Charlotte Lloyd's Linkedin Analytics

Hot take: The best advice? Ignore most of it. When it comes to selling: Do what actually works for you. Everyone on LinkedIn looks like they’re: → Scaling fast → Winning non-stop → Closing 6-figure deals People tend to only post the highlights. If you followed every sales tip out there, you’d be: • Messaging 50+ people a day • Posting on LinkedIn 14x a week • Cold emailing hundreds of prospects • Building funnels + freebies all the time • Offering 3 different programs all at once • Taking every client who can pay (not a wise decision) If you tried to do it all? ↳ You’d burn out and still close nothing. Sales success isn’t about doing everything. It’s about doing the right things, over and over again. So the next time you feel overwhelmed: → Step back. → Filter the noise. → Stay focused on your lane. Because the best sales strategy? The one that’s built around you AND works. If you’re done trying to follow 17 playbooks that don’t fit your business, follow me Charlotte Lloyd I build sales systems that work for real people, not just highlight reels.

My business grew 67% in Q1 compared to last year. Here’s what made the difference: 1. I stopped overthinking content    → Posted fast. Focused on value, not perfection.     2. I had more sales conversations    → More DMs. More calls. More clarity in my offers.     3. I focused on connection, not just content    → Real relationships lead to real revenue. No hacks. No fluff. Just focus. In this OpusClip, I walk through how I made each shift. And how you can too. Which one are you doubling down on this quarter?

Starting a business at 40+? You’re not behind. You’re ahead. I started mine at 45. Most new entrepreneurs spend years figuring out what you already bring to the table: Real-world experience. Industry knowledge. The ability to solve high-value problems. One of my clients built a $100K+ coaching business in under a year. Not because they were "early" to the game, but because they knew how to apply their expertise the right way. What they had to unlearn? Thinking they needed a huge audience. Believing they were “too late” to start. Undervaluing the decades of experience they had. Here’s what they did instead: Positioned their expertise for premium clients. Simplified their offer (no overcomplicated funnels). Focused on relationships + sales, not marketing. Starting later isn’t a disadvantage. It’s our unfair advantage Because the clients you want to work with? They don’t care when you started. They care how well you can solve their problem. Transitioning from corporate or a few years in? Tell me in the comments.

Your offer doesn’t sell you. Your energy does. Clients buy because of this: → You made them feel seen → You said what no one else did → You cared when others didn’t Here’s what my clients tell me: “You just get it.” “You want me to win.” “You explain it so clearly.” “You say what I need to hear.” “Your free tips worked for me.” That’s the real reason they buy. Not your frameworks. Not your fancy process. People buy the emotional connection. Know your WHY. Stop focusing on what you offer or how you deliver it. Start understanding and emphasizing why they choose you.

2 years ago, I made a bold decision. I left my corporate job to fully commit to my business. - I ran it as a side business for 2 years first. - I’ve served over 300+ clients in 2 years. - I almost didn’t start it. Now over 100+ businesses have joined the Client Acquisition Club. And we keep growing. Beyond excited for the next 12 months. Beyond grateful for this community. 5 lessons as a business owner: •Make uncertainty your best friend: Be adaptable and open to change. •Real relationships matter: Don't be a networker, be a connector. •Saying no is your best flex: Set boundaries, focus on what matters. •Do not PUT OFF investing in yourself: Stay curious, always learn and invest in growth. •Celebrate wins: Every milestone is progress. The ride isn't always smooth, but every bump makes the destination even sweeter. You have to commit to growth and self investment. And SALES PRIORITSATION is the first thing to focus on. Don’t underestimate what LinkedIn can do too. PS. Join a group of serious consultants and coaches who want to sign more clients: https://lnkd.in/e_Tkkq4E

Most people waste hours creating content. I spend 5 minutes and get 25 video ideas. How I come up with 25 strategic video ideas in just 5 minutes without scripts or blank-page syndrome: 1. Start with your top-converting posts    ↳These are proven to attract buyers.    ↳They’re your best source material. 2. Pull your highest-engagement posts    ↳Engagement shows interest.    ↳Double down on what already works.     3. List 5 key content ideas    ↳Think: common client mistakes, myths you bust.    ↳Questions you answer on repeat.     4. Break each into 5 angles    → A “how-to” version    → A “why this matters” version    → A “mistake to avoid”    → A client win story    → A myth-buster take     25 videos mapped, all rooted in strategy, not guesswork. 5. Film short clips (60-90 sec)    ↳Don’t aim for perfect. Aim for clarity.     6. Upload to OpusClip    ↳ It edits for you: captions, music, B-roll    ↳ It scores your videos - double down on what works 📌 You don’t need more content. You need smarter, faster systems.

Trying to figure it out alone? That’s the most expensive strategy in your business. (And the one most people don’t even realize they’re using.) It’s never as easy as the LinkedIn posts make it seem. Yes, some posts make it look like: → One viral post = full pipeline → One client = five more on referral → One offer = $100K months Behind every “instant success” is usually: → Months (or years) of refining the right message → Dozens of sales calls where they heard “no” → Coaching, support, and strategy most  𝘥𝘰𝘯’𝘵 talk about Experienced coaches and consultants who are: Smart, capable, great at what they do. But stuck. Now they have the expert skills But they're stuck because they’re trying to do it alone. And that’s what costs them: • Lost income from leads they don’t convert • Months wasted tweaking offers, not selling them • Energy drained from trying to guess what works Support isn’t a sign of weakness. It means you’re ready to go further + faster. Inside the 𝗖𝗹𝗶𝗲𝗻𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗹𝘂𝗯, we help you: → Sharpen your sales strategy → Create buyer-ready content → Build consistent conversion Because winging it is the most expensive strategy of all. If you’re ready for more sales and less stress. Then take action now, not later.

I tripled my business income when I stopped caring about one thing… The outcome. In my corporate days, everything was about the result. The revenue. The forecast. The win. So when I launched my business, I brought the same mindset: → Hyper-focused on every sales call. → Obsessed over post performance. → Frustrated when a lead didn’t convert. When your mind is stuck in the outcome… You show up with pressure, not presence. Clients feel it. Leads sense it. You become reactive instead of strategic. Everything changed when I shifted focus: From closing the deal → to having a quality conversation. From chasing likes → to sharing useful, real content. From pushing growth → to mastering the process. I tripled my business income when I stopped fixating on the finish line… and started getting obsessed with showing up powerfully in the moment. Now? → I close $10K–$50K+ business without pressure. → I enjoy content creation because it builds connection. → I coach clients with calm, not attachment. The irony? When you care less about the outcome You create better outcomes. Want consistent clients without the stress? Start by focusing on what’s in your control: → the message → the conversation → the energy you bring to the table Because outcomes don’t drive results. Ownership does.