Lisa McGuire, Ed.S.'s Linkedin Analytics

The formula for success can look like an empty promise. It often happens mid-career when you are exhausted and burned out from trying to deliver someone else’s dream. You may decide you can’t take it any longer so you go out on your own. Entrepreneurship as a path to freedom and flexibility soon becomes a reality of the hardest thing you’ve ever tried to do. You've been so busy climbing the career ladder you didn’t build a network. No one cares about what you used to do. “What can you do for me now?” What are you going to sell? Who is going to buy it? How can you get everything done? I’ve walked in those shoes and as a 3rd-generation entrepreneur I had an idea of what I was signing up for. What was difficult was identifying the value I could offer when my identity was so closely aligned with a job description I no longer had. Following the hustle and grind business formulas didn't work for me. Driving sales with scarcity and slimy pressure-filled techniques didn’t align with my values. Enter a new approach: Imagine a business that you can build around you instead of you forcing yourself to work in a business that doesn’t align with how you are designed. I’ve spent 25+ years advising professional service providers who desire a trusted authority brand position. They struggle to know how to develop a business around who they are and the right words to use when big opportunities appear. I do this by guiding clients through a transformational experience that creates a personal brand of integrity. Define Your Brand Identity 
 (your starting point, cleaning house, future thinking) • Skills, traits, reputation, and energetic blueprint • Limiting beliefs • Mental fitness to rewire neural pathways • Deconditioning tools • Chart your purpose Determine Your Direction 
 (make and work a business plan built around your design) • Leave behind outdated business models. • Build your business strategy around your essence with desirable clients, remarkable offers and memorable messaging. • Take agency for your future with purpose-aligned decision-making 
 
 Differentiate to Stand Out 
 (aligned action to an impactful business and life) • Fascinate purpose-aligned clients • Attract value-resonating resources • Ascend to a new level My clients are business and financial advisors, health and wellness professionals, corporate trainers, consultants, and coaches.
As growth-minded individuals, they are ready to take action to up-level to live a life of so much more. Contact: [email protected] 678.520.7660