Melissa Gaglione✨

ASYNC Sales Co

I help you make money on linkedin through personal branding and social selling

Company Coaching
Monthly Cohorts
1:1 Coaching
Courses
Events

CEO & Founder

SHINE on Linkedin in 30 Days 

A Linkedin Personal Branding Course for B2B Professionals who want to generate leads, build industry authority and explode their career! 

22 Mini Video Lessons with a Detailed Custom Workbook

Course Instructor

Host & Event Organizer | B2B Yacht Networking Experience
Premium event strategist creating transformative networking experiences for sales, marketing & GTM professionals aboard luxury yachts in Tampa Bay.

Building a thriving community of 300+ B2B professionals through exclusive networking experiences that combine business development with unforgettable hospitality.

Host B2B Yacht Networking Event For Sellers & Marketers

LeadLabs App

GTM Strategic Advisor

Warmly,

Managing a team of MM AEs while bringing the product upmarket. 

Warmly identifies web visitors, warm signals, 3rd party intent and automates your outbound! 

Book a demo with me!

Senior Sales Manager

Sendspark ✨

PLG to Sales-Led Growth

Key Responsibilities
- Designed and implemented Sendspark's first sales-led growth strategy alongside existing PLG motion
- Developed comprehensive sales playbooks, pilot models, and pipeline management processes
- Established pricing tiers and packaging optimized for different customer segments

Marketing Responsibilities: 
- Developed LinkedIn social selling strategy 
- Hosted and guest appearance in webinar program averaging 450+ registrants per event
- Led influencer program with 25+ industry partners, including:
  - Recruitment and compensation structure development
  - Custom demo environments and tracking attribution
  - Collaborative content creation
- Created PLG sales enablement content aligned with marketing campaigns

Head of Sales

Strategic Sales & Brand Advisor

Deel

Key Responsibilities while reporting directly to Mike Gallardo 

As the founding account executive for Deel's global payroll product in North America, I was responsible for:

- Defining and validating our Ideal Customer Profile (ICP) across SMB, Mid-Market, and Enterprise segments
- Creating our initial go-to-market strategy and sales motion for the global payroll offering NAM 
- Developing sales messaging, value proposition, and competitive positioning
- Conducting discovery calls to understand customer pain points and tailor our solution
- Managing complex sales cycles from initial contact through onboarding
- Gathering customer feedback to inform product improvements
- Collaborating with product teams to align feature development with customer needs
- Creating repeatable sales processes for future team scaling

Key Accomplishments

Market Development
- Identified and successfully penetrated a new ICP of multinational tech companies with 50-10,000 employees

Sales Motion Innovation
- Developed a consultative sales approach focused on reducing compliance risk and operational complexity
- Established a multi-threaded selling strategy targeting Finance, HR, and Operations leaders
- Implemented a "land and expand" strategy

Organization Enablement
- Designed and delivered ASYNC training program for 80 North American sales reps
- Created comprehensive sales playbook documenting winning approaches across segments
- Worked directly with 40 AEs

Business Impact
- Exceeded first-year revenue target by 193%,
- Achieved 80%+ win rate against legacy providers
- Expanded average deal size by 70%+ by implementing multi year contracts

Account Executive NAM (Founding Global Payroll AE)

LivePerson

Enterprise Account Executive

Market Expansion & Revenue Impact
- Pioneered entry into cryptocurrency vertical, generating over $6M in closed won revenue
- Developed targeted messaging for crypto exchanges, wallets, and blockchain platforms
- Exceeded quota for 3 quarters (excluding ramp time) 

Strategic Event Marketing
- Co-created "Crypto to Dinner" series with event marketing team
- Secured participation from CEOs and leadership of 20 top cryptocurrency companies
- Generated $3.3M in pipeline opportunities directly attributed to dinner series
- Designed follow-up sequences converting 85% of attendees to sales meetings

Video & Social Selling Innovation
- Championed and implemented company-wide video selling strategy
- Achieved 3.8x higher response rates with personalized videos versus traditional email
- Developed comprehensive video prospecting playbooks for sales teams
- Trained sales professionals on effective video creation and social selling

