Janis Mjartans's Linkedin Analytics

Stop buying online courses.  (You're wasting your money): Why would I say that?  As someone working with creators and coaches,   shouldn’t I push courses?  Nope.  Because my goal isn’t just the sales part.   It’s making sure students get results.  And let’s be honest: → Student results create success stories   → They build trust and credibility   → They make sales easier  But here’s an unsurprising fact - most people never finish a course.  You probably have a few unfinished ones yourself.  We love the dopamine hit from buying courses.  But taking action?   ↳ That’s a different story.  So what’s the better option?  → Communities/Cohorts/Group Coaching:  ↳ More action + more accountability  → High-ticket programs & Mentorships:     ↳ Higher investment = higher commitment  In the end of the day, you don't need more information.  You need people to humble you, call you out, and help you take action.  Execution is what changes everything.  ——— P.S. How many courses do you have rotting away waiting to get finished? 😉

How to post on LinkedIn without burning out (even with a full-time job or busy life): I used to spend 1-2 hours writing a single post. Now? It takes me minutes. Most people burn out because they don’t have a system. ↳ They stare at a blank page, and struggle to write something. But if you spend 2-3 hours setting things up, posting gets easy. Here’s how: → Create your content system (I prefer Notion for this): ↳ Choose 4 main topics based on: - Your ideal customer’s problems - Your knowledge - Your expertise - Your interests → Break them into subtopics: - This gives you weeks of content ideas - If a main topic is "personal branding," a subtopic could be "crafting lead magnets" → Build your persona doc (a document with everything about): - Your journey - Your content topics - Your ideal customer - Case studies & testimonials - Your business & (potential) offers → Use AI to generate more content ideas: - AI can expand on your persona doc - It can suggest angles you haven’t thought of - Then, feed it templates to avoid writing essays → Turn voice notes into ready-made posts: - This is my favorite approach, and it lets me get a post out in as little as 3 minutes - AI can transcribe and format your voice notes into posts, so you never start from scratch Idea → Voice Note → AI w/ persona doc → Post A little effort now saves hours in the long run. By the way - this entire post? I recorded a 4-minute voice note for it. Some finishing touches, and here we go :) —— P.S. What's your favorite way to post/create content without burning out?

Imagine booking 10 calls and only 3 prospects show up. If you're sick of no-shows wasting your time ↓ You need to understand one thing: It's easy to blame the prospects for not showing up. ↳ But in most cases, it's something you can control. I recently helped a coach increase their show-up rate from 30% to 70%. With the following fixes that you can implement too: —— 1. Stop letting people book weeks in advance ↳ His calendar was wide open - people could schedule 3 weeks out. Fix: Reduce availability to 7 days max to keep urgency high. —— 2. Enable call reminders (yes, really). ↳ He wasn’t sending any reminders - not even the default ones. Fix: Send at least 2 call reminders (12h/1h before) so people don’t forget. —— 3. Set clear expectations before the call ↳ No one wants to jump on a sales call. Fix: Frame the call as a roadmap/strategy session where you give them a clear path to achieve their goals. —— 4. Use post-booking sales assets ↳ Prospects didn’t see the call as valuable, so they skipped. Fix: Send a Notion page or Google Doc with: - Case studies - FAQs - Quick wins This pre-sells them and pre-handles objections before they even get on the call. Which not only increases show-up rates, but also the chance of closing. —— There are of course other things that can be improved. ↳ Like better lead qualification. If the wrong people book calls, you’re wasting time before the convo even starts. But that’s a post for another time :) ✌ P.S. Attached is the simple post-booking sales asset/reminder flow! What changes did you implement in the past that increased your show-up rates?

Ever seen those "or you get your money back" offers? Well, that's how shady gurus trap you ↓ Guarantees are meant to: ↳ Reduce risk. ↳ Protect buyers. But the problem is that gurus can use guarantees against you. For example, if you ask for a refund, you'll get the following: "To qualify for the money-back guarantee, you must: 1. Watch all 50 modules (within the first day). 2. Join all 10 live calls (within 2 weeks). 3. Complete a list of impossible tasks." ↳ The goal here is to make sure you never qualify for a refund. So if you're a coach/info product owner - what should you do instead? I personally like to implement clear, realistic action-based guarantees: Offer: A 90-day program to launch your dropshipping business + make your first $1,000. ↳ Follow my steps, join our 1:1 calls. ↳ Show proof you implemented everything. ↳ If you don’t hit your first $1K within 90 days, I keep working with you for free until you do. Now that’s a guarantee that ensures that 1. Your clients/students go through a transformation. 2. They leave a good review/testimonial. —— There’s a subreddit called r/fakeguru where people expose how they lost tens of thousands to sleazy Dubai-based jet ski steak bros. Go take a look – it’s eye-opening 🙂 —— Have you ever implemented a guarantee before? And what’s the shadiest fine print you’ve ever seen?

