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As a seasoned marketing leader with a robust track record in B2B industrial technology, I specialize in product and demand generation marketing. My expertise spans AI, SaaS, and industrial sectors, where I've successfully led transformative campaigns for global leaders like AVEVA and HPE. At Beyond Limits, I drive innovative marketing strategies that elevate brand presence, enhance customer engagement, and fuel business growth. My career is marked by a passion for bridging complex technological solutions with market applications, making them accessible and relevant to diverse stakeholders. Throughout my career, I have honed my ability to craft and execute comprehensive marketing strategies that resonate with a global audience. Leveraging the power of digital transformation, I redefine customer engagement and drive significant business outcomes. My approach is deeply rooted in data-driven methodologies, ensuring every campaign is targeted, effective, and measurable. I have a proven ability to build lean and agile marketing teams, elevate brand presence on a global scale, and spearhead innovative lead-generation campaigns. My accomplishments are a testament to my proficiency in delivering results that not only meet but often exceed expectations. Additionally, I am a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers. Beyond my professional achievements, I am committed to staying at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies. My vision is to market products and create narratives that resonate, inspire, and drive change. Let’s connect to explore how we can revolutionize marketing in the industrial tech sector together.
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I've been watching tech evolve for years, and something massive is happening: We're moving from apps to AIs From clicking to conversing From complex menus to natural chat From rigid forms to fluid dialogues From static dashboards to smart assistants Remember when smartphones changed everything? This shift is even bigger. These AI assistants will: • Understand your needs before you ask • Handle complex tasks automatically • Find information you didn't know existed • Make decisions simpler • Work across all your systems seamlessly This isn't just another tech trend it's a complete revolution in how we work. Want to stay ahead of this wave? Start exploring conversational AI tools today. Check out the full TED talk video in the comments. Let me know your thoughts.
🤔Simplicity is the secret weapon to 10x productivity We're drowning in complexity. Word docs are novels now. 6-slide decks became 50-slide marathons. Our brains process 100x more data than 30 years ago. Simple decisions have become complex analyses. We don't work smarter - we just work more. Want real productivity? Focus on simplicity. Cut the fluff. Embrace brevity. Make decisions faster. Comment "SIMPLIFY" to join the movement toward better work habits. Check out the full ted talk here > https://lnkd.in/dBnm6DcT
𝐖𝐞'𝐫𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫—𝐛𝐮𝐭 𝐟𝐞𝐞𝐥 𝐦𝐨𝐫𝐞 𝐚𝐥𝐨𝐧𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. In-person socializing is down nearly 30% for adults in the last 20 years. For young people (15–24), it's dropped 𝐚𝐥𝐦𝐨𝐬𝐭 70%. The number of Americans with 𝘻𝘦𝘳𝘰 close friends has risen from 3% 𝐭𝐨 12% in 30 years. 𝐖𝐢𝐭𝐡 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥𝐬 𝐰𝐞’𝐯𝐞 𝐛𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧—𝐰𝐡𝐲 𝐚𝐫𝐞 𝐰𝐞 𝐬𝐭𝐢𝐥𝐥 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭? This moment from the Cleo Abram interview with Mark Zuckerberg hit hard. It’s not about replacing real connection. It’s about giving people more chances to connect in 𝘢𝘯𝘺 way they can with technology. 📺 Watch the full clip to hear this powerful conversation. > link in the comments #SocialConnection #DigitalLife #HumanContact #TechForGood
