Vector 👻

Head of Marketing

BuyerExperience

Advisor

That's Marketing, Baby

Bi-weeklyish podcast for B2B marketers craving hot takes and actionable advice

Co-Host

Ércule

Island

Head of Content and Communications

LASSO

Head of Content

Marpipe

VP, Brand & Content

• Built and led the company’s entire content, customer, and partner marketing functions as a team of one
• Created a culture of content by empowering others to bring ideas to the table and continuously share stories and data to drive the Marpipe story
• Established an editorial strategy and collaborated with internal SMEs to publish one blog post per week; increased organic site traffic by 58%
• Increased organic social media following by 18% overall, including LinkedIn and Twitter (our top MQL-driving channels) by 47% and 48% respectively
• Led redesign of website home page and product pages, resulting in a 30% increase in site activity

Director, Content Marketing

Fastly

• Develop and continuously evolve overall brand content strategy to align with current business goals and market trends
• Oversee execution of brand content and surrounding omni-channel campaigns with design partners and external agencies, ensuring the integrity of brand voice, style, and tone
• Partner with demand and global field marketing teams to distribute brand content that drives leads for both enterprise and SMB markets
• Creative direct the concept development and programming strategy for all owned events
• Manage department budget, lead my direct report and agency partners, collaborate with teams, and share plans with stakeholders — remotely across multiple time zones

Senior Content Marketing Manager

Content Marketing Manager

Freelance

•	Brought big-agency thinking, strategy and creative vision to brands with a story to tell
•	Wrote copy that captured leads and created branded content that drove sales

Copywriter, Creative Director & Content Strategist

Forbes Agency Council

•	Sporadically shared my two cents on all things digital-, advertising- and agency-related

Member/Contributor

Head of Content @ LASSO | Co-host of That's Marketing, Baby | Delivering daily cheat codes for small content teams

I'm a creative director turned content marketer and strategist with more than 20 years of experience conceptualizing and executing breakthrough work for B2C brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, and B2B brands like Fastly and Island.

I have a knack for leading cross-functional teams toward a common goal, bringing order to the oft-chaotic creative process, crafting insight-driven global campaigns, and bringing stories to life via long- and short-form content.

Jess Cook

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