Digichapter

Algorithm updates and marketing trends come and go, but one thing will always work:

A content strategy based on your specific business context and timeless marketing principles. And then layering platform-specific tactics to maximize your results.

Think about it.

How would your result change if your content – across all channels – was part of a bigger plan to help you:

✔️ Grow, convert, and retain
✔️ Have better internal alignment
✔️ Use your resources more effectively

That’s the POWER of an effective content strategy.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste approach to content — my secret sauce for creating content engines that work smarter, not harder.

I’ve built and scaled content programs that have contributed to millions in pipeline.

You won't find any hacks or tricks over here.

But if you're a growth-stage B2B startup or a founder looking to grow your brand and pipeline through strategic content, pull up a chair or...

Head over to my featured section to book an intro chat!

Founder, Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis. During this time, my responsibilities included: 

- Creating Wevolver's SEO strategy
- Conducting keyword research
- Managing external writers
- Maintaining content calendar
- Editing

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Leads to greater profit margins

I’ve spent the last 8+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right (I’m talking half a million in pipeline from a single campaign) and the waste of resources when you do it wrong.

I started my consulting business three years ago to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

If you’re a marketing leader or founder in B2B tech and digital services ready to sharpen your content strategy and marketing, I'd love to chat 👋

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