𝐈 𝐭𝐞𝐬𝐭𝐞𝐝 10+ 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐭𝐨𝐨𝐥𝐬 𝐨𝐯𝐞𝐫 𝐚 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐲𝐞𝐚𝐫 𝐰𝐢𝐭𝐡 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬. Here’s what 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 drives team success — beyond flashy features and pricing. Too many teams overlook what truly impacts daily execution: • Simple, intuitive interface • Quick learning curve for new hires • Seamless file sharing & feedback loops • Real-time collaboration • Automated task dependencies • Custom workflow templates • Integration with your existing stack • Mobile-friendly access • Detailed performance analytics • Built-in time tracking The 𝘳𝘦𝘢𝘭 game-changer? 𝐓𝐞𝐚𝐦 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧. If your team doesn’t love using it, even the “best” tool flops. After deep testing, here are 10 𝐭𝐨𝐨𝐥𝐬 that stood out for me (in no order) — depending on your needs and team structure: 𝐌𝐨𝐧𝐝𝐚𝐲.𝐜𝐨𝐦 – Best for visual planners 𝐂𝐥𝐢𝐜𝐤𝐔𝐩 – Great for complex workflows 𝐀𝐬𝐚𝐧𝐚 – Ideal for fast-scaling teams 𝐍𝐨𝐭𝐢𝐨𝐧 – Powerful for content-driven teams 𝐓𝐫𝐞𝐥𝐥𝐨 – Lightweight, great for smaller squads 𝐌𝐒 𝐏𝐥𝐚𝐧𝐧𝐞𝐫 – Solid for Microsoft 365-native teams 𝐖𝐫𝐢𝐤𝐞 – Built for cross-functional enterprise teams 𝐁𝐚𝐬𝐞𝐜𝐚𝐦𝐩 – Clean, no-frills tool for flat team structures 𝐇𝐢𝐯𝐞 – Excellent for marketing teams and campaign tracking 𝐖𝐨𝐫𝐤𝐳𝐨𝐧𝐞 – Underrated gem for mid-sized teams needing visibility 𝐖𝐡𝐚𝐭 𝐭𝐨𝐨𝐥 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐮𝐬𝐢𝐧𝐠 — 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤 (𝐨𝐫 𝐧𝐨𝐭) 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦? Let’s make this a space for real talk. Your insight might help someone else escape a broken process. Productivity doesn’t come from features — it comes from fit.
AI won't replace you. But people using AI will. Here's what I learned from AI expert Andrew Grill today: • AI should be on your org chart by 2025 • Start with easy wins that drive real business value • Use AI for new opportunities, competitive edge & talent empowerment • Small businesses can use AI for better decision making • AI assistants are becoming 24/7 company experts • Voice cloning and deepfakes pose serious security risks • Create a family/team password to protect against AI scams • Environmental impact of AI usage needs consideration • Bring "born digital" and "going digital" teams together • Run hackathons to unlock AI opportunities Want to future-proof your business? Start experimenting with AI tools today. The future belongs to the curious. Drop a 👋 if you're ready to embrace AI in your business journey. Want to know what I learned > check the comments for the link. #AIinBusiness #FutureOfWork #DigitalTransformation #andrewgrill
Marketing is about to change forever. Here's why AI will boost marketing productivity by 50%: 1. Automated content creation at scale - Blog posts in seconds - Social media calendars in minutes - Email campaigns in hours 2. Data analysis becomes instant - Customer insights - Campaign performance - Market trends 3. Personalization reaches new heights - Individual customer journeys - Dynamic content adaptation - Real-time optimization 4. Creative tasks get supercharged - Image generation - Video editing - Design variations 5. Testing becomes effortless - A/B testing at scale - Instant performance tracking - Quick iteration cycles The future belongs to marketers who embrace AI. Not those who resist it. Want to stay ahead of this revolution? Check out the full Ted talk for a change in mindset >https://lnkd.in/dBnm6DcT
𝐇𝐨𝐰 𝐀𝐈 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐬 𝐞𝐯𝐞𝐫𝐲 𝐚𝐜𝐜𝐞𝐧𝐭 𝐞𝐱𝐜𝐞𝐩𝐭 𝐒𝐜𝐨𝐭𝐭𝐢𝐬𝐡 From unlocking your phone to commanding your car, voice recognition tech has come a long way—thanks to AI. Today, machines don’t just 𝘩𝘦𝘢𝘳 us—they 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 us (Well unless you are Scottish like me). Ever wondered why so many Scottish AI voices sound oddly robotic? It’s partly because neutral British accents dominate training datasets, and Scottish voices historically haven’t had as much representation. But times are changing… Don’t like the options? Clone your own! Voice cloning tech is now accessible and scarily accurate. Soon, your digital twin might be doing the talking for you. What's your favorite Ai tool for voiceovers?
