Kintsugi Marketing

As a freelancer and consultant for growing B2B Tech, I offer three services:

🧙🏼 Fractional Go-To-Market Solutions Architect: Provide part-time or interim support for marketing leaders, (i.e., marketing operation training, full-funnel analysis, data integration, process design, and campaign execution.

🔎 HubSpot Audit: team skills assessment, system analysis, and improve your go-to-market engine. 

📦 Project-based Consulting: Scoped project with a clear definition of done, deliverables, and timeline.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador

EcoVadis

As a strategic thought leader in the marketing organization, I surfaced key insights, provided recommendations on areas for improvement, and identified sustainable growth levers. I was responsible for accurate forecasting models and consistently reported on delivery against targets. I crafted a full-funnel analysis for a holistic view of marketing performance across regions, channels, and teams.

Director of Marketing Operations and Demand Generation

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
► Operations - Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
► Enablement - Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
► Insights - Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Technology Stack: HubSpot, Workfront, and tested others.

Senior Director, Customer Success Operation

Extend

► Led the systems strategy and infrastructure architecture
► Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
► Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Technology Stack: Salesforce, Pay with Extend App, ZenDesk, Zapier, Mailchimp, Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, and tested others.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

► Drove coordinated and integrated campaigns
► Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
► Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
► Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Marketing Technology Stack: Marketo, Salesforce, Apollo, Asana, Madison Logic, Google Analytics, Domo, On24, Google Ads, LinkedIn Ads, Drift, Wistia, LiftIQ, and testing others.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

► Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
► Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
► Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
► Established a 5% benchmark conversion rate for lead nurture campaigns 
► Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
► Generated 25% subscriber reengagements rate with an experimental email campaign

Marketing Technology Stack: HubSpot, Salesforce, Google Analytics, HotJar, Wistia, EventBrite, ReadyTalk, aHrefs, and tools that help with account-based marketing, and multi-channel campaigns to deliver targeted content.

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
► Influenced and developed integrated marketing campaigns and report on key performance indicators
► 108% average increase in email traffic YoY
► Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
► 100% average increase in organic search traffic YoY
► Influenced and developed integrated marketing campaigns and report on key performance indicators
► Managed content syndication vendors to increase B2B leads and report ROI
► Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Technology stack: Eloqua, Marketo, Salesforce, WordPress, Google Analytics, Google Ads, and tested many more.

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
► Created and managed email marketing campaigns
► Contributed and implemented lead scoring matrix
► Developed documentation and roadmaps for marketing campaign processes
► Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
► Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
► Monitored and maintained data quality within the marketing database
► Evaluated new technologies and add-on applications to improve and optimize marketing team performance
► Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect · Marketing Operations Consultant · HubSpot Expert

I have a unique set of skills like Liam Neeson. In my 13-year career, I’ve demonstrated and provided technical skills with data storytelling to shape the strategy, architecture, and implementation of scalable go-to-market solutions for growing B2B businesses.

Tech stack experience: 🟠 Hubspot,🔺 Marketo, 🔵 Salesforce, 🟪 Webflow, 📗 SalesLoft, ▪️Apollo.io, ⚫ Drift, 🔹 Zoom Webinar, 💌 Gated, 📈 Google Analytics, 📍 LucidChart, ⏺️ Domo,➕ Tableau

Taplio

Ian Shields's Linkedin Analytics

Who is engaging with Ian

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ian Shields's Linkedin Analytics

Who is engaging with Ian

Want to drive more opportunities from LinkedIn?

Ian Shields's Linkedin Analytics