If you wanna see the Millennial Pause in action: Just scroll through the LinkedIn video feed. :)

Most online coaches stay stuck at $1-5K/month. Not because they lack skill... But because they’re too reactive: → Customizing offers for every new client. → Overloaded with DMs, 1:1 calls, and endless back-and-forth. → Constantly tweaking their pricing & messaging instead of sticking to a proven model. The result? - More stress. - More work. - Same revenue. Top coaches don’t operate like this. They scale by doing one thing: building a repeatable, systemized process. Here’s how: 1. Productize the offer: → Instead of custom coaching packages, create a structured signature program. → One clear outcome. One clear process. One Offer. 2. Standardize onboarding: → Automate FAQs, sales assets, pre-record modules, and set clear expectations upfront. → Clients should know exactly what they’re getting without endless calls. 3. Focus on scalability: → Group coaching, hybrid programs, or DWY services = higher revenue, less time. → A repeatable system makes it easier to grow without burning out. So: have one clear offer. Charge for levels of access. When you simplify, standardize, and streamline: 1. You sign more clients. 2. You work less. ↪︎ And you finally break past $1-5K/month. ————————— I've opened up 1 spot for an overworked online coach who wants to (re)build their offer into a layered access system. One of my past clients went from doing tedious 1-1 coaching calls to charging $1,500 p/m for a hybrid coaching program while working less (all within 3 weeks). Would you like me to do the same for you? DM me “OFFER” before February 27th. If you qualify, you’ll also get a bonus worksheet with action steps you can implement immediately :) ✌️

Believe it or not, I have a psychology degree. Today, I use these five principles when selling online: 1. Contrast-Misreaction Tendency - people decide based on contrasts.  ↳ A $5K offer feels cheap next to $15K. 2. Consistency & Confirmation Bias - people seek proof of what they believe. ↳ "This program is for action takers like you." → Instant connection. 3. Sunk Cost Fallacy - people keep investing because they already spent money. ↳ The value ladder works. A $100 buyer becomes a $2,000 buyer. 4. Barnum Effect - people believe vague statements are about them. ↳ "You feel stuck because you lack clarity" hooks instantly. 5. Novelty Bias - people crave "new" even when it's not. ↳ The "2025 SNIPER OUTREACH METHOD" is just personalized outreach. I studied psychology because I had no idea what to study. And honestly? Best decision I've made. Psychology is everywhere. ✌ ——— P.S. What's your fav principle/bias? Follow me for more posts like these - I help creators & coaches launch transformational high-ticket offers for their audiences :)

A year ago, I launched Creator Economy Tools. I had no idea what would happen next: Launching this side-project showed me the power of building in public. The support from the community gave me the confidence to build my own biz. And of course, become a wannabe creator myself :) Some stats from Creator Economy Tools: → 10,000+ page visits → 750+ downloads of the database → 2nd best product of the day on Product Hunt → $150-$250 in monthly recurring affiliate revenue Fun fact: ↳ It cost me exactly $1 per month to run this. One dollar. And for the stat nerds - out of 1,184 startups I’ve tracked: → 117+ shut down (mostly AI tools) → 32+ got acquired But here’s the problem: - I haven’t maintained it well for the past 3 months. 𝗦𝗼, 𝗜'𝗺 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲 𝗺𝗼𝗱𝗲. Had a few DMs asking if I was still updating it - now you have the answer :) If you want to grab the full (but outdated) database, do it before Friday! (link in comments) ✌️

"Content is king." "Trust the process." "People buy from people." "Your vibe attracts your tribe." "You need to manifest success." "Your network is your net worth." "Engagement before conversion." "Engagement is the new currency." "Post consistently and leads will come." "Make your LinkedIn profile a landing page." "People buy outcomes, not the product." "You just need to provide value, bro." "Show up every day, no excuses." "Personal branding is the future." "The riches are in the niches." "Just be your authentic self." "It’s all about relationships." "Just tell your story." "Build in public." ^ anything else I can add? 🙃

Okay, this is crazy. Last week, I showcased my AI voice-note LinkedIn system. Gathered a small group of 7 people to test it out. And the responses? Overwhelmingly positive. → People asking for next steps to customize it further. → Some saying it’s better than top LinkedIn tools. → Instant validation straight from the market. I suppose that’s the beauty of posting online. You can test ideas and get feedback instantly. The best part? I built this for myself. → I wanted a faster way to turn thoughts into content. → I had already posted 40+ times. → I trained the AI to mimic my writing style. But seeing others get results made me rethink things. ↳ Maybe this is something I can share with the world. For now, I’ll keep testing and refining. But I’ll be building this out further. Until then - if you want to try it out, send me a DM. ✌️