Enterprise Account Penetration
- Known as "Fortune 500 door opener" for consistently accessing key decision-makers
- Developed multi-threaded approach combining LinkedIn, video, and tactical outreach
- Created personalized video walkthroughs addressing specific pain points of target accounts

Team Enablement
- Coached 20+ members (SDRs, AEs, AMs, Leadership) on video prospecting and social selling strategies

Enterprise Sales Development Representative

IQPC Exchange

Delegate Acquisition Sales Executive & Digital Event Producer

Gray Television

News Reporter & Multimedia Journalist 

Hillsborough County Public Schools

First Grade Teacher 

Third Grade Teacher 

AE @ Deel 🚀 Video Prospecting👸🏻| 100 Powerful Women in Sales ‘23 | Check out my VP Course | Strategic Advisor | Speaker | OneUpClub | Former On-Air News Reporter & School Teacher | Yogi

I teach you how to make money on linkedin.

You have your own company, a side hustle or work at a company... It has never been easier to make money on linkedin. 

From booking meetings to closing deals.

I'lll teach you how to build a brand and social sell on linkedin. 



Email: Melissa@asyncsales.co
Check out my website!

Account Executive

First dedicated Account Executive selling our newest offering. 
Responsible for building sales process and execution. 
Deel helps businesses hire anyone, anywhere. It’s global payroll for employees and contractors from around the world, all in one place.

Day 11: of my $30,000 in 30 days challenge… so how much have I made so far? 👇🏼

11 days ago, I went from side hustle to CEO, and I challenged myself to make $1,000 a day for 30 days. 

Is it possible? 

Well… doesn’t matter if I don’t think that because I’m going for it anyway. 


During my side hustle I built 8 revenue streams:


Team trainings: employee advocacy 
Team trainings: social selling 
Personal branding August cohort 
B2B brand partnerships
1:1 coaching
GTM advising
Merch - sweatshirt 
Course (presales)

Now I’m putting my skills to the test to see if I can sell these offerings…


The hardest part? 

Mindset.

Because committing to a stretch goal publicly could be epic or humiliating

I could think about all the reasons why I won’t hit… 

But I’m choosing to focus on…
“why not me” 

I just have to remain hopeful, sure of myself and go for it. 



——————————————

Follow along to see if I can actually figure this out… Melissa Gaglione ⭐️

Melissa Gaglione ⭐️

Day 16: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Day 18: How much money have I made on linkedin this month? 👇 
$30,000 in 30 Day Challenge Revenue Update 

Last week I spoke to many people... 

Strategized with friends like Isabella Bedoya, Meghann Misiak 🔮, Monica Stewart, Leslie Venetz ❤️, 🔥 Tom Slocum!

Spoke with the LinkedIn king -> Darren McKee (thank you for everything!!!)

And had some great sales calls... 



But... I didn't close what I thought I would close... 

Some weeks there will be highs and lows. 

And just like sales, all we can control is our activities and mindset.

But I'm happy to share this revenue update!!!

Shout out to Vin Matano 🐝 at Creatorbuzz for helping me towards my goal!

________________________

Tomorrow I'm sharing how I came up with my offers and what I've built on lovable. 

And this week I'll be sharing a few checklists and resources to help you make money on LinkedIn!

All here ->  Melissa Gaglione ⭐️

Day 25: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

It's Day 9 of my challenge to make $30,000 in 30 Days... and I'm looking for podcasts to join - know of any?  

Over the past few years, I've been on maybe 15ish podcasts, but I had to turn down so many because they never fit into my 9-5 

But... I LOVE PODCASTS 

I love to dive into conversations, meet new people and share any value I can. 

Next week, I'm looking to appear on as many podcasts as possible! 



A few topics:

$30K to 30-day challenge
Side hustle to CEO
Mindset 
Going through challenges 
B2B Sales (full cycle) 
Employee Generated Content 
B2B Personal Branding 
Social Selling


Please tag a podcast that you LOVE! 


--------
PS: Monday I have a revenue update that might shock you... bc it surprised me

(mindset has been the hardest part) 

- Yesterday, I launched the Side Hustle to CEO community 
- I have spots left for the B2B Personal Branding Cohort that starts 8/28 
- I am looking to place a few AEs who overachieved quota month over month from my team... know of open roles? 

