Moshe Pesach's Linkedin Analytics

I've been practicing yoga for a year—here's what I've learned! [Watch this amazing yoga video] A year ago: I couldn't reach past my knees. My body was rigid. My thinking was fixed. My challenges felt overwhelming. Today: I'm doing poses I never imagined possible. Yoga didn't just transform my body. It rewired my approach to everything. 𝗧𝗵𝗲 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵: Most people fail not from lack of ability. But from a lack of flexibility. 𝗪𝗵𝗮𝘁 𝘆𝗼𝗴𝗮 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: 1️⃣ 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗵𝗶𝗻𝗴 𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝘁𝗶𝗺𝗲𝘀 Not hundreds. THOUSANDS. Same pose. Same focus. Same discipline. Don't switch channels weekly. Don't change strategy monthly. Master ONE thing first. 2️⃣ 𝗦𝘁𝗮𝗿𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 My first yoga class? Embarrassing. I couldn't touch my toes. I couldn't hold a pose. I wanted to quit immediately. Sound familiar? - First LinkedIn post gets no engagement - First campaign shows no results - First product launch underperforms Just like yoga, success happens AFTER you start, not before. 3️⃣ 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗶𝘁. 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝗶𝘁. 𝗞𝗲𝗲𝗽 𝗶𝘁. "I'll do yoga when I have time" = never happening "I'll do yoga Tuesday 6-7 am" = transformation Same with your: → Content creation → Customer outreach → Team development → Strategy reviews 4️⃣ 𝗖𝗼𝗺𝗽𝗲𝘁𝗲 𝗼𝗻𝗹𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 The person next to me in yoga class could bend like a pretzel. I couldn't touch my knees. Looking sideways ruins your balance. In business and life. Your only competition? Yesterday's version of you. 5️⃣ 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗺𝘂𝘀𝗰𝗹𝗲 Not born flexible? Neither was I. Not born adaptable? Neither is anyone. Flexibility - physical and mental - is trained. It's built through: → Small stretches beyond comfort → Consistent pressure at the edges → Recovery and reflection After a year of yoga, I can now do poses I once thought impossible. My body is flexible, but more importantly, my mind is too. I approach problems differently - with patience, persistence, and adaptability. 𝗬𝗼𝘂𝗿 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: □ Are you practicing ONE thing consistently? □ Have you started before feeling "ready"? □ Is your practice time protected? □ Are you competing only with yourself? □ Are you deliberately training flexibility? Remember: In yoga and business, The stiffest tree is the first to break in a storm. The flexible reed bends but never breaks. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Your cold outreach is fake. Even if you use AI personalizations. [There is a fix] [Watch this royal horse guard] The horse knows. Fake attention? Pushes away. Real care? Shows love. Just like your prospects. 𝐄𝐯𝐞𝐫𝐲 𝐝𝐚𝐲 𝐢𝐧 𝐦𝐲 𝐢𝐧𝐛𝐨𝐱: "Loved your post about [topic]!" "Great insights on [industry]!" Delete. Delete. Delete. 𝗪𝗵𝘆? Because we all have an AI detector now. 𝗧𝗵𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗴𝗮𝗺𝗲: 𝗙𝗮𝗸𝗲 𝗽𝗹𝗮𝘆𝘀: ❌ Clay + AI templates ❌ Mass personalization ❌ Automated engagement ❌ Scaled "authenticity" 𝗥𝗲𝗮𝗹 𝗽𝗹𝗮𝘆𝘀: ✓ Genuine interest ✓ Personal connection ✓ Human touch ✓ Real conversations 𝗛𝗲𝗿𝗲'𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝟭. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗧𝗶𝗺𝗲 1 hour daily 10 real conversations Deep research 𝟮. 𝗦𝗵𝗼𝘄 𝗬𝗼𝘂 𝗖𝗮𝗿𝗲 Read their content Understand context Find real connections 𝟯. 𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁 Share insights Add value first Stay consistent 𝗢𝗹𝗱 𝘄𝗮𝘆: 📊 500 automated messages 📉 0.4% response rate 🚫 Multiple blocks 𝗡𝗲𝘄 𝘄𝗮𝘆: 📊 50 personal messages 📈 30% response rate 🤝 5 meaningful connections 𝗬𝗼𝘂𝗿 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: □ Block 1 hour tomorrow □ Research 10 prospects □ Write real messages □ Track responses This week's challenge: No templates. No automation. Just real conversations. Want my LinkedIn Social Selling Free Course? 