Isobel Cowell

Kurogo

Overseeing all content and strategy for our 50+ personal branding clients at Kurogo.

Head of Social

Curating personal brand strategies and content for CEOs and founders to increase lead generation and revenue for their business.

Personal Brand Manager

Dear Future Marketer

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

Founder

LinkedIn

Invited by LinkedIn UK to be part of their creator management programme.

Working with the team to provide feedback on the platform (plus testing out some of their beta features!).

I also get updated with the newest insights into trends on the platform and any upcoming key events.

Creator Management Programme

Lightbox Digital

• Management of multiple client accounts to create organic social media content based on the desired goals of their business.
• Completed social media account audits to produce strategised changes to increase engagement, working with Instagram, LinkedIn, Facebook and Twitter.
• Produced design briefs and copy for paid social ads, creating ad sets relating to both lead and traffic generation as well as conversion campaigns.
• Researched, proposed and wrote blog and website copy for both general traffic generation and SEO purposes.

Content/Marketing Executive

Pretty Little Marketer

Creating brand strategies and initiatives to increase engagement within social platforms.
Content creation (copy and graphics)

Community Manager

University of Birmingham

Leading tours, speaking at UCAS fairs, aiding coordination of open days 
• Individually guiding tours of up to 30 people of the university campus
• Answering questions about the university experience and courses to prospective students, up to 200 different students in one day

Student ambassador

Glamour

Worked alongside editorial and social media team, sourcing imagery for social platforms and pitching and producing articles with 24 hour turnover

Editorial and Social Media Intern

Avado

Fast Futures Business and Marketing Internship

Utopia Events

Waitress

The Duke of Edinburgh's Award

Silver DofE

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Hi, I’m Izzy, a 22-year-old Head of Social at the global personal branding agency, Kurogo.

And yet I graduated from uni in 2021:

~ Terrified
~ Unemployed
~ Assuming my future would look like ‘The Office (US)’

Graduating was a really isolating experience and I struggled to find similar people who were ambitious and passionate…but felt lost.

…Until I started posting on LinkedIn.

Since January 2022, I’ve been building a community of determined leaders, managers, marketers, graduates and professionals who are 20 steps ahead of me to break down barriers and show what it’s like to build a career in our current digital age.

It’s no longer about staying quiet and waiting 20 years until you finally have a career you love.

It’s about going out, making it happen and developing yourself professionally in a sustainable way.

With that all being said, since posting on LinkedIn I have:

📈 Been promoted from Personal Brand Manager to Head of Social
📱 Grown a community called Dear Future Marketer over on Instagram teaching all things LinkedIn
🎙 Been a speaker on multiple podcasts, panels, video shoots, webinars, and university conferences

So follow along for all things management/leadership, personal branding, career growth and the lessons (and failures) of a twenty-something just figuring it out 🤍

2 years ago, I went from unemployed to Head of Social and a LinkedIn/Instagram creator with 90,000 followers.

And I’ve been feeling overwhelmed ever since.

Within 20 months, I went from zero responsibilities to having to:

~ Become a manager to a team of 7.
~ Oversee the social content for 40+ clients.
~ Bring new trainings and strategies to improve reach for clients.
~ Lead the drive for experimentation of content within the company.
~ Being the key person in the company in charge of understanding algorithms, posting times, social changes.

So I had to quickly changed how I organised my work.

And that meant that I had to:

1. Find tools that could improve results
2. Find tools that organised everything into 1 place

…introducing Hootsuite.

TLDR: everything you have to do as a SMM is all in one place, and here’s how I use some of the features:

✅ Integrate Canva and Grammarly straight into Hootsuite to ensure no mistakes.
✅ Find the best time to post to ensure your posts get the best chance to succeed.
✅ Advanced analytics to track post performance and discover areas of opportunity.
✅ AI hashtag and caption suggestions to speed up the process and improve ideation.

When you work in marketing, you have to constantly try new things to stay ahead of the curve.

Because great marketers AND managers aren’t afraid of change.

They embrace it 🤍

P.s: Hootsuite has kindly gifted me a link for you to get a 60-day FREE trial. One of the best things you can do for your company is bring in a process that completely optimises what you’re doing…so give it a shot and let me know how it goes ➡️ https://ow.ly/58rM50Q5FTb

A proud #ad

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