All updates here Melissa Gaglione ⭐️

Day 14: $30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

How much money have I made so far? Day 25 of my $30,000 in 30 Day Challenge Revenue Update 👇 

I only need a little more to hit this goal by EOW. 

With it being a holiday weekend that means I need to be on top of my deals for company trainings. 

I am also adding a SEPTEMBER cohort to teach you how to make money on linkedin!! 

Tomorrow starts the 3 day FREE Bootcamp to teach you how to make money on linkedin.. I've got a few spots left so comment ME if you want to register! 

-------------------------------

Daily updates and resources are here -> Melissa Gaglione ⭐️

Day 27: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Day 15: $30,000 in 30 days. As I reflect on the midpoint, I've been asked why $30,000? truth is... 

I never thought I could hit $30K (but i'm so close)


That number was double what I felt comfortable committing to...


But publicly pushing myself to hit $30K isn't about the money... 

It is about proving to myself that I have value, that I have the skillset, and that I have the knowledge.   



Proving to myself that I can do whatever I set my mind to. 

To build myself back up. 

While refusing to fall. 





It's not toxic positivity. 

It's fighting for myself. 

Because nobody is going to save you. 


________________________________

Thank you to all those who have hyped me up, supported, given me advice, made intros, and helped my small business. 

I'll forever remember who showed up for me during the most challenging time of my life. 

Because building myself mentally from my lowest point while building a business in public is really hard to do. 


On Monday, I'll be sharing my revenue updates...

Thank you ❤️

Day 19: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Day 13: $30k in 30 days… and I’m finding the balance of solopeneurship and freedom…

Because this may sound silly

But when I had a 9-5 AND was building my side hustle… 

it was really hard to walk away from my desk and to do something so simple like make a special dinner. 


But that was the sacrifice I made to be able to have a business that I could go full-time when I was ready. 


So now that I have it? 

I have to find the balance of wanting to work even more… 

and the freedom that I’ve worked for 



Point is… 


I didn’t feel stressed about ending my day early..

didn’t stress over a bunch of slacks…

and I was able to make a special dinner



Which is a feeling I worked really hard for 

—————

Idk if I’m going to hit $30k in 30 days… 

But I’m giving it my all while enjoying the challenge 


Tomorrow I’ll be sharing a prospecting tool I’ve been using… 

Follow along to see if I can make this happen! (Revenue update on Monday) 

Melissa Gaglione ⭐️

Day 17: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Day 8: $30,000 in 30 days… and I’ve got a surprise! 

Today I’m launching: 

Side hustle to CEO Community! 

Because when I was building at night, on the weekends, early mornings…. 

I wish I had people to figure stuff out with. 


Because I had questions like… 

What should my offerings be? 
How should I get clients? 
How do I balance 9-5 and side hustle? 
What tools should I use? 
How do I hire an EA? 

And like a million more questions. 


So I’m looking for founding members to join! 

We’ll meet 2 times a month…
1st Wednesday of the month is open forum / discussion 

2nd Wednesday is a training and I’ll bring in special guests! 


I hope this helps you achieve your dreams ❤️


I’ve got your back! 

—————-

Monday I’m sharing my revenue update…
It’s been a wild week so I’m excited to share!! 

Follow along to see if I can hit $30,000 in 30 days in my first month of side hustle to CEO Community

Melissa Gaglione ⭐️

Day 13: $30k in 30 Day challenge | Helping you create a B2B network 37k+ 💫 B2B Personal Branding & Sales Coach

Day 17:$30k in 30 days.. Am I going to ball out if I hit this goal 💰 the answer might surprise you... 


For 2 years I’ve been building my side hustle and reinvesting into my business. 

Reinvesting in things like: 

Executive assistants 
Video editing 
Graphics 
Event spaces 
Merch payments 

And so much more…

But I’ve never actually paid myself. 

And just because I make that money this month… doesn’t mean it will be like that every month.


So I’m not balling out

Instead, I’m trimming the fat… 


What subscriptions can I cancel? 
Do I need to go to Starbucks 3x a week? 
Should I maintain my monthly massages? 

