Digichapter

Founder - Content Strategist & Consultant

Event Mender

Head Of Content Strategy

Wevolver

I initially joined Wevolver as a full-time Content Director. However, due to personal circumstances, I decided to take a step back and continue working with the team on a contract basis. During this time, my responsibilities included: 

- Creating Wevolver's SEO strategy
- Conducting keyword research
- Managing external writers
- Maintaining content calendar
- Editing

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to a substantial increase in revenue.

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

This is THE BIGGEST misconception about content marketing:

🚫🚫🚫

When it comes to content, most have a "let's put stuff out there and hope for the best" approach.

Surely if you just post more content, you’ll skyrocket your growth. Right?

I hate to be the bearer of bad news but that’s just not how it works out. 

So how do you ensure your content becomes an investment that pays dividend everyday?

That's where I come in 🙋🏻‍♀️

My promise to you is simple. I'll help you build a growth-focused content engine — whether you want to generate more brand buzz, demand, thought leadership, etc. Growth looks different for everyone at different stages. 

I'm here to connect the dots for you so you can stop with the guesswork.

>> MY WORK

For the past 7 years, I've worn all the hats, from writer to consultant and everything in between. During this time, I worked with over 30 companies. 

At the end of 2020, I started my consultancy to help businesses and B2B in-house teams turn content into a growth channel WITHOUT having a full-time content team. 

>> HOW I CAN HELP YOU GROW

🌱Create content that makes your target buyers take action
🌱Build systems that allow you to create content at scale
🌱Keep your marketing and revenue targets in the green​

>> INTERESTED IN JOINING FORCES?

Click the link on my profile to book a call! 

I'm excited to learn about you and your business! 👋🏼

Is your content strategy working?

Use these 3 assessment buckets to find out ⬇️

🔍 Tactical-level

This is about evaluating your current performance relative to the goals you set in your strategy. 

Example:
- Which types of social posts do well?
- What can be improved on a page level?

Frequency of reporting ➜ Weekly / Bi-weekly

⚙️ Operational-level

In order to meet your goals, you need to have the right resources and systems to support your operations.

Example:
- Does your workflow support your cadence?
- Have you templatized recurring tasks?

Frequency of reporting ➜ Monthly / Quarterly

👁 Strategic-level

It's important to evaluate whether you're still moving in alignment with the strategy you laid out initially and where your gaps are.

Example:
- Are you producing the right content for your needs?
- Where are you in relation to your goals as a whole?

Frequency of reporting ➜ Quarterly + 1 main annual review

Based on my experience, most businesses fall into on of these camps:

- Running on complete autopilot
- Obsessing over every single metric on the daily
- Changing strategies every week, aka shiny trend syndrome

But for your content engine to run smooth as butter, you need to be also strategic with your assessment.

Let me know if this was helpful!

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

Mina  Mesbahi

Don't do output-focused content marketing.

Because the purpose of content marketing isn't to produce:

- articles
- e-books
- LinkedIn posts
- Twitter threads
- newsletters
- whatever else

Our job is to generate:

- awareness
- brand buzz
- interest
- resonance
- connection
- desire
- demand
- revenue

... through the medium that is content.

So stop using output-focused KPIs and start becoming outcome-focused.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

You're only generating ideas, not a content strategy unless…

You've answered questions like:

- Who are your target buyers beyond their title and industry?
- Which current events or trends are impacting them?
- What do they need to hear to make a decision?
- How does each piece of content tie into your goals?
- How often can you publish and still maintain quality?
- How's your brand positioned?

You don't have to go down another random brainstorming path that only leads to you wasting your time and budget.

There's a proven framework to uncover exactly what you need to communicate to:

➜ Get the attention of your target customers
➜ Hit your brand and revenue goals

🥁 Cue strategic content marketing 🥁

That's the difference between generating content ideas and turning content into a revenue-generating growth engine.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

4 types of social content you should add to your calendar and why:

🔹Evergreen

This type of content revolves around the main problem you solve for your ideal customer and the adjacent challenges they face.

What do they run into before they realize they have a problem that you solve? How do they need to think differently to get the most out of your solution?

