Vector 👻

Head of Marketing

BuyerExperience

Advisor

That's Marketing, Baby

Bi-weeklyish podcast for B2B marketers craving hot takes and actionable advice

Co-Host

Ércule

Island

Head of Content and Communications

LASSO

Head of Content

Marpipe

VP, Brand & Content

• Built and led the company’s entire content, customer, and partner marketing functions as a team of one
• Created a culture of content by empowering others to bring ideas to the table and continuously share stories and data to drive the Marpipe story
• Established an editorial strategy and collaborated with internal SMEs to publish one blog post per week; increased organic site traffic by 58%
• Increased organic social media following by 18% overall, including LinkedIn and Twitter (our top MQL-driving channels) by 47% and 48% respectively
• Led redesign of website home page and product pages, resulting in a 30% increase in site activity

Director, Content Marketing

Fastly

• Develop and continuously evolve overall brand content strategy to align with current business goals and market trends
• Oversee execution of brand content and surrounding omni-channel campaigns with design partners and external agencies, ensuring the integrity of brand voice, style, and tone
• Partner with demand and global field marketing teams to distribute brand content that drives leads for both enterprise and SMB markets
• Creative direct the concept development and programming strategy for all owned events
• Manage department budget, lead my direct report and agency partners, collaborate with teams, and share plans with stakeholders — remotely across multiple time zones

Senior Content Marketing Manager

Content Marketing Manager

Freelance

•	Brought big-agency thinking, strategy and creative vision to brands with a story to tell
•	Wrote copy that captured leads and created branded content that drove sales

Copywriter, Creative Director & Content Strategist

Forbes Agency Council

•	Sporadically shared my two cents on all things digital-, advertising- and agency-related

Member/Contributor

Head of Content @ LASSO | Co-host of That's Marketing, Baby | Delivering daily cheat codes for small content teams

I'm a creative director turned content marketer and strategist with more than 20 years of experience conceptualizing and executing breakthrough work for B2C brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, and B2B brands like Fastly and Island.

I have a knack for leading cross-functional teams toward a common goal, bringing order to the oft-chaotic creative process, crafting insight-driven global campaigns, and bringing stories to life via long- and short-form content.

Seriously GIDDY to share that I'm starting my dream role as 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 Vector 👻

I've been feeling the pull to market to marketers again for a while now.

But I was holding out for 𝘫𝘶𝘴𝘵 the right opportunity.

I prayed hard for an early-stage martech startup with empathetic founders and a mind-blowing product. (Easier said than found.)

But the stars aligned when Joshua Perk 👻 reached out looking for Vector's marketing lead. I could FEEL his energy for his product and his customers through the screen. And that same passion shone through upon meeting co-founder Nick Masters. (They're both former Air Force AND former Drift, btw. Which, say less.)

If that weren't enough, I took one look at the website and fell in love:
→ with the branding (the color palette, the ghost mascots!)
→ with the messaging (THEY NAME THE PROBLEM THEY SOLVE!)
→ with the promise of the product (see 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 who is on your site and target them accordingly!)

As a marketer who has had to perform what felt like black magic to prove any kind of attribution, this idea of 𝗰𝗼𝗻𝘁𝗮𝗰𝘁-𝗯𝗮𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 spoke to me on a whole 'nother level.

The entire team has been so welcoming.
(They even made me my own little T. Swift-inspired ghosty. 🥹 Isn't she adorable?!)

And I'm wasting no time. I have my first customer call today — day 2, y'all!

A huge thank you to Josh and Nick for putting your trust in me. I am 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 to build this company with you.

And an enormous shoutout to Daniel J. Murphy who spoke my name in a room of opportunity, which ultimately led to me landing this role. 💜

Jess Cook

Head of Marketing at Vector | Co-host of That's Marketing, Baby

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