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 - "𝐂𝐨𝐮𝐫𝐬𝐞" 𝐛𝐞𝐥𝐨𝐰. Remember: Like that royal horse, You can't fake authenticity. And you shouldn't try. [Video by Faith Mussa] ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Stop trying to be everything. Be uniquely different. [Glass Artist Shows Why] 𝐋𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐢𝐬 𝐚𝐫𝐭𝐢𝐬𝐭: Takes broken glass. Uses a simple hammer. Creates stunning art. But here's what matters: - He's not trying to show everything. - He's mastering one specific technique. - Making it impossible to ignore. 𝐓𝐇𝐄 𝐄𝐀𝐑𝐋𝐘-𝐒𝐓𝐀𝐆𝐄 𝐓𝐑𝐀𝐏: You had some early wins. Friends bought your product. Network trusted your solution. Now you're stuck. Why? Because cold audiences need more. They need clarity, not options. I see this pattern daily: - Trying to sell to everyone - Afraid to narrow down - Hoping something sticks - Burning budget fast Here's the framework that changes everything: 𝟭. 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗧𝗿𝘂𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 This isn't just about ICP. It's about finding the segment that: → Moves fast → Gets quick value → Has urgent pain → Can afford you now 𝟮. 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗠𝘂𝘀𝘁-𝗛𝗮𝘃𝗲𝘀 Stop listing all features. Find your top 3: → What truly impresses? → What solves urgent pain? → What makes you unique? Everything else is noise. 𝟯. 𝗙𝗶𝗻𝗱 𝗧𝗵𝗲𝗶𝗿 𝗙𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀 This is gold: → Where do competitors fail? → What makes customers angry? → Where's the biggest gap? That's your opportunity. Real example: SaaS company struggling to scale Applied this framework Found hidden differentiator Leads increased 4x 𝐘𝐨𝐮𝐫 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧 𝐜𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭: □ Specific segment identified? □ Top 3 features clear? □ Competitor gaps mapped? □ Message tested? 𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: - Take your pitch. - Keep only your top 3 differentiators. - Test it on cold leads. Remember: Like that glass artist, Your power isn't in doing everything. It's in doing one thing impossibly well. P.S. The most successful B2Bs I've worked with? They all started scaling after they narrowed down. Not before. (Video: Dondré T. Whitfield) ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Marketing is your backflip moment. Don't start it without a clear process. [Watch this backflip training video] Look at that trainer. Breaking down a complex move. Step by step. Safety first. Clear progression. Consistent practice. Your marketing needs the same approach. 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁: → Sales follow clear pipeline stages → Support has defined ticket processes → Product has structured roadmaps → Marketing? Often, chaos disguised as creativity Last month, I walked into a strategy session with a B2B company struggling with marketing results. Their approach? "Try everything and see what sticks." They ran LinkedIn, email, content, events, webinars, and podcasts. All simultaneously, all without process, all without clear measurement. It was like watching someone attempt a backflip without any mattress to support their fall. 𝗪𝗵𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘀 𝘁𝗼 𝗯𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁: Unlike other departments, marketing juggles: → Audience psychology → Compelling copywriting → Technical implementation → Channel expertise → Data analysis → Cross-functional alignment It's not just about doing the work. It's about doing the right work, in the right order. 