I asked my 17-year-old to explain AI. Her answer blew my mind. Here's what she taught me about the future of technology. "AI is like having a super-smart friend who lives in your computer." That made me think: • We're not just creating tools • We're creating companions • We're building bridges between humans and technology • We're shaping a new kind of relationship • We're witnessing the birth of something extraordinary Her simple wisdom reminded me that sometimes the most complex ideas can be understood through a child's eyes. The next wave of technology isn't just about algorithms and data. It's about connection. It's about understanding. It's about growth. And maybe, just maybe, we need to approach AI with the same openness and curiosity. What's your take on explaining AI? Share your thoughts below 👇 and check out this fantastic Ted talk in the comments that looks at 𝐖𝐡𝐚𝐭 𝐈𝐬 𝐚𝐧 𝐀𝐈 𝐀𝐧𝐲𝐰𝐚𝐲? 𝐟𝐫𝐨𝐦 𝐌𝐮𝐬𝐭𝐚𝐟𝐚 𝐒𝐮𝐥𝐞𝐲𝐦𝐚𝐧
We’re at the dawn of a new industrial revolution — and artificial intelligence is at the heart of it. This in-depth analysis explores how Nvidia became Silicon Valley’s crown jewel, powering the AI boom with its GPUs, while China’s 𝐃𝐞𝐞𝐩𝐒𝐞𝐞𝐤 𝐀𝐈 has stunned the world by building cutting-edge models 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 access to US chips. 👉 Could this be America’s "Sputnik moment" in the AI era? 🔹 Nvidia's accidental rise from gaming chips to AI dominance 🔹 DeepSeek’s low-cost innovation and its massive impact on global markets 🔹 The fierce competition between the US and China — and the limits of export controls 🔹 Billion-dollar bets on AI infrastructure and cloud-based compute 🔹 Why AI is no longer just a tool — it’s a geopolitical weapon 🔹 The unanswered question: Are we heading toward AGI — or an AI bubble? From Silicon Valley to Beijing, from Jensen Huang to policy makers in DC — the future of AI is unfolding fast, and this video breaks it down. Watch the full video from FT to understand how the AI landscape is evolving — and why it matters for every sector, every economy, and every business. Link in the comments #AI #Nvidia #DeepSeek #ArtificialIntelligence #Geopolitics #AGI #TechTrends #IndustrialRevolution #MachineLearning #AIChips #NvidiaVsDeepSeek
Want to know why top enterprises are switching to Hybrid AI? The future of AI isn't just neural networks anymore. Here's how Hybrid AI is transforming businesses: • Combines machine learning with symbolic reasoning • Provides explainable, human-like decision making • Works perfectly in complex industrial environments • Delivers consistent, reliable outcomes • Requires zero coding expertise • Offers superior accuracy in tough scenarios • Maintains transparency at every step The best part? It's helping companies save millions while boosting productivity. I've been researching this technology while working for #BeyondLimits, and I'm blown away by its potential. Want to learn more about how Hybrid AI can transform your business? Check out this breakdown: https://lnkd.in/d4-DqG6t Like and comment if you're excited about the future of AI! 🚀 Agree/Disagree? #HybridAI #EnterpriseAI #ArtificialIntelligence #ExplainableAI #TechInnovation #NoCodeAI #BeyondLimitsAI #DigitalTransformation #AIFuture #SymbolicAI #AIInIndustry #MachineLearning #beyondlimits
AI is transforming how we choose our careers forever. Here's why it matters more than ever... Gone are the days of traditional career paths. AI is reshaping every industry we know: 1. Job Evolution - Traditional roles are being automated - New AI-focused positions emerging daily - Hybrid roles combining human + AI skills 2. Required Skills - Data literacy becoming essential - AI tool proficiency is the new normal - Adaptability is non-negotiable 3. Career Opportunities - AI specialists in high demand - Tech-enabled creative roles booming - Remote work possibilities expanding 4. Learning Paths - Online courses more accessible - Real-time skill development - Personalized learning through AI 5. Future-Proofing - Focus on uniquely human skills - Embrace continuous learning - Build AI collaboration abilities The future belongs to those who adapt. Don't wait to evolve. What steps are you taking to stay relevant in the AI era? Share below 👇
Most enterprises aren’t struggling with GenAI—they’re struggling with how to deploy LLMs securely. In this interview, our CTO Dr. Hussein Al-Natsheh shares how Beyond Limits built a private, cloud-agnostic LLM platform designed specifically for high-risk, high-stakes environments like energy and infrastructure. This is what it takes to move from GenAI proof-of-concepts to production-grade LLM deployments — with full control, privacy, and performance.
