Island

Head of Content and Communications

That's Marketing, Baby

Bi-weeklyish podcast for B2B marketers craving hot takes and actionable advice

Co-Host

Ércule

Advisor

Laudable (YC S21)

LASSO

Head of Content

Marpipe

VP, Brand & Content

• Built and led the company’s entire content, customer, and partner marketing functions as a team of one
• Created a culture of content by empowering others to bring ideas to the table and continuously share stories and data to drive the Marpipe story
• Established an editorial strategy and collaborated with internal SMEs to publish one blog post per week; increased organic site traffic by 58%
• Increased organic social media following by 18% overall, including LinkedIn and Twitter (our top MQL-driving channels) by 47% and 48% respectively
• Led redesign of website home page and product pages, resulting in a 30% increase in site activity

Director, Content Marketing

Fastly

• Develop and continuously evolve overall brand content strategy to align with current business goals and market trends
• Oversee execution of brand content and surrounding omni-channel campaigns with design partners and external agencies, ensuring the integrity of brand voice, style, and tone
• Partner with demand and global field marketing teams to distribute brand content that drives leads for both enterprise and SMB markets
• Creative direct the concept development and programming strategy for all owned events
• Manage department budget, lead my direct report and agency partners, collaborate with teams, and share plans with stakeholders — remotely across multiple time zones

Senior Content Marketing Manager

Content Marketing Manager

Freelance

•	Brought big-agency thinking, strategy and creative vision to brands with a story to tell
•	Wrote copy that captured leads and created branded content that drove sales

Copywriter, Creative Director & Content Strategist

Forbes Agency Council

•	Sporadically shared my two cents on all things digital-, advertising- and agency-related

Member/Contributor

TMV Group

•	Restructured creative department teams and processes to better facilitate collaboration and growth
•	Managed and mentored team of 10+ creatives with diverse personalities and levels of experience
•	Provided strategic creative direction across 15+ B2B and B2C accounts in a deadline-driven environment
•	Led creative ideation and execution for new business pitches, brought in agency’s two largest clients to date
•	Grew creative department by 50% and elevated caliber of work to be named Top Agency of 2019 IAC Awards

Clients:
Faygo, Mahindra, ROXOR, Australian Dream, Centria Autism, Lear Automotive, Great Expressions, Butzel Long, Rip It, Everfresh, Clear Fruit

Executive Creative Director

Head of Content @ LASSO | Co-host of That's Marketing, Baby | Delivering daily cheat codes for small content teams

I'm a creative director turned content marketer and strategist with more than 20 years of experience conceptualizing and executing breakthrough work for B2C brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, and B2B brands like Fastly and Island.

I have a knack for leading cross-functional teams toward a common goal, bringing order to the oft-chaotic creative process, crafting insight-driven global campaigns, and bringing stories to life via long- and short-form content.

I LOVE a good template. 

Here's one that is saving my time and sanity.

(Especially when it comes to onboarding new freelancers.)

But first, a little background ...

I'm lucky enough to be working with my friends at ércule on Island's SEO strategy.

To get their team up to speed on our category, ICP, and product, my first task was to fill out their ✨ Product Marketing Survey ✨

It took a bit of time and effort, but once it was done, I had a fully fledged marketer's guide to Island. 

And not just for ércule, I realized.
But for anyone who ever needs to write about Island.

I shared it with all our current agencies and vendors. 
I shared it with HR to include in onboarding for GTM new-hires.
I shared it with a new freelance writer we're bringing aboard.

And now, ércule is sharing it with you. 

Hit "Visit my website" right under my name 👆 to get the link and make yourself a copy.

Taplio

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