𝐇𝐞𝐫𝐞'𝐬 𝐦𝐲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗮𝗰𝗸𝗳𝗹𝗶𝗽 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 1️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 Just like that foam mat: → Deep audience understanding → Clear ICP documentation → Full-funnel tracking infrastructure → Proper measurement tools 2️⃣ 𝗠𝗮𝘀𝘁𝗲𝗿 𝗕𝗮𝘀𝗶𝗰 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 Before advanced tricks: → Consistent messaging architecture → Core content frameworks → Channel fundamentals → Basic conversion paths 3️⃣ 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗠𝗲𝘁𝗵𝗼𝗱𝗶𝗰𝗮𝗹𝗹𝘆 Systematic advancement: → One channel mastered at a time → Clear process documentation → Regular practice and refinement → Safety nets for experimentation 4️⃣ 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗠𝗼𝘃𝗲 When fundamentals are solid: → Channel integration → Advanced automation → Complex campaigns → Full-funnel orchestration I worked with a SaaS company last year that was frustrated with their "broken marketing." They'd hired three agencies, tried five platforms, and couldn't understand why nothing scaled. The problem became clear when I asked about their process: they didn't have one. We took three steps back, built proper foundations, mastered basic movements, and created clear processes. Six months later, their pipeline was predictable and growing. Remember: No one lands a backflip on their first try. And no one builds great marketing without process. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Messaging is an art. So treat yours like this artisan. [Watch this ring artisan] Every move is precise. Every detail matters. Creating magic, not mass production. Just like your marketing should be. Your buyers don't want more content. They want conversations made for them. Think about it: When was the last time you replied to a mass email? When was the last time you engaged with generic content? When was the last time you felt a message was truly meant for you? This is where crafted marketing wins. Here's how to shift from mass to craft: 1️⃣ 𝗗𝗲𝗲𝗽 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 Like a jeweler knowing exactly what makes each stone unique, you need to understand what keeps your buyers up at night. Not just their problems - their exact situations, their specific frustrations, their trigger moments. 2️⃣ 𝗣𝗿𝗲𝗰𝗶𝘀𝗲 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 Every piece of content, every message, every touchpoint should feel like it was 𝐦𝐚𝐝𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦. Use their language. Mirror their experiences. Share stories they recognize themselves in. 3️⃣ 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗧𝗶𝗺𝗶𝗻𝗴 Just like setting a diamond requires the right moment and touch, timing is everything in B2B. Look for 𝐡𝐢𝐠𝐡-𝐢𝐧𝐭𝐞𝐧𝐭 𝐬𝐢𝐠𝐧𝐚𝐥𝐬. Reach out when it matters. Start conversations that feel natural. I've seen this work repeatedly: A client switched from mass outreach to crafted conversations. Their messages dropped from 1000 to 100, but their meetings increased from 2 to 8. The same effort, better results. 𝐘𝐨𝐮𝐫 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: 1. Pick one buyer persona 2. List their exact pains 3. Craft content just for them Remember: Every detail matters. Every moment counts. Every connection is crafted. (Video: The Hallmark) ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Your solution is not boring, Even a marble-making process can be fascinating. [The Marble Making Lesson] Remember playing marbles as a kid? Competing for the most unique ones? Trading the special colors? Yet, never thinking how they're made... Until you see this video. Suddenly, a simple marble becomes a work of art. That's your B2B differentiation hiding: Not in what you make, But in how you make it. 𝗧𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Everyone's playing safe: - Hiding their process - Keeping secrets - Being "professional" - Missing opportunities Let me show you what's possible: 𝗧𝗵𝗲 𝗕𝗲𝗵𝗶𝗻𝗱-𝗦𝗰𝗲𝗻𝗲𝘀 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗚𝘂𝗶𝗻𝗻𝗲𝘀𝘀: Made 119.5 seconds famous Showed perfect pour process Turned brewing into science Built cult-like following 𝗩𝗼𝗹𝘃𝗼 𝗧𝗿𝘂𝗰𝗸𝘀: Revealed crash test details Displayed safety engineering Made durability fascinating Dominated safety perception 𝗠𝗮𝗶𝗹𝗰𝗵𝗶𝗺𝗽: Revealed email mechanics Shared deliverability secrets Educated their market Result? Industry-standard 𝗬𝗼𝘂𝗿 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 1. 