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For nearly five years, I have led B2B SaaS GTM teams in identifying and overcoming complex barriers to drive revenue growth and retention. My enthusiasm for empowering sellers with the necessary context, skills, and processes to provide an excellent buyer experience comes from my eight-year journey as a seller. Resume: https://resume.co/@mariabross?password=QisLacMyPilKab My Sales Journey: "Maria, you're just not cut out for Sales." I received this "encouraging" pep talk from an early manager alongside a PIP months after being promoted. After reviewing the PIP, I formally resigned. Within weeks, I landed another Account Executive role in a company that invested in the growth of its people. My new manager offered consistent coaching and helped me develop a plan working backward from my goals. I started to see incremental improvement. Shame turned to motivation, and I held myself accountable to: executing on the daily work regardless of motivation documenting everything seeking specific feedback and applying analyzing results with data course correcting freely sharing what I learn with peers I achieved President's Club and was awarded "Rep of the Quarter" as an Account Executive. While leading the Sales Development team at Revenue.io, my team increased Qualified Pipeline by 376%. I have demonstrated that I can achieve big sales goals independently, but I have also consistently improved the performance of the sales teams I support and manage directly. My career's purpose is to prepare GTM teams with the context, skills, and processes required to deliver the best client experience and exceed quota. Unrelated to Sales Interests: Chasing my toddler around Folly Beach, SC (okay, some Sales is involved) Hunting for shark teeth Breaking powerlifting records Making epic cornbread Cheering on the sales community Want to learn more? I'm a DM away.
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Just 3 little words end most cold calls before they even start: We’re All Set Heard that one lately? You're in good company. It’s the most common objection I’ve seen across every sales team I’ve worked with. And most of the usual fixes miss the mark: 🔺 Objection handling workshops 🔺 Product training 🔺 Competitive battle cards Mildly helpful. But fail to address the root problem: misalignment. You’re opening with a product pitch, and 95% of your TAM isn’t shopping. They don’t want rocket shoes. They’re jogging along just fine in their old Vans. “Hey, just checking in. Noticed your using (competitor)… how’s that going?” It might sound friendly, but it puts people on defense. Neuroscience backs this up: when someone feels like they’re being judged or sold to, the brain triggers a protective response. Their prefrontal cortex (the part you want engaged in problem-solving) shuts down. The amygdala takes over. Now they’re not curious. Just closed off. If “we’re all set” is showing up early in your calls, it might not be an objection. It might be a signal: you jumped to Step 4 before they even got through Step 1. I know, I know, buying decisions aren't linear but humor me: Step 1: They notice a problem worth solving Step 2: They decide they’re ready to fix it Step 3: They explore how to solve it Step 4: They choose who they’re doing it with If your opener helps them slow down and reflect, you earn the right to go deeper. What tips/tricks do you have on meeting your buyers where they are? I'm all ears and down to compare notes. PS: Anyone know where I can get a pair of Rocket Shoes for spring bridge running?
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