Nick Malekos

Senior Marketer at LearnWorlds

I live, breath, and write about marketing for B2B SaaS and SEO.

After 7 years in the uber-competitive edtech market, I helped LearnWorlds grow 🚀 from 5.000 organic sessions to 1.000.000, and grew from 6 to 8 figures in ARR $$$.

Leading many projects around:

> Martech implementation
> Running the newsletter & paid ads
> And, the Just Launch It challenge that transformed into a 30.000 mini-site over 2 years.
> Finally, taking full ownership of the SEO of one of the top mid-market LMS.

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

Can you imagine waking up at 7:30am on the 1st of January?
Starting the year with a Mentoring session... 
...and loved it.

While cancelling the call and staying to bed looked compelling.

The entrepreneurial bug inside me told me, great people work when others don't***

I see GrowthMentor as an opportunity to connect, learn, and grow.
The conversation with Lilach Bullock was my great start of the year.

We discussed:

> Business subjects
> The new realities for creators
> Brand collaborations changes over the past few years
> How SEO & AI changed
> Marketplaces, tech, and social media

It was not a normal mentoring session, it was a brainstorming exploration.

🏠 The In-House Perspective

Coming from years in in-house I could offer unique insights on how business owners, entrepreneurs, and buyers/vendors see influencers.

👩‍💻 The Creator Perspective

Lillach's long journey as a creator building her audience was a peak over the other side of the fence.

🚀 Experience Cannot Be Hidden

With intuitive questions, empathetic, and honest. We had a great chat, and helped each other.

Discussing to catch up again in a few weeks.

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If you want to grab a mentoring session with me, you can do so through Growth Mentor.

I only have space for 2 sessions per week!

Find out how on the comments.
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I will also be adding a 🔗 to Lillach's website & newsletter.
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***DISCLAIMER: 

I had to add a disclaimer, as vacations, and downtime are very important to:

- mental, 
- physical, and 
- emotional health, 
- as well as connecting with family and loved ones. 

Evaluating when it's ok to work a bit extra and when not, is a great life-skill!

Do not view my example of working on vacation time as a push to do more, rather than a personal choice and an opportunity for growth. It may not be the same for everyone!

Head of Growth | SaaS | B2B | SEO 🦸‍♂️ | Cybersecurity Marketing

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