→ Impact: Helps you with your positioning and builds authority

🔹Collaborative

Think of this as content that creates a two-way conversation or content created by your audience and your customers.

This can be case studies, polls, a dedicated series to answering community questions, podcast snippets, etc.

→ Impact: Helps you build a community and trust

🔹Trend-focused

This is about leveraging trending delivery, formats, or topics that work for the channel(s) you're active on.

But be careful that you stay true to what makes sense for your brand and that you don't overdo it (e.g., most chatgpt posts)

→ Impact: Helps you maximize your reach

🔹Employee-generated

Involve your team in the creation process and show their faces. 

Also, build an advocacy program so they can help you amplify your message using their personal profiles.

→ Impact: Helps you maximize your growth and humanize your brand

👉 P.S. Most of this should be an extension of your overall content strategy so you can build holistic authority and communicate a consistent message across all of your touchpoints.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

Viral content ≠ Successful content

Successful content rotates between:

- deep
- concise 
- personal
- inspiring 
- actionable
- accessible
- persuasive 
- educational
- comprehensive 
- fun-to-consume
- perspective-shifting

And above all, it's always strategic and customer-centric.

It might be great for the ego to get thousands of impressions and a spike in traffic.

But almost always...

What's good for the ego ≠ What's good for the pipeline

And if you're anything like my clients, you'd take a healthy pipeline any day of the week.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

There's one type of feedback I receive on LinkedIn that makes me think I'm not doing a good job...

It goes something along the lines of this:

"You're doing so well. How do you manage it all?"

This type of feedback signals to me that I'm not doing a good job at being honest.

The truth is... I struggle every day.

And I'm fairly certain that's the case for most of us... especially if you're trying to do something you've never done before.

But I hardly share any of that.

Mainly because I'm TERRIBLE at talking about my roadblocks or anything outside of content stratgey on here.

So I'd really love to take this new year to issue myself (and those who relate to this) a challenge...

A challenge to share more of ourselves, the hard stuff, the real stuff, and the messy middle.

What do you think? Wanna join me? 👋🏼

P.S. Feel free to share any tips that have helped you be more transparent on LinkedIn.

Want to create less content but get better results?

You don't want to miss this one!

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

When it comes to content, most have a "let's put stuff out there and hope for the best" approach.

They keep publishing content on their social channels or website.

Surely if you do enough of those things, you’ll skyrocket your growth. Right?

Most likely not.

So how do you ensure your content is an investment, not a cost?

That's where I come in 🙋🏻‍♀️

My promise to you is simple. I'll help you build a growth-focused content engine whether you want to generate more brand buzz, demand, thought leadership, etc. Growth looks different for every company at different stages. 

I'm here to connect the dots so you can stop with the guesswork.

>> MY WORK

For the past 7 years, I've worn all the hats, from writer to consultant and everything in between. During this time, I worked with over 30 companies worldwide. 

At the end of 2020, I founded Digichapter to help B2B companies and founders use content to attract high-intent leads and customers with their content. 

>> HOW I CAN HELP YOU GROW

🌱 1:1 consulting sessions
🌱 Content audit (social and website)
🌱 Content strategy (social and website)
🌱 Workshops & training 


>> INTERESTED IN JOINING FORCES?

Click the link on my profile to book a call! 

I'm excited to learn about you and your business!

How many LinkedIn posts do you scroll past every day?

I bet it's a lot.

The odds are it's not because you hate content…

Or because you have a permenant love-hate relationship with the platform.

It's because those posts are irrelevant or uninspiring in one way or another.

A big part of what I do as a strategist and consultant is to change that. (not just for LinkedIn content, but for all content)

I've written thousands of posts and done many audits. 

Here are the 10 common mistakes I always come across that you need to avoid:

- Focusing mainly on selling
- Ignoring your analytics data
- Sticking with only one format
- Not having a cohesive strategy 
- Sounding too robotic, aka corporate
- Pushing links to your website or blog
- Not using a clear or enticing headline 
- Making it all about your achievements
- Not optimizing the text and/or graphic 
- Not showing the human(s) behind the brand

And remember this👇

Getting attention ≠ Building authority & Inspiring action 

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

5 things you can do AFTER you publish content to:

- maximize your visibility
- squeeze the most value out of your content
- wipe away your overwhelm 

Win-win-win. Right?

