Janis Mjartans's Linkedin Analytics

Ever seen those "or you get your money back" offers? Well, that's how shady gurus trap you ↓ Guarantees are meant to: ↳ Reduce risk. ↳ Protect buyers. But the problem is that gurus can use guarantees against you. For example, if you ask for a refund, you'll get the following: "To qualify for the money-back guarantee, you must: 1. Watch all 50 modules (within the first day). 2. Join all 10 live calls (within 2 weeks). 3. Complete a list of impossible tasks." ↳ The goal here is to make sure you never qualify for a refund. So if you're a coach/info product owner - what should you do instead? I personally like to implement clear, realistic action-based guarantees: Offer: A 90-day program to launch your dropshipping business + make your first $1,000. ↳ Follow my steps, join our 1:1 calls. ↳ Show proof you implemented everything. ↳ If you don’t hit your first $1K within 90 days, I keep working with you for free until you do. Now that’s a guarantee that ensures that 1. Your clients/students go through a transformation. 2. They leave a good review/testimonial. —— There’s a subreddit called r/fakeguru where people expose how they lost tens of thousands to sleazy Dubai-based jet ski steak bros. Go take a look – it’s eye-opening 🙂 —— Have you ever implemented a guarantee before? And what’s the shadiest fine print you’ve ever seen?

Imagine booking 10 calls and only 3 prospects show up. If you're sick of no-shows wasting your time ↓ You need to understand one thing: It's easy to blame the prospects for not showing up. ↳ But in most cases, it's something you can control. I recently helped a coach increase their show-up rate from 30% to 70%. With the following fixes that you can implement too: —— 1. Stop letting people book weeks in advance ↳ His calendar was wide open - people could schedule 3 weeks out. Fix: Reduce availability to 7 days max to keep urgency high. —— 2. Enable call reminders (yes, really). ↳ He wasn’t sending any reminders - not even the default ones. Fix: Send at least 2 call reminders (12h/1h before) so people don’t forget. —— 3. Set clear expectations before the call ↳ No one wants to jump on a sales call. Fix: Frame the call as a roadmap/strategy session where you give them a clear path to achieve their goals. —— 4. Use post-booking sales assets ↳ Prospects didn’t see the call as valuable, so they skipped. Fix: Send a Notion page or Google Doc with: - Case studies - FAQs - Quick wins This pre-sells them and pre-handles objections before they even get on the call. Which not only increases show-up rates, but also the chance of closing. —— There are of course other things that can be improved. ↳ Like better lead qualification. If the wrong people book calls, you’re wasting time before the convo even starts. But that’s a post for another time :) ✌ P.S. Attached is the simple post-booking sales asset/reminder flow! What changes did you implement in the past that increased your show-up rates?

If you wanna see the Millennial Pause in action: Just scroll through the LinkedIn video feed. :)

"Content is king." "Trust the process." "People buy from people." "Your vibe attracts your tribe." "You need to manifest success." "Your network is your net worth." "Engagement before conversion." "Engagement is the new currency." "Post consistently and leads will come." "Make your LinkedIn profile a landing page." "People buy outcomes, not the product." "You just need to provide value, bro." "Show up every day, no excuses." "Personal branding is the future." "The riches are in the niches." "Just be your authentic self." "It’s all about relationships." "Just tell your story." "Build in public." ^ anything else I can add? 🙃

My brain fog was out of control. In December, I decided to do something about it: I started 75 Hard... ↳ 75 days of following a strict routine. Mainly to fix the following ↓ - High cortisol. - Running on autopilot. - Constantly distracted. - Being on edge all the time. I knew 75 Hard was a mental challenge disguised as a fitness challenge. → So it was a no-brainer. At the time, I was living on an island ↓ - Had a pool. - Weather was perfect. - Runs, hikes, and walks felt effortless. → The perfect moment to start this challenge. To be honest, I thought the 2x daily workouts would be hell. Turns out, the strict diet was the real challenge. But now after completing it? The change is insane: → Feeling fitter & healthier. → My focus is on another level. → Brain fog is pretty much gone. → I actually feel present – not just running on autopilot. I don’t want to sound like some self-improvement Bali steak bro. ↳ But if you’ve been dealing with brain fog, try giving it a go. 0 regrets. Would do it again. In fact, I'm low-key continuing with 75 soft :) → A lighter version which still keeps me grounded. —— What’s helped you clear your mind the most?

