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Abbhi Sekar 🤝

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For the last 2.5 years, I’ve been a strategy consultant at Deloitte Consulting focused on GTM strategy for B2B SaaS companies. My work entails market research, product messaging & positioning, marketing campaigns, and sales enablement for B2B SaaS companies. Some accomplishments include: - Created product messaging for 3+ technical buyer personas by clearly articulating the unique value proposition & pain points of B2B SaaS products - Drove B2B product awareness, engagement, and conversions by developing successful marketing campaigns - Grew B2B SaaS customer relationships & adoption through launching case studies & data sheets through relevant distribution channels (e.g., blog, social media) - Positioned B2B SaaS product & identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends - Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks I have a passion for marketing for B2B SaaS companies (e.g., cloud storage, data streaming etc.). My strengths are verbal and written communications, stakeholder management, and empathy. Skills include GTM strategy, sales enablement, market intelligence, content creation, marketing campaigns, product messaging, and product positioning. In addition to my experience at Deloitte, I've spent the last 12 months creating a career coaching company and growing it to $20,000 in revenue. I've launched a video product & 1:1 service, multiple marketing campaigns through email and LinkedIn, and conducted extensive customer interviews & research. Some accomplishments include: - Improved lead generation by 50% by analyzing 1000s of media posts to create high performing content - Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources - Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking My experiences and strengths make me a great fit for a Product Marketing Manager role for any B2B SaaS company. If you're interested in chatting, message me at [email protected]. Excited to connect!

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