𝐅𝐢𝐧𝐝 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 Gold Look for: → Engineering decisions → Quality controls → Technical specs → Hidden complexity 2. 𝐌𝐚𝐤𝐞 𝐈𝐭 𝐅𝐚𝐬𝐜𝐢𝐧𝐚𝐭𝐢𝐧𝐠 Show: → Behind-scenes footage → Decision-making → Quality standards → Expert insights 3. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐭𝐨 𝐕𝐚𝐥𝐮𝐞 Demonstrate: → Why it matters → How it helps → What changes → Who benefits This week's challenge: Pick one "boring" process Break it down Show its magic Need help in finding your process story? DM "Process" for a quick chat. Remember: Like those mesmerizing marbles, every "boring" product has a fascinating story. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Why are you rushing your GTM? And destroying your startup? [Watch this parquet floor disaster] He ruined his entire house. Not from lack of effort. From lack of planning. Sound familiar? It should. 𝗧𝗵𝗲 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵: 90% of B2B startups never reach the growth stage. Not because they weren't fast enough. Because they ran in the wrong direction. 𝗪𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗱𝗼: - Rush GTM based on gut feeling - Launch before the strategy is clear - Pivot before learning real lessons - Blame the market when things fail Last month, I watched a founder pitch their new pivot. "Our last approach didn't work, so we're trying something completely different." When I asked what data informed the change, he stared blankly. "We just know it wasn't working." They had spent $220K on a GTM approach they abandoned without understanding why it failed. Now they were about to waste another $200K making new mistakes. 𝗧𝗵𝗲 𝗽𝗹𝗮𝗻𝗻𝗲𝗱 𝗦𝗽𝗲𝗲𝗱 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 1️⃣ 𝗦𝗹𝗼𝘄 𝗗𝗼𝘄𝗻 𝘁𝗼 𝗦𝗽𝗲𝗲𝗱 𝗨𝗽 Before execution: → Define your ICP with brutal precision → Map their exact buying process → Document specific pain points → Build measurement infrastructure → Set clear success/failure metrics 2️⃣ 𝗧𝗲𝘀𝘁 𝗠𝗲𝘁𝗵𝗼𝗱𝗶𝗰𝗮𝗹𝗹𝘆, 𝗡𝗼𝘁 𝗥𝗮𝗻𝗱𝗼𝗺𝗹𝘆 Small experiments with: → Controlled variables → Sufficient sample size → Full-funnel tracking → Clear hypotheses → Documented learnings 3️⃣ 𝗦𝗰𝗮𝗹𝗲 𝗪𝗵𝗮𝘁 𝗪𝗼𝗿𝗸𝘀, 𝗙𝗶𝘅 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀𝗻'𝘁 When data confirms: → Double down on working channels → Fix broken conversion points → Document success patterns → THEN increase speed and budget → Keep measuring relentlessly Two years ago, I worked with a B2B SaaS company that was ready to launch its new platform. The founder was impatient: "We need to get to market NOW." I convinced them to spend six weeks on methodical planning and micro-tests before the full launch. They were frustrated but agreed. Those six weeks revealed their messaging resonated with a completely different segment than expected. They adjusted, launched to the right audience, and hit 127% of their growth target. That "wasted" planning time? It saved them from a failed launch. 𝗠𝘆 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝘀𝘀𝗼𝗻: Speed in the wrong direction just means you fail faster. But speed with proper planning? Unstoppable. 𝗬𝗼𝘂𝗿 𝗽𝗹𝗮𝗻𝗻𝗲𝗱 𝗦𝗽𝗲𝗲𝗱 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: □ Have you documented your ICP? □ Do you understand The buying process? □ Have you built proper infrastructure? □ Are you testing one variable at a time? □ Do you have clear criteria for scaling vs. pivoting? What's your biggest struggle balancing speed and planning in your GTM? ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

