Sean Lang's Linkedin Analytics

Let's scale your agency: https://www.agencyuplift.co Growing an agency from chaos to calm isn't rocket science… But there IS a method to it. I'm going to lay out how I went from $10K/mo to $150K/mo: But first, a little about me: My name is Sean Lang, co-founder of Social Commerce Club, and former President & COO of upGrowth Commerce, former co-host (and co-creator) of the DTC podcast Secrets to Scaling Your Ecommerce Brand, Currently Host of the Agency Uplift Podcast and Agency Growth Coach. and current host and creator of The Agency Uplift Podcast. Ok, lets get into it: 1. Define who you are (core values) and who your clients are (Ideal Client Profile) 2. Get your first clients and work to generate referrals and case studies 3. Create some simple SOPs to get it out of your head 4. Implement a simple financial framework to understand the numbers 5. Based on the numbers: ---pay for new resources and/or make first hires ---adjust pricing to keep cashflow healthy 6. Delegate lower leverage tasks to team using SOPs, take on higher leverage tasks 7. Expand scope and detail of SOPs as processes become more proven 8. Create system of performance management for team 9. As you hit capacity, hire more team members as allowed by the numbers. If you hit capacity and the numbers DON'T allow - revisit service, resources, team, and pricing. There is a misalignment somewhere. This step should be a monthly exercise. 10. Train team on SOPs. Manage team with performance management system 11. As client wins increase, and client referrals increase, and service price increases, upgrade your ICP to increase client quality 12. As the agency continues to evolve, assess ALL aspects of the agency against core values and either a) adjust elements of the agency or b) assess whether your initial core values were correct or not. Adjust if needed. 13. When you have a strong identity, a strong team, strong processes, and you're ready to scale even further, don't add anyone to the team yet. Assess current processes. Find inefficiencies, simple manual tasks, and other gaps, and automate. You can often massively increase capacity (and profit) by being diligent with this. 14. Always return back to the numbers. What are they telling you? 15. Know that it is an iterative cycle, and you are never done. Regularly revisit the process to see if you need to adjust. Bonus step: work with someone who has done this before. (wink wink)