I shouldn’t be posting this.  But this LinkedIn post was written entirely by AI.  It’s based on a voice note I recorded in real time.  And if you watch the video, you’ll see it in action.  Now, why am I doing this?  Because I used to joke about AI.   I thought it was overrated.   Then I asked myself—why not build something useful instead?  So I did.  I built a system that takes my voice notes and turns them into well-formatted LinkedIn posts.   It’s trained on:  → My personal stories   → My past LinkedIn posts   → My target audience and business details  So it mimics my writing style perfectly.  And this post?   The first one I’m publishing this way.  Now, I’m looking for five people to test it out.   To see if it’s valuable beyond just me.  If you’re curious, drop a comment with “AI” and let’s form a test group.  You’re literally watching it in action.   Would this be useful for you?

How I write a LinkedIn post in 3 minutes ↓ Step 1: Open Notion ↳ I check my brain dump folder for saved ideas. Step 2: Pick a Content Idea ↳ I select one I noted down earlier. Step 3: Review Notes & Talking Points ↳ Quick scan to keep my thoughts structured. Step 4: Record a Voice Note ↳ I speak my thoughts into my CustomGPT. Step 5: Get a Formatted Post ↳ CustomGPT turns it into a polished LinkedIn post. Step 6: Copy, Edit (if needed) & Publish ↳ A quick tweak, then I hit post. The entire process takes under 3 minutes—unless I record a tutorial video, which I’ll do sometimes. –– This is Day 2 of posting on LinkedIn using just a voice note. –– P.S. Got a bunch of DMs and comments yesterday. We’re already full (5+ people testing my CustomGPT), but I’ll open more spots soon. What’s holding you back from posting more frequently?

My brain fog was out of control. In December, I decided to do something about it: I started 75 Hard... ↳ 75 days of following a strict routine. Mainly to fix the following ↓ - High cortisol. - Running on autopilot. - Constantly distracted. - Being on edge all the time. I knew 75 Hard was a mental challenge disguised as a fitness challenge. → So it was a no-brainer. At the time, I was living on an island ↓ - Had a pool. - Weather was perfect. - Runs, hikes, and walks felt effortless. → The perfect moment to start this challenge. To be honest, I thought the 2x daily workouts would be hell. Turns out, the strict diet was the real challenge. But now after completing it? The change is insane: → Feeling fitter & healthier. → My focus is on another level. → Brain fog is pretty much gone. → I actually feel present – not just running on autopilot. I don’t want to sound like some self-improvement Bali steak bro. ↳ But if you’ve been dealing with brain fog, try giving it a go. 0 regrets. Would do it again. In fact, I'm low-key continuing with 75 soft :) → A lighter version which still keeps me grounded. —— What’s helped you clear your mind the most?

f*ck it. here’s a simple prompt I use to come up with content hooks:  (just copy paste) Coaches, founders, and friends keep telling me they struggle to write good hooks. → so they avoid posting on LinkedIn altogether. No more excuses. You can start posting today. Prompt below the line (fill in your topic/target audience like in the video) 🙂 ——— Act like a professional LinkedIn copywriter with 5+ years of experience specializing in high-converting hooks that make users stop scrolling and engage. Help me come up with 5 engaging hooks for the following: Topic: [𝗘𝗡𝗧𝗘𝗥 𝗬𝗢𝗨𝗥 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗜𝗗𝗘𝗔/𝗧𝗢𝗣𝗜𝗖] Target Audience: [𝗬𝗢𝗨𝗥 𝗧𝗔𝗥𝗚𝗘𝗧 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 𝗛𝗘𝗥𝗘] Hook Structure Templates & Examples: 1. Template: The biggest mistake I made when I started (XYZ - Niche Specific Topic) Example: The biggest mistake I made when I started my e-com agency: 2. Template: Here's my biggest (your specific niche) hack that works (it did XYZ) Example: Here’s my biggest VSL script hack that works (increased show-up rates by 20%): 3. Template: I tested [common method] for [timeframe] here’s what actually worked: Example: I tested 5 LinkedIn AI tools for 3 weeks. Here’s what actually drove my impressions up: 4. Template: Old way: [old way of thinking relating to your niche] New way: [your new approach] Example: Old way: Spending $30,000 on expensive product dev. New way: Building a $1,000 MVP to test your idea Rules for Output: - Only output the hooks in Markdown format using triple backticks (```). - Each hook should be 1-2 lines maximum. - Each line should be max 6–8 words. - No extra commentary, explanations, or formatting - just the hooks. - If you have text written inside brackets, then you should add a line break before. Example Output: If I were to start my credit repair business today, here's how I'd do it (full breakdown): Now, generate hooks based on the given examples. ——— ♻️ Useful? Share this with your network, help someone out :) P.S. I break down successful coaching offers & creator businesses inside Offer Launch Lab. Link in my profile :)