Rob Lennon

Reactor.is

AI ghostwriter for LinkedIn, 𝕏, and article publishing focused on writing quality above all else.

CEO & Co-Founder

Lennon Labs

Practical AI skills you can put to use today:
• Access $1350 in top-tier AI courses + resources
• Exclusive Discord community with expert office hours
• Unlimited access. Low monthly fee

Founder & Principal Instructor

Self

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

Solopreneur Coach / Consultant

Maven

Demand Generation

Hugo.team

▹ Revamped website to 5X monthly new user acquisition versus the trend for the previous six months

▹ Built 90 days of onboarding emails/videos to encourage product activation allowing for 4X growth in daily active users

▹ Published 200-page book on teamwork to boost the brand, helping secure partnerships with Zoom & Atlassian, plus book 7 podcast interviews and generate 100s of new leads

Product Marketing & Education Lead

Zoomforth

▹ Enhanced lead gen strategy to exceed 5+ new meetings/week goal for a historically underperforming enterprise sales team

▹ Provided sales enablement strategies and customized proposals for 6-figure growth in multiple ‘whale’ accounts

Director of Marketing

Thunder Industries

Head of marketing and sales development, orchestrating a full demand generation program.

My content marketing and SEO program have been shockingly successful, resulting in the total dominance of all key search results for terms in our category.

I have implemented a successful, repeatable process for generating leads—both inbound and outbound—getting them sales ready, and connecting them with salespeople to ultimately become a customer.

As a growth marketer at a startup in a competitive mar-tech space, I have achieved phenomenal results with very little resources and team members. Doing a lot with a little is something I'm very good at.

See my job at Thunder prior to this promotion for some idea of what I'm up to.

Associate Director of Marketing

✓ Go-To-Market Strategy
Driving the go-to-market strategy for new products to double multi-million dollar revenues last year.

✓ Product Strategy
Working daily to align product managers and developers as we translate what we know about the customers and market into a ground-breaking offering, including digital product design, feature prioritization, UX problem-solving, and interface copywriting.

✓ Management & Mentorship
Forging cross-team collaboration across the organization, but also working with multiple mentees and direct reports to elevate their skills, careers and overall satisfaction with life.

✓ Sales Enablement
Equipping the sales team with the training, materials, and resources needed to successfully convince and convert their prospects, including collaborating on the sales pitch and deck, refining positioning based on market feedback, and determining how to handle objections.

✓ Content Strategy & SEO
Enabling customer success and prospect interest through high-value content creation and distribution, adding 5,000 page views each month in a niche category and putting us on the map as a thought leader in the space: eBooks, whitepapers, videos, infographics, articles and decks.

✓ Email Marketing
Distributing content to thousands of contacts with open rates that are consistently 33-46% (double the industry average) and click rates are as high as 9.1%.


✾ Personal Growth ✾
At Thunder I've learned that I'm energized by working across the company to build not only a great go-to-market strategy, but also a company culture where people can do their best work. 

About:
Thunder (formerly PaperG) is enabling creative relevancy for programmatic advertising in a $15BN display advertising industry. Our Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats.

Senior Product Marketing Manager

Flite

✓ Lead Generation
Generated 22-25% of sales opportunities each quarter through inbound marketing and lead nurturing.

✓ Significant Revenue Impact
Drove marketing effectiveness to help double revenues (in the millions) each year.

✓ Content Marketing
We drove our lead generation with content, and I was the primary producer, contributing a drum beat of 1-3 blog posts each week, and an eBook and video each quarter.

✓ Thought Leadership
Authored 5 eBooks on very niche topics in digital advertising to elevate perceptions of the company. In total they have been downloaded several thousand times and influenced every Flite customer's decision to sign.

✓ Channel Sales Enablement
Contributed countless decks, one-pagers and professional videos to assist Fortune 500 partners in advertising sales—a key factor in our revenue growth.

✓ Events
Planned and launched the first Flite Customer Summit, and then more-than-doubled attendance each subsequent year.


✾ Personal Growth ✾
At Flite I was put on incredibly challenging projects and leveled up my marketing skills to be promoted three times. I learned that bigger challenges only make me rise faster. Working in concert with the sales, marketing and product teams, I went from novice to expert in B2B marketing, content strategy, marketing automation, event planning and email nurturing. 

About:
Flite is a rich media creative platform (ad technology) used by the nation's top brands and publishers including Procter and Gamble, Samsung, Coca-Cola, The New York Times, Condé Nast and Vice.

Social & Digital Media Manager

ProCare Inc

✓ Coordinated services for 51 clients with 7 case managers at a life-or-death level of detail every day.

✾ Personal Growth ✾
At ProCare I learned extreme depths of patience and empathy. Despite the enormous pressure, stress, and sometimes sadness, I found my drive, compassion and sense of responsibility swelled while I worked here.

About:
ProCare delivers case management and financial planning for clients with dementia and schizophrenia.

Case Aide

Elephant Pharmacy

✓ Managed three departments and 28 cashiers at a natural drugstore (similar to Whole Foods) that did over $5 million in transactions every year.

✓ Promoted four times in four years. Started as a photo lab tech, ended as assistant store manager (4th highest position at the store). 

✾ Personal Growth ✾
I learned what separates leaders from managers, and how to use confidence, charisma and empathy to get the most of out every team member. As I advanced, I became an expert in retail strategy, and learned customer service in my bones. That, and I learned that I love helping build and grow new ventures.

About Elephant Pharm:
Elephant is a natural drugstore startup—trying to be a Whole Foods-style wellness store. You walk into Walgreens and you actually feel worse. You walk into Elephant and you feel better. Despite its best effort, the startup failed in 2009.

Front End Supervisor

After 16+ years in startups, I founded my own. 

Sharing uncommon insights on writing, business, and using AI to do both better. 

13+ years in marketing. Self-published author 47x. 1M+ page reads on Kindle Unlimited. 

Gained 50,000+ followers on Twitter in my first 6 months. 

Follow me to learn the secrets behind AI, business building, and high-performance audience growth.

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