All the little extras that add up… 


Because I can’t predict the future especially THIS early into the business. 

———-

Tomorrow I’m sharing my revenue update! 

Let’s see if I can make $30k in 30 days in my first month from sidehustle to CEO 

All shares here: Melissa Gaglione ⭐️

Day 22: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Day 12: $30K in 30 Day Challenge... Shout out how you help people & the problems you solve for (over & over & over again)

One of my training programs is to build employee advocacy programs at B2B companies. 

Most say they do this by: 
- enforcing "posting" KPIs
- telling employees exactly what to post
- pushing graphics 

this always fails... 

Why?

employees don't want to do this... they build resentment 
... and it actually HURTS their linkedin brand 
(bc no buyer wants to accept a connection request from a spammer) 


What do I solve for? 

I help your employees build authentic personal brands that drive inbound leads and brand awareness... and the employees WANT to post! 

All by using my proven SHINE framework! 

Bc as a marketer you only have a few choices: 
- Pumping $$$ into linkedin ads 
- Forcing employees to post your ads 

... or hire me to coach them to post authentic content that works 

-----------

Hi i'm Melissa Gaglione ⭐️ and I have a personal challenge to make $30K in 30 Days through linkedin personal branding and social selling... 

It is Day 12 and i'm at $14,028 

Will I hit 30K in my first month going from Side Hustle to CEO?

Day 16: $30k in 30 Days Challenge… let the trolls feed you. IYKYK 👇🏼



I couldn’t put “verified LinkedIn lunatic” bc of trademark protection… 


But if you're a LinkedIn lunatic and you're proud this hat is for you 

🤣🤣🤣🤣🤣

I really can't stop laughing 

But I'm very serious and will place an order at the end of next week. 


Comment “ME” to save yours! 


—————————

It’s been a wild challenge working to make $30k in 30 days on LinkedIn in my first month going from sidehustle to CEO… 

Monday I’m sharing my revenue update! 

Building in public is so scary but so rewarding… 

been sharing my updates here Melissa Gaglione ⭐️

Day 20: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Day 19: $30k in 30 Days and it’s time I share some secrets to make money on LinkedIn👇🏼


At a FREE 3 Day Bootcamp Next Week! 

1:00 EST (30 min session + 15 min Q&A) 

Day 1: your brand - how to generate attention and build authority on LinkedIn 

Day 2: your posts - how to create content that your ICP and network stop to read/watch

Day 3: your message - how to reach out to a prospect on LinkedIn to book meetings or services 





This free Bootcamp has limited capacity and is for anyone who wants to make money on LinkedIn. 


⭐️Comment “ME” and I’ll send you the registration link!

I remember taking my list of accounts and adding them to a spreadsheet. Then I had weighted columns that increased the score based on company size, segment, if I found a good ICP, and research... 

Do you know how many hours I spent manually scoring accounts on very minimal signals? 

Honestly days... 


That's why account scoring from Demandbase is incredible!!!! 

Analyzing multiple signals to let you know which accounts are ready to buy right now! 

Focus on what matters! 


---------------------------------------
PS: This was weirdly hard to film and edit so please watch it

Brand partnership • Day 27: 30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Week 1 Recap: $30K in 30 Days Challenge... in my first month from side hustle to CEO

It's been a wild week. 

Excitement. Fear. Panic. Joy. Peace. Stress. WTF am I doing moments... 

Point is... I am figuring this out as I go. 

If you had told me last month that I'd publicly commit to making $30,000 in 30 days by August... 

(without ever actually doing that for my OWN business before)

I'd be like... I could never do that. 


But for some reason in the moment I said... I'm going to set this goal and figure it out.  

(without thinking too much about how...)


So here is my first week of making it happen!

-------
Tomorrow i'm sharing my revenue update!
I'm looking for podcasts to join
And I have some spots open for my August B2B Personal Branding Cohort available 

All here -> Melissa Gaglione ⭐️


Can't wait to share the revenue numbers tomorrow!!

Day 15: $30k in 30 Day challenge | Helping you make money on Linkedin 37k+ 💫 Linkedin Branding & Sales Coach

Taplio

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