Kirsty Mckenzie's Linkedin Analytics

Tech-Adaptive Mindset Marketing Professional As a seasoned marketing expert, Kirsty Sweeney McKenzie has carved a distinctive niche in the B2B marketing realm, particularly within the industrial, energy, SaaS, and technology sectors. Her journey, marked by strategic foresight and innovative approaches, began earnestly with notable stints at industry giants like AVEVA (a Schneider Electric company), KCA Deutag and HPE. Kirsty honed her skills here, blending technology with marketing acumen to drive significant business outcomes. Kirsty's mission has always been to bridge the gap between complex technological solutions and their market applications, making them accessible and relevant to diverse stakeholders. Her expertise lies in crafting and executing comprehensive marketing strategies that resonate with a global audience, leveraging the power of digital transformation to redefine customer engagement. Her accomplishments are a testament to her proficiency. From building lean and agile marketing teams to elevating brand presence on a global scale to spearheading innovative lead-generation campaigns, Kirsty has consistently delivered results that not only meet but often exceed expectations. Her approach, deeply rooted in data-driven methodologies, ensures that every campaign is targeted, effective, and measurable. Kirsty's impact extends beyond her immediate professional sphere. She is a vocal advocate for diversity and inclusion within the tech industry, mentoring emerging talents and guiding them toward sustainable, impactful careers. She remains at the forefront of marketing innovation, continuously exploring and adopting new technologies and strategies to stay ahead of the curve. Kirsty Sweeney McKenzie invites professionals and organizations seeking to revolutionize their marketing strategies and harness the potential of digital innovation to connect and explore collaborative opportunities. Her vision is to market products and create narratives that resonate, inspire, and drive change. ** Family currently all on UAE golden visa ** + British Nation, with the right to work in the UK, willing to relocate globally if required. #B2BMarketing #EnergySector #TechMarketing #SaaSMarketing #IndustrialMarketing #DigitalStrategy #LeadGeneration #MarketingLeadership #ContentMarketing #BrandStrategy #CustomerEngagement #DataDrivenMarketing #MarketingInnovation #BusinessDevelopment #StrategicPartnerships #MarketingAutomation #SaaSInnovation #CorporateBranding #DigitalTransformation #GlobalMarketing