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I was an in-house content strategist for over a decade. I got amazing results running BOFU programs in-house. But since becoming a consultant I've been able to: ✅ Increase blog conversions from 6 to 30/mo ~ 5 months ✅ Achieve over two dozen first page rankings for teams ✅ Take blog conversions from 5% to 30% ~ 90 days ✅ Drive 7-figures in attributable inbound pipeline ✅ Empower content teams to learn BOFU marketing When clients come to me they have a very specific goal: Drive inbound leads, sales and customers from their blog But they're usually running into the following problems: ❌ Too much (or only) top-of-funnel content on the blog ❌ Seeing an increase in traffic but not leads ❌ Most of the leads are coming from paid ads vs oragnic ❌ Their content team is lean and limited on resources ❌ Content and SEO agencies aren’t delivering ❌ In-house writers have knowledge gaps about BOFU ❌ Not able to clearly attribute content to pipeline Here's how I help content teams: - Creating a bottom-of-funnel comparison page strategy - Showing clear content to pipeline attribution If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: - Producing content there’s a lack of strategy and direction - Not seeing attributable inbound signups from blogs - Working with SEO agencies but not seeing inbound leads - No or limited inbound leads coming from the blog - You or your team's knowledge of BOFU is limited I'm here to help you out. Let's talk!
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