While you wait for organic leads... Your competitors are closing deals in DMs. 𝐓𝐡𝐞 𝐬𝐡𝐢𝐟𝐭: 2020: Write blog → Wait → Convert 2025: Post content → Chat → Close You're still writing blogs. Building landing pages. Waiting for SEO magic. Meanwhile, your buyers are on social. Having conversations. Making decisions. Without you. 𝐏𝐫𝐨𝐨𝐟? → My profile: 1M+ monthly impressions → Big brands: Spending $20K+ for same reach → Cost difference: $0 vs $20,000 𝐖𝐡𝐲 𝐢𝐭'𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠: - Attention spans shrinking - DMs replacing contact forms - Trust beating traffic 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 2025 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤: 1️⃣ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐡𝐢𝐟𝐭 Less educational, more conversational Less polish, more personality Less waiting, more engaging 2️⃣ 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐒𝐩𝐞𝐞𝐝 Reply to DMs instantly Move to WhatsApp fast Close deals in chat 3️⃣ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 Show real personality Share actual opinions Build human connections The best part? Small brands can win big. Personal beats professional. Speed beats size. 𝐘𝐨𝐮𝐫 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤: - Count your social DMs - Track response time - Compare to form fills Ready to flip your inbound strategy? DM "Social Shift" for a free audit. Remember: Your next big deal isn't reading your blog. They're scrolling their feed right now. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful content to improve your go-to-market approach. 🤟

Your B2B content is boring? Boost your creativity this way. [Watch these fruit buildings] Architects turning lemons into buildings. Kiwis into skyscrapers. Simple fruits, bold designs. 𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡: Your B2B content doesn't need to be "original." It needs to be clever. 𝐖𝐡𝐚𝐭'𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐧𝐨𝐰: → Another boring event photo → Another office party post → Another product feature update Meanwhile, your audience is dying of boredom. 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: Attention spans shrinking Competition growing Content becoming noise 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞: 1️⃣ 𝐅𝐢𝐧𝐝 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐓𝐨𝐩𝐢𝐜𝐬 Watch viral content Note what engages Spot patterns 2️⃣ 𝐌𝐚𝐤𝐞 𝐂𝐥𝐞𝐯𝐞𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 Link to your industry Add your experience Share contrarian views 3️⃣ 𝐀𝐝𝐝 𝐑𝐞𝐚𝐥 𝐕𝐚𝐥𝐮𝐞 Teach something new Show practical use Make it actionable 𝐑𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞: I found a viral photograph video Connected to marketing ops Result: +1,000 likes Your challenge: - Find trending content - Connect to your expertise - Add unique insight Want my creative framework? DM "Creative," and I'll shoot a detailed video of the entire process. Remember: Like those fruit buildings, Take what exists. Make it extraordinary. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Fancy marketing moves. Zero pipeline on the board. [Watch this NBA funny video] Spin moves. Crossovers. Behind-the-back passes. Nice moves. Ball doesn't go in. Game still lost. 𝗧𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘁𝗿𝘂𝘁𝗵: Your marketing department creates "nice things" that impress everyone except your actual customers. I just left a meeting with a B2B startup that spent $150,000 on: → Website redesign with custom animations → Brand refresh with fancy new logo → Marketing automation tech stack → Interactive product demos → AI-powered content engine Their pipeline? Empty. Their bank account? Draining fast. When I asked why prospects weren't buying, they had no idea. They'd been so busy making "nice marketing" they never bothered to understand if their audience actually cared about any of it. Turns out, they didn't. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: You don't understand your audience well enough. You don't have a clear go-to-market strategy. You're using tools as substitutes for understanding. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 1️⃣ 𝗕𝘂𝗶𝗹𝗱 𝗳𝗿𝗼𝗺 𝗣𝗮𝗶𝗻, 𝗡𝗼𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 Start by understanding: → What keeps your buyers awake at night? → What problems cost them money/time/opportunity? → What have they tried that failed them? → What would they pay almost anything to solve? Everything you build should directly address these answers. 