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If you're an expert with something to say, shout about it. But you need an engaged audience. No audience = no clients How will you do it? Different ways but here are my favs: 1. Podcasts 2. YouTube 3. LinkedIn 4. Website 5. Email list 6. Live Events 7. Collaborations All good, but it's not as easy as it looks, but I guess you know that already. The issue is not the method; it's more about execution than anything else. How will you get the job done? Will you need help? If you're a do-it-yourself person, fine. How's that been going for you? Look, if you don't fix it, here is what will happen: - You won't get enough traffic - You won't generate warm leads - You won't attract high-value clients - Your dreams will be put on hold - Hopes will be dashed I can help you: • Build trust • Establish authority in your industry. • Give clarity about what you do and who you help. • Inspire a prospect to work with you I've helped hundreds of people generate more traffic, leads and clients. We do it with smart traffic and relationship-building methods. For example, I redesigned Avon's LinkedIn About section and newsfeed content for his Relevate business. Views increased by 500% within two weeks, and he got a new client. Help starts at $395. Send me a message. ► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦 "Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement. With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired). ► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄 "Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com ► '𝙆𝙄𝙈 𝙒𝙄𝙇𝙇𝙄𝙎 𝙄𝙎 𝘼 𝙍𝘼𝙍𝙀 𝙍𝙀𝙎𝙊𝙐𝙍𝘾𝙀' "Kim Willis is a rare resource and one you should connect with. He can easily mix the skills of copywriting, sales and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.
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When client budgets are tight… CUT LOOSE You need a clear head, a plan that makes sense… And confidence to bring it to the marketplace. I have no idea if recent global ructions will translate into a mere economic blip. Or a major economic downturn. But people are nervous, including decision makers who write the cheques. In normal times, your primary messaging objective is to demonstrate competence. Do it well and you’ll probably be fine. But these are NOT normal times. They’re disruptive times. With disruption comes heartache for many. And opportunities for a few. Right now, decision makers are reevaluating budgets. And deciding what to cut. And what to keep. What can you do? Become the only choice. Jay Acunzo says this: ✅ “Dont be the best, be their favorite.” So it’s not just about proving competence. It’s about building emotional connections with your Ideal Clients. How? Stories that resonate…. 1). Short personal stories linked to a lesson or insight. 2). Customer stories that demonstrate transformation. You already have these stories, but you’re not sharing them. So deeply connect with your ideal people. Then you’ll become their fav. Do it now. Time is of the essence. P.S. For social platforms, keep the stories short and get to the point quickly. Consider supplementing text with video. Told any relatable stories lately? Please share.
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