2024: Attention is the new currency 2025: Trust is the new currency ↓ Let me explain: Trust + Attention has always been the ideal balance for sales/marketing. and in 2024? People leaned way too hard into attention. → More views. → More reach. → More virality. So right now, the internet is flooded with: → Low-quality courses & products. → People overpromising & underdelivering. → No-profile-pic accounts pitching “guaranteed success.” It’s never been easier to sell a dream. And never been harder to earn real trust. Doesn’t matter if you’re a: → Coach, consultant, or service provider.  → Or Freelancer, agency owner, founder.  → Or a dog lmao 🐶 If people don’t trust you, they won’t buy from you (or adopt you). So instead of looking for impressions, followers, likes.  ↪︎ I’m betting 2025 on trust. And you should too. I’ve been slacking on one thing for the past months - asking past clients for testimonials. So that’ll be my focus for the rest of the week. 🚩 What’s the biggest red flag that makes you NOT trust someone online? P.S. I break down successful coaching offers & creator businesses in my newsletter. Join here: https://lnkd.in/dJ2f-g9V

Okay, this is crazy. Last week, I showcased my AI voice-note LinkedIn system. Gathered a small group of 7 people to test it out. And the responses? Overwhelmingly positive. → People asking for next steps to customize it further. → Some saying it’s better than top LinkedIn tools. → Instant validation straight from the market. I suppose that’s the beauty of posting online. You can test ideas and get feedback instantly. The best part? I built this for myself. → I wanted a faster way to turn thoughts into content. → I had already posted 40+ times. → I trained the AI to mimic my writing style. But seeing others get results made me rethink things. ↳ Maybe this is something I can share with the world. For now, I’ll keep testing and refining. But I’ll be building this out further. Until then - if you want to try it out, send me a DM. ✌️

Most online coaches stay stuck at $1-5K/month. Not because they lack skill... But because they’re too reactive: → Customizing offers for every new client. → Overloaded with DMs, 1:1 calls, and endless back-and-forth. → Constantly tweaking their pricing & messaging instead of sticking to a proven model. The result? - More stress. - More work. - Same revenue. Top coaches don’t operate like this. They scale by doing one thing: building a repeatable, systemized process. Here’s how: 1. Productize the offer: → Instead of custom coaching packages, create a structured signature program. → One clear outcome. One clear process. One Offer. 2. Standardize onboarding: → Automate FAQs, sales assets, pre-record modules, and set clear expectations upfront. → Clients should know exactly what they’re getting without endless calls. 3. Focus on scalability: → Group coaching, hybrid programs, or DWY services = higher revenue, less time. → A repeatable system makes it easier to grow without burning out. So: have one clear offer. Charge for levels of access. When you simplify, standardize, and streamline: 1. You sign more clients. 2. You work less. ↪︎ And you finally break past $1-5K/month. ————————— I've opened up 1 spot for an overworked online coach who wants to (re)build their offer into a layered access system. One of my past clients went from doing tedious 1-1 coaching calls to charging $1,500 p/m for a hybrid coaching program while working less (all within 3 weeks). Would you like me to do the same for you? DM me “OFFER” before February 27th. If you qualify, you’ll also get a bonus worksheet with action steps you can implement immediately :) ✌️

I changed my LinkedIn headline 17 times and I'll probably do it 20 more: At first, I was the "Creator Tools guy." ↪︎ inbox full of startup founders wanting to talk growth and strategy. Then, I started attracting creators launching $5-$10 digital products. ↪︎ so I started consulting, which was boring. Then my inbound shifted again - people started reaching out for ghostwriting. ↪︎ my focus was everywhere once again. 𝗜 𝗸𝗻𝗲𝘄 𝗜 𝗻𝗲𝗲𝗱𝗲𝗱 𝘁𝗼 𝗴𝗼 𝗮𝗹𝗹 𝗶𝗻 𝗼𝗻 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗯𝗶𝗴𝗴𝗲𝗿. So I pivoted into high-ticket offers. → Because high-ticket forces you to create transformation, not just sell information. and in the past, I used to be involved with some faceless reels gurus. saw first-hand: → the birth of a creator economy pyramid scheme. → misleading marketing to target stay-at-home moms. → questionable guarantees to get people into courses that don’t deliver. I knew I had to do things differently. But here’s the thing: ↪︎ As long as you stay true to your mission, changing your positioning is fine. My mission? → To help 1,000 people launch and scale transformational micro-education businesses. That will never change. But the way I position myself? It absolutely will. Let’s be real - I’ll change my headline another 20 times. How many times do you think you’ll change yours? 👀