Beyond Limits
GenAI is moving fast — but most companies are stuck at the starting line. Why? Because public LLMs weren’t built for privacy, control, or industrial-scale deployment. In this interview, our CTO Dr. Hussein Al-Natsheh shares how we designed enterprise-grade GenAI that actually works in high-risk, real-world environments. 👉 [Read the full blog] - https://lnkd.in/dFbw3w-D #GenAI #EnterpriseAI #AIinEnergy #LLM #PrivacyFirst #BeyondLimits #HybridAI #IndustrialAI
I fired my marketing team last week. 😲 Just kidding—I taught them to use AI instead! Here's how to encouraged your team to embrace AI in marketing: 1. 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐬𝐦𝐚𝐥𝐥 𝐰𝐢𝐧𝐬 - Let them use ChatGPT for email subject lines - Show them how AI could write social posts - Make it fun, not scary 2. 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐀𝐈 𝐜𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 - Chose eager learners to lead the charge - Let them teach others - Celebrated their success 3. 𝐌𝐚𝐝𝐞 𝐢𝐭 𝐚 𝐠𝐚𝐦𝐞 - Weekly AI challenges with prizes - Team competitions for best AI-generated content - Shared wins in team meetings 4. 𝐑𝐞𝐦𝐨𝐯𝐞𝐝 𝐭𝐡𝐞 𝐟𝐞𝐚𝐫 - No pressure to be perfect - Protected their jobs - Showed AI as a helper, not a replacement 5. 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐝 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 - 50% faster content creation - 3x more ideas generated - Happier team members The result? Your team now LOVES using AI. They're more creative and productive than ever. Want to transform your marketing team? Or let me know what you have in place to transform your team.
🎮 In 1999, I thought video games would change everything. Turns out, they actually did. Here's how gaming accidentally created modern AI: • Developers needed better graphics • But computers were too slow • They needed a new way to process information • Enter: parallel processing • Instead of doing tasks one by one • GPUs could do thousands at once • Like shooting a million paintballs instead of one • This tech now powers ChatGPT Who knew rage-quitting Mario would lead to robots writing poetry? Fun fact: The gaming market made this possible. Why? Because gamers will spend anything on better graphics. Want to hear more tech stories? Drop a "🎮" in the comments and follow me for more! Check out the link to the full interview with NVIDIA in the comments
AI and Competitive Advantage: The Race is On Artificial Intelligence isn’t a trend. It’s the defining force behind the next generation of industry leaders. From personalised customer experiences to real-time operational decision-making, the competitive edge AI delivers is reshaping the global business landscape. But success isn’t guaranteed. It’s earned—through smart adoption, responsible development, and relentless innovation. In my latest article, I break down: 🚀 Why AI is no longer optional 🔍 What separates winners from followers 🌍 How nations like the UAE are setting the pace ⚙️ And how businesses can embed AI at their core—ethically and at scale #AI #Leadership #Innovation #DigitalTransformation #FutureOfWork
"AI isn't just about cutting-edge tech. It's about making it practical." That's what our CPO taught me about the future of AI. Here's why you should read his full interview: • He explains why hybrid AI beats traditional machine learning • Shows how symbolic AI makes decisions more reliable • Reveals why generative AI alone isn't enough • Breaks down how AI helped a customer improve efficiency The best part? He explains complex AI concepts using simple examples anyone can understand. Like how a knowledge graph is just like mapping family relationships. No more confusing tech jargon. Just clear, practical insights about where AI is heading. Want to understand the future of enterprise AI? Click the link below to read the full interview. https://lnkd.in/dX6pPa_R #FutureOfAI #TechInsights #AIExplained #PracticalAI #AIForBusiness #BeyondLimits
