Investment Monitor

Helping global cities, regions and states to close more projects and create jobs growth and success as investment promotion and economic development professionals through creation of AI powered digital content, helping them to stay ahead of the competition in an age of disruption and transformation
- Grew a new revenue stream with a new product from 0 to $850k in 12 months

Sales Director

Simply Sales and Marketing

New episode every Wednesday
Want to sell better? 
Want to market better? 
Want to see how sales and marketing can work together better? 
We dive into both and look to unpack tips, burning topics and more

Co Host & Founder of Simply Sales & Marketing Podcast 

GlobalData Plc

Financial Times Commercial

Regional Director Financial Times 

Expectation State

- Secured new investment for Tunisia with fast growing unicorns, multinationals and companies like Wise 
-Identified key growth companies for the Tunisian government to work with

Business Consultant

WAVTEQ

Charlotte provides lead generation services to free zones, IPAs and EDOs - she is currently delegated to work with DAFZA - providing leads and getting companies to invest in the free zone via consulting services offered by WAVTEQ. Charlotte also sells lead generation services on behalf of WAVTEQ. Charlotte has got over 50 companies to invest in new cities, regions and countries in the last 2 years.

Investment Consultant

Informa

Senior Account Manager

Datamonitor Consumer

Account Manager at Datamonitor

Sales Director | Keynote Speaker | I help you build a social selling, cold outreach machine when you can`t grow your business with outbound strategies | #1 Social Seller on LinkedIn B2B Consultant

When your referrals and inbounds dry up, you know that there are more clients out there, but you´ve struggled to use a cold outreach strategy that works in tandem with your brand on LinkedIn


I help you win more clients by showing you how to social sell using content and LinkedIn so you optimise and hone a cold outbound system to close sales. 

Sell without being salesy, come talk to me 1 on 1: https://calendly.com/charlotte-lloyd-1

All the podcasts and guest appearances can be found here: https://linktr.ee/charlottelloyd

Best New seller 2021/22 Global Data/Newstatesman Mediagroup
#2 Salesperson GD 2 years running 
15 years selling long deal cycles to governments and politicians 
Awards for energy and enthusiasm 
#1 Social Seller in company out of 307
Top 30 Women in Sales to follow on LinkedIn Monster Connect March 2023


Energy and enthusiasm to bring better outcomes. Focus on the inner success to drive the outer success.

How I went from Nobody to Top 30 Women Sales Leaders to Follow on LinkedIn 

In 12 months 

As I approach 25k followers too, here are 15 things I learned:

1.Cold Calling: It's just like asking someone out on a date. Both are awkward, but practice makes perfect (or at least bearable)

2.Rejection: Like brussels sprouts, it's not everyone's fave, but it's part of a balanced sales diet

3.Networking: It's not what you know, it's who you know, show up and support your peers and fellow influencers 

4.Negotiation: Don't give without a get, never discount 

5.Follow-Up: Persistence is key. So is not landing in the spam folder

6.Listening: It’s a superpower. And it comes with a complimentary sidekick: Empathy.

7.Create, post daily and monetise your influence 

8.Personal Branding: It's being a post modern celebrity, just without the paparazzi

9.Storytelling: It's not lying, it's creatively enhancing the truth

11.Social Selling: One of your best assets with multi channel outreach

12.Sales is Service: Selling isn’t about making money, it’s about being so helpful people pay you for it.

14.Customer Objections: They’re not roadblocks, they’re opportunities in disguise

15.Mindset: The difference between a top saleswoman and the rest is how you handle the troughs


BONUS:  Prospecting: It’s not digging for gold, but it sure feels like it when you strike leads.

And always remember, it’s not about the destination, it’s about the journey

Which # hits you most?

#sales  

Charlotte Lloyd

How I convert leads on LinkedIn 90% of the time

And you can do this too

By me and Naim Ahmed 

Social selling has revolutionized business

Yet most don't know how to book a meeting on LinkedIn..

You don't just need to know your prospect's pain, you need to know 

-HOW to sell
-WHO you're selling to

Then you can book the meeting

Wanna know the secret sauce? We show you how. 

Steal our templates 👇

#sales #socialselling  

7 x LinkedIn Email Templates

Since I started posting on LinkedIn, I went from:

- Mediocre salesperson to top performer 
- Small deal sizes to Mid Market/Enterprise deal sizes 
- Feeling demotivated to having purpose and intention
- Failing at Instagram with 42k followers to becoming Top 30 Saleswoman to follow on LinkedIn

Personal branding changed my sales life.

LinkedIn doesn't change your life, YOU change your life 

What's stopping you all?

PS - I got to do something new, record podcasts too 😁✌️

#linkedin  

Why I Turned Down a Job with a 35% Pay Increase Last Year:

This may sound crazy

Because the highest salary isn't always the most valuable reward.

Here's why

I dug deeper and went behind the scenes

🚩 Red Flag #1: Unfair Treatment of Women
Spoke to one AE who told me there were few women on the sales team

And those that were part of the team were treated differently than men, getting less recognition for top performance 

🚩 Red Flag #2: Toxic Work Practices
Another warned there were overbearing managers, no leadership and ruthless colleagues. No one made quota.