I shouldn’t be posting this.  But this LinkedIn post was written entirely by AI.  It’s based on a voice note I recorded in real time.  And if you watch the video, you’ll see it in action.  Now, why am I doing this?  Because I used to joke about AI.   I thought it was overrated.   Then I asked myself—why not build something useful instead?  So I did.  I built a system that takes my voice notes and turns them into well-formatted LinkedIn posts.   It’s trained on:  → My personal stories   → My past LinkedIn posts   → My target audience and business details  So it mimics my writing style perfectly.  And this post?   The first one I’m publishing this way.  Now, I’m looking for five people to test it out.   To see if it’s valuable beyond just me.  If you’re curious, drop a comment with “AI” and let’s form a test group.  You’re literally watching it in action.   Would this be useful for you?

How I write a LinkedIn post in 3 minutes ↓ Step 1: Open Notion ↳ I check my brain dump folder for saved ideas. Step 2: Pick a Content Idea ↳ I select one I noted down earlier. Step 3: Review Notes & Talking Points ↳ Quick scan to keep my thoughts structured. Step 4: Record a Voice Note ↳ I speak my thoughts into my CustomGPT. Step 5: Get a Formatted Post ↳ CustomGPT turns it into a polished LinkedIn post. Step 6: Copy, Edit (if needed) & Publish ↳ A quick tweak, then I hit post. The entire process takes under 3 minutes—unless I record a tutorial video, which I’ll do sometimes. –– This is Day 2 of posting on LinkedIn using just a voice note. –– P.S. Got a bunch of DMs and comments yesterday. We’re already full (5+ people testing my CustomGPT), but I’ll open more spots soon. What’s holding you back from posting more frequently?

f*ck it. here’s a simple prompt I use to come up with content hooks:  (just copy paste) Coaches, founders, and friends keep telling me they struggle to write good hooks. → so they avoid posting on LinkedIn altogether. No more excuses. You can start posting today. Prompt below the line (fill in your topic/target audience like in the video) 🙂 ——— Act like a professional LinkedIn copywriter with 5+ years of experience specializing in high-converting hooks that make users stop scrolling and engage. Help me come up with 5 engaging hooks for the following: Topic: [𝗘𝗡𝗧𝗘𝗥 𝗬𝗢𝗨𝗥 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗜𝗗𝗘𝗔/𝗧𝗢𝗣𝗜𝗖] Target Audience: [𝗬𝗢𝗨𝗥 𝗧𝗔𝗥𝗚𝗘𝗧 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 𝗛𝗘𝗥𝗘] Hook Structure Templates & Examples: 1. Template: The biggest mistake I made when I started (XYZ - Niche Specific Topic) Example: The biggest mistake I made when I started my e-com agency: 2. Template: Here's my biggest (your specific niche) hack that works (it did XYZ) Example: Here’s my biggest VSL script hack that works (increased show-up rates by 20%): 3. Template: I tested [common method] for [timeframe] here’s what actually worked: Example: I tested 5 LinkedIn AI tools for 3 weeks. Here’s what actually drove my impressions up: 4. Template: Old way: [old way of thinking relating to your niche] New way: [your new approach] Example: Old way: Spending $30,000 on expensive product dev. New way: Building a $1,000 MVP to test your idea Rules for Output: - Only output the hooks in Markdown format using triple backticks (```). - Each hook should be 1-2 lines maximum. - Each line should be max 6–8 words. - No extra commentary, explanations, or formatting - just the hooks. - If you have text written inside brackets, then you should add a line break before. Example Output: If I were to start my credit repair business today, here's how I'd do it (full breakdown): Now, generate hooks based on the given examples. ——— ♻️ Useful? Share this with your network, help someone out :) P.S. I break down successful coaching offers & creator businesses inside Offer Launch Lab. Link in my profile :)