Traditional vs. Modern Approaches to Oil & Gas Data Management The future of energy is being reshaped by artificial intelligence. Let's explore how the oil and gas industry is transforming its approach to data: Data Collection: Traditional Approach: Manual readings, paper logs, and time-consuming field visits Modern Approach: IoT sensors, real-time monitoring, and automated data collection Key Difference: From days to seconds in data gathering Data Analysis: Traditional Approach: Spreadsheet-based analysis with limited insights Modern Approach: AI-powered predictive analytics and machine learning models Key Difference: Reactive to proactive decision-making Risk Management: Traditional Approach: Experience-based decisions and historical data Modern Approach: AI-driven risk assessment and automated safety protocols Key Difference: Enhanced accuracy and reduced human error The oil and gas sector stands at a crossroads between tradition and innovation. Companies that embrace AI aren't just surviving - they're thriving. Here's what modern solutions deliver: • 40% reduction in downtime • 30% increase in efficiency • 25% cost savings • 60% faster decision-making • 35% improved safety records Ready to transform your operations? Share your biggest data challenge below, and let's discuss how AI can help you overcome it. #OilAndGas #ArtificialIntelligence #OperationalExcellence #BeyondLimits
Last year, I faced a life-changing decision. A prestigious tech company offered me a comfortable position with all the perks you'd expect. But something didn't feel right. Instead the startup I chose had something different - a vision that aligned with my values. Here's what made me take the leap: 1. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐈𝐦𝐩𝐚𝐜𝐭 💪 At a startup, my voice isn't just heard — it's felt. Every decision, every idea, and every risk shapes the company from the ground up. No red tape, no waiting. Just action and impact. 2. 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 𝐓𝐡𝐚𝐭 𝐅𝐥𝐨𝐰𝐬 𝐁𝐨𝐭𝐡 𝐖𝐚𝐲𝐬 🌱 Here, mentorship isn't top-down — it's a two-way street. I'm learning from the best, while lifting up the next generation of women in tech. We grow by growing others. 3. 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐂𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 🎯 Startups allow us to redefine success on 𝘰𝘶𝘳 terms. No more choosing between ambition and life outside work. It’s not about balance — it’s about integration that actually works. 4. 𝐑𝐞𝐚𝐥 𝐒𝐤𝐢𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞 📈 Why build someone else’s dream when you can own a piece of your own? With equity on the table, every win feels personal — because it 𝘪𝘴. 5. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐅𝐮𝐥𝐥 𝐒𝐩𝐞𝐞𝐝 ⚡ Big ideas don’t get stuck in endless meetings here. We test, learn, and move — fast. It’s the kind of momentum that keeps you sharp, curious, and constantly evolving. 𝐖𝐚𝐬 𝐢𝐭 𝐬𝐜𝐚𝐫𝐲? 𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲. But growth rarely lives in comfort. The biggest breakthroughs often begin with a leap into the unknown. 𝐓𝐨 𝐞𝐯𝐞𝐫𝐲 𝐰𝐨𝐦𝐚𝐧 𝐢𝐧 𝐭𝐞𝐜𝐡 𝐰𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠 𝐢𝐟 𝐭𝐡𝐞𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐭𝐚𝐤𝐞 𝐭𝐡𝐚𝐭 𝐥𝐞𝐚𝐩: Your skills are valuable Your perspective is needed Your leadership matters The future of tech needs diverse voices. Sometimes that means choosing the challenging path over the comfortable one. Would love to hear from others who took similar leaps! Share your story below 👇 #WomenInTech #StartupLife #TechCareers #Diversity #Leadership #AI
"From Mars rovers to industrial AI: How space tech is transforming business" NASA's AI that guided rovers on Mars is now revolutionizing Earth-based industries. And it's not just any AI - it's Hybrid AI that combines: • Generative AI for creative solutions • Numeric AI for data processing • Symbolic AI for human-like reasoning The results? ✓ Clearer decision-making ✓ Better operational insights ✓ Massive ROI for businesses ✓ Real-time problem solving ✓ Complete transparency in AI decisions The best part? You don't need to be a coding expert to use it. • Optimizing industrial operations • Driving efficiency across sectors • Solving complex business challenges Want to see how Beyond Limits AI can transform your business? Drop a "Mars" in the comments and I'll share more details.
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