Ok, Let's dive in:

👉 Featured an external subject matter expert or used their quote?

Reach out to them and let them know the content is live. Thank them and provide a graphic with their photo and quote to share with their network.

👉 Speaking at an event or a podcast in the near future?

Identify ways to incorporate some of the content into your speaking points or slides. 

You can also do a shameless but value-focused plug letting people know they can go this specific content piece to learn more.

👉 Know any relevant newsletters or other industry round-ups on the topic?

Reach out to them and explain why this specific content is a valuable addition to their round-up.

👉 Got your own newsletter?

Include it in your next blast but make sure you're not just dumping the link in there. 

Add a backstory and remind them why they care or should care about that topic.

👉 Only have social accounts?

Identify at least 3 questions you answer within the content. Create 3 posts based on those questions and repurpose them in different formats + angles.

In all these examples, the core content is the same.

But it's optimized for easy consumption across multiple channels and micro touchpoints.

And you know what makes all of this a lot less time-consuming?

Baking distribution and repurposing workflows into your content strategy.

That's how you can work smarter, not harder, and get killer results.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

Number 7 especially gets my goat 🐐

Are you ready?

Let's get swiping!

P.S. These are in no particular order.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

Your content strategy should hit these 4 areas if you’re looking to shorten your sales cycle: 

👉 Content that shows your target buyers they have a problem

Think of this as educating your target buyers about the hidden costs of not acknowledging their problem and how it's standing in the way of them achieving their goals.

🫴 Content that shows you get their problem

These topics signal to your target buyers that they're in the right place and you know exactly what they're trying to solve.

💪 Content that connects your solution to their problem

The trick here is to take a more subtle approach. 

Think of it as sprinkling your product into your content (i.e. product-led content) rather than turning the entire piece into a demo or pitch.

🫶 Content that shows how your product is the right solution

This isn't about boring product launch press releases, feature updates, and other "news" announcements. 

You've got to show how your product works within the context of industry problems and how you've helped other companies do the same. 

P.S. A lil disclaimer:

Depending on the stage you're in, you might need a different ratio of these topics.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

It’s ok if you've had a slow start to the new year and haven't gotten started on your goals yet.

I started the year SO ready to hit the ground running.

But only 5 days into it, I had to hit pause thanks to a very stubborn and harsh flu 🤧

At first, I was incredibly frustrated because I had to:

- Reschedule discovery calls 
- Postpone my own projects
- Fall behind on client work 
- Cancel networking calls
- Stop posting on here 

And most importantly, I felt that this was going to set the tone for the rest of my year.

But then it dawned on me that we're only 2 weeks into the year.

That means there are still 50 more weeks left.

So here's a reminder from me to you:

Don't get swept away in the new year hype – we're less than 4% into 2023 anyway.

P.S. It wasn't all bad tbh. I listened to a ton of podcasts and drank more cups of tea than LinkedIn posts about chatgpt 😄

Here’s what most get wrong about using ChatGPT or any other 'quick magic' formula for content:

Creating content in less time
≠
Knowing how to create content that gets business results

We've become OBSESSED with quick hacks and creating content in as little time as possible.

And, of course, I get it.

I'm a solo content marketer and business owner all wrapped in one.

But is your primary goal to create sales-aligned content or save time?

Now I'm not saying you can't have both.

You can absolutely create effective content and save time when you:

⚡️ Build rinse-and-repeat systems and workflows
⚡️ Bake templates into your content strategy
⚡️ Invest in the right tools and trainings
⚡️ Audit your processes regularly

Which is what actually moves the needle for your business.

P.S. Data shows cyclists can save about 70 seconds on average over 40km by shaving their legs. 

Of course, they can only win the race on that if they *actually* know how to cycle.

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#contentmarketing #b2bmarketing #contenttips #contentstrategy

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