It doesn't have to be this way

Choose values over a paycheck

Check REAL employee feedback on 

- Culture and work environment 
- OTE attainment
- Product-market fit

See the real data for major sales companies: https://lnkd.in/dWnR-yRA


You're right, cold calling is dead

No one is picking up the phone 

Therefore you shouldn't do it.....

WRONG 

Let's debunk the myth that cold calling is a thing of the past. 

"I don't want to cold call, it's not going to land me any sales"

Said no one ever.

Salespeople, founders, solopreneurs, and entrepreneurs, listen up! 🎯 

Cold calling is very much alive, and it's a must in your sales strategy.

Over relying on inbound, email or LinkedIn is not a long term strategy.

Here is how you can kick off your cold call

#sales #coldcalling

The ONE thing to be successful with LinkedIn leads

Knowing how to nail the DMs

Here is a 5 step system you can apply in under 1 minute 👇

#linkedin

Sales Director | Keynote Speaker | I help you build a framework for a social selling, cold outreach machine to overachieve your sales and income | #1 Social Seller. Top 30 Saleswoman to follow on LinkedIn

How to Win the LinkedIn DMs

I hated it at first

I found it tough 

At 19 years old, I moved to Brazil

It was a gap year from uni 

Little did I know what lay ahead. 

I wanted to go as far away from Europe as possible

Off into the unknown I went. I rebelled. 

-Took up a place in a university that I wasn't supposed to go 
-Avoided being around other English speakers, taught English
-Tried so hard to blend in with the locals, dyed my hair brown even

Here are three key takeaways from my gap year experience that relate to why I chose sales:

1️⃣ Embrace Diversity 🌈
Brazil's cultural heritage taught me the importance of understanding and appreciating different perspectives. And it's ok to be DIFFERENT and stand out

In sales, I recognize the value of connecting with clients from diverse backgrounds and adapting my approach to resonate with their unique needs. 

2️⃣ Build Resilience 💪
Navigating the challenges and uncertainties of a gap year demanded perseverance and adaptability. 

From language barriers to unfamiliar customs, I learned to push through adversity and grow from each experience. 

In sales, resilience is key to overcoming objections, bouncing back from setbacks, and maintaining a positive mindset. 

3️⃣ Strong Communication 🗣️
My time in Brazil required me to learn Portuguese quickly and develop strong non-verbal communication skills. 

In sales, clear and persuasive communication is vital. 

Mastering active listening, asking the right questions, and delivering compelling messages means we better understand clients' needs and solve their problems.

My gap year in Brazil was more than just an exciting adventure; 

It provided me with skills and lessons that have shaped my sales career

I'm grateful for the journey and the insights I've gained

I'm excited to continue applying these experiences in the pursuit of sales excellence.

What experience has prepared you for your chosen career?

*Back to blonde now 😂

How to be a top Social Seller on LinkedIn:

Do what 90% of people don't do

Every week track your progress.

You don’t lack talent; you lack consistency

Here's a 14 step approach to social selling on LinkedIn 👇

#socialselling  

How to nail LinkedIn 

From the outside looking in, I was a rock solid Salesperson.

But deep down, I was a wreck, constantly doubting myself

We are often our own worst enemies when it comes to sales

For years, I couldn't understand why I sabotaged myself

Until one day I realised there's a solution: self-belief

Rewind 3 years 

I was a hustler, obsessed with my numbers

I had become a pro at closing deals, I looked confident

But there was one thing missing - trust in my own abilities

Do you know what my internal dialogue sounded like? 

"You blew that sales pitch. You're a loser." 

"You'll never achieve their sales record." 

"You're clueless about successful selling."

No pep talk could alter my perception, I convinced myself I wasn't good enough.

So I decided to change something...eliminate negative self talk, work on my mindset

With each challenging situation in sales I confronted, whatever the outcome: I started assuring myself:

"I nailed that. I can nail it again."

 "A misstep doesn't turn me into a misfit." 

"I don't have the full blueprint yet. That's okay, I can write it as I go"

Fast forward to now: 

Your self-talk could be your own worst enemy. Revamp how you pep-talk yourself

It'll revamp your sales success 😁

How has turning around your mindset impacted your sales/work performance?

From Rejection To Millions in Cold Outbound: How I Did It in 4 Steps:

A mental mind map model is crucial when you cold call

Here is how the 4 x S helped me 👇

PS - how are you prepping for your cold calls?

#coldcalling  

Underrated LinkedIn social selling strategy:

- Not connecting and pitching 
- Not asking right out for a meeting  
- Not spamming 2nd and 3rd connections 
- Not being too personal with your LinkedIn posts 

Prospects/buyers are interested in how you can solve their problems, not  how good your selfie is 

Your LinkedIn game isn't a sales pitch

How to earn 6 figures using LinkedIn

Most tell you a personal brand isn't necessary

But it's a powerful way to increase your sales and income while you sleep, not just when you sell

It's not just outreach and DMing that win sales and business on LinkedIn

Steal my 5 step ultimate guide here 👇

#linkedin #socialselling  

How to Make 6 Figures on LinkedIn 

Don't Bother Cold Outreaching on LinkedIn

Here's a Better System for Getting High-Paying Clients

You know the drill: 

You want leads, you need sales, and you've got LinkedIn in your sights. 

