we help teams avoid wasted spend and focus on winning placements. I says, not only the benmark, now aslo the single camp they are running to help you estimate/plan your resource. 3. Market Intelligence = Faster Testing UA is about testing fast and failing smart. With our tools, you don’t waste time trying random ideas. You build from proven concepts already working in the market. How about some trending style available filters, you only click to show the top list: - Live-action - Weapon - Wings - Human-carton - And more 4. Creative Fatigue Tracking = Long-Term Success Even great ads burn out. We help you track when performance drops and what’s replacing it in the market with high-level 12+ charts. → You’ll always be a step ahead in refreshing your creatives. So how do we win in UA? It’s not just low CPI × high ROAS. We succeed with: - Winning creatives - Smart, data-backed decisions - Fast testing cycles - Long-term creative refresh plans Don’t guess. Let the data speak for itself. P.S.: Need the best ad ideas for mobile games? My team helped a billion-dollar company succeed. Spending $50K+ on ads each month and want to reach the next level?

Top 3 new Ad Creative Videos trending in 7 days (Puzzle Game - May 06, 2025) 1. Happy Color® Colour by Numbers Country: Global Impression: 21K 2. Triple Tile: Match Puzzle Game Country: Hong Kong, Taiwan, Macau Impression: 123K Size : 1280 x 720 3. Brain Test: Tricky Puzzles Country: T3 Impression: 220K Size : 720 x 1280 Any industry to check? P.S.: Need the best ad ideas for mobile games? My team helped a billion-dollar company succeed. Spending $50K+ on ads each month and want to reach the next level?

Respect to every UA marketer starting from zero. - No big budgets - No insider network - No agency support - No shortcuts Just data, hustle, testing, iteration, and the hunger to scale. P.S: Connect if you love talking about Growth.

3 Things I Learned from Working in a Big Team 1. Creative Thinking – We help each other think in new ways, keep learning, and create with clear goals. 2. Strong Habits – We support each other to stay healthy, focused, and steady. NO MATTER WHAT. 3. Real Connections – We’re more than just co-workers. We build a team that feels like family - supportive, thoughtful, and close. Let’s create in all parts of life: - with purpose, - and on purpose. P.S. The best part? They actually survived my voice for one full hour. That’s real teamwork!