Kacyn Goranson, MBA's Linkedin Analytics

With over 14 years of experience as a marketing strategist and growth leader, my approach centers around achieving concrete results and real-world impact. I excel in highly competitive landscapes by implementing ahead-of-the-curve strategies. Passionate about uncovering the 'why' and 'how' behind business challenges, I guide teams to prioritize revenue results instead of vanity metrics and take a full-funnel view of the pipeline. I also understand the importance of leading with a healthy work-life balance and a sense of fulfillment, both for myself and for my teams. By keeping both outcomes and people at the forefront, I'm able to create a culture of success for my organizations. I thrive in change management and high-growth environments focused on mergers and acquisition and operational challenges. Data-Backed Results ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ➥ Researched, launched, and optimized an Account-Based Marketing Program aimed at moving more up-market, with initial results showing a 44x return on program investment to revenue generated Change Champion ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ➥ Collaborated with internal and newly-acquired stakeholders to establish culture, organizational and initiative alignment 7 times in a 3 year period I have successfully leveraged budget, operations, and technology management to optimize results within revenue ranges from seed-stage start-ups and Series A companies to those with over $340M in revenue. I am adept at using data and analytics to pinpoint areas requiring optimization for increased marketing efficiency and building high-performing teams that deliver on ambitious revenue targets. My ability to understand and harness the power of technology is a key asset in creating a culture of innovation and continuous improvement. I possess a strong technical acumen that enables me to effectively leverage a wide range of marketing automation, CRM, PPC, ABM, analytics, and social media tools to drive business. I am committed to catalyzing growth and reach through out-of-the-box marketing strategy. With my background in social media marketing, I’m always open to connect with other professionals and deliver value to my network here on LinkedIn. Let's connect and help each other. CORE COMPETENCIES: ► Marketing Operations ► Marketing Automation ► Digital Marketing Strategy & Execution ► Campaign Execution ► Revenue Growth ► Sales Enablement ► Account Based Marketing (ABM) ► Marketing Analytics ► Marketing Compliance ► Marketing Budget Management