So you fire off a cold message to a stranger, hoping they'll magically become your next high-paying client. 

But seriously, does cold outreach really work that well? 

Spoiler alert: nope. 🙅‍♀️

Let's face it: cold outreach can be like trying to build a snowman in the Sahara. 

You might get lucky, but the odds are against you. 

Sure, you can rack up a ton of connections and hope your virtual Rolodex becomes a gold mine, but most people on LinkedIn aren't just sitting around waiting for you to save the day. 

And here's the real kicker: just because you can find someone's email doesn't mean they want you to have it. 

Would you rock up to a party uninvited?

So think about how you rock up in your prospect's inbox 

So, what's the solution? A social selling system.

And not just any system, but a method that works to build relationships, trust, and turn your LinkedIn connections into leads that actually, you know, convert. 💰 

Check it 👇

The 6 x Cs of Social Selling 

I’m done seeing sales being seen as dirty, pushy or negative 

Like it’s a bad profession that attracts self serving people


It’s time to start celebrating the profession of sales

I enjoy seeing my clients win 

I take pleasure in solving their problems 

I love nurturing the long term relationships sales brings



I’m grateful for what I can do for them and wouldn’t trade my place for anyone.

It’s time to start romanticising sales and solution selling.

Because the aggressive, boiler room old type selling has gone.

Don’t let others fool you into thinking it's still like that

YOU get to decide how you sell, choose wisely.

What's your goal for this new week?

#sales  

1000s of Cold Calls Later: How I Turned Fear Into Opportunity 

2 years ago, 980 People watched my mock cold call live

I was nervous

Yet pumped at the same time

Because on real cold calls only the prospect is listening

But on a virtual stage with almost 1000 people  😳

It is a whole other experience!


Morgan J Ingram was on the judging panel back then 

He was a LinkedIn Creator way before it was a thing

And yesterday I got to meet the real Morgan!

None of the above would have been possible if I decided not to hit post

What you waiting for?

PS - follow him if you're not already

We talked 
-All things LinkedIn 
-Content Creation
-What robots are gonna do...

No alternative text description for this image

Don't chase random dates who don't want to see you anymore

The same is true for sales.

Don't chase prospects who are not interested anymore.

Disqualify them faster, but:

Imagine going on a spectacular first date, sparks flying everywhere, and you just can't wait for a second rendezvous. 

Now, picture yourself bombarding your date with texts, calls, and messages, desperately trying to secure the next date.  Yikes!  


The same goes for business relationships.

In the world of sales, it's crucial to strike a balance between persistence and desperation. 

Your prospects, like your date, need time to process and make their own decisions. 

Give them room to breathe! 

Here's my framework on how to follow up without being a stage-five clinger 👇

PS - Tomorrow I'll share how to avoid being ghosted

#sales #prospecting #followup   

Framework your Follow Up 

I didn't close $1.5m in cold outbound by staring at the  phone

Here is how I approached picking up the phone 👇

#coldcalling 

Sales has got 19 times harder in this economic climate 

Here are 

9 deadly sales mistakes that Salespeople, Founders, Business Owners must avoid 👇

#sales #prospecting  


8.5% of emails get a reply, most are a NO

How to Turn a “No” Into a “Yes”: 

Crafting a Banger Cold Email That Gets a Response

Think about this. 

You put a ton of effort into your cold email, it was a banger

Prospect replies "all set or not interested"

Damn...

Rejection is a normal part of the process.

How do you turn a no into a yes?

3 ways to frame the follow up so you don't give up 👇


I wasn't excited to do cold calls until I picked up the phone

I didn't want to do any cold calling 

But I started dialling 

First cold call, prospect picks up 



Me "Hi X, I know you're not expecting my call, mind if I share why am calling, you can then decide if you hang up, I promise Ill be brief

Her: Go ahead, am driving! 

Typically speaking to over 150  (industry) project leaders like you, I know  one of your challenges is identifying (specific goal and pain point)  

Curious how much of a challenge this is to you right now and how it might be preventing you from reaching (desired metric)?

"Well we hit our (specific metric), so we are good, but I read the last couple of emails you sent me and I wanted to reply, but my inbox is rammed, so am glad you called, am interested in learning your approach is different!" 

Meeting then got booked. 

The takeaway? 

Just because you don't get a reply on email, this doesn't give you the excuse to NOT PICK UP THE PHONE and COLD CALL

PS - in tomorrow's non snoozeletter I will share how you can progress your cold call 

#coldcalling  

Taplio

Charlotte Lloyd's Linkedin Analytics

Charlotte Lloyd

What is Charlotte talking about?

Who is engaging with Charlotte

Charlotte Lloyd's Best Posts (last 30 days)

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Charlotte Lloyd

What is Charlotte talking about?

Who is engaging with Charlotte

Charlotte Lloyd's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Charlotte Lloyd's Linkedin Analytics

Charlotte Lloyd's Best Posts (last 30 days)