2️⃣ 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 Your marketing should be: → So clear a new employee could explain it → So direct it feels almost too simple → So focused it might seem boring to you → So targeted it speaks to specific pains 3️⃣ 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗢𝗻𝗹𝘆 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 Ignore vanity metrics: → Website traffic without conversions → Social followers without engagement → Content views without action → Brand awareness without sales Focus only on: → Qualified leads generated → Sales meetings booked → Pipeline created → Deals closed 𝗠𝘆 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗲𝘅𝗮𝗺𝗽𝗹𝗲: I built a 7-figure real estate business with one landing page and $200/month in ads. No fancy website. No elaborate marketing. Just laser-focused messaging on a massive pain point with a clear solution. While competitors built beautiful brands that got compliments, I built a business that got customers. The page wasn't pretty. The copy wasn't clever. But it spoke directly to what kept my prospects awake at 3am, and offered a clear path to solving it. That's all that mattered. Remember: All those fancy marketing moves might look impressive. But if they don't put points on the board, You're just performing for an empty arena. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Stop automating your sequences, Sometimes, you need to go direct. Watch this 70-step automation trick shot video. A ball bounces through 70 perfect moves. One tiny mistake? Total failure. Sound familiar? That's your marketing automation right now. Complex sequences. Rigid paths. Zero results. 𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡: Every B2B journey is unique. Yet we treat them all the same. 𝐖𝐡𝐲 𝐢𝐭'𝐬 𝐟𝐚𝐢𝐥𝐢𝐧𝐠: → Decision makers move at their own pace → Each problem needs a different context → Trust isn't built in a sequence 𝐖𝐡𝐚𝐭'𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠: - Weeks spent building sequences - Complex flows that break easily - Frustrated prospects dropping off - Zero meaningful conversations The solution? Stop building sequences. Start building content blocks. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚𝐧 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐛𝐥𝐨𝐜𝐤𝐬 𝐢𝐧 2025: 1️⃣ 𝐓𝐨𝐩 𝐨𝐟 𝐅𝐮𝐧𝐧𝐞𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Goal: Provoke change Focus: Their daily struggles Content: Challenge status quo Action: Make them question 2️⃣ 𝐌𝐢𝐝𝐝𝐥𝐞 𝐨𝐟 𝐅𝐮𝐧𝐧𝐞𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Goal: Show possibilities Focus: Your unique approach Content: Real case studies Action: Build understanding 3️⃣ 𝐁𝐨𝐭𝐭𝐨𝐦 𝐨𝐟 𝐅𝐮𝐧𝐧𝐞𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Goal: Build trust Focus: Proof and results Content: Client success stories Action: Make starting easy We helped a SaaS client switch from a 15-step sequence to content pools. Before: 2% conversion, frustrated leads After: 11% conversion, engaged prospects 𝐓𝐡𝐢𝐧𝐤 𝐩𝐨𝐨𝐥𝐬, 𝐧𝐨𝐭 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞𝐬. Let prospects swim through your content. Don't force them down a rigid path. 𝐘𝐨𝐮𝐫 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: - Pick your worst-performing sequence - Break it into 3 content pools - Let prospects choose their journey Ready to simplify your buyer's journey? DM "Content Pools" for our proven framework. Remember: The best automation isn't automation at all. It's content that converts. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Your solution isn't impressive. The gap is. [Watch this dancing duo] Young dancer flips partner. Crowd expects young athlete. Old lady steps up instead. Performs like a pro. 𝐓𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: Nobody cares about your tech. They care about the gap you close. 𝗧𝗵𝗲 𝗕𝟮𝗕 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: You're proud of your tech You love your features You explain the complexity You show the innovation But here's what actually matters: The gap between their pain and your solution. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐢𝐦𝐩𝐫𝐞𝐬𝐬 𝐛𝐲 𝐜𝐥𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐩: 1️⃣ 𝐒𝐡𝐨𝐰 𝐭𝐡𝐞 𝐆𝐚𝐩 - Big painful problem - Impossible expectations - Current frustrations - Market limitations 2️⃣ 𝐅𝐥𝐢𝐩 𝐭𝐡𝐞 𝐒𝐜𝐫𝐢𝐩𝐭 - Simple solution - Fast implementation - Easy adoption - Instant results 3️⃣ 𝐏𝐫𝐨𝐯𝐞 𝐭𝐡𝐞 𝐌𝐚𝐠𝐢𝐜 - Real examples - Clear numbers - Fast wins - Happy clients 𝗧𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝗺𝗼𝗺𝗲𝗻𝘁𝘀: "This used to take weeks" "We tried everything before" "I can't believe how simple it is" "Why didn't we find you sooner?" 𝗬𝗼𝘂𝗿 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: □ Pain points mapped? □ Contrast clear? □ Solution simple? □ Results proven? Your challenge: 1. List your biggest feature 2. Find the gap it closes 3. Show the contrast Remember: The biggest impression comes from the gap between what seems possible and what you deliver. Stop talking tech. Start showing contrast. That's where magic happens. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Stop talking about your product. Start solving their problems. When your content is all about THEM It can turn cold audiences into WARM sales. [Watch this blade transformation] T𝐡𝐢𝐬 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧: Takes old razor blades. Melts them down. Creates something more valuable. Just like your content should be. 𝗪𝗵𝗮𝘁'𝘀 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: - "Check our new feature!" - "Join us at this event!" - "Look how fun our office is!" - "We're growing so fast!" Let me be direct: Your audience doesn't care. Not even a little bit. They care about: → Their problems → Their challenges → Their goals → Their success 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐜𝐨𝐥𝐝 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 𝐭𝐨 𝐰𝐚𝐫𝐦 𝐛𝐮𝐲𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: 1️⃣ 𝐒𝐭𝐨𝐩 𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮 Focus on their problems Address their pains Show their solutions Speak their language 2️⃣ 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐖𝐡𝐚𝐭 𝐖𝐨𝐫𝐤𝐬 Find top performers Change the angle Fresh context New audience 3️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐕𝐚𝐥𝐮𝐞 𝐋𝐨𝐨𝐩𝐬 One idea, many forms Different platforms Various formats Consistent message 𝗥𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: One killer pain point post became: → LinkedIn story → Twitter thread → Newsletter deep-dive → Sales conversation starter → Case study foundation This week's challenge: Find your best-performing post Transform it 3 different ways Track the results Remember: Like those old blades, Your best content never dies. It just needs a new life. P.S. The most successful B2Bs? They don't create more content. They make their best content work harder. [Video: Herry Heryana] ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Your 'SMART' messaging is killing your brand. Here's how to fix it... 𝐋𝐞𝐭'𝐬 𝐜𝐮𝐭 𝐭𝐡𝐞 𝐁𝐒. Your "AI-powered, blockchain-enabled, disruptive solution" isn't impressing anyone. It's confusing them. Or worse, it's making you look desperate. In 2025, clarity trumps complexity. Every. Single. Time. 𝐖𝐡𝐲? - Attention spans are shrinking - Decision-makers are overwhelmed - Trust is at an all-time low Your overly sophisticated pitch? It's not impressing anyone. It's confusing them. Or worse, boring them. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭? - Prospects don't understand what you do - Your brand looks desperate - You lose trust before you even get a chance 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭: 1️⃣ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 "𝐆𝐫𝐚𝐧𝐝𝐦𝐚 𝐓𝐞𝐬𝐭" - Explain your product to your grandma - If she gets it, you're on the right track 2️⃣ 𝐒𝐡𝐨𝐰, 𝐃𝐨𝐧'𝐭 𝐓𝐞𝐥𝐥 - Use real examples, not abstract concepts - Demonstrate impact, not features 3️⃣ 𝐒𝐩𝐞𝐚𝐤 𝐓𝐡𝐞𝐢𝐫 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 Use words your customers use Ditch the internal jargon Remember: In B2B, clarity isn't just nice to have. It's your competitive edge. 𝐘𝐨𝐮𝐫 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: 1. Rewrite your homepage copy. 2. Make it so simple a fifth-grader could understand it. That's your new baseline. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